Similarweb vs Mangools: Best Keyword Researcher in 2025

Trying to figure out the best keyword research tool can feel like searching for a needle in a haystack, right? 

It’s a common challenge for anyone serious about online visibility.

The truth is, picking the wrong tool can waste your time and money. 

Imagine putting in all that effort only to realize your keywords aren’t yielding results! 

In this article, we’ll dive deep into Similarweb vs Mangools, comparing their strengths and weaknesses to help you decide which is best.

Overview

To give you the clearest picture, we’ve put both Similarweb and Mangools through their paces.

We’ve utilized them for real-world keyword research tasks.

Analyzed their features side by side, and assessed their accuracy and ease of use to bring you this direct comparison.

What is Similarweb?

So, what is Similarweb all about?

Imagine you want to peek behind the curtain of any website online.

Similarweb lets you do just that.

It’s a big data tool that helps you understand website traffic, where visitors come from, and what your competitors are doing. 

Also, explore our favorite Similarweb alternatives…

Key Benefits

• Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
• Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, social media, referrals, email, and display ads.
• Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
• Audience Demographics: Provides insights into visitor age, gender, location, and interests.
• Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.

Pricing

• Starter ($199/month)
• Team ($14,000/Year)
• Business ($35,000/Year)
• Enterprise (Custom)

What is Mangools?

Let’s talk about Mangools. If you’re looking for an SEO toolkit that’s really easy to use, Mangools might be your new best friend.

It’s actually a suite of five different tools all bundled together.

Think of it like a helpful Swiss Army knife for your SEO efforts.

It helps you find keywords, check out what the search results look like.

Also, explore our favorite Mangools alternatives…

Key Benefits

Mangools stands out because it’s simple yet powerful. What does it do best?

• Easy to use interface: It’s super simple to navigate.
• Accurate keyword difficulty: You get reliable “KD” scores.
• Local SEO focus: Find keywords for 65,000+ locations.
• All-in-one suite: Get 5 core tools in one place.
• Daily rank updates: See your rankings change fast.

Pricing

Mangools offers a few plans. They are cheaper if you pay yearly.

• Basic Plan: Starts at $14.95/month (billed annually).
• Premium Plan: Starts at $22.95/month (billed annually).
• Agency Plan: Starts at $44.95/month (billed annually).

Feature Comparison

Now, let’s put Similarweb vs Mangools head-to-head.

We’ll break down their key features, helping you see which SEO tool better fits your digital strategy and overall digital marketing needs.

1. Keyword Research

• Similarweb: While it offers keyword analysis, its strength lies more in competitor traffic insights. You can find high-performing keywords and trend data, but it’s not its primary focus compared to tools like Semrush or Ahrefs for deep keyword dives.
• Mangools: This platform truly excels here with its KWFinder tool. It’s designed specifically for keyword research, offering precise keyword difficulty scores, search volume, and thousands of suggestions, including valuable long-tail keywords for your SEO strategy.

2. Competitive Analysis

• Similarweb: This is where Similarweb shines! It offers a comprehensive view of competitor traffic, sources, and audience demographics. You can see your competitors’ entire digital footprint and benchmark your performance against them, providing strong market intelligence.
• Mangools: You can conduct competitor analysis with SiteProfiler and SERPChecker. It provides essential SEO metrics for competing sites, helping you understand their keyword performance and authority. However, it’s not as broad as Similarweb’s traffic data.

3. Traffic Analytics

• Similarweb: It’s a powerhouse for analytics, providing estimated total visits, engagement metrics, and traffic sources for virtually any website. This granular data enables marketers to understand digital behavior across various channels and inform their overall strategy.
• Mangools: While it focuses more on keyword and SERP data, it doesn’t offer the extensive traffic analytics that Similarweb does. Its tools help with rank tracker and understanding search engine results, but not overall site traffic volume.

4. Rank Tracking

• Similarweb: Includes a rank tracker in its higher-tier plans. It allows users to monitor their website’s ranking positions for keywords over time.
• Mangools: SERPWatcher is a dedicated and highly effective rank tracker. It provides daily updates on keyword positions, visual performance indexes, and alerts for significant ranking changes, making it a very robust tool for monitoring.

5. Backlink Analysis

• Similarweb: Offers some backlink insights, but it’s not its core strength or as comprehensive as dedicated backlink software like Ahrefs.
• Mangools: LinkMiner provides robust backlink analysis. You can find active backlinks, assess their strength, and spy on competitor link profiles effectively, which is vital for any SEO strategy.

6. User Interface and Ease of Use

• Similarweb: Its interface is generally clean and professional, but with the vast amount of data, it can feel a bit overwhelming for new users. Navigating its many features takes some getting used to.
• Mangools: This is a major win for Mangools. Its platform is renowned for being incredibly user-friendly and intuitive. Even beginners can quickly grasp how to use its tools, making optimization tasks straightforward.

7. Integrations and Data Export

• Similarweb: Offers API access for deeper call research and can integrate with other tech stack elements. This makes it suitable for advanced users needing to pull data into their own systems or excel sheets for custom analytics and reporting.
• Mangools: While not as extensively focused on broad integrations as Similarweb, Mangools allows for easy data export from its individual tools. You can export data for further analysis or to combine with other SEO tools like Search Console for a complete picture of your search engine optimization.

What to Look for When Choosing a Keyword Research Tool?

When picking your SEO tool, consider these key insights to ensure it fits your needs:

• Accurate Data: Ensure the tool provides reliable search volume, keyword difficulty, and trend data.
• Search Intent Analysis: A good tool helps you understand why people are searching for a keyword (informational, transactional, navigational).
• Competitor Insights: Look for features that let you analyze what keywords your competitors are ranking for and how their digital strategy is performing.
• User-Friendly Interface: The best tools make complex data easy to understand and navigate, speeding up your optimization efforts.
• Scalability: Consider if the tool can grow with your needs, offering features for both basic and advanced SEO strategy.
• Long-Tail Keyword Discovery: Does it help you find niche, less competitive keywords that can still drive valuable traffic?
• Beyond Keywords: While keyword focus is key, tools that offer some level of rank tracker, robust backlink analysis, or general site analytics can provide a more comprehensive view.

Final Verdict

After comparing Similarweb and Mangools, our top pick for most users in 2025 is Mangools.

It’s incredibly easy to use and excellent for solid keyword research.

While Similarweb shines for deep market research and analyzing big competitors.

Its higher price makes it less ideal if your main goal is keyword discovery.

For a strong, affordable alternative to SEO tools like Ubersuggest. 

SE Ranking, or Moz, Mangools helps you optimize your content effectively.

Trust our hands-on experience to guide your choice!

More of Similarweb

Here’s how Similarweb stacks up against some of its key alternatives:

• Similarweb vs Ahrefs: Ahrefs excels in backlink analysis and keyword research depth.
• Similarweb vs Semrush: Semrush offers a broader SEO toolkit, including deeper keyword and technical SEO features.
• Similarweb vs Content Raptor: Content Raptor focuses on content optimization and AI-driven writing assistance.
• Similarweb vs Surfer SEO: Surfer SEO specializes in on-page content optimization and SERP analysis.
• Similarweb vs Moz: Moz provides strong domain authority metrics and comprehensive SEO guidance.
• Similarweb vs SE Ranking: SE Ranking offers an affordable, all-in-one SEO solution with excellent rank tracking.
• Similarweb vs Ubersuggest: Ubersuggest is a budget-friendly option for keyword and basic competitive analysis.
• Similarweb vs SpyFu: SpyFu shines in competitive PPC and keyword research, revealing ad strategies.
• Similarweb vs Raven Tools: Raven Tools offers a suite for core SEO features, including reporting and site audits.
• Similarweb vs Ranktracker: Ranktracker focuses on daily keyword rank tracking and competitor monitoring.

More of Mangools

Here’s how Mangools measures up against some of its well-known alternatives:

• Mangools vs Ahrefs: Ahrefs offers deeper backlink analysis, while Mangools excels in user-friendly keyword research.
• Mangools vs Semrush: Semrush is a more comprehensive SEO suite; Mangools focuses on simplicity and affordability.
• Mangools vs Content Raptor: Content Raptor is for content optimization; Mangools provides broader SEO tools.
• Mangools vs Surfer SEO: Surfer SEO is strong for on-page content optimization, Mangools for keyword and SERP.
• Mangools vs Moz: Moz provides strong domain authority metrics; Mangools is known for ease of use.
• Mangools vs SE Ranking: SE Ranking is a fuller SEO suite; Mangools is more focused and user-friendly.
• Mangools vs Ubersuggest: Mangools offers more depth than Ubersuggest’s basic keyword analysis.
• Mangools vs SpyFu: SpyFu specializes in competitor ad insights, while Mangools focuses on organic SEO.
• Mangools vs Raven Tools: Raven Tools provides diverse reporting; Mangools is more streamlined for core SEO.
• Mangools vs Ranktracker: Ranktracker offers dedicated, granular rank tracking; Mangools provides a suite including rank tracking.

Frequently Asked Questions