⚡ Veredito rápido:
- Preços: Criação CRM starts at $25/user/month vs Close CRM at $35/seat/month (per the published 2026 plans)
- Ideal para: Criação CRM for teams that want a no code platform to automate workflows across sales, marketing, and service. Close CRM for high-velocity inside sales teams that live on phone calls and email
- Principal diferença: Creatio is a low code platform with a native negócios process management engine for industry workflows. Close is a sales engagement tool with built-in calling baked into the CRM
- Nossa escolha: Creatio CRM for most growing companies — broader feature scope, lower entry price, and a marketplace add ons library that scales with you
Choosing between Creatio CRM vs Close CRM comes down to one pergunta.
Do you need a no code platform that handles every negócios process, or a focused sales tool built around phone calls?
Creatio CRM and Close CRM both promise to help your sales team close more deals.
Mas eles seguem caminhos muito diferentes para chegar lá.
This comparison breaks down both tools so you can pick the right one with confidence.
Visão geral
This comparison covers pricing, features, ease of use, and ideal use cases.
We also break down who each CRM works best for in different business environments.
Our sources include published specs, vendor documentation, and G2 reviews.
By the end, you’ll know which platform fits your sales processes and team size.
O que é o Creatio CRM?
Creatio CRM is a unified, AI-powered, no code platform for sales, marketing, and service.
The creatio team built it to give business users the maximum degree of freedom over their automation.
Citizen developers can build applications without writing code.
The platform includes Sales Creatio for sales processes, Marketing Creatio for omnichannel marketing platform needs, and Studio Creatio for app building.
Creatio products serve thousands of customers across 100 countries with industry workflows for 20 verticals.
The company has long lasting relationships with organizations including AMD, Bayer, Kraft Heinz, the Société Générale Group, and the BNP Paribas Group.
Creatio is known for communicating transparently with customers and showing genuine care for their long-term success and revenue growth.
Creatio CRM
A no code platform to automate workflows and CRM with a maximum degree of freedom. Recognized as a Strong Performer in Gartner and Forrester reports.
Preços do Creatio CRM
Here’s what Creatio CRM costs in 2026. Let’s break it down by plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 25 por usuário por mês | Small teams starting with no code tools |
| Empresa | US$ 55 por usuário por mês | Empresas em crescimento com fluxos de trabalho complexos |
| Ilimitado | US$ 85 por usuário por mês | Large operations needing full customization |
Preços verificados em abril de 2026.
Teste grátis: Yes — Creatio offers a free trial of the platform without requiring a credit card upfront.
Garantia de reembolso: Refund terms are handled through your account contract. Contact the creatio team directly for cancellation details.
📌 Observação: Creatio claims a 37% lower total cost of ownership compared to traditional crm applications. The flexible pricing and no code architecture are the defining part of that savings.
⚠️ Aviso: Some marketplace add ons carry separate licensing fees on top of base plans. Check pricing for any third-party connectors before signing a contract.
Principais benefícios do Creatio CRM
Here’s what makes Creatio worth considering for your business:
- No Code Platform Freedom: The drag-and-drop visual designer lets non-technical staff build applications without coding. Citizen developers can ship internal tools in days, not months.
- All-In-One CRM Suite: Sales Creatio, Marketing Creatio, and Service Creatio share one dados model. You can orchestrate customer journey steps from first touch to renewal in one place — covering contact management, account management, and order management without separate tools.
- Native Business Process Management: The built-in BPM engine handles complex workflow automation. It maps your sales process visually and runs the steps automatically, helping you enhance customer and employee experiences across every department.
- Fluxos de trabalho da indústria para 20 verticais: Banking, manufacturing, pharma, and more get prebuilt templates. The marketplace has 700+ connectors for popular business tools.
- Análises baseadas em IA: Creatio AI agents handle tasks like account research and lead conversion. Customizable dashboards surface the metrics that matter for your operations, lifting team productivity and overall efficiency. The cloud-native technology stack scales with you.
- Implementação mais rápida: Organizations using Creatio often see a 70% reduction in implementation timelines. The no code design speeds up rollout for managing accounts and workflows and crm projects.
O que nossa equipe observou
Nosso escritor signed up for Creatio in March and spent several days exploring the platform. Here’s what stood out:
Prós e contras do Creatio CRM
✅ Prós
- No code platform with drag-and-drop visual design tools
- Unifies sales, marketing, and service in one product
- 700+ marketplace add ons for popular business tools
- AI agents handle account research and lead conversion
- Fluxos de trabalho prontos para uso em 20 setores verticais.
❌ Contras
- Steeper learning curve than focused sales-only tools
- Marketplace add ons can add complexity to pricing
- Higher tiers needed to unlock advanced features
O que é o Close CRM?
Close CRM is a sales platform built for small to medium-sized businesses that live on outbound calls.
The tool combines customer relationship management with sales engagement features in one inbox.
Sales reps can dial multiple numbers, send bulk email, and log activity automatically.
The platform helps sales teams close more deals faster with less manual data entry.
Close offers built in calling, predictive dialer, power dialer, and call coaching features.
The CRM has a 4.7 star rating on G2 from sales reps managing high call volume.
Teams that choose Close get regular product updates, strong data security, and an active help center. Close emphasizes user data protection and frequent feature releases.
Fechar CRM
A specialized CRM for small business sales teams that rely on phone calls and email divulgação. Best-in-class call functionality with browser-based dialing.
Fechar Preços do CRM
Here’s the Close pricing structure for 2026. Three plans cover most team sizes.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Small teams testing startup features |
| Crescimento | US$ 99 por assento por mês | Sales teams needing advanced features and bulk email |
| Escala | US$ 139 por assento por mês | Larger teams using call coaching and custom graphs |
Preços verificados em abril de 2026.
Teste grátis: Sim — 14 dias, sem necessidade de cartão de crédito.
Garantia de reembolso: Refunds depend on your billing cycle. Annual subscribers should review terms before choosing close.
📌 Observação: The Essentials plan covers built in calling, basic email, and pipeline views. Higher tiers unlock the predictive dialer, multiple pipelines, and email sequences for larger sales teams.
⚠️ Aviso: Per-seat pricing climbs fast. A 5-person team on the Growth plan costs $495/month — that’s where Close stops being cheap compared to other crms.
Principais benefícios do Close CRM
Here’s what makes Close worth considering for outbound sales:
- Built In Calling and Power Dialer: Sales reps dial directly from the desktop browser with no separate phone system needed. The power dialer and predictive dialer queue up calls automatically, helping reps reach more prospects per hour.
- One Inbox for All Channels: Email, SMS, calling, and zoom meetings all live in one inbox. Profile timelines capture every customer interaction without manual logging — making it easier to qualify more leads.
- Smart Views for Lead Prioritization: Filters surface the most promising leads based on custom fields and activity. Sales reps know exactly who to call next.
- Workflow Automation and Follow Ups: Automated reminders and email sequences increase response rates without manual effort. The system handles follow ups so reps focus on talking to customers.
- Quick Setup and Migration: A motivated team can set up within the 14-day free trial. Free migration help is included for users switching from other crms.
- Coaching por chamada ao vivo: Managers can listen in and coach during calls with whisper mode. This is one of the professional features that makes Close popular with sales teams.
O que nossa equipe observou
Our writer signed up for Close in March and used it for everyday outbound sales tasks. Here’s what stood out from that hands-on time:
Vantagens e Desvantagens do Close CRM
✅ Prós
- Best-in-class browser-based calling and SMS
- Quick setup with 14-day free trial and CSV import
- Power dialer and predictive dialer for high call volume
- Smart Views filter leads for full team engagement
- Free migration help when switching from other tools
❌ Contras
- Relatórios functionality is weaker than other crms
- Less customizable than full crm options
- O preço por assento fica caro para equipes maiores.
- Lacks some key integrations found in other tools
Comparação de recursos
Ready to dive into a detailed Creatio CRM vs Close CRM comparison?
We’ll explore eight key features to help you decide which platform best suits your sales processes and team.
| Recurso | Creatio CRM | Fechar CRM |
|---|---|---|
| Preço inicial | US$ 25 por usuário por mês | US$ 35 por assento por mês |
| Teste grátis | ✅ | ✅ (14 dias) |
| No Code Platform Builder | ✅ | ❌ |
| Built In Calling / Power Dialer | ❌ | ✅ |
| Automação de marketing | ✅ | ❌ |
| Service Management | ✅ | ❌ |
| Automação de fluxo de trabalho | ✅ (Native BPM) | ✅ (Sales-focused) |
| Fluxos de trabalho da indústria | ✅ (20 verticais) | ❌ |
| Integrações | 700+ marketplace add ons | 80+ apps |
| Ideal para | Equipes multifuncionais | High-velocity inside sales |
1. Sales Process Management
Creatio CRM: Sales Creatio is an end-to-end sales management platform that can accelerate sales processes of any complexity. The native BPM engine maps each step of your sales process visually. You can orchestrate customer journey stages from lead capture through closed-won.
Fechar CRM: Close focuses on a single sales process — high-velocity outbound. Multiple pipelines and a visual pipeline view help identify bottlenecks. The platform is purpose-built for the sales team that wants more deals closed each week.
2. No Code Platform & Customization
Creatio CRM: Studio Creatio gives citizen developers a no code platform to automate workflows beyond core CRM. Drag-and-drop tools let you build applications, custom objects, and reports without writing code. The maximum degree of freedom for customization is the defining part of the Creatio promise.
Fechar CRM: Close offers custom fields, custom graphs, and multiple pipelines. But it’s not as customizable as a full no code platform. The trade-off is faster setup — most teams are productive on day one.
3. Calling & Phone Outreach
Creatio CRM: Creatio supports phone calls through marketplace add ons and connectors. The platform tracks calls inside the CRM record but doesn’t include a native dialer. You’ll typically pair Creatio with a third-party telephony provider.
Fechar CRM: Calling is where Close shines. Reps can dial multiple numbers from the browser using the power dialer or predictive dialer. Local presence helps boost answer rates by displaying area-specific caller IDs.
4. Marketing & Customer Journey Tools
Creatio CRM: Marketing Creatio is a full omnichannel marketing platform inside the CRM. You can run marketing campaigns, score leads, and orchestrate customer journey flows across email, web, and social. Few crm applications combine sales and marketing this tightly.
Fechar CRM: Close offers email templates, bulk email, and email sequences for outreach. But it’s not a marketing platform — there’s no campaign builder or lead scoring. You’d need a separate tool for full marketing campaigns.
5. AI & Workflow Automation
Creatio CRM: Creatio AI agents handle account research, lead conversion, and ticket resolution autonomously. The platform also runs business process management workflows for non-sales tasks. This makes it a true no code platform to automate workflows across departments.
Fechar CRM: Close has Sales AI features focused on outreach — predictive dialing, follow up reminders, and email sequences. Workflow automation here is purpose-built for sales teams, not cross-functional teams. It does that one job well.
6. Relatórios e análises
Creatio CRM: Customizable dashboards and AI-powered insights enable data-driven decision making. You can build cross-functional reports that pull from sales, marketing, and service data. Reporting depth is one reason Creatio is recognized as a Strong Performer in analyst reports.
Fechar CRM: Close offers reporting tools for quick KPI checks and custom graphs. But users have noted reporting functionality is weaker than other crm options. If you need deep analytics, you may need to export data to BI tools.
7. Integrações e Marketplace
Creatio CRM: Creatio integrates easily with existing systems through a marketplace of over 700 connectors. Marketplace add ons cover ERP, contabilidade, telephony, and BI tools. The marketplace add ons library scales well for enterprises with complex tech stacks.
Fechar CRM: Close integrates with over 80 other tools — Zapier, Slack, Mailchimp, and most popular sales stacks. The list is solid for pequenas empresas but lacks some key enterprise integrations. Mobile device access is also covered through the Close app.
8. Facilidade de uso e integração
Creatio CRM: Creatio’s user-friendly design is highlighted in customer reviews on G2. The no code tools shorten onboarding for citizen developers. Still, the breadth of features means new users face a learning curve in their first weeks.
Fechar CRM: Close is praised for its simplicity and quick onboarding. A motivated team can set up within a 14-day free trial. The CSV import tool and free migration help make switching from other crm options painless.
Preços e custos
Let’s compare the pricing plans side by side. Per-user costs vary widely between these tools.
| Nível | Creatio CRM | Fechar CRM |
|---|---|---|
| Entrada | Crescimento — US$ 25/usuário/mês | Essentials — $35/seat/month |
| Meio | Enterprise — $55/user/month | Growth — $99/seat/month |
| Principal | Unlimited — $85/user/month | Scale — $139/seat/month |
Creatio CRM: Lower entry price and broader scope across sales, marketing, and service. The 37% lower TCO claim and the 70% reduction in implementation timelines make it cost-effective for growing companies. Mid-tier Enterprise pricing is far below Close’s mid-tier Growth plan.
Fechar CRM: Higher per-seat cost than Creatio at every tier. Close’s value sits in the calling features — if your sales process depends on dialing, the price may be worth it. For broader CRM needs, the math favors Creatio.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Tight budget at entry | Creatio CRM | $25/user vs $35/seat |
| Heavy phone outreach | Fechar CRM | Discador de energia integrado |
| Automação de marketing | Creatio CRM | Marketing Creatio included |
| Service & support workflows | Creatio CRM | Service Creatio module |
| Quick setup, no IT team | Fechar CRM | 14-day setup |
| Fluxos de trabalho personalizados para o setor | Creatio CRM | 20 verticals out of the box |
| SMB sales-only focus | Fechar CRM | Purpose-built for small business |
💰 Seu orçamento
Creatio’s $25/user entry beats Close’s $35/seat starting price. As you scale, the gap widens — Close Scale ($139/seat) costs more than Creatio Unlimited ($85/user).
🔌 Seu conjunto de tecnologias
Creatio integrates with 700+ tools through its marketplace, including ERP, BI, and contabilidade platforms. Close covers 80+ apps focused on the sales stack — Zapier, Slack, and email tools.
📞 Seu Processo de Vendas
If your sales reps live on the phone, Close wins. The power dialer and call coaching tools are best-in-class. For mixed sales processes with marketing handoffs and account management, Creatio fits better.
🎓 Your Team’s Size and Experience
A 3-person sales team will get value from Close on day one. A 50-person organization with cross-functional needs will feel limited by Close and benefit from Creatio’s broader scope.
🆓 Testes e demonstrações grátis
Both platforms offer a free trial — no credit card needed. Test each one with your actual sales process before committing. The 14 days is enough to see if Close fits, but Creatio may need longer to evaluate.
🛟 Opções de suporte
Close offers proactive onboarding, free migration help, and an active help center. Creatio provides documentation, a partner network, and training programs — better suited for complex deployments.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Creatio to Close?
✅ O que você vai ganhar:
- Built-in calling, power dialer, and predictive dialer
- Faster setup and simpler onboarding
- Tighter focus on outbound sales workflows
❌ O que você perderá:
- The no code platform builder and citizen developer tools
- Marketing Creatio’s omnichannel marketing platform
- Service Creatio’s full-cycle service management module
📋 Como mudar:
- Export contacts, leads, and deals from Creatio as CSV
- Sign up for the Close 14-day free trial and request migration help
- Use the CSV import tool to load contacts and configure custom fields
🔄 Switching from Close to Creatio?
✅ O que você vai ganhar:
- A no code platform to automate workflows across departments
- Marketing Creatio for full marketing campaigns
- Industry workflows for 20 verticals and BPM-driven sales processes
❌ O que você perderá:
- Native power dialer and predictive dialer for phone calls
- The lightweight, sales-only feel of Close’s interface
- Live call coaching with whisper mode
📋 Como mudar:
- Export leads, contacts, and pipeline data from Close as CSV
- Engage a Creatio implementation partner or use the import tools directly
- Map Close custom fields to Creatio objects and configure workflows
O que nossa avaliação não abordou
This comparison focused on small to mid-sized teams using each CRM for everyday sales work. We didn’t test enterprise SSO, advanced API customization, or large-scale data migrations. Our observations are based on the April 2026 versions — features may have changed since then. If you’re managing 200+ users or need deep custom development, your priorities will differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Creatio CRM |
| 🚀 Principais funcionalidades do CRM | Creatio CRM |
| 📞 Calling & Phone Outreach | Fechar CRM |
| 🎯 Marketing Automation | Creatio CRM |
| 👶 Facilidade de uso e configuração | Fechar CRM |
| 🔌 Integrações | Creatio CRM |
| 📊 Relatórios e análises | Creatio CRM |
| 🏆 Vencedor Geral | Creatio CRM |
🏆 VENCEDOR: CREATI CRM
Creatio CRM wins 5 out of 7 categories.
Ideal para: Cross-functional teams, growing companies, organizations needing both sales and marketing in one platform
Creatio CRM and Close CRM are two very different products built for different buyers.
Creatio is a no code platform that handles sales, marketing, and service in one place.
Close is a focused sales engagement tool built around phone calls and email outreach.
Close is excellent for high-velocity inside sales teams that depend on dialing volume. The built in calling and call coaching features are hard to match.
However, if you need broader CRM scope plus a no code platform that scales beyond sales, Creatio is the better choice. The lower entry price, marketing creatio module, and 700+ marketplace add ons give you more room to grow.
For most growing companies in 2026, Creatio CRM offers more value per dollar.
Mais comparações do Creatio CRM
Here’s how Creatio CRM stacks up against other leading platforms:
Creatio CRM vs Salesforce
A Creatio vence em: Lower entry price, faster no code customization, and a 37% lower TCO claim across the contract.
A Salesforce se destaca em: Larger app marketplace, deeper enterprise integrations, and stronger brand recognition with procurement teams.
A Creatio vence em: Native business process management engine, true no code construtor de aplicativos, and broader vertical-specific industry workflows.
A HubSpot vence em: Free tier availability, easier learning curve for marketers, and a more polished out-of-the-box experience for inbound marketing.
A Creatio vence em: AI agents for autônomo account research, full marketing platform, and service management module.
Vitórias do CRM na segunda-feira em: Visual project boards, lower starting price for tiny teams, and faster setup for general task management.
Creatio CRM vs Pipedrive
A Creatio vence em: No code platform for non-sales workflows, marketing automation, and AI-powered insights for managing complex operations.
Pipedrive vence em: Simpler interface for small sales teams, faster onboarding, and a more affordable entry plan for solo users.
Mais comparações do Close CRM
Veja como o Close CRM se compara a outros concorrentes:
Close wins on: Built-in power dialer, faster outbound calling workflows, and a more focused experience for inside sales reps.
A HubSpot vence em: Free CRM tier, marketing hub integration, and a much wider app marketplace for non-sales tools.
Close wins on: Quicker setup with no implementation partner needed, simpler interface for sales reps, and lower complexity for small teams.
A Salesforce se destaca em: Deeper reporting for large enterprises, much broader customization, and integrations with corporate systems Close can’t match.
Fechar CRM vs. ActiveCampaign
Close wins on: Sales-first design, native calling features, and Smart Views for lead prioritization in outbound workflows.
ActiveCampaign vence em: Email marketing automation depth, lower per-seat cost, and stronger lead nurturing for inbound funnels.
Close wins on: Built-in calling and SMS, predictive dialer for high call volume, and live call coaching for sales managers.
Pipedrive vence em: Cheaper entry pricing, more visual pipeline customization, and broader appeal for non-call-heavy sales teams.
Perguntas frequentes
Em que o Close se diferencia de outros CRMs?
Close combines CRM and sales engagement features in one product, which most traditional crms don’t do. Built in calling, SMS, and email all live in a single inbox. The platform is purpose-built for high-velocity inside sales rather than broad business use.
Para que serve o Creatio?
Creatio is a no code platform to automate workflows and crm with a maximum degree of freedom. Companies use it for sales processes, marketing campaigns, customer service, and custom business apps. The platform serves thousands of customers across 100 countries with industry workflows for 20 verticals.
Qual o valor do fechamento por mês?
Close starts at $35/seat/month for the Essentials plan in 2026. The Growth plan is $99/seat/month and Scale is $139/seat/month. Higher tiers add advanced features like the predictive dialer and call coaching.
Why choose Creatio over Close?
Choose Creatio if you need broader CRM scope across sales, marketing, and service in one platform. The lower entry price and 700+ marketplace add ons give growing companies more room to scale without buying separate tools.
Qual é o melhor CRM software for sales teams?
It depends on your sales process. Creatio CRM wins for cross-functional teams that need sales, marketing, and service in one place. Close wins for small to medium-sized businesses that depend on phone calls and want a focused tool with built in calling.
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