SEMrush vs SE Ranking: Best SEO Tool for You in 2025?

Winner

4.5

• Keyword Researcher
• Backlink Checker
• Website Audit
• Content Idea Finder
• Local Marketing
• 14 Days Free Trial
• Paid Plans from $52

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Runner Up

3.5

• SEO Toolkit
• Content Marketing
• Market Research Toolkit
• Advertising Toolkit
• Social Media Toolkit
• Free trial available
• Paid Plans from $117.33/month

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Struggling to pick the right SEO tool? You’re not alone. 

Choosing the wrong tool can waste your time, money, and slow down your website’s growth.

This can lead to missed opportunities and falling behind competitors.

But what if you could easily compare these top tools side-by-side?

This article will break down SEMrush vs SE Ranking, showing you exactly what each offers, so you can pick the best fit for your.

Overview

We’ve spent countless hours diving deep into both SEMrush and SE Ranking.

Putting their features to the test across various real-world scenarios.

This hands-on experience has allowed us to gather the insights needed to provide you with a detailed and unbiased comparison.

3.5out of 5

Semrush delivers an impressive array of tools to supercharge your SEO efforts.

Pricing: 14-day free trial available. Plan starts at $117/month.

Key Features:

• Keyword Research
• Competitor Analysis
• Site Audit

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4.5out of 5

Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.

Pricing: 14 Days Free Trial. Plans start from $52/month.

Key Features:

• Comprehensive site audit tool
• Backlink monitoring and analysis
• Competitor insights

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What is SEMrush?

So, what exactly is SEMrush? Think of it as your all-in-one toolkit for digital marketing.

It’s designed to help you with everything from finding the right keywords to keeping an eye on your competitors. 

Also, explore our favorite SEMrush alternatives…

Our Take

Seven million users saw a 152% increase in website traffic with Semrush. Could you be next? Explore it out to discover the secrets to online success.

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Key Benefits

• A very broad range of marketing tools.
• Offers excellent competitive analysis.
• Provides a holistic approach to SEO.
• Extensive keyword research.
• Detailed site audit capabilities.

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Pricing

All the plans will be billed annually.

• Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
• Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
• Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.

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Pros

• Very complete toolset.
• Data is very accurate.
• Great for competitor analysis.
• Provides deep insights.
• Excellent site audit.

Cons

• Can be overwhelming.
• Learning curve is steep.
• Some features cost extra.
• Reports can be complex.

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What is SE Ranking?

So, what about SE Ranking? This tool is known for being a powerful yet more affordable option.

It’s perfect if you need solid SEO features without breaking the bank. 

It covers all the SEO essentials like keyword research, competitor analysis, and website auditing.

Also, explore our favorite SE Ranking alternatives…

Our Take

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

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Key Benefits

• Precise keyword rank tracking.
• Strong competitive research features.
• Offers white-label reporting.
• Comprehensive website audits.
• Backlink monitoring and analysis.

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Pricing

SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)

• Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
• Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
• Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.

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Pros

• Comprehensive Feature Set
• User-Friendly Interface
• Excellent Value for Money
• Strong Customer Support
• Flexible and Customizable

Cons

• Limited white-labeling options
• Occasional data discrepancies
• Need improvement in content marketing features
• Some features require an upgrade.

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Feature Comparison

Semrush is the most established all-in-one seo platform, offering comprehensive features for online marketing, backlink analysis, and competitive research.

SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, known for its affordable keyword rank tracker and robust seo toolkit.

This comparison explores their core seo strategies and local seo capabilities for digital marketing and tech optimization.

1. Core Platform Focus and Feature Breadth

• Semrush: Functions as an all-in-one platform providing a vast suite of seo tools for content, advertising, and market research, positioning it as a leading solution for complex digital marketing strategies.
• SE Ranking: Is an intuitive seo platform trusted by over a million agency and in house teams globally. It offers a robust seo toolkit that provides all the essential seo related tools needed for seo pros to implement effective strategies.

2. Keyword Research and Discovery

• Semrush: Excels with its proprietary keyword magic tool, which provides massive keyword ideas and filtering capabilities, along with highly detailed data on search volume and intent for precise keyword research.
• SE Ranking: Provides strong keyword research capabilities. Se ranking covers keyword research, analysis of related keywords, and traffic estimates efficiently, rivaling the breadth of other seo tools for identifying target keywords.

3. Rank Tracking and Position Tracking

• Semrush: Includes a highly reliable position tracking tool and rank tracker that tracks keyword rankings across various regions and devices. This robust rank tracker is vital for measuring seo strategies performance.
• SE Ranking: Offers a widely praised keyword rank tracker and position tracking feature known for its accuracy and affordability. This tool is often cited by seo pros as a main reason to choose the se ranking platform.

4. Site Audit and Technical SEO

• Semrush: Provides an advanced site audit tool that offers detailed reports on technical seo issues, core web vitals, and overall site health, which is vital for complex tech optimization and adherence to search engine algorithms.
• SE Ranking: The website audit tool is a comprehensive feature, providing detailed reports on technical seo issues and on page optimization, essential for seo pros to implement effective strategies and ensure site health.

5. Competitive and Gap Analysis

• Semrush: Excels at providing comprehensive competitive insights, including the keyword gap tool and serp analysis for any domain across the search engine results pages. It helps seo pros reverse engineer competitor seo strategies and online marketing campaigns.
• SE Ranking: Offers strong competitive research features, including gap analysis that helps agency and in house teams identify missing target keywords and compare their seo strategies against rivals.

6. Content Optimization Tools

• Semrush: Provides the seo writing assistant and on page seo checker to help online marketing teams create high-ranking content. It integrates content marketing tools seamlessly, making it a powerful solution for content strategy.
• SE Ranking: Offers an on page seo checker and content optimization features to help users optimize existing content. Se ranking covers keyword density and internal linking, supporting content marketing tools.

7. Social Media Management

• Semrush: Offers dedicated social media management tools and social media marketing features, allowing users to track and schedule posts, analyze engagement, and integrate social media performance with google analytics data.
• SE Ranking: Provides social media management tools focused on basic features like posting and scheduling, but the primary focus of the se ranking platform is the robust seo toolkit for organic search.

8. Local SEO Focus

• Semrush: Offers strong local seo features, including localized rank tracking and business listing management, as part of its extensive suite of seo tools.
• SE Ranking: Provides dedicated local seo tools that allow seo pros to monitor keyword rank tracker performance in specific geographical locations, making it ideal for implementing effective strategies for small businesses.

9. Integration and Data Sources

• Semrush: It integrates seamlessly with google analytics & google search console for traffic verification and advanced seo data collection, making it the preferred tool for many online marketing agencies.
• SE Ranking: Also integrates with google analytics and google search console, leveraging external data to enhance the performance of its robust seo toolkit and help in house teams monitor progress.

10. Pricing and Target User

• Semrush: The pricing reflects its standing as a comprehensive seo platform for large seo agencies, over a million agency teams, and enterprise users. The semrush review often notes its high value and feature depth.
• SE Ranking: The se ranking’s pricing policy is generally more affordable and accessible, making it an intuitive seo platform trusted by small businesses, freelancers, and in house teams who need a robust seo toolkit without the premium price tag.

What to Look for in a Keyword Research Tool?

• Database Size: Does it have a vast and updated keyword database?
• Accuracy of Data: Is the search volume and keyword difficulty reliable?
• Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
• Competitor Insights: Can it analyze keywords your competitors rank for?
• User-Friendliness: Is the interface intuitive and easy to navigate?
• Integration: Does it work well with other SEO solution tools you use?
• Pricing Structure: Does the cost align with the features offered and your budget?

Final Verdict

After thorough testing, our pick is SE Ranking. Why?

It offers excellent value, providing all the essential SEO features like accurate rank tracking.

Solid backlink analysis without the higher cost of a tool like SEMrush. 

It’s also much easier to use.

While SEMrush is great for big agencies.

SE Ranking is perfect for most businesses and marketers looking for an effective.

Trust our hands-on experience to help you choose wisely.

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