Ubersuggest vs Raven Tool: Best Keyword Researcher in 2025?

Are you struggling to pick the right SEO tool?

Many businesses face this exact problem. 

This is where Ubersuggest and Raven Tool come in.

Both offer keyword research features, but they do things differently.

In this article, we’ll delve into Ubersuggest vs Raven Tools strengths and weaknesses, helping you determine which one is the best. 

Overview

To provide you with the clearest picture, we thoroughly tested both Ubersuggest and Raven Tools.

We put their keyword research capabilities, site audit functions.

And overall usability through their paces to provide a head-to-head comparison.

What is Ubersuggest?

So, what is Ubersuggest? It’s an SEO tool, essentially serving as your guide for enhancing your website’s search engine ranking.

Neil Patel’s company made it. It helps you find good keywords.

Check out what your competitors are doing, and even fix problems on your website.

Also, explore our favorite Ubersuggest alternatives…

Key Benefits

Ubersuggest focuses on straightforwardly delivering key SEO insights, making it accessible for everyone.

• Quick Keyword Ideas: Get thousands of keyword suggestions fast.
• Content Inspiration: Discover popular content related to your niche.
• Competitive Analysis: See top pages and keywords for rivals.
• Site Audit: Find SEO issues on your website.
• Backlink Data: Explore who links to your site.

Pricing

• Individual ($120/Lifetime)
• Business ($200/Lifetime)
• Enterprise ($400/Lifetime)

What is Raven Tool?

Alright, let’s talk about Raven Tool.

This is a powerful SEO and reporting platform.

It’s built for marketing professionals and agencies. It gathers data from many sources.

This helps you get a full picture of your online marketing efforts.

Also, explore our favorite Raven Tool alternatives…

Key Benefits

Raven Tools has its own set of strong points, often praised for its agency-friendly features.

• Robust Reporting: You can create custom, white-label reports. This is great for clients.
• Site Auditor: It scans your site for over 30 common SEO issues. This helps keep your website healthy.
• Integrated Data: It pulls data from sources like Google Analytics, Google Search Console, and Majestic. This saves you time.
• Generous Rank Tracking: You can track up to 30,000 keywords on its top plan. That’s a lot of monitoring!
• Multi-User Access: Most plans include multiple users. This is perfect for teams.

Pricing

• Small Biz ($39/month)
• Start ($79/month)
• Grow ($139/month)
• Thrive ($249/month)
• Lead ($399/month)

Feature Comparison

In this section, we’ll put Ubersuggest and Raven Tool head-to-head on their core features.

This side-by-side comparison will highlight their strengths.

Helping you decide which SEO solution best fits your workflow and needs.

1. Keyword Research

• Ubersuggest: This keyword research tool offers comprehensive keyword suggestions, showing search volume, CPC, and competition. It helps you find long-tail keywords and even “comparison” terms like “Ubersuggest vs Raven Tool.” Its database includes data from various sources, making it a powerful tool for content marketing.
• Raven Tool: While it provides keyword research and organization, Raven Tool’s depth in this area can feel less detailed compared to tools like Ahrefs or Semrush. You get essential metrics, but it lacks advanced features such as keyword difficulty scores.

2. Site Audit

• Ubersuggest: Its site audit feature scans up to 10,000 pages, identifying critical technical SEO issues and giving you actionable recommendations. This helps you boost your SEO by fixing on-page problems directly.
• Raven Tool: Raven Tool excels in this area with a thorough site audit that checks over 17 key metrics. It’s particularly strong for auditing large websites, crawling up to 7 million pages on its highest plan. It offers an excellent overview of your site’s health and provides a checklist for optimization.

3. Backlink Analysis

• Ubersuggest: You can analyze backlink profiles, track new and lost links, and explore competitor strategies. It offers up to 10,000 rows of backlink data, aiding your link-building efforts.
• Raven Tool: It provides robust backlink analysis by integrating with Ahrefs (formerly Majestic SEO). You can identify toxic links and categorize links by authority and anchor text. This helps you better understand your SEO performance.

4. Rank Tracking

• Ubersuggest: This tool allows you to track up to 300 keywords daily across various locations and devices. It helps you monitor your SEO efforts over time, providing historical data and tracking your average position.
• Raven Tool: Raven Tools provides flexible rank tracking, supporting Google, Bing, Yahoo, Yandex, and Baidu. You can track up to 30,000 keywords, making it very generous for digital marketing agencies managing many clients.

5. Competitor Analysis

• Ubersuggest: Gain insights into your competitors’ top-performing pages, keywords, and traffic sources. It simplifies complex competitor analysis for easier understanding.
• Raven Tool: Offers detailed competitor research, including comparing domain authority, backlinks, and social signals. It helps you stay ahead by understanding your rivals’ SEO strategies.

6. Reporting & Integrations

• Ubersuggest: Provides customizable reports and integrates with Google Search Console and Google Analytics for accurate data.
• Raven Tool: Known for its comprehensive SEO reporting, Raven Tool allows for unlimited, white-label reports that streamline client communication. It integrates with Google Analytics, Google Search Console, and even PPC and social media platforms for an all-in-one SEO platform experience.

7. User Experience & Learning Curve

• Ubersuggest: Boasts a very user-friendly interface, making it simple for beginners to jump in and start using the tool effectively.
• Raven Tool: While powerful, some users might find its interface a bit dated or initially overwhelming due to the sheer number of advanced features. It may have a steeper learning curve than Ubersuggest.

What to Look for When Choosing a Keyword Research Tool?

• Accuracy of Data: Does the tool provide reliable search volume, keyword difficulty, and CPC data? Some tools, such as Semrush and Ahrefs, utilize their own clickstream data, which can be more accurate than relying solely on the Google Keyword Planner.
• Keyword Suggestions and Variations: Look for tools that generate a wide range of keyword ideas, including long-tail keywords.
• Competitor Analysis Features: A good tool should let you spy on your competitors, revealing their top-ranking keywords and pages. This can uncover “hidden” opportunities they might be missing.
• Site Audit Capabilities: Can it identify technical SEO issues on your website that prevent you from ranking? A thorough site audit is crucial.
• Reporting & Integrations: Consider if the tool offers customizable reports and integrates with Google Search Console and Google Analytics. White-label reporting is a huge plus for agencies.
• User-Friendly Interface: Is it easy to navigate and understand the data? A user–friendly interface helps you streamline your workflow.
• Rank Tracking: Can you monitor your keyword rankings over time and across different locations? This helps you track your SEO performance and stay ahead.
• Beyond Keywords: Does the tool offer features for content marketing, link building, or PPC research? 
• Customer Support & Resources: Is there good support available if you run into issues? Look for helpful guides, tutorials, or a responsive support team.
• Updates and Evolution: Does the tool regularly update its features and data? 

Final Verdict

So, which one wins?

For most, especially beginners or small businesses, Ubersuggest is our pick. 

It’s budget-friendly and super easy to use for keyword research and SEO audits.

Raven Tool offers more advanced features for agencies. 

Ubersuggest provides excellent value to boost your SEO.

It’s a great all-in-one SEO platform that truly helps your seo and digital marketing efforts.

Trust us, it gets results fast!

More of Ubersuggest

Here’s how Ubersuggest compares to other popular marketing tools, highlighting its standout features.

• Ubersuggest vs Ahrefs: Ahrefs offers deeper backlink analysis and a larger keyword database.
• Ubersuggest vs Semrush: Semrush provides a more comprehensive SEO suite, including PPC and social media.
• Ubersuggest vs Content Raptor: Content Raptor (likely a focus on content generation/briefs) helps optimize existing content.
• Ubersuggest vs Surfer SEO: Surfer SEO excels at on-page content optimization for existing pages.
• Ubersuggest vs Moz: Moz Pro is known for its Domain Authority metric and robust seo analysis.
• Ubersuggest vs SE Ranking: SE Ranking offers robust SEO ranking capabilities and flexible reporting.
• Ubersuggest vs SpyFu: SpyFu specializes in competitor PPC and keyword intelligence for paid search.
• Ubersuggest vs Similarweb: Similarweb offers broad website traffic and audience insights, great for market research.
• Ubersuggest vs Mangools: Mangools (KWFinder) is praised for its user-friendliness and keyword difficulty scores.
• Ubersuggest vs Ranktracker: Ranktracker focuses heavily on precise rank tracking across multiple search engines.

More of Raven Tool

Here’s how Raven Tool compares to other popular marketing tools, highlighting its standout features.

• Raven Tool vs Ahrefs: Ahrefs offers superior backlink analysis and deeper keyword data.
• Raven Tool vs Semrush: Semrush provides a more extensive all-in-one suite with broader competitive analysis.
• Raven Tool vs Content Raptor: Content Raptor (focusing on briefs) helps create content optimization strategies efficiently.
• Raven Tool vs Surfer SEO: Surfer SEO excels at optimizing content for on-page factors to improve se ranking.
• Raven Tool vs Moz: Moz Pro is known for Domain Authority and detailed keyword difficulty scores.
• Raven Tool vs SE Ranking: SE Ranking offers strong rank tracking and robust seo analysis at a competitive price.
• Raven Tool vs SpyFu: SpyFu specializes in competitor PPC intelligence and keyword ad strategies.
• Raven Tool vs Similarweb: Similarweb provides extensive web traffic and audience insights for market research.
• Raven Tool vs Mangools: Mangools (KWFinder) is praised for its ease of use and accurate keyword difficulty.
• Raven Tool vs Ranktracker: Ranktracker offers excellent, precise se ranking and mobile seo tracking.

Frequently Asked Questions