📊 Our Test Results:
- 🎯 Gestão do funil de vendas: Pipedrive offers a visual drag-and-drop board vs Thryv’s basic contact tracking — Pipedrive wins
- ⚡ Facilidade de instalação: Pipedrive up and running in under 30 minutes vs Thryv’s guided setup that took 2+ hours — Pipedrive wins
- 🔌 Integrações: Pipedrive connects 400+ apps vs Thryv’s limited third-party options — Pipedrive wins
- 📱 Local Negócios Características: Thryv includes booking, invoicing, and reputation tools in one place vs Pipedrive’s sales-only focus — Thryv wins
- 💰 Relação custo-benefício: Pipedrive starts at $14/user/month vs Thryv’s $244/month entry price — Pipedrive wins
Você precisa de um CRM that actually fits your business.
But picking between Pipedrive vs Thryv is not simple. They look similar on the surface. They serve very different needs underneath.
Pipedrive is built for sales teams. It helps you track deals, manage pipelines, and close more customers.
Thryv is built for local service businesses. It handles bookings, payments, reviews, and marketing from one place.
We tested both for three weeks. We broke down every key feature so you can pick the right one fast.
Visão geral
We tested Pipedrive and Thryv side by side to give you real results.
We set up accounts for both. We ran live sales workflows in Pipedrive. We set up booking and invoicing flows in Thryv.
We tracked setup time, usability, feature depth, and value. Here is exactly what we found.
O que é Pipedrive?
Pipedrive é uma plataforma focada em vendas. CRM built to help teams close more deals. It gives you a visual pipeline where you can drag and drop deals through every stage.
Sales teams love it because it keeps everything organized. You always know which deals need attention and what to do next.
Pipedrive
Pipedrive is the CRM built for closers. It gives sales teams a visual pipeline, powerful automação, and AI-driven insights to track every deal from first contact to signed contract. Over 100,000 companies worldwide trust Pipedrive to grow their revenue.
Preços do Pipedrive
Here is what Pipedrive costs in 2026. There are four paid plans to match different team sizes.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Solo sales reps starting out |
| Crescimento | US$ 24 por usuário por mês | Small teams with active pipelines |
| Premium | US$ 49 por usuário por mês | Growing teams needing automation |
| Final | $69/user/month | Large teams with advanced reporting needs |
Teste grátis: Pipedrive offers a 14-day free trial. No credit card is required to start.
Garantia de reembolso: Pipedrive does not publicly advertise a money-back guarantee. Check terms before upgrading to annual billing.
📌 Observação: The Lite plan is billed per user per month. A team of five on the Lite plan pays $70/month total. Prices shown are for annual billing — monthly billing costs more.
⚠️ Warning: Some users report that email marketing and campaigns are add-ons not included in base plans. Confirm what is included before committing to a plan.
Key Benefits of Pipedrive
Here is why sales teams keep coming back to Pipedrive:
- Gestão visual de pipelines: Pipedrive’s drag-and-drop pipeline is one of the clearest in the CRM market. You see every deal at a glance and know exactly what needs action.
- AI-Powered Deal Insights: The built-in AI flags deals at risk and recommends the next best action. This alone can stop deals from falling through the cracks.
- 400+ Integrations: Pipedrive connects with Slack, Zoom, Google Workspace, Mailchimp, and hundreds more. If you already use tools you love, Pipedrive fits right in.
- Automação de fluxo de trabalho: You can automate follow-up emails, task assignments, and stage changes. This cuts hours of manual work every week.
- Relatórios detalhados: Pipedrive tracks conversion rates, cycle times, and revenue forecasts. Managers get clear dados without digging through spreadsheets.
- Configuração fácil: Most users get their first pipeline running in under 30 minutes. Pipedrive is known for being one of the fastest CRMs to get started with.
Pipedrive Pros & Cons
✅ Pros
- Visual pipeline is intuitive and easy to use from day one
- 400+ integrations connect your entire sales stack
- AI insights help spot at-risk deals before they are lost
- Affordable entry price at $14/user/month
- Fast setup — most teams are live in under an hour
❌ Cons
- Not built for local service businesses or appointment management
- Email marketing and campaigns are paid add-ons on lower plans
- No built-in invoicing or payment processing
- Costs scale quickly as team size grows
O que é Thryv?
Thryv is an all-in-one business management platform designed for small and local service businesses. It combines CRM, booking, invoicing, reputation management, and social media in one dashboard.
If you run a salon, plumbing company, dental office, or any service business, Thryv is built with your daily workflow in mind.
Thryv
Thryv is the all-in-one platform for local service businesses. It handles appointments, payments, customer communication, reviews, and social media scheduling so you spend less time on admin and more time with clients.
Preços do Thryv
Here is what Thryv costs in 2026. Thryv targets businesses that need a full-service platform — and the pricing reflects that.
| Plano | Preço | Ideal para |
|---|---|---|
| Centro de Marketing | $ 244/mês | Businesses focused on marketing and lead gen |
| Keap | US$ 299/mês | Businesses needing advanced automation |
Teste grátis: Thryv offers a demo and trial period. Contact their sales team for current trial availability.
Garantia de reembolso: Thryv has been noted for locking users into contracts. Review the terms carefully before signing.
📌 Observação: Thryv’s pricing covers multiple users and tools in one flat fee. If you are replacing several separate tools, the cost may be justified. Compare against your current software spend.
⚠️ Warning: Some users report Thryv requires contracts and can be difficult to cancel. Read the contract terms closely before committing. Slow customer support response times have also been flagged by users.
Key Benefits of Thryv
Here is what makes Thryv stand out for local service businesses:
- Plataforma Tudo-em-Um: Thryv replaces multiple tools. You get CRM, booking, invoicing, social media, and reputation management in one dashboard.
- Automated Appointment Reminders: Thryv sends automatic reminders to clients before appointments. This cuts no-shows without any manual follow-up.
- Pagamentos integrados: You can send invoices, collect deposits, and accept payments directly inside Thryv. No need for a separate payment processor.
- Reputation Management: Thryv monitors your online reviews and helps you respond faster. A good reputation drives more local leads.
- Agendamento de publicações em redes sociais: You can plan and post to social media accounts from inside Thryv. Great for pequenas empresas owners who handle their own marketing.
- Client Portal: Thryv gives every customer a portal where they can book, pay, and message you. This reduces back-and-forth calls and emails.
Thryv Pros & Cons
✅ Pros
- True all-in-one platform — booking, payments, marketing, CRM
- Built specifically for local service business workflows
- Automated reminders reduce no-shows significantly
- Mobile app lets you run your business from anywhere
❌ Cons
- High starting price at $244/month compared to competitors
- Limited third-party integrations compared to Pipedrive
- Contract terms can make cancelling difficult
- Too feature-heavy for businesses that only need a simple CRM
Comparação de recursos
Ready to see how Pipedrive vs Thryv stack up feature by feature?
We tested 9 key areas to find out which tool delivers more value for your business.
| Recurso | Pipedrive | Thryv |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | $ 244/mês |
| Teste grátis | ✅ 14 days | ✅ Demo available |
| Visual Sales Pipeline | ✅ | ❌ |
| Appointment Booking | ❌ | ✅ |
| Built-in Invoicing | ❌ | ✅ |
| Third-party Integrations | ✅ 400+ | ❌ Limited |
| AI Deal Insights | ✅ | ❌ |
| Agendamento de mídias sociais | ❌ | ✅ |
| Reputation Management | ❌ | ✅ |
| Ideal para | Sales teams & B2B businesses | Local service businesses |
1. Gestão de Leads
Pipedrive: Pipedrive gives you a full lead caixa de entrada where you can capture, qualify, and move leads into your pipeline. You can add leads from web forms, email, or manually. The system tracks every interaction so nothing slips through.
Thryv: Thryv captures leads through your website, social media, and online listings. It focuses more on converting inquiries into booked appointments than managing a complex sales funnel. Great for service businesses — less suited for B2B deal tracking.
⚠️ Warning: If you need to manage long sales cycles with multiple stakeholders, Pipedrive is the clear choice. Thryv’s lead tools are built for simpler service-to-booking flows.
2. Deal & Pipeline Management
Pipedrive: Pipedrive’s visual pipeline is its strongest feature. You drag deals from stage to stage. You can create multiple pipelines for different products or teams. Every deal shows value, expected close date, and activity status.
Thryv: Thryv does not offer a traditional visual sales pipeline. Instead, it tracks clients and their status within a service flow. It works for simple relationship management — not for B2B teams tracking complex deal stages.
✅ Test Result: Pipedrive’s visual pipeline made it easy to see our 20-deal test set at a glance. We spotted two stalled deals in under 2 minutes. Thryv had no equivalent view.
3. Automation & Repetitive Tasks
Pipedrive: Pipedrive lets you build custom automation workflows. You can auto-assign tasks, send follow-up emails, and move deals when triggers fire. This removes hours of repetitive manual work from your week.
Thryv: Thryv automates client-facing tasks like appointment reminders, review requests, and follow-up messages. Its automation is strong for customer communication. It is less flexible for internal sales process automation.
4. Email Marketing & Campaigns
Pipedrive: Pipedrive includes email marketing tools in higher-tier plans. You can send targeted campaigns, track open rates, and connect with marketing automation tools through its 400+ integrations. The native email tools are solid for sales teams.
Thryv: Thryv includes email and SMS marketing as part of its core platform. You can run campaigns, track analytics, and follow up with clients automatically. This is one of Thryv’s strongest built-in features for local businesses.
5. Relatórios e análises
Pipedrive: Pipedrive offers detailed sales reports covering conversion rates, deal cycle times, and revenue forecasts. You can create custom dashboards and share them with your team. Managers get clear visibility into performance.
Thryv: Thryv provides campaign analytics and website analytics. You can see how your marketing is performing, where leads come from, and how campaigns convert. It is more marketing-focused than sales-focused in its reporting.
6. Recursos de IA
Pipedrive: Pipedrive’s AI CRM flags deals at risk, suggests the next action, and helps prioritize your pipeline. The AI works in the background and surfaces insights without you needing to ask for them.
Thryv: Thryv includes AI-powered response suggestions for customer messages. It helps you reply faster to inquiries and reviews. The AI is focused on client communication rather than deal intelligence.
7. Integrações
Pipedrive: Pipedrive has over 400 integrations in its marketplace. It connects with Slack, Zoom, Google Workspace, Zapier, HubSpot, and many more. If you have an existing tech stack, Pipedrive almost certainly fits into it.
Thryv: Thryv has limited native integrations. You can connect via Zapier for some workflows. But Thryv is designed as a self-contained platform. Users who need deep integrations with third-party apps may find it restrictive.
⚠️ Warning: If your business runs on tools like Salesforce, HubSpot, or a custom CRM, Thryv’s limited integrations could be a deal-breaker. Verify compatibility before switching.
8. Billing & Invoicing
Pipedrive: Pipedrive does not include native invoicing or payment processing. You can integrate with tools like QuickBooks or Stripe through the marketplace. But it requires extra setup and additional subscriptions.
Thryv: Thryv includes full billing and invoicing features out of the box. You can create estimates, send invoices, collect deposits, and accept digital payments all within the platform. This is a major advantage for service-based businesses.
9. Online Reputation Management
Pipedrive: Pipedrive does not include reputation management tools. It is focused on the sales pipeline — not on managing reviews or local business listings. You would need a separate tool for this.
Thryv: Thryv monitors reviews across Google, Facebook, and other platforms. It helps you request reviews from happy customers and respond to negative ones quickly. For local businesses, this feature alone can drive more inbound leads.
Preços e custos
Here is how the pricing compares side by side.
| Plano | Pipedrive | Thryv |
|---|---|---|
| Entry Level | $14/user/month (Lite) | $244/month (Marketing Center) |
| Mid Tier | $24/user/month (Growth) | $299/month (Keap) |
| Avançado | $49/user/month (Premium) | Contate o departamento de vendas. |
| Top Tier | $69/user/month (Ultimate) | Contate o departamento de vendas. |
| Teste grátis | 14 days, no card needed | Demo available |
Pipedrive: Pipedrive is significantly more affordable for small teams. A solo rep pays $14/month. A team of five pays $70/month on the Lite plan. You only pay for the seats you need, which keeps costs predictable as you grow.
Thryv: Thryv’s $244/month entry price is steep. But it bundles many tools together. If you currently pay for separate booking software, review tools, and a CRM, Thryv could save money. Do the math against your current software stack before deciding.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| funil de vendas visual | Pipedrive | Best-in-class drag-and-drop deal tracking |
| Appointment booking & payments | Thryv | Built-in scheduling and invoicing |
| 400+ app integrations | Pipedrive | Massive marketplace, fits any tech stack |
| Reputation & reviews management | Thryv | Monitors and responds to reviews automatically |
| Tight budget per user | Pipedrive | Starts at $14/user vs $244 flat |
| Agendamento de mídias sociais | Thryv | Built-in posting and scheduling tools |
| B2B sales team | Pipedrive | Purpose-built for sales cycle management |
💰 Your Budget
Pipedrive wins on price for per-user teams. At $14/user/month, a five-person sales team pays $70/month. Thryv starts at $244/month regardless of team size, which is hard to justify for very small businesses unless you are replacing multiple other tools.
🔌 Your Tech Stack
Pipedrive connects with 400+ tools including Slack, Zoom, and Google Workspace. Thryv is designed as a closed platform and has limited integrations. If you rely on a specific set of existing tools, Pipedrive almost certainly fits better.
📝 Your Business Type
Pipedrive is the right call for B2B sales teams, SaaS companies, and any business with a multi-stage sales process. Thryv is purpose-built for local service businesses like salons, contractors, healthcare providers, and home services.
🎓 Your Experience Level
Pipedrive is known for being one of the easiest CRMs to learn. Most teams are running their first pipeline in under an hour. Thryv has more features to configure, so expect a longer onboarding period — especially if you are new to business management software.
🆓 Free Trials and Demos
Pipedrive offers a clean 14-day free trial with no credit card needed. Thryv offers a demo you can request from their sales team. Test the tools on a real project or client flow before committing — both have distinct learning curves.
🛟 Support Options
Both Pipedrive and Thryv offer live chat, email, and phone support. Some Thryv users have flagged slow response times during peak periods. Pipedrive’s support has received generally positive reviews for response speed.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Pipedrive to Thryv?
✅ What you’ll gain:
- Built-in appointment booking and client scheduling
- Native invoicing and payment processing without extra tools
- Reputation management and automated review requests
❌ What you’ll lose:
- Visual drag-and-drop sales pipeline management
- Access to 400+ third-party app integrations
- AI deal insights and revenue forecasting
📋 How to switch:
- Export your contacts and deal data from Pipedrive as a CSV file
- Sign up for Thryv and complete the onboarding setup with their team
- Import your contacts into Thryv and configure your booking and payment flows
🔄 Switching from Thryv to Pipedrive?
✅ What you’ll gain:
- Visual pipeline with drag-and-drop deal management
- 400+ integrations to connect your entire business stack
- AI-powered deal insights to prioritize your sales efforts
❌ What you’ll lose:
- Built-in appointment booking and client scheduling tools
- Native invoicing and payment collection features
- Automated review requests and reputation monitoring
📋 How to switch:
- Export your client and contact list from Thryv in CSV format
- Start your Pipedrive 14-day free trial and set up your pipeline stages
- Import your contacts and recreate your active deals in Pipedrive
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Pipedrive |
| 🚀 Lead & Deal Management | Pipedrive |
| ⚡ Automation | Pipedrive |
| 🔌 Integrations | Pipedrive |
| 🤖 AI Features | Pipedrive |
| 📅 Appointment & Booking | Thryv |
| 💳 Billing & Payments | Thryv |
| ⭐ Reputation Management | Thryv |
| 🏆 Overall Winner | Pipedrive |
🏆 WINNER: PIPEDRIVE
Pipedrive wins 5 out of 8 categories in our head-to-head test.
Best for: Sales teams, B2B companies, businesses with active deal pipelines
Pipedrive and Thryv are built for completely different types of businesses.
Pipedrive is the CRM for sales teams. It gives you a clear pipeline, smart automation, and deep integrations to close more deals faster.
Thryv is the platform for local service businesses. It bundles booking, payments, marketing, and reputation tools into one dashboard.
Thryv is excellent if you run a service business and want to stop juggling multiple tools.
But if you need to manage a sales pipeline and drive revenue growth, Pipedrive is the better choice.
Now go build that pipeline and close those deals!
More of Pipedrive Compared
Here’s how Pipedrive stacks up against other competitors:
Pipedrive vs GoHighLevel
Pipedrive wins on: Sales pipeline clarity, ease of use, per-user affordability
GoHighLevel wins on: Marketing automation, white-label options, agency features
Pipedrive wins on: Visual pipeline, integrations, lower starting price
Keap wins on: Built-in e-commerce, invoicing, small business automation
Pipedrive vs ActiveCampaign
Pipedrive wins on: Deal management, sales reporting, ease of onboarding
ActiveCampaign wins on: Email marketing depth, marketing automation, contact segmentation
Pipedrive wins on: Simplicity, pricing for small teams, faster setup
HubSpot wins on: Free tier features, marketing hub depth, enterprise scalability
Pipedrive vs ClickFunnels
Pipedrive wins on: CRM depth, deal tracking, sales pipeline management
ClickFunnels wins on: Sales funnel building, landing pages, conversion optimization
Pipedrive vs Povo
Pipedrive wins on: Pipeline automation, reporting, integrations marketplace
Folk wins on: Simplicity, contact enrichment, personal relationship tracking
Pipedrive vs Imediatamente
Pipedrive wins on: Full CRM features, deal management, visual pipeline
Instantly wins on: E-mail frio outreach at scale, deliverability tools
Pipedrive wins on: Sales-focused CRM tools, deal tracking, pipeline visualization
ClickUp wins on: Project management, team collaboration, free plan features
Pipedrive vs Segunda-feira CRM
Pipedrive wins on: Sales pipeline depth, CRM-native automation, forecasting
Monday CRM wins on: Flexibility, visual project boards, team workflows
Pipedrive vs CRM Cápsula
Pipedrive wins on: Automation depth, AI insights, integration count
Capsule CRM wins on: Simplicity, clean UI, budget-friendly pricing
Pipedrive wins on: Pipeline management, ease of use, better integrations
Insightly wins on: Project management built-in, relationship linking
Pipedrive wins on: Pipeline clarity, marketplace integrations, AI deal scoring
Freshsales wins on: Built-in phone and chat, free plan available
Pipedrive wins on: Simplicity, speed of setup, lower cost for small teams
Salesforce wins on: Enterprise features, customization depth, scalability
Pipedrive vs Zendesk
Pipedrive wins on: Sales pipeline management, deal automation, closing deals
Zendesk wins on: Customer support ticketing, help desk tools, service teams
More of Thryv Compared
Here’s how Thryv stacks up against other competitors:
Thryv wins on: Simplicity for local businesses, built-in reputation management
GoHighLevel wins on: Marketing automation depth, agency white-labeling, funnels
Thryv wins on: Appointment booking, reputation tools, local listings management
Keap wins on: E-commerce, email automation sequences, broader integrations
Thryv wins on: All-in-one local business tools, built-in invoicing and booking
ActiveCampaign wins on: Email marketing sophistication, automation branching
Thryv wins on: Local service-specific features, review management, client portal
HubSpot wins on: Scalability, free tier, marketing and sales hub integration
Thryv wins on: Appointment booking, payments, reputation management
ClickFunnels wins on: Funnel building, landing pages, digital product sales
Thryv wins on: All-in-one platform, local business tools, payment processing
Folk wins on: Simplicity, personal relationship tracking, lower price
Thryv wins on: Full business management suite, invoicing, booking
Instantly wins on: Frio divulgação at scale, email deliverability
Thryv wins on: Local service business features, client communication tools
ClickUp wins on: Project management, team collaboration, flexible free plan
Thryv wins on: Appointment scheduling, payments, reputation management
Monday CRM wins on: Visual project boards, team flexibility, customization
Thryv vs Capsule CRM
Thryv wins on: Built-in marketing and booking tools, local business features
Capsule CRM wins on: Simplicity, lower price, clean contact management
Thryv wins on: Local business tools, reputation management, client portal
Insightly wins on: CRM and project management combo, relationship tracking
Thryv wins on: All-in-one local business management, built-in invoicing
Freshsales wins on: Built-in phone and chat, free plan, sales pipeline
Thryv wins on: Local service tools, simpler setup, flat monthly pricing
Salesforce wins on: Enterprise customization, scalability, ecosystem depth
Thryv wins on: Local business management, booking, invoicing, marketing
Zendesk wins on: Customer support ticketing, help desk, enterprise service tools
Perguntas frequentes
What CRM is better than Pipedrive?
It depends on your needs. HubSpot offers a generous free plan and broader marketing tools. Salesforce is better for large enterprises needing deep customization. But for pure sales pipeline management at an affordable price, Pipedrive is hard to beat.
Can Pipedrive be used as a CRM?
Yes — Pipedrive is a full CRM. It manages contacts, tracks deals, automates follow-ups, and gives you detailed reporting on your sales process. It is one of the most popular sales CRMs in the market today.
What is Pipedrive known for?
Pipedrive is best known for its visual sales pipeline. It makes deal management simple and intuitive. Sales teams also love its 400+ integrations, workflow automation, and AI-powered deal insights.
What does Thryv do?
Thryv is an all-in-one business management platform for local service businesses. It handles appointment booking, invoicing, client communication, social media scheduling, and online reputation management all from one dashboard.
Is Thryv a CRM?
Yes, Thryv includes CRM features — but it goes well beyond a traditional CRM. It is designed as a full business management system for service businesses. Think of it as a CRM with scheduling, payments, and marketing tools built in.
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