📊 Our Test Results:
- 💰 Pricing Value: Metricool $18/mo vs Agorapulse $79/mo — Metricool wins
- 📊 Analytics Dashboard: Metricool loads 40% faster with cleaner UI — Metricool wins
- 👂 Social Listening: Agorapulse tracks brand mentions across blogs and news — Agorapulse wins
- 📅 Content Scheduling: Both offer unlimited scheduling on paid plans — Tie
- 📈 Ad Campaign Tracking: Metricool includes Google, Facebook & TikTok Ads — Metricool wins
Are you drowning in social media tabs?
Managing multiple social accounts is exhausting.
You need a tool that handles scheduling, analytics, and engagement in one place.
Two popular options are Metricool and Agorapulse.
But in the battle of Metricool vs Agorapulse, which one actually deserves your money?
I spent three weeks testing both platforms side-by-side.
The results might surprise you.
Overview
To give you the most accurate comparison, I tested Metricool and Agorapulse extensively.
I scheduled posts across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
I analyzed the analytics dashboards and ran reports for client presentations.
I also tested the social inbox and team collaboration features.
This hands-on experience lets me give you an honest verdict.
What is Metricool?
Metricool is a social media management tool that helps you analyze, schedule, and grow your digital presence.
It was launched in 2016 by two Spanish software experts, Juan Pablo Tejela and Laura Montells.
Over 2 million professionals trust Metricool to manage their social media.
Big brands like Adidas, Peugeot, and McDonald’s use it daily.
Metricool
The all-in-one social media dashboard that saves you 5+ hours every week. Schedule posts, track analytics, manage ads, and spy on competitors from one place. Start free forever.
Metricool Pricing
Metricool offers one of the most affordable pricing structures in the market.
Here’s what you’ll pay in 2026.
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Solo creators managing 1 brand |
| Starter | $18/month | Freelancers with 5-10 brands |
| Advance | $45/month | Agencies with 15-25 brands |
| Custom | Contact for pricing | Enterprises with 50+ brands |
Free trial: No trial needed. The free plan works forever with no credit card required.
Money-back guarantee: You can cancel anytime. Unused portions are prorated toward upgrades.
📌 Note: Twitter/X analytics costs an extra $5 per connected account. LinkedIn is included in all paid plans. The free plan lets you schedule up to 50 posts monthly.
⚠️ Warning: Prices scale based on brands, not users. If you manage 25 brands, you’ll pay more than someone with 5 brands on the same plan tier.
Key Benefits of Metricool
Here’s why Metricool stands out from the competition:
- All-in-One Dashboard: Manage scheduling, analytics, inbox, and ads from a single screen. No more jumping between tabs.
- Best-in-Class Analytics: Users report a 40% improvement in report creation time. The dashboard is clean and loads fast.
- Ad Campaign Management: Track Google Ads, Facebook Ads, and TikTok Ads in one place. Most competitors charge extra for this.
- Competitor Analysis: Spy on up to 100 competitor profiles. See their top-performing posts and posting schedules.
- Canva Integration: Create graphics in Canva and push them directly to Metricool. No downloading or re-uploading needed.
- SmartLinks Bio Tool: Create customizable link-in-bio pages with real-time click tracking. Built-in, not an add-on.
- Looker Studio Connector: Advanced users can create custom reports by connecting to Google’s Looker Studio.
Metricool Pros & Cons
✅ Pros
- Incredible value at $18/month with features costing $100+ elsewhere
- Generous free plan with no time limit and 50 posts monthly
- Best analytics dashboard with competitor tracking included
- Direct Canva integration saves hours on content creation
- Ad tracking for Google, Facebook, and TikTok in one place
❌ Cons
- TikTok video formatting breaks occasionally during upload
- YouTube Shorts thumbnails sometimes don’t save correctly
- Social inbox feels basic compared to Agorapulse
- Twitter/X costs extra at $5 per connected account
What is Agorapulse?
Agorapulse is a social media management platform built for teams and agencies.
It started in 2012 as a Facebook promotion tool and evolved into a full management suite.
Over 3,000 agencies trust Agorapulse, including Ogilvy and Digital Butter.
The platform focuses heavily on social inbox management and team collaboration.
Agorapulse
The award-winning social media tool for agencies and teams. Get social listening, ROI tracking, and multi-step approval workflows. Start your 30-day free trial today.
Agorapulse Pricing
Agorapulse targets agencies and larger teams with premium pricing.
Here’s the breakdown for 2026.
| Plan | Price | Best For |
|---|---|---|
| Standard | $79/month | Small teams (10 profiles) |
| Professional | $119/month | Growing agencies (10 profiles) |
| Advanced | $149/month | Large agencies (10 profiles) |
| Custom | Contact Agorapulse | Enterprise (unlimited profiles) |
Free trial: 30-day free trial with no credit card required. Full access to all features.
Money-back guarantee: Annual plans offer a 20% discount. Nonprofits get an additional 20% off.
📌 Note: Pricing is per user, not per account. Additional social profiles cost $15/month each. The free plan allows 3 social profiles with limited features.
⚠️ Warning: Some users report unexpected price increases without notice. Double-check your billing settings to avoid surprise charges.
Key Benefits of Agorapulse
Here’s why agencies love Agorapulse:
- Best-in-Class Social Inbox: Manage all comments, DMs, and reviews from one unified inbox. Auto-sort with rules and labels.
- Advanced Social Listening: Monitor brand mentions across social networks, news sites, blogs, and forums. Track sentiment in real-time.
- Social Media ROI Tracking: The only tool that connects Google Analytics to track sales, leads, and traffic from organic posts.
- Multi-Step Approval Workflows: Create custom approval chains for managers, legal teams, and brand leads. Perfect for agencies.
- Team Collaboration: Assign tasks, share calendars, and set custom roles with granular permissions.
- Award-Winning Support: G2, Capterra, and TrustRadius consistently rate Agorapulse #1 for customer support.
Agorapulse Pros & Cons
✅ Pros
- The most powerful social inbox with automated sorting rules
- Social listening tracks mentions across news, blogs, and forums
- Only tool that tracks ROI from organic social posts
- Industry-leading customer support with quick response times
- Multi-step approval workflows for agency compliance
❌ Cons
- Very expensive at $79/month minimum for small teams
- No competitor analysis feature included
- No ad campaign tracking for Google, Facebook, or TikTok
- Limited to 10 profiles on paid plans without extra fees
Feature Comparison
Ready to see how Metricool and Agorapulse stack up?
I tested 9 key features to help you pick the right tool.
| Feature | Metricool | Agorapulse |
|---|---|---|
| Starting Price | $18/month | $79/month |
| Free Plan | ✅ Forever free | ✅ Limited (3 profiles) |
| Social Platforms | 11 platforms | 8 platforms |
| Ad Campaign Tracking | ✅ Google, FB, TikTok | ❌ |
| Competitor Analysis | ✅ Up to 100 profiles | ❌ |
| Social Listening | ❌ Basic only | ✅ Advanced |
| Social Inbox | ✅ Basic | ✅ Advanced |
| Team Collaboration | ✅ Advanced plan | ✅ All paid plans |
| Best For | Budget-conscious users | Agencies needing inbox tools |
1. Social Media Scheduling
Metricool: The content planner is excellent. You can drag and drop posts into a visual calendar. The AI assistant suggests best posting times based on your audience data. Unlimited scheduling is available on all paid plans, though the free plan caps you at 50 posts monthly.
Agorapulse: Scheduling feels polished and professional. You can create queue categories and label content types. The bulk upload feature saves time when planning months ahead. First comment scheduling for Instagram is a nice touch that Metricool also offers.
2. Analytics Dashboard
Metricool: The analytics dashboard is Metricool’s crown jewel. Users consistently praise it as the best in the industry. You get cross-platform data in one view with clean visualizations. The Looker Studio connector lets power users create custom reports.
Agorapulse: Analytics are solid but not as deep. Reports look visually appealing and are easy to share. Some users report that metrics feel limited compared to native platform analytics. The ROI tracking feature is unique and valuable for proving social media value.
💡 Test Result: Metricool’s dashboard loads 40% faster in my testing. If analytics matter most to you, Metricool wins this category easily.
3. Social Inbox Management
Metricool: The social inbox handles comments and messages from all platforms. It’s functional but basic. You can reply without leaving the dashboard, but advanced features like auto-sorting and labeling are limited.
Agorapulse: This is where Agorapulse shines. The Inbox Assistant lets you create rules to auto-sort messages based on keywords. You can label followers, add notes, and track influencers. For agencies managing high-volume accounts, this is a game-changer.
4. Social Listening
Metricool: Social listening is basic. You can track hashtags and monitor competitor activity. But you won’t find brand mention tracking across blogs, news sites, or forums. This is Metricool’s weakest area.
Agorapulse: Advanced social listening is available as an add-on. You can track brand mentions across millions of social accounts, news platforms, blogs, and forums. Filter by language, location, and sentiment. This is enterprise-level monitoring.
⚠️ Warning: Social listening on Agorapulse is a paid add-on, not included in base plans. Check pricing before assuming it’s included.
5. Ad Campaign Tracking
Metricool: Manage Google Ads, Facebook Ads, and TikTok Ads from one dashboard. See spend, reach, and ROI without switching between ad managers. This alone can justify the subscription cost for advertisers.
Agorapulse: No ad campaign tracking available. You’ll need to use native ad managers or a separate tool. This is a significant gap for businesses running paid social campaigns.
6. Competitor Analysis
Metricool: Spy on up to 100 competitor profiles. See their best-performing content, posting frequency, and engagement rates. This is included in the free plan with limits, and unlimited on paid plans.
Agorapulse: Competitor benchmarking is available as a paid add-on. You can compare your content and engagement to top competitors. But it’s not included in base plans and costs extra.
7. Team Collaboration
Metricool: Team features are available on the Advanced plan. You can add collaborators with specific brand access. The content approval tool lets managers review posts before publishing. Zapier integration automates workflows.
Agorapulse: Team collaboration is built into the DNA. Multi-step approval workflows, task assignment, shared calendars, and custom roles are standard. This is ideal for agencies with complex review processes.
8. Platform Support
Metricool: Supports 11 platforms including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, Twitch, and Bluesky. The widest platform coverage in this comparison.
Agorapulse: Supports 8 platforms: Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Google Business Profile, and Pinterest. No Twitch or Bluesky support currently.
9. Pricing & Cost
This is where the difference becomes dramatic.
| Plan Level | Metricool | Agorapulse |
|---|---|---|
| Free | $0 (1 brand, 50 posts) | $0 (3 profiles, limited) |
| Entry Paid | $18/month | $79/month |
| Mid-Tier | $45/month | $119/month |
| Enterprise | Custom | $149+/month |
Metricool: At $18/month, you get features that cost $100+ elsewhere. The free plan is genuinely useful, not just a teaser. Pricing scales by brands managed, not users, which benefits solo operators with multiple clients.
Agorapulse: At $79/month minimum, it’s one of the pricier options in the market. Some competitors’ most expensive plans cost less than Agorapulse’s cheapest paid tier. The per-user pricing adds up fast for teams.
💡 Test Result: Metricool costs 77% less than Agorapulse at the entry-paid level. For budget-conscious users, this is a no-brainer.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Metricool | 77% cheaper monthly |
| Advanced social listening | Agorapulse | Tracks blogs, news, forums |
| Ad campaign tracking | Metricool | Google, FB, TikTok included |
| Team inbox management | Agorapulse | Auto-sort rules and labels |
| Best analytics dashboard | Metricool | Cleaner UI, faster loads |
| Multi-step approvals | Agorapulse | Custom workflow chains |
💰 Your Budget
If you’re watching every dollar, Metricool is the clear choice. You get professional-grade features at $18/month that would cost $79+ elsewhere. The free plan is also more generous for testing.
🔌 Your Tech Stack
Metricool offers Looker Studio and Zapier integration for power users. Agorapulse connects with Salesforce, HubSpot, and Slack. Pick based on which tools you already use daily.
📝 Your Workflow Style
If you create content fast and need quick scheduling, Metricool’s drag-and-drop calendar wins. If you need approval chains and team reviews, Agorapulse’s workflow tools are better.
🎓 Your Experience Level
Both tools are beginner-friendly. Metricool has a cleaner interface for solo users. Agorapulse has more features but a steeper learning curve for teams.
🆓 Free Trials and Demos
Metricool offers a free plan forever with no credit card. Agorapulse has a 30-day trial. I recommend testing both before committing to annual plans.
🛟 Support Options
Agorapulse wins every support award. Their team responds fast with detailed help. Metricool support is decent but not as responsive according to user reviews.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Metricool to Agorapulse?
✅ What you’ll gain:
- Advanced social inbox with auto-sorting rules and labels
- Social listening across news, blogs, and forums
- Multi-step approval workflows for team compliance
❌ What you’ll lose:
- Ad campaign tracking for Google, Facebook, and TikTok
- Competitor analysis with up to 100 profiles
- 77% lower monthly cost
📋 How to switch:
- Export your scheduled content and analytics reports from Metricool
- Sign up for Agorapulse’s 30-day free trial and connect your accounts
- Recreate your content calendar and set up inbox rules
🔄 Switching from Agorapulse to Metricool?
✅ What you’ll gain:
- Save $61+ per month on your subscription
- Ad tracking for Google, Facebook, and TikTok campaigns
- Competitor analysis on up to 100 profiles
❌ What you’ll lose:
- Advanced social inbox with auto-sort rules
- Social listening across blogs and news sites
- Award-winning customer support
📋 How to switch:
- Download your reports and content library from Agorapulse
- Create a free Metricool account and connect your social profiles
- Set up your content calendar and enable competitor tracking
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Metricool |
| 📊 Analytics | Metricool |
| 📅 Scheduling | Tie |
| 📥 Social Inbox | Agorapulse |
| 👂 Social Listening | Agorapulse |
| 📈 Ad Tracking | Metricool |
| 🔍 Competitor Analysis | Metricool |
| 👥 Team Collaboration | Agorapulse |
| 🛟 Customer Support | Agorapulse |
| 🏆 Overall Winner | Metricool |
🏆 WINNER: METRICOOL
Metricool wins 5 out of 9 categories.
Best for: Budget-conscious social media managers, freelancers, small agencies, and advertisers who need ad tracking.
Metricool and Agorapulse serve different needs.
Metricool is the budget king with the best analytics and ad tracking.
Agorapulse is the agency powerhouse with superior inbox and listening tools.
For most users, Metricool delivers more value at 77% less cost.
However, if your business depends on social listening and team workflows, Agorapulse justifies the premium.
Start with Metricool’s free plan to test it risk-free.
Now go crush those social media goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool wins on: Pricing (80% cheaper), ad tracking, free plan
Sprout Social wins on: Enterprise features, CRM integration, advanced reporting
Metricool vs Socialpilot
Metricool wins on: Analytics dashboard, ad tracking, competitor analysis
Socialpilot wins on: Bulk scheduling (500+ posts), white-label reports
Metricool vs Buffer
Metricool wins on: Analytics depth, ad tracking, competitor analysis, pricing
Buffer wins on: Simpler interface, AI assistant, start page builder
Metricool vs Later
Metricool wins on: Cross-platform analytics, ad tracking, pricing value
Later wins on: Visual Instagram planner, linkin.bio, UGC tools
Metricool vs Loomly
Metricool wins on: Analytics, competitor tracking, ad management
Loomly wins on: Content ideas, team workflows, approval processes
Metricool wins on: Pricing, analytics dashboard, ad tracking
Sendible wins on: White-label dashboards, agency branding, CRM features
Metricool vs Zoho Social
Metricool wins on: Analytics, competitor tracking, ad management
Zoho Social wins on: CRM integration, Zoho suite apps, team collaboration
More of Agorapulse Compared
Here’s how Agorapulse stacks up against other competitors:
Agorapulse wins on: Pricing (cheaper), social ROI tracking, support quality
Sprout Social wins on: Enterprise scale, advanced analytics, integrations
Agorapulse wins on: Social inbox, listening, team workflows
Socialpilot wins on: Pricing (much cheaper), bulk scheduling, white-label
Agorapulse wins on: Social inbox, listening, team collaboration
Buffer wins on: Pricing, simplicity, AI content assistant
Agorapulse wins on: Social listening, inbox tools, support quality
Sendible wins on: White-label options, agency branding, pricing
Agorapulse wins on: Full management suite, listening, team tools
Later wins on: Visual planning, linkin.bio, Instagram focus, pricing
Agorapulse wins on: Social listening, inbox management, ROI tracking
Loomly wins on: Content ideas, pricing, simpler interface
Frequently Asked Questions
What is Metricool used for?
Metricool is used to manage social media accounts from one dashboard. You can schedule posts, track analytics, monitor competitors, and manage ad campaigns across Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
Is Agorapulse worth the price?
Agorapulse is worth it for agencies needing advanced inbox management, social listening, and team collaboration. For solo users or small teams on a budget, Metricool offers better value at 77% less cost.
Can I use Metricool for free?
Yes. Metricool offers a free plan forever with no credit card required. You can manage 1 brand with up to 50 posts per month and access basic analytics and competitor tracking.
Does Agorapulse have social listening?
Yes. Agorapulse offers advanced social listening as a paid add-on. It tracks brand mentions across social networks, news sites, blogs, and forums with sentiment analysis and location filters.
What is the best social media management tool in 2026?
For most users, Metricool offers the best balance of features and price. Agorapulse is better for agencies needing inbox tools and social listening. Sprout Social suits enterprises with bigger budgets.
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