SocialPilot vs Later: Find Your Social Media Tool in 2025?

You’re juggling social media, right? It’s a mess. 

You need a tool, but which one? SocialPilot vs Later? It’s a tough call.

Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.

You’re wasting precious hours on tasks that should be automated.

You’re losing potential engagement because you’re not posting consistently. 

Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say. 

Overview

To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.

This involved hands-on use across various social media platforms, evaluating their scheduling capabilities, analytics, and user interfaces.

We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.

What is SocialPilot?

Think of it as your all-in-one social media command center. 

It handles scheduling, analytics, and team collaboration.

Basically, it aims to simplify your social life.

Also, explore our favorite SocialPilot alternatives…

What is Later?

Later is built for visual content. Think Instagram, Pinterest, and TikTok.

It helps you plan and schedule your posts. It’s a very visual tool.

Also, explore our favorite Later alternatives…

Feature Comparison

For those delving into social media marketing, choosing the right platform is key.

This comparison of SocialPilot vs. Later helps small and medium businesses, marketing agencies, and multi-location brands decide on the best social media management tool.

1. Social Accounts & Network Support

• SocialPilot: A powerful social media suite supporting a wide range of social accounts, including Facebook pages and groups, Twitter, LinkedIn, Pinterest, Instagram, Google Business Profile, TikTok, and more. It’s a versatile choice for managing multiple social media accounts and social channels.
• Later: Traditionally known as an Instagram-first platform, Later’s features have expanded to support other platforms like TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube. However, its primary focus remains on visual content and Instagram scheduling.

2. Social Media Management Tool Features

• SocialPilot: Offers a comprehensive suite of advanced features for social media managers. It has a robust socialpilot dashboard with great features like bulk scheduling, an AI assistant for creating relevant content, and a content library. The tool is highly recommended for agencies and businesses seeking a complete social strategy.
• Later: This social media management tool is known for its user-friendly interface. It provides a visual planner to help users create beautiful posts and a media library to stay organized. Later also has a social media management app, the later mobile app, making it easy to schedule content on the go.

3. Scheduling & Publishing

• SocialPilot: Excels at bulk scheduling, allowing users to save time by scheduling a large number of scheduled posts at once. It also offers the ability to automatically post to multiple platforms and supports scheduling of various types of content, including video content.
• Later: With its focus on visual platforms, Later provides specific features like a drag-and-drop visual planner. You can easily schedule Instagram posts and even schedule Instagram stories. Later’s features also include the ability to automatically publish posts, with TikTok auto publishing being a key feature.

4. Content Creation & Curation

• SocialPilot: The AI assistant helps users generate post ideas, and the platform has a Canva integration to streamline the content creation process. The content library allows for storing and reusing curated content, which is a great feature for both agencies and clients.
• Later: A strength of the Later social media scheduler is its inspiration strikes feature, which provides post ideas directly within the platform. The media library is excellent for uploading media, and the tool helps you create content that drives more engagement with post recommendations.

5. Analytics & Reporting

• SocialPilot: Provides great analytics and in-depth reports on post performance, audience demographics, and follower growth. This valuable feature helps businesses and agencies measure their social strategy and demonstrate ROI to clients. The reporting is robust, making it a powerful tool for data-driven decisions.
• Later: Offers basic Instagram analytics and more detailed insights on paid plans. You can track post performance and follower growth, and it provides a later review of your overall social performance. It’s sufficient for a small team needing basic metrics to see their best posts.

6. Team Collaboration & Client Management

• SocialPilot: As a powerful social media suite, it’s built for marketing agencies. It offers unlimited users on some plans, robust team workflows, and client management features. The ability to manage multi-location brands and agencies with many clients is a core strength.
• Later: Later’s team collaboration features allow for multiple users and different levels of access. It’s a good solution for a small team collaborating on a few key social accounts, but its focus is more on individual creators and medium businesses rather than large agencies.

7. Post-Specific Features

• SocialPilot: Allows for an automatically posted first comment on Instagram, which is useful for adding hashtags and increasing reach. You can also edit posts after they’ve been scheduled, providing flexibility in the posting process.
• Later: A key feature is the automatically posted first comment on Instagram, which is a great feature for adding hashtag suggestions. Later also offers unique hashtag suggestions tailored to your content, helping you get more engagement.

8. Mobile App

• SocialPilot: Offers a mobile app for managing scheduled posts and social accounts on the go, though its primary experience is on the desktop.
• Later: The later mobile app is highly praised and a core part of its experience. It’s a user-friendly tool for planning, editing posts, and managing your media library, allowing you to access it whenever inspiration strikes.

9. Price & Value

• SocialPilot: Has a range of plans designed for different business sizes, from small to large agencies. Many find it offers better value due to the sheer number of features and social accounts included, making it a strong contender for new customers. A credit card is required for some trials.
• Later: Has a free version and various professional plan options. It can be a cost-effective choice for creators or small businesses focused on a few key social platforms, but adding more social sets or users can increase costs quickly.

10. Audience & Focus

• SocialPilot: The platform is designed for marketing agencies, businesses, and multi-location brands that need a robust, all-in-one tool for comprehensive social media marketing across many major social networks. It helps clients in various industries reach their audience.
• Later: Later’s features are geared toward individuals and small businesses that place a high priority on visual content, particularly on Instagram. It’s a great choice for creators and small businesses focused on creating beautiful posts and improving their Instagram feed.

11. Additional Features & Integrations

• SocialPilot: Integrates with Canva integration for design, and offers an easy-to-use social inbox to manage messages. It’s a full-featured social media management platform with valuable features that help you save time.
• Later: Known for its Linkin.bio feature, which turns an Instagram feed into a clickable landing page. It provides unique hashtag suggestions and its mobile apps are a key selling point for creators who manage their social accounts on the go.

What to look for when choosing The Right Social Media Manager?

• Key Features and User Interface: The best social media management platforms should have a user-friendly interface that allows you to easily manage multiple social media profiles. Look for key features like scheduling suggestions for the best time to drop posts, and the ability to upload media, including video content.
• Platform & Channel Support: Ensure the tool supports all the social media channels you use, such as Instagram, Pinterest posts, and other accounts. The ability to cross posting and scheduling unlimited posts is crucial for saving time and reaching a wider audience.
• Content & Post Features: Look for a tool that allows you to schedule content with a precise date and control the posting order. Features like adding hashtag suggestions recommended by the platform can help increase engagement and get maximum engagement. The post feature should also allow for a few tweaks to optimize your content.
• Analytics and Insights: A good social media management tool should provide analytics on your Instagram account and follower growth, helping you understand which posts are most effective.
• Scalability & Cost: Consider if the platform can grow with your business. Some platforms like SocialPilot offer different services, but you should check if a credit card is required for a trial and if the pricing fits your industry’s needs. You might want to read a socialpilot review or a later app review to see what other users recommend SocialPilot or other tools.
• Mobile Experience: Check if the platform has a well-functioning mobile app, like the Later app, for managing your accounts on the go.
• Trial and Onboarding: Take advantage of any free trials to test the platform. See how easy it is to get started and whether it requires any further action on your part to get your accounts set up.

Final Verdict

After testing both, SocialPilot wins. It handles multiple accounts easily.

If you manage many social media accounts, it’s your best bet.

SocialPilot offers robust management features.

You can manage posts across multiple social networks without a headache.

Its social inbox is a game-changer. Plus, the analytics and reporting give you real data.

For content management and client management, it’s solid.

While Sprout Social is another option, SocialPilot’s value and power are clear.

They don’t have a free plan, but its benefits outweigh the cost. 

More of Socialpilot

• Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, CRM.
• Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
• Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
• Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
• Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
• Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
• Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
• Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
• Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
• Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
• Socialpilot vs Loomly: Socialpilot – strong scheduling/analytics. Loomly – content calendar, teamwork.
• Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).

More of Later

• Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
• Later vs Metricool: It offers broader analytics and ad management.
• Later vs Socialpilot: It supports more platforms and has a social inbox.
• Later vs Sendible: It has robust collaboration and reporting.
• Later vs Content Studio: It excels in content discovery.
• Later vs Heropost: It uses AI for content creation.
• Later vs Agorapulse: It offers strong social listening.
• Later vs Zoho Social: It integrates with the Zoho suite.
• Later vs Buffer: It is known for its simplicity.
• Later vs Sprinklr: It is an enterprise-level platform.
• Later vs Loomly: It focuses on team content workflows.
• Later vs Blaze: It depends on Blaze’s specific features.
• Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
• Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams

Frequently Asked Questions