
Managing your business finances can be a real headache.
Juggling invoices, tracking expenses, and understanding everything can feel overwhelming.
You’re probably looking for a more straightforward way that won’t take up all your time.
That’s where Puzzle.io comes in.
This review dives into Puzzle io, an accounting software, to see if it can streamline your finances in 2025.
We’ll explore its features, pricing, and ease of use.
Let’s see if Puzzle.io is the right fit for your business.

Ready to simplify your finances? See how Puzzle io can save you up to 20 hours a month. Start your free trial today and experience the difference.
What is Puzzle io?
Puzzle.io is a financial tool that helps companies, especially startups, manage their money.
It’s like having an expert, even if you’re not a finance whiz.
Puzzle.io helps you create clear pictures of your revenue and expenses.
You can easily see where your money is going. It gathers all your financial data in one place.
This gives you valuable insights into how your business is doing.
It’s designed to help you build a more substantial business by understanding your numbers.
Puzzle.io offers a helpful service so you can focus on other essential things, such as growing your business and caring for your employees.

Who Created Puzzle io?
Sasha Orloff and John Cwikla created Puzzle.io.
They wanted to help businesses know their finances better.
Their vision was to improve how companies manage money.
They built a tool that makes it easy to see your budget, track expenses, and make wise decisions.
It helps with everyday tasks like managing files and keeping notes. Puzzle.io also offers integrations with other business partners.
They want you to trust their service to help you succeed.
You can even click to see how other users rate Puzzle.io. It’s designed to simplify your financial to-do list.
Top Benefits of Puzzle io
- Simplified Financial Tracking: Puzzle.io gathers all your financial data in one place, making it easy to see where your money is coming from and going. No more scrambling with spreadsheets!
- Improved Decision-Making: Clear financial insights can help you make smarter business choices. You’ll know precisely what you can afford and where to invest.
- Time Savings: Automate tedious tasks like expense tracking and reporting. This frees time to focus on growing your business, not managing paperwork.
- Better Budgeting: You can easily create and manage your budget. You can also see how your actual spending compares to your plan and adjust as needed.
- Easy Collaboration: Share financial data with your team or advisors. Everyone stays on the same page.
- Integrations with Other Tools: Puzzle.io connects with other popular business software. This streamlines your workflow and avoids double entry.
- Real-Time Insights: Get up-to-the-minute information on your financial health. Always know where you stand.

Best Features of Puzzle io
Puzzle.io has some remarkable features that make managing your business finances much more manageable.
They’re designed to give you a clear picture of your money and save time.
Here are some of the best ones:
1. Financial Insights
Puzzle.io gives you clear financial insights.
It shows you where your money is going with easy-to-understand charts and graphs.
You can see your revenue, expenses, & profit all in one place.
This helps you make smart decisions about your business.

2. Tax Compliance
Taxes can be confusing, but Puzzle.io helps with tax compliance.
It keeps track of your income & expenses to prepare you for tax season.
It can even help you estimate your tax liability. This makes tax time less stressful.

3. Bookkeeping Services
Don’t have time for bookkeeping? Puzzle.io can help.
They offer bookkeeping services to keep your financial records accurate and up-to-date.
This frees up your time to focus on other essential things.

4. Partner Ecosystem
Puzzle.io works with other companies you might use.
This is called their partner ecosystem. It connects with other tools, such as your bank or payment processors.
This makes managing your finances smoother.

5. Accrual Automation
Accrual automation means Puzzle.io can automatically track money owed to you or that you owe to others, even if the cash hasn’t changed hands yet.
This gives you a more accurate picture of your financial health. It helps you plan for the future.

6. Built-in Accrual Automation
Puzzle io automatically handles complex accounting tasks, like deferred revenue and prepaid expenses.
This saves you from having to do them manually.
It helps you get a more accurate view of your business finances without extra work.
This feature ensures you stay GAAP-compliant.

7. Real-Time Insights
You no longer have to wait weeks for financial reports.
Puzzle io gives you real-time insights into your company’s health.
You can see your cash flow, burn rate, and key metrics like monthly recurring revenue (MRR) instantly.
This helps you make faster and smarter decisions.

8. Self-guided Onboarding
Getting started is simple with Puzzle io’s self-guided onboarding.
The software walks you through the setup process step-by-step.
This means you can get your accounts connected and start seeing your financials right away without needing a finance expert to help you.
It saves you time and money from day one.

9. Smarter Accounting
Puzzle io uses AI to make accounting smarter.
It automatically categorizes transactions and checks for errors.
This technology learns from your habits to become more accurate over time.
It helps you manage your books with greater efficiency and less manual effort.

Pricing
Puzzle.io offers different pricing plans to fit various business needs.
It’s always a good idea to check their website for the most up-to-date pricing, as it can change.
However, here’s a general idea of what you might expect:
| Plan Name | Price (Annually) |
|---|---|
| Accounting basics | $0/month |
| Accounting plus Insights | $42.50/month |
| Advanced Automation | $85/month |
| Accounting plus Scale | $255/month |

Pros and Cons
Understanding the good and the not-so-good is key when choosing accounting software.
Let’s explore Puzzle.io’s strengths and weaknesses to help you decide.
Pros
Cons
Alternatives to Puzzle IO
Here are some popular Puzzle IO alternatives:
- Dext: This software focuses on automating data extraction from receipts and invoices. It saves time on manual data entry by digitizing your paperwork.
- Xero: This is a popular cloud-based accounting platform. It’s an alternative for Atera’s bookkeeping features, offering tools for invoicing, bank reconciliation, and expense tracking.
- Sage: A well-known provider of business management software, Sage offers a range of accounting and financial solutions that can serve as an alternative to Atera’s financial management module.
- Zoho Books: Part of the Zoho suite, this is a strong accounting tool for small to medium businesses. It helps with invoicing, expense tracking, and inventory management, and is a good alternative for those who need comprehensive financial tools.
- Synder: This software focuses on syncing your e-commerce and payment platforms with your accounting software. It’s a useful alternative for businesses that need to automate data flow from sales channels into their books.
- Easy Month End: This tool is designed specifically to streamline the month-end closing process. It’s a specialized alternative for businesses that want to improve and automate their financial reporting and reconciliation tasks.
- Docyt: An AI-powered bookkeeping platform, Docyt automates financial workflows. It is a direct competitor for Atera’s AI-driven bookkeeping features, offering real-time data and automated document management.
- RefreshMe: This is a personal financial management platform. While not a direct business alternative, it offers similar features like expense and invoice tracking.
- Wave: This is a popular free financial software. It’s a good choice for freelancers and small businesses for invoicing, accounting, and receipt scanning.
- Quicken: A well-known tool for personal and small business finance. It helps with budgeting, spending tracking, and financial planning.
- Hubdoc: This software is a document management tool. It automatically fetches your financial documents and syncs them to your accounting software.
- Expensify: This platform focuses on expense management. It is great for receipt scanning, business travel, and creating expense reports.
- QuickBooks: One of the most widely used accounting software programs. QuickBooks is a strong alternative that offers a full set of tools for financial management.
- AutoEntry: This tool automates data entry. It is a good alternative for the receipt and invoice capture features within Atera.
- FreshBooks: This program is great for invoicing and accounting. It is popular with freelancers and small businesses that need a simple way to track time and expenses.
- NetSuite: A powerful and complete cloud-based business management suite. NetSuite is an alternative for larger businesses that need more than just financial management.
Puzzle IO Compared
We’ve looked at how Puzzle IO compares to other accounting tools. Here’s a quick peek at their standout features:
- Puzzle IO vs Xero: Xero offers broad accounting features with strong integrations
- Puzzle IO vs Dext: Puzzle IO excels in AI-powered financial insights and forecasting.
- Puzzle IO vs Synder: Synder excels in syncing sales and payment data.
- Puzzle IO vs Easy Month End: Easy Month End simplifies the financial closing process.
- Puzzle IO vs Docyt: Docyt uses AI to automate bookkeeping tasks.
- Puzzle IO vs RefreshMe: RefreshMe focuses on real-time monitoring of financial performance.
- Puzzle IO vs Sage: Sage provides robust accounting solutions for various business sizes.
- Puzzle IO vs Zoho Books: Zoho Books offers affordable accounting with CRM integration.
- Puzzle IO vs Wave: Wave provides free accounting software for small businesses.
- Puzzle IO vs Quicken: Quicken is known for personal and small business finance management.
- Puzzle IO vs Hubdoc: Hubdoc specializes in collecting documents and extracting data.
- Puzzle IO vs Expensify: Expensify offers comprehensive expense reporting and management.
- Puzzle IO vs QuickBooks: QuickBooks is a popular choice for small business accounting.
- Puzzle IO vs AutoEntry: AutoEntry automates data entry from invoices and receipts.
- Puzzle IO vs FreshBooks: FreshBooks is tailored for service-based business invoicing.
- Puzzle IO vs NetSuite: NetSuite offers a comprehensive suite for enterprise resource planning.
Personal Experience with Puzzle IO
Our team used Puzzle io for a few months to manage the finances for a small project.

It helped us get organized. Here’s what we liked:
- Easy Setup: Getting started was quick and painless. We were up and running in no time.
- Clear Overview: The dashboards gave us a great snapshot of our finances. We could easily see our income and expenses.
- Automated Tracking: Puzzle.io automatically tracked our transactions. This saved us a lot of time and effort.
- Helpful Reports: Generating reports was a breeze. We could quickly see where our money was going.
- Improved Budgeting: We used Puzzle.io to create and adhere to a budget, which helped us stay on track.
Overall, Puzzle.io simplified managing our project’s finances and provided us with the insights we needed to make wise decisions.
Final Thoughts
For startup founders and non-accountants, Puzzle.io can be a game-changer.
It automates manual data entry, saving you less time and helping your company quickly understand its current state.
The AI powered platform handles things like revenue recognition, transaction categorization, and even manages your fixed assets.
This gives you clear cash runway insights to share with your co founder and investors.
By connecting your bank accounts and getting rid of messy data entry, you can focus on building your business.
Ultimately, we chose puzzle for its simplicity and powerful features that help early stage businesses.
Frequently Asked Questions
Is Puzzle You a good site?
Yes, Puzzle.io is highly rated by 2,300+ startups, holding a 5.0 score on Product Hunt. Users love the automation. If you’re asking about “PuzzleYou,” it is a reputable leader in custom photo puzzles. Quality is excellent. Delivery is fast. It’s a safe, legitimate site for gifts.
What is puzzle software?
Puzzle is an AI-native accounting ledger designed specifically for startups and modern firms. It connects directly to Stripe, Mercury, and payroll tools. It’s “generative accounting.” It doesn’t just record data; it builds real-time financial statements. It is the ultimate replacement for old-school systems like QuickBooks.
What is the valuation of puzzle accounting?
Puzzle has raised over $52 million in venture funding to date. Their Series A was a massive $30 million round led by S32 and General Catalyst. While a specific valuation isn’t public, they are a high-growth startup. They currently manage accounting for thousands of venture-backed companies.
Who is the CEO of Puzzle io?
Sasha Orloff is the Co-Founder and CEO. He’s a veteran founder who previously built LendUp, raising over $1 billion. Sasha is now focused on disrupting the legacy accounting market. He wants to replace the manual chaos of QuickBooks with AI-native intelligence. It’s a bold, successful mission.
Who is the CEO of Puzzle Financial?
Sasha Orloff serves as CEO. He leads the charge in building a “modern financial stack.” Alongside John Cwikla, Sasha is automating 90% of traditional bookkeeping. The goal? Providing founders with real-time transparency. No more waiting weeks for a month-end close. It’s finance at the speed of software.
What is puzzle coding?
Puzzle coding involves solving logic-based programming challenges to sharpen technical skills. Sites like LeetCode or Advent of Code are popular hubs. It isn’t just a hobby. These challenges help developers master algorithms and data structures. It’s the gold standard for preparing for high-stakes FAANG technical interviews.
What is a crypto puzzle?
A crypto puzzle is a mathematical challenge used to secure blockchains via “Proof of Work.” Miners compete to solve these complex equations. The winner validates the block and earns a reward. Think of it as a digital lock. It ensures the network remains decentralized and tamper-proof for everyone.
More Facts about Puzzle
- QuickBooks vs. Puzzle: Many people move from QuickBooks to Puzzle because QuickBooks can feel old and hard to use. The puzzle is built to look modern and be easy to understand.
- The Industry Standard: Even though people like Puzzle, QuickBooks remains the main tool most big companies use because it offers so many features.
- Saving Time with AI: Puzzle uses smart computers (AI) to do almost all the math and sorting for a business. It can handle about 90% of the boring work automatically.
- Real-Time Info: Instead of waiting weeks to see how much money they have, Puzzle users can view their cash flow and “burn rate” (how quickly they spend money) every day.
- Built for Startups: Puzzle was made by people who started companies for other people starting companies. It connects easily to tools like Stripe, Gusto, and Ramp.
- Free for Beginners: If a small company spends less than $5,000 a month, it can often use Puzzle for free.
- Self-Guided Setup: You don’t need to be a math expert to start using it. The app walks you through the setup process on your own.
- Taxes and Tracking: It keeps track of every dollar spent so that when it is time to pay taxes, the business owner is ready and organized.
- The World of .io Games: Separate from the accounting tool, “.io” games are fun puzzles you play in a web browser. You don’t have to download anything to play them.
- Popular Examples: Games like Paper.io 2 and Hole.io are popular because they are easy to learn yet hard to win.
- Playing Together: Many .io games let you play with other people in real time. You can work together on a jigsaw puzzle or compete to be number one on a leaderboard.
- Fast and Fun: These games are designed for short bursts. If you lose, you can restart instantly, which makes people want to keep playing.













