Snelstart
Deze handleiding behandelt alle functies van SpyFu:
- Aan de slag — Create your account and run a first search
- Hoe concurrentieanalyse te gebruiken — Pulls organic and paid traffic history for any rival domain.
- Hoe gebruik je Google Ads Advisor? — Recommends paid keywords competitors bid on that you currently miss.
- Hoe gebruik je zoekwoordonderzoek? — Generates related terms with search volume and difficulty scores.
- Hoe gebruik je leadmanagement? — Turns researched domains into a saved outreach pipeline.
- Hoe SERP-analyse te gebruiken — Breaks down which pages hold each result and why.
- Hoe u zakelijke leads en contacten kunt gebruiken — Surfaces contact details attached to researched domains.
- Hoe gebruik je de ChatGPT-integratie? — Uses AI prompts to read keyword sets and draft copy.
- Hoe gebruik je de dagelijkse prestatietracker? — Tracks domain movement against rivals week by week.
- Hoe gebruik je Rank Tracker? — Monitors weekly progress on your chosen target keywords.
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I have used SpyFu for two years across client seo and ppc work, and tested every feature covered here. This tutorial comes from real hands-on sessions, not vendor screenshots.
SpyFu sits between standard keyword tools and a full ad spying platform.
But most users stop at a single domain search.
This guide shows you how to use SpyFu feature by feature.
You will discover the parts that turn casual users into power users.
Step by step, with screenshots and the shortcuts I actually use.
SpyFu-handleiding
This How to Use SpyFu tutorial walks through every feature in order, from your first search to the rank tracker that proves your work paid off.
SpyFu
See every keyword your competitors rank for and every ad they buy. SpyFu holds more than 15 years of historical data and updates monthly. Unlimited searches start at $29 per month.
Aan de slag met SpyFu
Before touching any feature, finish this one-time setup.
Het duurt ongeveer drie minuten.
Watch this quick video overview first:
Laten we nu elke stap eens doornemen.
Stap 1: Maak uw account aan
Go to the SpyFu website and click Sign Up.
Voer uw e-mailadres in en maak een wachtwoord aan.
✓ Controlepunt: Controleer uw inbox for the confirmation email.
Step 2: Run Your First Search
SpyFu runs in any browser, so there is nothing to install.
Type a competitor domain into the central search bar and hit enter.
Zo ziet het dashboard eruit:
✓ Controlepunt: You should see organic and paid traffic for that domain.
Step 3: Set Your Location
Choose the country and city you sell in before you read any numbers.
SpyFu filters results by location, which matters for local seo research.
✅ Klaar: Je bent klaar om een van de onderstaande functies te gebruiken.
How to Use SpyFu Competitor Analyzer
Concurrentieanalyse lets you see the full organic and paid picture behind any rival domain.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Betreed het domein van een concurrent.
Type a rival website into the central search bar.
SpyFu returns an overview of their organic and paid traffic in seconds.
Step 2: Open the Kombat View
Add two more competitors to run a SpyFu compare across three domains.
Zo ziet het eruit:
✓ Controlepunt: Venn diagrams show keyword overlap and the gaps only they own.
Step 3: Review Their Backlinks
Switch to the backlinks tab and sort by referring domain strength.
✅ Resultaat: You have a keyword and link map that informs your next campaign.
💡 Pro-tip: Backlink Kombat surfaces domains linking to several competitors but not to you. That list is your bereik shortlist.
Hoe gebruik je SpyFu Google Ads Advisor?
Google Ads-adviseur lets you find profitable google ads keywords your rivals bid on and you skip.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Connect Your Ad Account
Open Google Ads Advisor and link your advertising account.
You can also paste a keyword list manually.
Step 2: Read the Recommendations
SpyFu ranks suggested keywords by profit potential, not raw volume.
Zo ziet het eruit:
✓ Controlepunt: A scored list of new keywords appears with cost estimates.
Step 3: Apply Negative Matches
Add the Negative Match Recommendations to stop paying for terms competitors already abandoned.
✅ Resultaat: Your ad spend now targets terms with proven demand.
💡 Pro-tip: Negative Match Recommendations flag keywords rivals tried and dropped. Blocking them vroeg is the fastest way to optimize a monthly budget.
How to Use SpyFu Keyword Research Tool
Trefwoordenonderzoek lets you build keyword lists with volume, difficulty and real ranking context.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Voer een starttrefwoord in
Drop one seed term into the Keyword Generator.
SpyFu returns related terms, search volume and difficulty for each one.
Step 2: Filter for Quick Wins
Set the ranking position filter to 4-10 and then 11-16.
Zo ziet het eruit:
✓ Controlepunt: The list narrows to quick win opportunities sitting just outside page one.
Step 3: Export the List
Send the shortlist straight to Google Sheets and group terms by intent.
✅ Resultaat: You have a categorised keyword list ready for briefs.
💡 Pro-tip: Advanced filters let you refine by volume, difficulty and cost at once. Save the filter set, then expand it when you need fresh angles.
How to Use SpyFu Leads Manager
Leadmanagement lets you track the domains you research and turn them into an outreach pipeline.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Save Domains to a List
Click the save icon on any domain you want to keep.
Group saved domains by industry or campaign.
Step 2: Add Notes and Status
Tag each domain with a status so nothing gets researched twice.
Zo ziet het eruit:
✓ Controlepunt: Your saved list shows every domain with its current stage.
Step 3: Export for Your CRM
Export the list as CSV and push it into your outreach tool.
✅ Resultaat: Research and outreach now live in one pipeline.
💡 Pro-tip: Keep one list for link prospects and a separate one for ad competitors. Mixed lists slow every review down.
How to Use SpyFu SERP Analyzer
SERP-analyse lets you see who owns each result page and why they hold the position.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Search a Target Keyword
Enter the keyword and open the SERP analysis tab.
Every ranking page appears with its domain strength.
Step 2: Study the Ranking Pages
Open the top three pages and note the subtopics they skip.
Zo ziet het eruit:
✓ Controlepunt: You can see thin coverage where deeper content would win.
Step 3: Check the Ad Overlap
Look at which of those domains also buy ads on the same term.
✅ Resultaat: You know the exact bar your page has to clear.
💡 Pro-tip: When the same domain ranks and advertises on one keyword, that term is valuable. Prioritise it in your content plan.
Hoe u zakelijke leads en contacten kunt gebruiken met SpyFu
Bedrijf Leads en contactpersonen lets you pull contact details for the sites you plan to pitch.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open a Domain Profile
Load any domain and scroll to the contacts panel.
SpyFu shows the emails and profiles attached to that website.
Step 2: Filter by Role
Narrow the list to redacteuren, marketers or founders before you write.
Zo ziet het eruit:
✓ Controlepunt: A shorter contact list appears with role labels.
Step 3: Export and Personalise
Export the contacts, then reference a page they published in your first line.
✅ Resultaat: Your outreach list is built and personalised.
💡 Pro-tip: Toonhoogte the person who published the linking page, not a generic inbox. Reply rates roughly double.
Hoe gebruik je de SpyFu ChatGPT-integratie?
ChatGPT Integratie lets you turn raw keyword data into briefs and ad copy without leaving the platform.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Select a Keyword Set
Tick the keywords you want the AI to work through.
Smaller sets of twenty terms give sharper output.
Step 2: Choose a Prompt
Pick a clustering, brief or ad copy prompt from the menu.
Zo ziet het eruit:
✓ Controlepunt: Grouped keywords or draft copy appear beside your data.
Step 3: Edit Before You Publish
Rewrite the draft in your own stem and check every claim.
✅ Resultaat: Raw keyword data is now a usable content brief.
💡 Pro-tip: Ask it to cluster by intent first, then request briefs per cluster. One giant prompt returns shallow groupings.
Hoe gebruik je de dagelijkse prestatietracker van SpyFu?
Dagelijkse prestatietracker lets you watch how your domain moves against rivals over time.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Maak een MySpyFu-project aan
Add your domain and up to five competitors.
Set the countries and cities you actually sell in.
Step 2: Read the Movement Report
Check which keywords gained or lost positions since last week.
Zo ziet het eruit:
✓ Controlepunt: Gains and drops are colour coded across the tracked set.
Stap 3: Stel waarschuwingen in
Turn on alerts for new competitors and sudden ranking swings.
✅ Resultaat: Ranking changes now reach you before traffic drops.
💡 Pro-tip: Alerts catch emerging competitors and algorithm updates early. Spot a drop that started days ago and you can react before traffic follows.
Hoe gebruik je SpyFu Rank Tracker?
Ranglijsttracker lets you monitor weekly progress on the keywords you actually care about.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Voeg uw doelzoekwoorden toe
Paste the keywords you want tracked into the project.
Start with fifty terms tied to revenue, not vanity phrases.
Step 2: Set the Location Filter
Choose the country and city that match your buyers.
Zo ziet het eruit:
✓ Controlepunt: Rankings reload for that exact location.
Step 3: Review Weekly
Compare today against where each keyword sat 2 weeks ago.
✅ Resultaat: You can prove which changes improve rankings.
💡 Pro-tip: Log what you shipped each week beside the ranking chart. Without that note, a jump 2 months ago tells you nothing.
Tips en sneltoetsen voor SpyFu Pro
After two years inside this platform, here are the habits that save me the most time.
Small routines here give better results than any single report.
Toetsenbord sneltoetsen
SpyFu has no native hotkeys, so these browser shortcuts do the heavy lifting.
| Actie | Snelkoppeling |
|---|---|
| Open a competitor domain in a new tab | Ctrl + Klikken |
| Find a keyword inside a long table | Ctrl + F |
| Reload a report with fresh filters | Ctrl + R |
| Zoom out to see wide keyword tables | Ctrl + Minus |
Verborgen functies die de meeste mensen over het hoofd zien
- Ad History: Review which ads a rival has run longest. An ad still running from 2 years ago or 3 years ago is proven messaging.
- City-level filters: Filter results by country and even some cities, which makes local campaigns far easier to plan.
- Google Sheets export: Push any keyword list straight to Sheets and categorise it there instead of inside the tool.
Veelvoorkomende fouten bij SpyFu die je moet vermijden
Mistake #1: Treating Volume Numbers as Exact
❌ Fout: Building a whole content plan on SpyFu volume figures without checking anything else.
✅ Rechts: Accuracy runs near 85-90%, best for US ppc data. Use the numbers to rank priorities, then verify the top ten before you commit budget.
Mistake #2: Chasing Keywords You Cannot Win
❌ Fout: Targeting head terms where every ranking page has thousands of backlinks.
✅ Rechts: Filter for positions 4-10 and 11-16. Those quick wins move to page one with a rewrite, not a six month campaign.
Mistake #3: Running One Search and Stopping
❌ Fout: Checking a competitor once, exporting the keywords, and never opening the account again.
✅ Rechts: Create a MySpyFu project and review it weekly. The value sits in the movement, not the snapshot.
Probleemoplossing voor SpyFu
Problem: A Competitor Shows Almost No Data
Oorzaak: The domain gets little search traffic, or its traffic comes from social and email rather than seo.
Repareren: Search a larger domain in the same niche instead. Small sites simply do not generate enough signal to scrape.
Problem: Volume Numbers Don’t Match Google Ads
Oorzaak: SpyFu estimates from its own index and updates monthly, while Google reports live ranges.
Repareren: Treat SpyFu figures as relative. Compare keywords against each other rather than against Google’s absolute numbers.
Problem: Rankings Look Wrong for Your Country
Oorzaak: The location filter still sits on the United States by default.
Repareren: Change the country filter, reload the report, and save that setting inside your project.
📌 Opmerking: If none of these fix your issue, contact SpyFu support.
Wat is SpyFu?
SpyFu is an seo and ppc research platform that uses web scraping to gather competitive data on any domain.
Think of it like a filing cabinet holding every search ad your competitors have run since 2006.
Bekijk dit korte video-overzicht:
Het omvat de volgende belangrijke kenmerken:
- Concurrentieanalyse: Pulls organic and paid traffic history for any rival domain.
- Google Ads-adviseur: Recommends paid keywords competitors bid on that you currently miss.
- Zoekwoordonderzoek: Generates related terms with search volume and difficulty scores.
- Leadmanagement: Turns researched domains into a saved outreach pipeline.
- SERP-analyse: Breaks down which pages hold each result and why.
- Bedrijf Leads and Contacts: Surfaces contact details attached to researched domains.
- ChatGPT-integratie: Uses AI prompts to read keyword sets and draft copy.
- Dagelijkse prestatietracker: Tracks domain movement against rivals week by week.
- Ranglijsttracker: Monitors weekly progress on your chosen target keywords.
Voor een volledige recensie, zie onze SpyFu recensie.
SpyFu-prijzen
Dit zijn de kosten van SpyFu in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Basis | $29/maand | Freelancers who want unlimited searches and core competitor analysis |
| Pro + AI | $89/maand | In-house marketers who need AI features and API access |
| Team/Bureau | $187/maand | Agencies sharing one account across several client domains |
Gratis proefperiode: No open free tier. Limited searches are available without an account, and paid plans carry a 30-day money-back window.
Geld-terug-garantie: Yes, 30 days on monthly and annual plans.
💰 Beste prijs-kwaliteitverhouding: Pro + AI — it adds the AI query features and API access for rapportage dashboards, which Basic leaves out.
SpyFu versus alternatieven
How does SpyFu compare against the wider market? Here’s the landscape:
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| SpyFu | Paid search history | $29/maand | ⭐ 4.3 |
| Semrush | All-round SEO and PPC suite | $139/maand | ⭐ 4.6 |
| Surfer SEO | On-page content optimisation | $99/maand | ⭐ 4,5 |
| Ahrefs | Backlink index depth | $129/maand | ⭐ 4.7 |
| Inhoudelijke roofvogel | AI-contentbriefings | Variabel | ⭐ 4.2 |
| SE-ranking | Rapportage door het agentschap | $65/maand | ⭐ 4,5 |
| Ubersuggest | Budget zoekwoordonderzoek | $29/maand | ⭐ 4.1 |
| Moz | Domeinautoriteitsstatistieken | $99/maand | ⭐ 4.3 |
| Mangools | Simple beginner tools | $49/maand | ⭐ 4.4 |
| Ranktracker | Rangbewaking | $27/maand | ⭐ 4.2 |
Snelle keuzes:
- Beste overall: Semrush — widest feature set if budget allows
- Beste budget: SpyFu — unlimited searches at $29 per month
- Het meest geschikt voor beginners: Mangools — five simple tools, minimal learning curve
- Best for ppc research: SpyFu — 15 years of ad history no rival matches
🎯 Alternatieven voor SpyFu
Looking for SpyFu alternatives? Here are the options worth testing:
- 🌟 Semrush: The broadest toolkit on the market, with deeper site audits and content tools than SpyFu offers.
- 🎨 Surfer SEO: Built for writers who need on-page scoring rather than competitor ad data.
- 🚀 Ahrefs: The strongest link index available, ideal when backlinks drive your strategy.
- 🧠 Content Raptor: Focuses on AI-assisted briefs and drafts rather than competitive research.
- 💼 SE-ranking: Solid white-label reporting for agencies managing many client domains.
- 💰 Ubersuggest: Cheap keyword ideas for beginners who want volume numbers and little else.
- 🔒 Moz: Trusted authority scores and a friendly interface for newer SEO teams.
- 👶 Mangools: Five clean tools that beginners can learn in an afternoon.
- 🎯 Ranktracker: Accurate daily rank monitoring at a low monthly price.
Voor de volledige lijst, zie onze Alternatieven voor SpyFu gids.
⚔️ SpyFu vergeleken
Here’s how SpyFu stacks up head to head:
- SpyFu versus Semrush: Semrush wins on breadth and reporting. SpyFu wins on price and paid search history.
- SpyFu versus Surfer SEO: Surfer optimises pages you already plan. SpyFu tells you which pages to plan.
- SpyFu versus Ahrefs: Ahrefs owns backlink depth. SpyFu owns historical ad data and costs far less.
- SpyFu versus Content Raptor: Content Raptor creates content. SpyFu tells you which keywords deserve it.
- SpyFu vs SE Ranking: SE Ranking reports better for clients. SpyFu digs deeper into paid search.
- SpyFu versus Ubersuggest: Ubersuggest matches SpyFu on price but not on competitive intelligence.
- SpyFu versus Moz: Moz is easier to learn. SpyFu gives you more usable competitor keywords.
- SpyFu versus Mangools: Mangools is simpler. SpyFu covers ads history that Mangools ignores completely.
- SpyFu versus Ranktracker: Ranktracker tracks positions well. SpyFu explains why competitors hold them.
Begin nu met het gebruik van SpyFu.
Je hebt geleerd hoe je alle belangrijke functies van SpyFu kunt gebruiken:
- ✅ Concurrentieanalyse
- ✅ Google Ads-adviseur
- ✅ Zoekwoordonderzoek
- ✅ Leadmanagement
- ✅ SERP-analyse
- ✅ Zakelijke leads en contacten
- ✅ ChatGPT-integratie
- ✅ Dagelijkse prestatietracker
- ✅ Ranglijsttracker
Run this workflow weekly and you build a real competitive edge.
Volgende stap: Kies één functie en probeer die nu uit.
De meeste mensen beginnen met een concurrentieanalyse.
Het duurt minder dan vijf minuten.
Veelgestelde vragen
What is SpyFu used for?
SpyFu is a competitive intelligence platform. Marketers use it to see which keywords competitors rank for organically, which google ads they buy, and how both change over time.
How much does SpyFu cost per month?
SpyFu pricing starts at $29/month for Basic. Pro + AI costs $89/month and adds AI features. Team/Agency runs $187/month for larger groups sharing one account.
Is SpyFu accurate for keyword research?
Keyword volume accuracy sits around 85-90%, strongest for US-focused ppc data. Treat the numbers as directional. Cross-check anything you plan to spend real budget against.
Can SpyFu track competitor keywords over time?
Yes. SpyFu keeps over 15 years of historical data and updates monthly, so you can compare a rival’s keyword set today against 1 year ago or 5 years ago.
Is SpyFu geschikt voor beginners?
Yes. The dashboard stays simple and the search bar sits front and centre. Most people run a useful competitive analysis within their first thirty minutes.
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