Feeling stuck with your current competitive analysis tool?
Perhaps Similarweb’s price tag makes you wince a little.
Maybe you need different data insights.
We’re here to help you find that perfect fit.
Discover powerful Similarweb alternatives that won’t break the bank. This article gives you the exact information quickly.
Get ready to gain a serious edge on your competition.
What are the Best Similarweb Alternatives?
Are you focused on SEO, competitor insights, or something else entirely?
We’ve already done the hard work for you.
We researched and listed the top options.
Check out our recommendations above to find your perfect match.
1. Surfer SEO
Looking for content that ranks?
Surfer SEO helps you create it.
It analyzes top-performing content for your keywords.
Then, it gives you actionable insights.
This tool is a favorite for content optimization.
Unlock its potential with our Surfer SEO tutorial.
Also, explore our Similarweb vs Surfer SEO comparison!
Key Benefits
- Content Optimization: Get on-page SEO suggestions to outrank competitors.
- Keyword Research: Discover profitable keywords with clear search intent.
- SERP Analyzer: Understand why pages rank and find hidden opportunities.
- Content Editor: Write and optimize your articles in real time.
- Audit Feature: Improve existing content for better performance.
Pricing
All the plans are annually billed.
- Essential: $79/month
- Scale: $175/month
- Enterprise: Contact them for pricing.
Pros
Cons
2. Semrush
Semrush is a complete marketing toolkit.
It covers SEO, content marketing, and even social media.
Many digital marketers rely on it daily.
Think of it as your all-in-one competitive intelligence platform.
Unlock its potential with our Semrush Tutorial.
Also, explore our Similarweb vs Semrush comparison!
Key Benefits
- Competitor Analysis: Uncover competitor strategies across channels.
- Keyword Magic Tool: Find millions of keywords for any niche.
- Site Audit: Identify and fix your website’s technical SEO issues.
- Backlink Analytics: Analyze backlink profiles of any domain.
- PPC Keyword Tool: Optimize your paid ad campaigns for maximum ROI.
Pricing
All the plans will be billed annually.
- Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
- Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
- Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Pros
Cons
3. Ubersuggest
Neil Patel’s Ubersuggest is a popular choice.
It’s great for beginners and small businesses.
You get solid data without a huge price tag.
It helps with keyword ideas and content suggestions.
Unlock its potential with our Ubersuggest Tutorial.
Also, explore our Similarweb vs Ubersuggest comparison!
Key Benefits
- Keyword Ideas: Generate a wealth of keyword suggestions instantly.
- Content Ideas: Discover what content performs well in your niche.
- Traffic Analyzer: See estimated traffic for any domain or page.
- Backlink Data: Get insights into who links to your competitors.
- Site Audit: Find SEO errors on your website and get fixes.
Pricing
- Individual ($120/Lifetime)
- Business ($200/Lifetime)
- Enterprise ($400/Lifetime)
Pros
Cons
4. Moz
Moz is an SEO industry veteran.
They offer reliable tools and valuable data.
Their Domain Authority metric is widely recognized.
Moz focuses on making SEO accessible to everyone.
Unlock its potential with our Moz Tutorial.
Also, explore our Similarweb vs Moz comparison!
Our Take
Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!
Key Benefits
- Keyword Explorer: Research keywords with accurate difficulty scores.
- Link Explorer: Analyze backlinks and discover link-building opportunities.
- Site Crawl: Get comprehensive audits of your website’s SEO health.
- Domain Analysis: Quickly assess the authority of any website.
- Rank Tracker: Monitor your keyword rankings over time.
Pricing
All the plans will be billed annually.
- Starter ($39/month)
- Standard ($79/month)
- Medium ($143/month)
- Large ($239/month)
Pros
Cons
5. Mangools
Mangools offers a suite of five easy-to-use SEO tools.
KWFinder for keywords is their most famous.
It’s known for its user-friendly interface.
This makes complex data simple to understand.
Unlock its potential with our Mangools Tutorial.
Also, explore our Similarweb vs Mangools comparison!
Key Benefits
- KWFinder: Find long-tail keywords with low SEO difficulty.
- SERPChecker: Analyze SERPs to understand competitor strengths.
- LinkMiner: Discover powerful backlinks for your strategy.
- SiteProfiler: Get a quick overview of any domain’s SEO metrics.
- RankChecker: Track your keyword positions accurately.
Pricing
All the plans will be billed annually.
- Mangools Basic: $14.95/month
- Mangools Premium: $22.45/month
- Mangools Agency: $44.95/month
Pros
Cons
6. SE Ranking
SE Ranking is a versatile SEO platform.
It’s a great all-rounder.
You can track rankings, audit sites, and research keywords.
It provides a good balance of features and affordability.
Unlock its potential with our SE Ranking Tutorial.
Also, explore our Similarweb vs SE Ranking comparison!
Key Benefits
- Rank Tracking: Monitor daily keyword rankings for multiple locations.
- Website Audit: Identify technical SEO issues and get recommendations.
- Keyword Research: Find profitable keywords and analyze search volume.
- Competitor Analysis: Spy on competitor strategies and keywords.
- Backlink Monitor: Keep an eye on your backlink profile and new links.
Pricing
SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Cons
7. Ranktracker
Ranktracker focuses on what its name suggests.
It’s excellent for tracking your keyword positions.
You can also do keyword research and site audits.
It’s a newer player, but growing fast.
Unlock its potential with our Ranktracker Tutorial.
Also, explore our Similarweb vs Ranktracker comparison!
Key Benefits
- Accurate Rank Tracking: See your daily keyword positions globally.
- Keyword Finder: Discover high-potential keywords for your content.
- SERP Checker: Analyze search results for any keyword.
- Web Audit: Find and fix technical SEO problems on your site.
- Backlink Checker: Monitor your backlinks and discover new ones.
Pricing
All the plans will be billed annually.
- Starter: $14.00/month
- Double Data: $34.41/month
- Quad Data: $63.58/month
- Hex Data: $121.91/month
Pros
Cons
8. Content Raptor
Content Raptor is designed for content creators.
It helps you research topics quickly.
You can also outline articles and optimize them.
This tool makes the content creation process smoother.
Unlock its potential with our Content Raptor Tutorial.
Also, explore our Similarweb vs Content Raptor comparison!
Key Benefits
- Content Briefs: Get detailed outlines for your articles.
- Topic Research: Discover what people are searching for.
- AI Writing Assistant: Generate ideas and complete sections faster.
- SEO Optimization: Ensure your content is ready to rank.
- Plagiarism Checker: Verify originality before publishing.
Pricing
- Free ($0)
- Pro ($47/month)
- Enterprise (Contact them for custom pricing)
Pros
Cons
9. Ahrefs
Ahrefs is a powerhouse in the SEO world.
Many professionals consider it a must-have.
Its backlink data is legendary.
It offers deep insights into competitor SEO strategies.
Unlock its potential with our Ahrefs Tutorial.
Also, explore our Similarweb vs Ahrefs comparison!
Key Benefits
- Site Explorer: Analyze organic search traffic and backlink profiles.
- Keywords Explorer: Find millions of keyword ideas and metrics.
- Content Explorer: Discover top-performing content in any niche.
- Site Audit: Comprehensive technical SEO analysis for your website.
- Rank Tracker: Monitor keyword performance and SERP features.
Pricing
All the plans will be billed annually.
- Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
- Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
- Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Pros
Cons
Buyers Guide
We understand that choosing the right tool is crucial for your business.
To bring you the most accurate and helpful recommendations, we followed a detailed research process:
- Keyword Analysis: We started by analyzing essential search terms like “similarweb alternative,” “similarweb competitor,” and “best similarweb alternative.” This helped us understand what users are truly seeking.
- Factor-Based Evaluation: For each potential alternative, we evaluated it against these key factors:
- Pricing: We looked at how much each product costs, considering different plans and value for money.
- Features: We identified the best and most unique features each product offered.
- Negatives: We pinpointed what might be missing or less robust in each product compared to its peers.
- Support or Refund: We checked for community support, direct customer service options, and clear refund policies.
- Information Synthesis: Finally, we gathered all this information to highlight each tool’s unique strengths, helping you make an informed decision quickly.
Wrapping Up
We’ve covered some of the best Similarweb alternatives out there for 2025.
Choosing the right tool for competitor analysis is super important.
It helps you understand your market and beat the competition.
Whether you need deep backlink analysis and PPC campaigns, there’s a tool for you.
We looked at different options like Semrush, Moz, and those offering a free trial.
We aimed to give you the clearest picture.
We want you to feel confident making a smart choice for your digital market strategy.
Remember, understanding your competitors is key to great search engine optimization.
Frequently Asked Questions
What is a good alternative for backlink analysis?
Many Similarweb alternatives offer robust backlink analysis. Ahrefs is widely known for its extensive backlink database and powerful explorer features.
How do Similarweb alternatives help?
They provide insights into website traffic, keyword rankings, and marketing strategies. These tools allow for in-depth competitor research to inform your business decisions.
Are there user-friendly Similarweb alternatives for research?
Yes, many research tool options are user-friendly, like Mangools and Ubersuggest. They simplify complex market research data for easier understanding.
How do these tools compare to what Similarweb offers?
While Similarweb offers broad market intelligence, alternatives often specialize. Some excel in SEO tool features like organic search or site audit, and others in all-in-one dashboards.
Can these tools provide actionable insights into market trends?
Absolutely. These intelligence tool options analyze market trends and competitor data, providing actionable insights to help businesses optimize their marketing strategies.
