Metricool vs Loomly: The Ultimate Showdown in 2025

Choosing the right social media management tool could be a real headache.

Do you need something simple and affordable or a platform packed with features?

Two popular contenders often top the list: Metricool and Loomly.

In this ultimate showdown, we’ll break down the key differences between Metricool vs Loomly to help you to decide which is the perfect fit for your needs.

Overview

We want to give you the most accurate comparison.

We’ve spent weeks testing both Metricool and Loomly, scheduling posts, analyzing performance, and exploring every nook and cranny of these platforms.

This hands-on experience allows us to highlight the strengths & weaknesses of each tool so you could make an informed decision.

What is Metricool?

Ever feel like you’re flying blind with your social media?

Metricool gives you a clear view of how your content is performing.

It’s like having a co-pilot for your social media strategy, helping you schedule posts, track key metrics, and understand your audience better.

Also, explore our favorite Metricool alternatives…

What is Loomly?

Need a social media command center for your team? Loomly is built for collaboration.

It streamlines your workflow from brainstorming ideas to approving finished posts.

Think of it as your social media marketing hub, keeping everyone on the same page & your content calendar flowing smoothly.

Also, explore our favorite Loomly alternatives…

Feature Comparison

Metricool and Loomly are both excellent social media management platforms, but they cater to different strengths.

Metricool is a digital Swiss army knife for analytics, while Loomly focuses on content planning and team collaboration for marketing teams.

1. Pricing and Plans

• Metricool: Offers a generous free account that is a great solution for individuals and small businesses to manage one brand. Its paid plans are tiered based on the number of social accounts you manage, with a starter plan and an advanced plan that are often more cost-effective.
• Loomly: Loomly pricing is more expensive, with paid plans based on the number of social accounts and users. While it doesn’t have a free plan, it does offer a free trial. Loomly offers an Essentials Plan and an Advanced Plan, and its pricing can be steep for solo entrepreneurs or small businesses.

2. Analytics and Reporting

• Metricool: This is where Metricool stands out. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data, analyze ad performance from Google Ads and TikTok Ads, and even connect to Looker Studio to download custom reports. The data extracted gives you valuable insights.
• Loomly: Provides a range of analytics tools to track post performance, but its focus is on audience engagement and insights. You can schedule analytics reports to be sent automatically and create custom reports for clients. While its reporting features are good, they lack the depth of Metricool’s.

3. Social Inbox and Engagement

• Metricool: Provides a single inbox to manage all your social messages and comments from all your social networks. This allows you to simply scroll through and respond to your messages and comments, making it easy to stay engaged with your audience.
• Loomly: A standout feature for Loomly is its robust social inbox. It helps you manage all your social messages, including comments, messages, and mentions across various social media platforms. Its centralized system helps you respond to customers and clients in a timely manner.

4. Publishing and Scheduling

• Metricool: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new post and schedule it with just a few clicks. The platform provides a visual calendar to help you win time and save time. It also includes a video editor and a content library.
• Loomly: Known for its robust post scheduling and automated publishing capabilities. Loomly’s calendar feature and a calendar view help you schedule content, and it offers a range of tools to help with post creation. It can even suggest post ideas with its daily post inspiration.

5. Supported Social Platforms

• Metricool: Supports a wide variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google Business Profile, making it a great tool for a variety of marketing needs.
• Loomly: Loomly supports a number of social media channels and platforms, including Instagram, Twitter, and Facebook. It also supports platforms like Snapchat and YouTube, and its loomly supports page provides a full list of all connected social channels.

6. Team Collaboration and Client Management

• Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its features are not designed for the complex, large-scale workflows of an agency.
• Loomly: A great solution for marketing teams and users seeking a streamlined approach to collaboration. It offers an approval workflow, two factor authentication, and custom user roles, making it easy to collaborate effectively.

7. Integrations and Add-ons

• Metricool: Integrates with other tools like Zapier, Google Drive, and Canva. Its main draw is the deep integration with ad platforms, a key feature for social media managers.
• Loomly: The platform integrates with a number of other tools, including Slack and Teams integrations for real-time notifications. Its teams integration makes it easy to get notified about a loomly post that is pending approval.

8. User Interface and Ease of Use

• Metricool: A metricool review often praises its clean and intuitive user friendly interface. Its focus on simplicity and accessibility makes it an excellent tool for solo entrepreneurs and small businesses who manage one brand or a few clients.
• Loomly: The loomly dashboard is also known for being easy to use. Its clean design and visual calendar view make it easy to manage a social media presence from a single dashboard.

9. Content Ideas and Curation

• Metricool: Has a digital swiss army knife of features, but a built-in content curation tool is not one of them. While its analytics can help you find what content creation works, it doesn’t offer inspiration tools.
• Loomly: A standout feature for Loomly is its post ideas. It gives you daily inspiration and twitter trends to help you find inspiration for a new post. This helps a social media marketer save time on content ideation.

10. Core Features

• Metricool: The main differences between Metricool and Loomly are their core focuses. Metricool focuses on advanced analytics and ad management, providing a wide range of features from analytics to ad management. Its focus on data helps a social media manager make informed decisions.
• Loomly: Loomly’s core features are its collaboration and content planning tools. Its loomly review will often praise its approval workflow and ability to help marketing teams to collaborate effectively on social media posts.

11. Customer Support

• Metricool: Offers live chat support and a comprehensive help center page to assist customers. Support is generally responsive and reliable for all its paid plans.
• Loomly: Loomly offers tailored support to all its users. It also offers two-factor authentication and the ability to get a branded subdomain, custom logo, and custom favicon on its higher plans. The conclusion loomly is a good choice for those who need a lot of support.

What to Look For When Choosing a Social Media Management Tool?

• Analytics and Reporting: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
• Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approval workflows, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• Supported Platforms: Ensure the social platform works with all your social networks, from a twitter account to a YouTube account and Google Business Profile. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• Social Inbox and Engagement: A single inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
• User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to easily navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Integrations: Check for integrations with other tools and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
• Customer Support: Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A Sprout Social review will often highlight its excellent support.
• Overall Functionality: Beyond the specific features, you want a social media management platform that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.

Final Verdict

In this head-to-head battle, Loomly emerges as our top pick for most users.

While Metricool offers impressive analytics & a free plan, Loomly’s intuitive interface, collaborative features, & content generation tools make it a winner.

Its focus on streamlining workflows and simplifying social media management is hard to beat.

Remember it, the best choice depends on your specific needs & priorities.

We’ve given you the insights; now it’s your turn to choose the perfect social media management tool to elevate your online presence.

Happy posting!

More of Metricool

More of Loomly

• Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: It provides broader analytics and website tracking.
• Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
• Loomly vs Sendible: It has more in-depth analytics and reporting features.
• Loomly vs Content Studio: It excels in content discovery and a unified inbox.
• Loomly vs Heropost: It focuses on AI-powered content creation.
• Loomly vs Agorapulse: It offers strong community management tools.
• Loomly vs Zoho Social: It integrates well with the Zoho suite.
• Loomly vs Buffer: It is known for its simplicity in scheduling.
• Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
• Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

Frequently Asked Questions