9 Best Moz Alternatives: Boost Your SEO in 2025!

by | Last updated Jun 24, 2025

Best Overall
Surfer SEO
9.5
  • SERP Analyzer
  • Content Editor
  • Keyword Research
  • Grow Flow
  • Google Docs Integration
  • 7-Day Money Back
  • Paid Plans from $79.00/month
Best Value
semrush
9.0
  • SEO Toolkit
  • Content Marketing
  • Market Research Toolkit
  • Advertising Toolkit
  • Social Media Toolkit
  • Free trial available
  • Paid Plans from $117.33/month
Most Featured
Ubersuggest Best
8.5
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Writer
  • Backlinks Management
  • Free trial available
  • Paid Plans from $120/Lifetime
Moz alternatives

SEO feels like a complex maze, right?

What if Moz isn’t your perfect fit?

You want more traffic, and you need better rankings.

But often, your current tools fall short.

They might be too expensive, also they lack specific features.

Don’t worry, we have solutions. This article helps you find the best Moz Alternatives.

Let’s explore better options together!

What are the Best Moz Alternatives?

You’re looking for a new SEO tool.

Moz might not be right for you.

Many great options exist today.

We’ve gathered the top alternatives.

This list helps you decide.

1. Surfer SEO

It’s like your personal content coach.

This tool helps you write better.

It makes sure your articles rank high.

Surfer focuses on on-page SEO.

Unlock its potential with our Surfer SEO tutorial.

Also, explore our Moz vs Surfer SEO comparison!

image 44

Our Take

9.5out of 10

Cut your keyword research time in half! Surfer SEO streamlines the process, helping you quickly find the terms that will give your content a boost on search engines.

Key Benefits

  • Detailed content editor.
  • Exact keyword suggestions.
  • 100+ ranking factors analyzed.
  • Direct Google Docs integration.
  • 24/7 customer support.

Pricing

All the plans are annually billed.

  • Essential: $79/month
  • Scale: $175/month
  • Enterprise: Contact them for pricing.
Untitled design 13

Pros

  • Provides clear, actionable insights.
  • Gives clear recommendations.
  • Helps you write better content.
  • Improved my website traffic.
  • Integrates with Google Docs.

Cons

  • Focuses primarily on on-page SEO.
  • Sometimes feels a bit restrictive.
  • Not as good for creative writing.
  • The interface can be overwhelming.

2. Semrush

Semrush is a powerhouse.

It covers everything: keyword research, competitor analysis, and site audits.

Semrush helps you dominate.

It’s a complete marketing toolkit. 

Unlock its potential with our Semrush tutorial.

Also, explore our Moz vs Semrush comparison!

image 45

Our Take

9out of 10

Seven million users saw a 152% increase in website traffic with Semrush. Could you be next? Explore it out to discover the secrets to online success.

Key Benefits

  • Extensive keyword database.
  • Precise competitor insights.
  • Over 50 SEO tools included.
  • Robust site audit features.
  • Award-winning support.

Pricing

All the plans will be billed annually.

  • Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
  • Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
  • Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Semrush Pricing

Pros

  • Very complete toolset.
  • Data is very accurate.
  • Great for competitor analysis.
  • Provides deep insights.
  • Excellent site audit.

Cons

  • Can be overwhelming.
  • Learning curve is steep.
  • Some features cost extra.
  • Reports can be complex.

3. Ubersuggest

Ubersuggest is a great start.

You get keyword ideas.

It shows you content suggestions. 

This tool is perfect for beginners.

Unlock its potential with our Ubersuggest tutorial.

Also, explore our Moz vs Ubersuggest comparison!

image 46

Our Take

8.5out of 10

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Key Benefits

  • User-friendly interface.
  • Cost-effective solution.
  • Valuable content ideas.
  • Simple competitor analysis.
  • Helpful SEO tutorials.

Pricing

  • Individual ($120/Lifetime)
  • Business ($200/Lifetime)
  • Enterprise ($400/Lifetime)
Ubersuggest Pricing

Pros

  • Very affordable pricing.
  • Easy to understand.
  • Lifetime deal available.
  • Good for beginners.
  • Clear user interface.

Cons

  • Fewer advanced features.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

4. Mangools

Mangools offers five great tools.

KWFinder for keywords.

SERPWatcher for tracking.

LinkMiner for backlinks and SiteProfiler for analysis. 

Each tool is easy to use.

Unlock its potential with our Mangools tutorial.

Also, explore our Moz vs Mangools comparison!

Mangools Homepage

Our Take

8out of 10

Join over 1.1 million users who trust Mangools for their SEO. With a 153% growth in the past five years, it’s clearly working! Click to see how Mangools can boost your rankings, too.

Key Benefits

  • Intuitive design.
  • Accurate keyword difficulty.
  • Effective rank tracking.
  • Reliable backlink data.
  • Affordable pricing plans.

Pricing

All the plans will be billed annually.

  • Mangools Basic: $14.95/month
  • Mangools Premium: $22.45/month
  • Mangools Agency: $44.95/month
Mangools pricing

Pros

  • User-Friendly Interface
  • Cost-Effective Solution
  • Accurate Keyword Difficulty
  • Comprehensive Keyword Research
  • Reliable Rank Tracking

Cons

  • Limited Backlink Database
  • Less Advanced Features
  • Data Freshness
  • Smaller Index Size

5. Content Raptor

Content Raptor helps you soar.

It generates unique outlines.

It also suggests topics.

This tool speeds up writing.

It ensures your content is fresh.

Unlock its potential with our Content Raptor tutorial.

Also, explore our Moz vs Content Raptor comparison!

image 48

Our Take

8out of 10

Discover how Content Raptor’s AI-driven entity optimization and integrated Google Search Console insights can streamline your SEO strategy. Access the detailed feature analysis.

Key Benefits

  • Rapid content outlines.
  • Fresh topic generation.
  • AI-powered insights.
  • Boosts writing efficiency.
  • Supports multiple languages.

Pricing

  • Free ($0)
  • Pro ($47/month)
  • Enterprise (Contact them for custom pricing)
content raptor PRICING

Pros

  • Very affordable pricing plans.
  • Excellent for content optimization.
  • The user interface is clean.
  • AI writing tools are helpful.
  • Quickly improves content quality.

Cons

  • Limited general SEO features.
  • Less competitor analysis data.
  • No technical SEO audit.
  • Smaller keyword database.

6. SE Ranking

Want comprehensive SEO at a fair price?

SE Ranking delivers. It has many features.

Keyword research, site audit, and rank tracking. 

It also analyzes competitors.

Unlock its potential with our SE Ranking tutorial.

Also, explore our Moz vs SE Ranking comparison!

image 49

Our Take

8out of 10

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Key Benefits

  • All-in-one platform.
  • Accurate rank tracking.
  • Deep competitor insights.
  • Comprehensive site audit.
  • Budget-friendly options.

Pricing

SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
SE Ranking

Pros

  • Comprehensive Feature Set
  • User-Friendly Interface
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

Cons

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

7. Ranktracker

Focusing purely on rankings?

Ranktracker is your go-to.

It tracks keyword positions.

This tool keeps you updated.

It’s precise and reliable.

Unlock its potential with our Ranktracker tutorial.

Also, explore our Moz vs Ranktracker comparison!

image 51

Our Take

7.5out of 10

Ready to skyrocket your SEO performance? Ranktracker’s powerful features are trusted by thousands. Unleash your website’s potential – start your journey to the top today!

Key Benefits

  • Real-time rank updates.
  • Local SEO tracking.
  • Clear ranking reports.
  • User-friendly dashboard.
  • Supports unlimited keywords.

Pricing

All the plans will be billed annually.

  • Starter: $14.00/month
  • Double Data: $34.41/month
  • Quad Data: $63.58/month
  • Hex Data: $121.91/month
Ranktracker Pricing

Pros

  • Intuitive interface
  • Accurate data
  • Comprehensive features
  • Value for money
  • Great customer support

Cons

  • It can be overwhelming for beginners
  • Limited historical data
  • No free plan
  • Occasional glitches

8. Ahrefs

Ahrefs is a leader. Its backlink data is massive. 

It finds new keywords.

You can analyze any website.

It’s a powerful research tool.

Unlock its potential with our Ahrefs tutorial.

Also, explore our Moz vs Ahrefs comparison!

image 52

Our Take

8out of 10

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

Key Benefits

  • Largest backlink index.
  • Extensive keyword explorer.
  • Detailed site audit.
  • Powerful content explorer.
  • Industry-leading data.

Pricing

All the plans will be billed annually.

  • Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
  • Standard: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
  • Advanced: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Ahrefs Pricing

Pros

  • Comprehensive data for SEO analysis.
  • Excellent keyword research capabilities.
  • Robust backlink analysis features.
  • User-friendly interface for navigation.
  • Great for competitor insights.

Cons

  • Subscription plans can be costly.
  • Data sometimes has minor discrepancies.
  • Steep learning curve for beginners.
  • Some features lack full depth.

9. Raven Tools

Looking for client reporting?

Raven Tools shines here.

It offers SEO and PPC reporting.

You can automate tasks.

It simplifies client management.

Unlock its potential with our Raven Tools tutorial.

Also, explore our Moz vs Raven Tools comparison!

image 50

Our Take

7out of 10

Join thousands of businesses already using this powerful tool. Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!

Key Benefits

  • Automated reporting.
  • Comprehensive dashboards.
  • Integrates many platforms.
  • White-label options.
  • Excellent for agencies.

Pricing

  • Small Biz ($39/month)
  • Start ($79/month)
  • Grow ($139/month)
  • Thrive ($249/month)
  • Lead ($399/month)
Raven Tools Pricing

Pros

  • More affordable pricing options.
  • Excellent white-label reporting.
  • Good for client management.
  • Includes many user seats.
  • Site audit is quite thorough.

Cons

  • The keyword database is smaller.
  • Lacks advanced SEO features.
  • Not as deep as some rivals.
  • Some data syncing issues occur.

Buyers Guide

When doing our research to find the best Moz alternative SEO tool, we considered several key factors.

Our goal was to give you clear and useful information.

We wanted to make sure our recommendations were solid.

  • Ease of Use: How simple was the tool to navigate and learn?
  • Integrations: Did it connect with other tools we use?
  • Accuracy: How reliable was the data provided?
  • Scalability: Could it grow with a business?
  • User Reviews: What did real users say about it?

Wrapping Up

So, you’ve seen many great Moz alternative options.

We looked at the best tools out there.

You can find a competitor that fits your needs.

Choosing the right SEO tool is key to your SEO performance in 2025.

This article aimed to cut through the noise.

We’ve used many SEO platform options ourselves.

Our goal is to help you pick the best Moz alternative.

Find a tool that helps you grow.

Frequently Asked Questions

Why consider a Moz alternative?

Seek an alternative to Moz for different features, pricing, or specialized SEO tools for better SEO performance.

Best all-in-one seo tool compared to Moz?

Semrush is a top all-in-one SEO tool with broad capabilities for technical SEO, content marketing, and competitor research, unlike Moz.

Are there any free trials for the top Moz alternatives?

Yes, many Moz alternative tools offer a free trial to test them before committing.

How do alternatives help with keyword research?

Most Moz alternative tools offer strong keyword research tool features, including keyword suggestions, and also help with link building.

Can these alternatives help with SEO and PPC?

Yes, several alternatives have strong local SEO features, and some integrate SEO and PPC capabilities for comprehensive digital marketing.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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