Snelstart
Deze handleiding beschrijft alle functies van ZoomInfo:
- Aan de slag — Create your account and learn ZoomInfo basics
- Hoe gebruik je GTM Studio? — plan go-to-market motions across sales and marketing teams from one dashboard view
- Hoe digitale reclame te gebruiken — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- Hoe gebruik je gegevensbeheer? — keep company records and contact data accurate and up to date across your tech stack
- Hoe je Conversation Intelligence kunt gebruiken — record and analyze sales calls so your sales team improves and books more meetings
- Hoe AI Copilot te gebruiken — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- Hoe gebruik je de GTM-werkruimte? — bring lead lists, intent data, and favorite tools into one shared workspace
- Hoe gebruik je een leadgenerator? — build targeted lead lists fast using advanced search and company filters
- Hoe gebruik je een websitebezoekersvolgsysteem? — see which website visitors are real companies so you can act on warm interest
- Hoe Webform Optimizer te gebruiken — shorten forms and auto-fill company data to capture more leads
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
ZoomInfo-handleiding
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
ZoomInfo
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
Aan de slag met ZoomInfo
Voordat u een functie kunt gebruiken, moet u deze eenmalige installatie voltooien.
It takes about three minutes.
Here is my personal walk-through of the setup:
Laten we nu elke stap eens doornemen.
Stap 1: Maak uw account aan
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ Controlepunt: Controleer uw inbox voor een bevestigingsmail.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ Controlepunt: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ Klaar: Je bent klaar om een van de onderstaande functies te gebruiken.
Hoe ZoomInfo GTM Studio te gebruiken
GTM Studio lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Open GTM Studio
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
Zo ziet het eruit:
✓ Controlepunt: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ Resultaat: You have a working plan that aligns sales and marketing around the same key accounts.
💡 Pro-tip: Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
Digitale reclame lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
Zo ziet het eruit:
✓ Controlepunt: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ Resultaat: You reach key decision makers while their intent signals are still warm.
💡 Pro-tip: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
Gegevensbeheer lets you keep company records and contact data accurate and up to date across your tech stack.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Connect your CRM
Open the admin portal and connect your CRM to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
Zo ziet het eruit:
✓ Controlepunt: Jouw CRM now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ Resultaat: Your sales processes run on accurate data instead of stale company records.
💡 Pro-tip: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
Hoe gebruik je ZoomInfo Conversation Intelligence?
Gespreksintelligentie lets you record and analyze sales calls so your sales team improves and books more meetings.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
Zo ziet het eruit:
✓ Controlepunt: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ Resultaat: Your sales team learns from real calls, which speeds up closing deals.
💡 Pro-tip: Use machine learning summaries to spot which talking points move deals forward fastest.
Hoe ZoomInfo AI Copilot te gebruiken
AI-copiloot lets you get ZoomInfo Copilot to suggest your next customer and draft bereik automatisch.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
Zo ziet het eruit:
✓ Controlepunt: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ Resultaat: You get actionable intelligence that tells sales professionals exactly who to call next.
💡 Pro-tip: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
Hoe gebruik je de ZoomInfo GTM-werkruimte?
GTM-werkruimte lets you bring lead lists, intent data, and favorite tools into one shared workspace.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
Zo ziet het eruit:
✓ Controlepunt: Your lead lists and intent topics sit beside your favorite tools.
✅ Resultaat: Sales and marketing teams collaborate without leaving the workspace.
💡 Pro-tip: Pin your most-used saved search to the workspace so the sales team saves time daily.
Hoe gebruik je de ZoomInfo Lead Generator?
Leiding Generator lets you build targeted lead lists fast using advanced search and company filters.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
Zo ziet het eruit:
✓ Controlepunt: Your search results show qualified contacts matching your search criteria.
✅ Resultaat: You get a clean company list of target companies ready for outreach.
💡 Pro-tip: Export search results to a csv file or push leads straight into your CRM.
Hoe gebruik je de ZoomInfo websitebezoekersvolger?
Websitebezoekersvolger lets you see which website visitors are real companies so you can act on warm interest.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
Zo ziet het eruit:
✓ Controlepunt: You can see specific companies behind anonymous website visitors.
✅ Resultaat: You spot target accounts researching you and reach out before competitors do.
💡 Pro-tip: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
Hoe gebruik je ZoomInfo Webform Optimizer?
Webformulier-optimalisator lets you shorten forms and auto-fill company data to capture more leads.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records direct.
Zo ziet het eruit:
✓ Controlepunt: Your forms now pre-fill verified company data for every visitor.
✅ Resultaat: You capture more lead lists because shorter forms reduce drop-off.
💡 Pro-tip: Route new form fills into a saved search so your sales team gets email notifications instantly.
ZoomInfo Pro-tips en -sneltoetsen
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
Toetsenbord sneltoetsen
| Actie | Snelkoppeling |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
Verborgen functies die de meeste mensen over het hoofd zien
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
Veelgemaakte fouten bij ZoomInfo die je moet vermijden
Mistake: Skipping the ideal customer profile
❌ Fout: Searching everyone and pulling huge company lists with no focus.
✅ Rechts: Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ Fout: Calling every contact instead of those showing intent signals.
✅ Rechts: Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ Fout: Exporting once and never refreshing company records.
✅ Rechts: Schedule enrichment so contact data and company data stay up to date.
Probleemoplossing voor ZoomInfo
Problem: Export hits a credit limit
Oorzaak: You ran out of credits for the month.
Repareren: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
Oorzaak: Your field mapping broke during a zoominfo integrations update.
Repareren: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
Oorzaak: Your intent topics are too narrow for the audience strength needed.
Repareren: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 Opmerking: Als geen van deze oplossingen uw probleem verhelpt, neem dan contact op met de ondersteuning van ZoomInfo.
Wat is ZoomInfo?
ZoomInfo is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
Bekijk dit korte overzicht:
Het omvat de volgende belangrijke kenmerken:
- GTM Studio: plan go-to-market motions across sales and marketing.
- Gespreksintelligentie: record sales calls and surface key highlights.
- AI-copiloot: let zoominfo copilot rank your next customer.
- Leadgenerator: build lead lists with advanced search and company filters.
- Websitebezoekersstatistiek: reveal website visitors and their visited pages.
- Gegevensbeheer: keep company records and contact data accurate.
Voor een volledige recensie, zie onze ZoomInfo-recensie.
ZoomInfo-prijzen
Here is what ZoomInfo costs in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Professioneel | $14.995/jaar | Groeiende verkoopteams |
| Geavanceerd | $24.995/jaar | Teams needing intent data |
| Elite | $39.995/jaar | Enterprise sales and marketing |
Gratis proefperiode: Yes — ZoomInfo Lite and a limited free trial are available.
Geld-terug-garantie: No standard refund; contracts are annual.
💰 Beste prijs-kwaliteitverhouding: Professional — the cheapest way to get core company data and lead lists.
ZoomInfo versus alternatieven
How does ZoomInfo compare? Here is the competitive landscape:
Bekijk deze vergelijking:
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| ZoomInfo | Company data and intent | $14.995/jaar | ⭐ 4.4 |
| Apollo | Alles-in-één outreach | $49/maand | ⭐ 4.6 |
| Meteen | Cold email scale | $37/maand | ⭐ 4.8 |
| Jager | E-mail zoeken | $49/maand | ⭐ 4,5 |
| Snov | Budget prospecting | $39/maand | ⭐ 4,5 |
Snelle keuzes:
- Beste overall: ZoomInfo — deepest company data and intent signals.
- Beste budget: Instantly — high-volume cold email at a low price.
- Het meest geschikt voor beginners: Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 Alternatieven voor ZoomInfo
Op zoek naar alternatieven voor ZoomInfo? Dit zijn de beste opties:
- 🚀 Meteen: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 Snov: Budget email finder and drip campaigns for small sales teams.
- 🌟 Apollo: Large contact database with built-in sequencing and a generous free tier.
- 🔧 Jager: Simple email finder and verifier for quick prospecting.
- ⚡ Reply.io: Multichannel sequences across email, calls, and social.
- 👶 Mailshake: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 Lemlist: Personalized cold email with images and warm-up built in.
- 🔒 Specht: Reliable cold email tool focused on deliverability for agencies.
- 🏢 Smartlead: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 Verkoopmedewerker: Cold email with sequences and email alerts at a low price.
- 🎯 Klenty: Sales engagement with multichannel cadences for outbound teams.
Voor de volledige lijst, zie onze Alternatieven voor ZoomInfo gids.
⚔️ ZoomInfo vergeleken
Here is how ZoomInfo stacks up against each competitor:
- ZoomInfo versus Instantly: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- ZoomInfo versus Snov: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- ZoomInfo versus Apollo: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- ZoomInfo versus Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- ZoomInfo versus Reply.io: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- ZoomInfo versus Mailshake: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- ZoomInfo versus Lemlist: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- ZoomInfo versus Woodpecker: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- ZoomInfo versus Smartlead: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- ZoomInfo versus Saleshandy: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- ZoomInfo versus Klenty: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
Begin nu met het gebruik van ZoomInfo.
Je hebt geleerd hoe je alle belangrijke ZoomInfo-functies kunt gebruiken:
- ✅ GTM Studio
- ✅ Digitale reclame
- ✅ Gegevensbeheer
- ✅ Gespreksintelligentie
- ✅ AI-copiloot
- ✅ GTM-werkruimte
- ✅ Leadgenerator
- ✅ Websitebezoekerstracker
- ✅ Webformulieroptimalisatie
Volgende stap: Kies één functie en probeer die nu uit.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
Veelgestelde vragen
Wat is ZoomInfo en hoe werkt het?
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
Hoe gebruik je ZoomInfo het meest effectief?
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
Hoe genereer je leads via ZoomInfo?
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
Wat zijn de kosten voor het gebruik van ZoomInfo?
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
Hoe gebruik ik ZoomInfo gratis?
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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