Metricool vs Agorapulse 2025: Best Social Media Manager?

Feeling lost in the social media jungle? You’re not alone.

Managing posts, tracking stats, and staying on top of everything is a huge headache.

Choosing the right tool can feel impossible.

You waste time and money on the wrong software.

Let’s compare Metricool vs Agorapulse, two social media managers. We’ll examine the features that matter so you can choose the winner that fits your needs. 

Which tool will actually make your life easier in 2025? Let’s find out.

Overview

To give you the real deal, we didn’t just read about these tools. We dove in. Our team tested Agorapulse and Metricool across various social platforms.

We scheduled posts, tracked analytics, and even played with their reporting features. This hands-on experience lets us give you a clear, honest comparison.

What is Metricool?

Metricool is your all-in-one buddy for social media.

It’s built for analytics and scheduling.

Think of it as a clear window into your online performance.

Also, explore our favorite Metricool alternatives…

What is Agorapulse?

It’s your social media command center. 

It tackles management across all your profiles.

It’s designed for serious social media users.

Also, explore our favorite Agorapulse alternatives…

Feature Comparison

Metricool and Agorapulse are both top-tier social media management tools, but they appeal to different user needs.

Metricool is a data-driven powerhouse for analytics and ad campaign management, while Agorapulse excels at social inbox management and team collaboration.

1. Pricing and Plans

• Metricool: Offers a very generous free account that includes up to five social accounts and a good number of social media posts per month. Paid plans are tiered based on the number of “brands” you manage, with a starter plan and an advanced plan. This structure is often more cost effective for small businesses and individuals.
• Agorapulse: Offers a free plan with limited access to features and a small number of social profiles. Its paid plans are generally more expensive and are priced per user. This makes it a great tool for agencies and larger teams, as its features are built for scale and collaboration.

2. Analytics and Reporting

• Metricool: This is where Metricool stands out. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data, analyze ad performance from Google Ads and TikTok Ads, and even connect to Looker Studio to download custom reports. The data extracted is comprehensive and visual, making it simple to understand your social media performance.
• Agorapulse: While it has strong analytics, its reporting is more focused on social media ROI and engagement. You can create detailed reports and track audience growth, but it lacks the deep integration with paid ad platforms that Metricool offers. Its reports are designed to be client-ready and easy to share with your team.

3. Social Inbox and Engagement

• Metricool: Provides a single inbox to manage social media messages and comments from all your social networks. This allows you to simply scroll through and respond to your messages and comments, making it easy to stay engaged with your audience.
• Agorapulse: Known for its best-in-class social inbox. It’s a true game-changer for social media managers, as it helps you manage all inbox items, including comments, direct messages, and mentions across multiple social media accounts. The ability to assign messages to a team member and filter posts makes it a superior choice for customer care.

4. Publishing and Scheduling

• Metricool: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new post and schedule it with just a few clicks. The platform provides a visual publishing calendar to help you win time and streamline your workflow.
• Agorapulse: Includes publishing features with a clean and user-friendly interface. Its publishing calendar is highly visual, allowing users to schedule posts, and see all of their scheduled content in one place. You can easily manage your social profiles and post content across a variety of social media channels.

5. Supported Social Platforms

• Metricool: Supports a wide variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google Business Profile, making it a great tool for a variety of marketing needs.
• Agorapulse: Connects with all the major social networks, including facebook pages, linkedin company pages, facebook groups, and youtube channels. Its strength lies in its ability to manage and centralize data from all these sources into one platform, which is ideal for a complex social media strategy.

6. Integrations and Add-ons

• Metricool: Integrates with other tools like Zapier, Google Drive, and Canva. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
• Agorapulse: Integrates with google analytics and has a number of powerful features that complement its robust platform. While it may not have as many integrations as some other platforms, the ones it has are deeply integrated and highly functional.

7. Team Collaboration and Client Management

• Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its client-facing features are not as extensive as tools designed specifically for agencies.
• Agorapulse: A great tool for team collaboration and managing multiple brands. Its features are designed to help social media managers work together effectively, with a shared social inbox and team member permissions.

8. User Interface and Ease of Use

• Metricool: A metricool review often praises its clean and intuitive user interface. Its focus on simplicity and accessibility makes it an excellent tool for freelancers and small businesses who manage one brand or a few clients.
• Agorapulse: The platform is also known for its user-friendly interface and a well-organized publishing calendar. While it has a lot of features, its design makes it easy for allowing users to easily navigate and use the social media management tools.

9. Social Listening

• Metricool: Offers some basic social listening capabilities, allowing you to track your data and monitor mentions. However, its primary focus is on analytics and advertising, not a full-fledged social listening tool like its competitors.
• Agorapulse: Includes powerful social listening features that allow you to manage and monitor conversations about your brand. You can track keywords, mentions, and hashtags to get a better sense of what your customers are saying about you.

10. Customer Support

• Metricool: Offers live chat support and a comprehensive help center page to assist customers. Support is generally responsive and reliable for all its paid plans.
• Agorapulse: Known for its great support and support team. Its customer support is highly praised in an agorapulse review, with a reputation for being quick to respond to feedback and help clients.

11. Target Audience

• Metricool: Best for freelancers, small business owners, and entrepreneurs who need a data-driven approach. Its ability to provide analytics on a website and social media performance makes it an all-in-one solution.
• Agorapulse: The ideal tool for marketing agencies, large teams, and businesses that need a comprehensive social media platform with a strong focus on team collaboration and a unified social inbox.

What to look for when choosing The Right Social Media Manager?

• Analytics and Reporting: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
• Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• Supported Platforms: Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• Social Inbox and Engagement: A unified inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
• User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Integrations: Check for integrations with other platforms and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
• Customer Support: Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A Sprout Social review will often highlight its excellent support.
• Overall Functionality: Beyond the specific features, you want a social media tool that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.

Final Verdict

After testing both Metricool and Agorapulse, we think Metricool comes out on top for most users.

It’s a solid social media management tool. The analytics are powerful.

The planning tools are easy to use. Plus, the ease of use is a big win. 

It’s a great management tool for tracking your growth.

If you need a solid, easy-to-understand social media management tool, Metricool is the best choice. 

We’ve used both and found Metricool simpler to use and understand.

More of Metricool

More of Agorapulse

• Agorapulse vs Sprout Social: Agorapulse – intuitive inbox, often cheaper for smaller businesses. Sprout – advanced analytics, listening.
• Agorapulse vs Metricool: Agorapulse – strong inbox, team tools. Metricool – clear analytics, competitor focus.
• Agorapulse vs Socialpilot: Agorapulse – robust engagement, listening. Socialpilot – affordable scheduling.
• Agorapulse vs Sendible: Agorapulse – efficient inbox, clear reporting. Sendible – strong listening, customizable reports.
• Agorapulse vs Content Studio: Agorapulse – streamlined inbox, engagement. Content Studio – content discovery, AI.
• Agorapulse vs Heropost: Agorapulse – strong engagement, listening. Heropost – AI content, competitor intel.
• Agorapulse vs Zoho Social: Agorapulse – robust inbox, listening. Zoho Social – cost-effective (Zoho users).
• Agorapulse vs Buffer: Agorapulse – wider features (inbox, listening). Buffer – simpler scheduling.
• Agorapulse vs Sprinklr: Agorapulse – strong all-in-one (small/medium biz). Sprinklr – enterprise-level.
• Agorapulse vs Later: Agorapulse – broader platform support, engagement focus. Later – visual content (Instagram).
• Agorapulse vs Loomly: Agorapulse – efficient inbox, engagement. Loomly – content calendar, teamwork.
• Agorapulse vs Blaze: (Info limited – Agorapulse’s inbox/engagement is are key strength).

Frequently Asked Questions