⚡ Kort oordeel:
- Prijzen: Salesforce starts at $25/user/month. Close CRM starts at $35/seat/month.
- Het meest geschikt voor: Salesforce suits companies that need Sales Cloud, Service Cloud and analytics in one account. Close CRM suits small sales teams that live on phone calls.
- Belangrijkste verschil: Salesforce spans sales, service, marketing and commerce. Close CRM keeps email, calling and SMS in a single inbox.
- Onze keuze: Salesforce, rated 4.5 against 3.0, because it scales as your bedrijf groeit.
Two sales teams can look at the same CRM and reach opposite verdicts.
Salesforce is the market leader in customer relationship management.
Close CRM is a focused tool built for outbound sales reps who dial all day.
One gives you a platform. The other gives you a workflow.
This comparison shows which one fits your sales process and budget.
Overzicht
This Salesforce vs Close CRM comparison covers pricing, core features, rapportage and ease of use.
Ons schrijver spent hands-on time inside Close CRM directly.
Notes on Salesforce come from published documentation, pricing pages and G2 reviews.
Both tools are judged on what most businesses actually do daily.
Wat is Salesforce?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as a SaaS product, so your team gets access from any browser.
Salesforce, Inc. is an American software company based in San Francisco, California.
Marc Benioff, a former Oracle executive, started the company in February 1999.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
By 2022 it was the world’s largest enterprise software firm.
It ranked 491st on the 2023 Fortune 500 with $31,352 million in revenues.
Salesforce calls itself a customer company, and the product range reflects that.
Salesforce products include Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud.
It sells products and services for companies of every size.
Offices sit in San Francisco, London, Tokyo and dozens of other cities.
🏆 Winnaar: Salesforce
IDC ranks Salesforce the #1 CRM in the industry. Sales, service, marketing and commerce sit in one account. Start on Essentials and add clouds later.
Salesforce-prijzen
Salesforce uses a tiered pricing structure. Each tier is priced per user.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Essentiële zaken | $25 per gebruiker per maand | Klein bedrijf teams starting with contact management |
| Professioneel | $75 per gebruiker per maand | Growing sales teams that need forecasting |
| Onderneming | $150 per gebruiker per maand | Custom objects, deeper automation and 24/7 support |
Pricing verified September 2026.
Gratis proefperiode: Yes. Salesforce offers a 30-day trial with no credit card required.
Geld-terug-garantie: None published. Annual contracts are the standard commitment.
📌 Opmerking: The Essentials tier is billed annually. Higher tiers unlock collaborative forecasting and 24/7 customer support.
⚠️ Waarschuwing: Salesforce pricing is high next to most CRM options, and costs climb once you stack add ons. Some Salesforce products are quote-only, so budget for implementation and training too.
Belangrijkste voordelen van Salesforce
Here is what makes Salesforce worth the price for larger teams:
- Complete view of every customer: You see activity history, key contacts and past communications on one record. Contact management stays clean as headcount grows.
- Dedicated clouds: Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud cover four jobs. Service Cloud adds case management for customer service support.
- Point-and-click automation: You can automate business processes without a developer. Increased automation has been shown to boost employee productivity by 30%.
- Einstein AI en Agentforce: The built-in AI agent handles routine tasks and personalizes customer experiences. In 2025 the company moved to an AI-first strategy built on agentic automation.
- Data Cloud and analytics: Data Cloud is a data lakehouse that unifies real-time business data. Pairing it with Tableau supports data-driven decisions and accurate forecasting.
- AppExchange-marktplaats: The marketplace launched in 2006 and now lists over 5000 apps. You can integrate QuickBooks, Zendesk and MailChimp without custom code.
- Customer satisfaction gains: Salesforce reports a 33% improvement in CSAT. Chatter keeps shared customer data and internal chat in one place.
Wat ons team opmerkte
Note: we have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages and G2 reviews. G2 reviews highlight how well teams work together once shared records replace scattered spreadsheets.
Voordelen en nadelen van Salesforce
✅ Voordelen
- Handles complex relationship management processes as your business grows
- Point-and-click interface automates workflows without a developer
- AppExchange lists over 5000 apps for integration
- Customization options cover custom fields, tabs, email templates and enhanced reports
- Complete view of each customer, including activity history and key contacts
❌ Nadelen
- Pricing climbs quickly with extra features and customizations
- Vaak overbodig voor zeer kleine en minder ontwikkelde bedrijven.
- Implementation and training need real time and budget
Wat is Close CRM?
Close CRM is een verkoopplatform dat speciaal is ontwikkeld voor kleine en middelgrote bedrijven.
Its whole focus is turning leads into revenue.
It is built to help startups and small businesses close deals faster.
Email, calling and SMS sit in a single inbox for every user.
Sales reps dial straight from the browser, so no separate phone system is needed.
Smart Views filter leads by criteria, which helps reps work the best prospects first.
Close captures sales activity on profile timelines automatically.
That cuts manual data entry for teams making dozens of phone calls a day.
Here is the platform in action.
Runner Up: Close CRM
Built in calling, texting and email in one inbox. A 14-day free trial and free one-click migration make the switch cheap to test.
CRM-prijzen sluiten
Close CRM sells three plans. Every plan is priced per seat.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Essentiële zaken | $35 per stoel per maand | Solo founders and two-person sales teams |
| Groei | $99 per stoel per maand | Workflows, email sequences and the power dialer |
| Schaal | $139 per stoel per maand | Call coaching, predictive dialer and multiple pipelines |
Pricing verified September 2026.
Gratis proefperiode: Yes. A 14-day free trial with no credit card required.
Geld-terug-garantie: None published. You can cancel or downgrade at renewal.
📌 Opmerking: Startup features cover built-in calling, texting and email. Professional features add automation and collaboration tools, while the top plan adds call coaching and deeper customization.
⚠️ Pricing conflict: Some sources still list older Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, or $49, $99 and $139 billed annually. Our tables use the current CSV figures above. Check the pricing page before you buy.
Belangrijkste voordelen van Close CRM
Here is where Close CRM earns its seat price:
- One inbox for bereik: Email, calling and SMS live together. Reps stop hopping between other tools mid-conversation.
- Power and predictive dialer: Both dialers let reps dial multiple numbers without manual clicking. High-volume inside sales teams gain the most.
- Live coaching via videogesprek: Managers listen in and help sales reps during calls. New hires ramp faster.
- Workflows and reminders: Automated follow ups lift response rates without extra effort. Tasks and reminders stay tied to each lead.
- Snelle installatie: A CSV import tool loads contacts, and free one-click migration pulls records from other CRMs. Teams get running inside the trial.
- Simple to learn: Close CRM is praised for ease of use, which drives full team engagement. Team engagement matters more than feature count for small squads.
- Support and security: A help center, API documentation and product updates back the platform. Close emphasizes security so customer data is handled responsibly.
The pipeline view below shows where deals stall.
Wat ons team opmerkte
Our writer signed up for Close CRM and worked a real lead list through it for several days. Here is what stood out:
Voordelen en nadelen van een gesloten CRM-systeem
✅ Voordelen
- Best-in-class call functionality straight from the browser
- Rated 4.7/5 on G2 by real sales teams
- Quick onboarding, with teams live inside the 14-day free trial
- Proactive onboarding support with free migration help and training
❌ Nadelen
- Reporting is weak, which makes sales performance harder to analyze
- Less customizable than other CRM platforms
- Integrates with 80+ tools but misses some key connections
- Entry pricing is expensive next to similar CRM options
Functievergelijking
These two tools overlap less than the category name suggests. Here are ten areas that decide the winner for most buyers.
| Functie | Salesforce | Sluit CRM |
|---|---|---|
| Startprijs | $25 per gebruiker per maand | $35 per stoel per maand |
| Gratis proefperiode | ✅ 30 dagen | ✅ 14 dagen |
| Ingebouwde belfunctie | ❌ Needs an add on | ✅ Power and predictive dialer |
| Marketingautomatisering | ✅ Marketingcloud | ❌ Basic bulk email only |
| Aangepaste objecten en velden | ✅ | ❌ Custom fields only |
| Rapportagediepte | ✅ Tableau and custom graphs | ❌ Noted as weak |
| App Marketplace | ✅ 5000+ apps | ❌ 80+ integrations |
| AI-functies | ✅ Einstein and Agentforce | ✅ Verkoop-AI |
| Insteltijd | ❌ Weeks with training | ✅ Days |
| Het beste voor | Companies scaling sales, service and marketing | Small outbound sales teams on the phone |
1. CRM-platform en contactbeheer
Salesforce: Every record gives a complete view of the customer, with activity history, key contacts and past communications. Contact management stretches from a five-person small business to a global company. The same account can hold sales, service and commerce data.
CRM sluiten: Records are built around the deal, not the org chart. That keeps customer relationships simple to track for a small sales team. It is closer to a sales engagement tool than a traditional CRM.
2. Lead Management and Pipelines
Salesforce: Marketing Cloud runs campaigns that feed more leads into the pipeline. Lead routing, scoring and multiple pipelines are configurable per team. Setup takes longer, but the rules survive growth.
CRM sluiten: Smart Views filter each lead list by criteria you set, so reps always know who to call next. The visual pipeline shows bottlenecks at a glance. Prospects move with a drag, on desktop or a mobile device.
3. Email, Calling and Outreach
Salesforce: Email templates, bulk email and sequences all exist, but calling usually arrives through an add on or a partner app. Reps often keep a separate dialer open. That extra layer costs money and setup time.
CRM sluiten: Calls, email and SMS share one inbox, so a rep can talk, log and follow up in the same screen. Email sequences and templates ship on the paid plans. This is the clearest advantage Close CRM holds.
⚠️ Waarschuwing: If your reps make 50+ phone calls a day, the cost of bolting a dialer onto Salesforce can erase its lower entry price.
4. Workflowautomatisering
Salesforce: You automate business processes through a point-and-click interface, no developer required. Increased automation has been shown to boost employee productivity by 30%. Approval flows, alerts and record updates all sit in the same bouwer.
CRM sluiten: Workflows fire automated follow ups and reminders so no lead goes cold. Automation here targets outreach tasks rather than company-wide sales processes. It is narrower, and much faster to configure.
5. AI-functies
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. Since 2025 the roadmap has centred on agentic automation, where an AI agent handles work end to end. Access depends on your tier and add ons.
CRM sluiten: Sales AI summarizes calls and drafts replies inside the inbox. It is aimed squarely at rep productivity. There is no equivalent to a company-wide AI agent layer.
6. Rapportage en analyses
Salesforce: Reporting is the gap that matters most. Tableau integration supports data-driven decisions with high forecasting accuracy, and custom graphs are easy to create. Enhanced reports and dashboards come standard on higher tiers.
CRM sluiten: Reports cover quick KPI checks and coaching, which suits daily stand-ups. Users have said the reporting functionality is weak for deeper sales performance analysis. Bigger teams usually export data elsewhere.
7. Klantenservice en ondersteuning
Salesforce: Service Cloud adds case management and tools for customer service support, which Close CRM has no answer for. Chatter keeps employees talking on the same record. Salesforce reports a 33% CSAT improvement from that shared view.
CRM sluiten: Conversations keep every message with a client on one timeline, but this is sales outreach, not a support desk. Vendor support itself is strong, with a help center, API documentation and product updates. Onboarding help is free.
8. Integrations and Data
Salesforce: AppExchange launched in 2006 and now lists over 5000 apps, including QuickBooks, Zendesk and MailChimp. MuleSoft Anypoint connects business data from almost any system, with templates for SAP and Oracle. Data Cloud unifies that infrastructure in real time.
CRM sluiten: Close integrates with over 80 other tools, covering Zoom meetings, calendars and email. Some key connections found in other CRMs are missing. For a lean stack that is fine, for a mixed one it hurts.
9. Customization and Developer Tools
Salesforce: Customization options include custom fields, custom objects, tabs, email templates and enhanced reports. A developer can build a full app on the same platform, and Agentforce extends that to AI-apps. This near-endless flexibility is why the industry treats it as the default.
CRM sluiten: You get custom fields and a clean API, but not the deep object model. Close is not as customizable as other CRMs, which limits how far it bends to odd sales processes. The ROI calculator gives a sneak peek at expected payback before you commit.
10. Prijsbepaling en kosten
Here are both price lists side by side.
| Laag | Salesforce | Sluit CRM |
|---|---|---|
| Invoer | Essentiële kosten: $25 per gebruiker per maand | Basisbenodigdheden: $35 per stoel per maand |
| Midden | Professioneel: $75 per gebruiker per maand | Groei: $99 per stoel per maand |
| Bovenkant | Zakelijk: $150 per gebruiker per maand | Schaal: $139 per stoel per maand |
Salesforce: Entry cost is $10 lower per user, and the Essentials tier is billed annually. The real spend shows up in add ons, implementation and training. Budget beyond the sticker price.
CRM sluiten: Entry pricing sits mid-tier for the category, and the jump from Essentials to Growth is steep. What you pay includes calling, so compare totals rather than headline seats. The top plan undercuts Salesforce Enterprise by $11.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Telefoongesprekken met een hoog volume | Sluit CRM | Dialers are built in |
| Service and marketing in one account | Salesforce | Four dedicated clouds |
| Diepgaande rapportage en prognoses | Salesforce | Tableau and custom graphs |
| Setup this week | Sluit CRM | One-click migration, days not weeks |
| A platform that scales for years | Salesforce | Custom objects and 5000+ apps |
| Fewest moving parts | Sluit CRM | One inbox, one workflow |
💰 Jouw budget
Salesforce opens cheaper per user, but implementation and add ons decide the real cost. Close CRM costs more per seat and includes calling, so the totals often land closer than they look.
🔌 Jouw technologie-stack
If you already run QuickBooks, Zendesk or SAP, Salesforce will integrate with less custom work. Close connects to 80+ apps, which covers a lean stack of sales tools.
📞 Jouw verkoopproces
Outbound teams that dial all day will close more deals inside Close CRM. Teams that manage long, multi-stakeholder cycles get more from Salesforce.
🎓 Jouw ervaringsniveau
Close CRM is quick to learn, and reps can search, create and track records on day one. A Salesforce team usually needs an admin, plus training, before it hums.
🆓 Gratis proefversies en demo's
Close offers a 14-day free trial, and a motivated team can be fully live inside it. Salesforce gives 30 days, which is worth spending on a real pipeline, not sample data.
🛟 Ondersteuningsopties
Close CRM support is proactive during onboarding and includes free migration help. Salesforce reserves 24/7 customer support for higher tiers, which affects smaller businesses most.
Overstaphandleiding
Already using one of these? Here is what changes.
🔄 Overstappen van Salesforce naar Close CRM?
✅ Wat je eraan hebt:
- Calling, texting and email in one inbox with no add on
- Setup in days instead of a multi-week rollout
- Live call coaching and Smart Views for rep focus
❌ Wat je verliest:
- Service Cloud case management and Marketing Cloud campaigns
- Custom objects, Tableau reporting and forecasting depth
- The AppExchange marketplace and its 5000+ apps
📋 Zo schakel je over:
- Export leads, contacts and open opportunities from Salesforce as CSV
- Start the 14-day Close CRM trial and request the free migration
- Rebuild your pipelines, then port email templates and sequences
🔄 Overstappen van Close CRM naar Salesforce?
✅ Wat je eraan hebt:
- Sales, service, marketing and commerce in one platform
- Stronger reporting, dashboards and forecasting accuracy
- Einstein AI, Data Cloud and near-endless customization
❌ Wat je verliest:
- Built-in power and predictive dialers
- The single inbox that keeps calls and email together
- Same-week onboarding and free migration support
📋 Zo schakel je over:
- Export leads, contacts and call activity from Close CRM
- Open a Salesforce trial and map fields before you import
- Add a dialer app from AppExchange, then train the team
Wat onze recensie niet behandelde
This comparison focused on small and mid-sized sales teams. We did not test Salesforce quote-only products, custom Agentforce builds, or bulk licensing for hundreds of users. Call quality across regions and mobile app performance also sit outside what we checked. If you run a large service desk or a commerce operation, your priorities will differ from the ones weighed here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Salesforce |
| 🚀 Kernfuncties van CRM | Salesforce |
| 📞 Calling and Outreach | Sluit CRM |
| 📊 Rapportage en analyses | Salesforce |
| 👶 Gebruiksgemak | Sluit CRM |
| 🔌 Integraties | Salesforce |
| 🤖 AI-functies | Salesforce |
| 🏆 Algemene winnaar | Salesforce |
🏆 WINNAAR: SALESFORCE
Salesforce wins 5 of 7 categories.
Het meest geschikt voor: growing companies, teams that need service and marketing alongside sales, and anyone who wants reporting that holds up as the business grows.
Salesforce and Close CRM are not really competing for the same buyer. Salesforce is a platform with clouds for sales, service, marketing and commerce, plus AI innovation through Agentforce.
Close CRM is a sharp tool for one job: calling prospects and closing them. Reporting is its weak spot, and customization is thinner than most CRM options.
There is no single beste CRM for every team. Choose Close CRM if your revenue depends on phone volume and you want your team live this month. Choose Salesforce if customer success, analytics and long-term growth matter more than a fast start.
Meer informatie over Salesforce vergeleken
Here is how Salesforce lands against the other names on most shortlists.
Salesforce wint op de volgende punten: custom objects and field-level control, AppExchange breadth, forecasting depth for large sales teams
HubSpot wint op de volgende punten: a usable free tier, faster onboarding for a small business, friendlier marketing tools out of the box
Salesforce wint op de volgende punten: scale for complex processes, Einstein AI maturity, third-party app choice
Zoho CRM scoort hoog op de volgende punten: far lower seat cost, a bundled office suite, lighter admin workload for smaller businesses
Salesforce versus Salesforce Pijpleiding
Salesforce wint op de volgende punten: Service Cloud case management, Tableau-grade analytics, customization options that survive growth
Pipedrive wint op: a simpler pipeline view, cheaper entry seats, setup a founder can finish alone
Salesforce wint op de volgende punten: Data Cloud unification, MuleSoft integration templates, marketplace apps for QuickBooks and SAP
Freshsales wint op de volgende punten: built-in phone at a lower price, quicker implementation, clearer pricing with fewer add ons
Meer over Close CRM vergeleken
Close CRM also gets weighed against these tools.
Close CRM wint aan populariteit dankzij: call reliability and dialer depth, a cleaner interface for sales reps, proactive onboarding help
Ga naar een hoger niveau wint op: funnels and landing pages included, white-label options for agencies, one price covering many clients
Close CRM wint aan populariteit dankzij: predictive dialing, faster ramp for a new sales team, sales-first record design
Keap wint op: deeper marketing automation, invoicing and payments built in, long-term nurture campaigns
Close CRM wint aan populariteit dankzij: calling included at every paid tier, fewer clicks per outreach task, no upsell wall on core features
HubSpot wint op de volgende punten: a free starting plan, stronger dashboards, marketing and service modules under one login
CRM afsluiten versus CRM op maandag
Close CRM wint aan populariteit dankzij: built-in calling and SMS, email sequences that reps actually use, live call coaching
CRM wint maandag op de volgende punten: flexible boards and views, cheaper seats for large teams, project work beside deals
Veelgestelde vragen
Wat doet Salesforce precies?
It stores customer data and runs sales, service, marketing and commerce from one cloud account. Teams track deals, launch campaigns and handle support cases in the same place.
Is Salesforce gratis te gebruiken?
No. Paid plans start at $25 per user monthly on Essentials, billed annually. A 30-day trial lets you test the platform before you commit.
Wat is een gesloten CRM-systeem?
It is a sales platform for small teams that combines calling, SMS and email in one inbox. Dialers, workflows and reporting sit alongside the lead records.
Hoeveel kost een sluiting per maand?
Seats cost $35 monthly on Essentials, $99 on Growth and $139 on Scale. Every plan includes a 14-day free trial with no card required.
Welk CRM-systeem is beter dan Salesforce?
It depends on the job. Close CRM wins for phone-heavy outbound teams, and Pipedrive suits simple pipelines. For breadth across sales, service and marketing, few match it.
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