Mailshake vs Lemlist: Which Cold Email Tool is Best in 2025?

Choosing the right tool for your cold email campaigns can feel like searching for a needle in a haystack.

There are so many options out there, all promising the world! Two of the biggest names you’ve probably come across are Mailshake and Lemlist.

Both have their strengths, but which one comes out on top?

In this comparison, we’ll break down the key features, pricing, and ease of use for Mailshake vs Lemlist to help you decide the best fit for your needs. 

Let’s dive in!

Mailshake vs Lemlist: Overview

To give you the most accurate comparison.

We’ve spent weeks testing both Mailshake and Lemlist, sending out cold emails, analyzing deliverability rates, and exploring every nook and cranny of their features. 

This hands-on experience gives us a unique perspective to help you make the right choice.

What is Mailshake?

Want to warm up your cold emails? Mailshake is your go-to tool. It helps you create highly personalized email outreach campaigns.

Think of it as your friendly automated assistant. It helps you connect with prospects without sounding like a robot.

Mailshake focuses on building relationships and increasing engagement.

It’s known for its simple interface and powerful features.

You can easily create email sequences, track your results, and even A/B test different messages to see what works best.

Also, explore our favourite Mailshake alternatives…

Key Benefits

• AI-Powered Email Writing: Stuck in a writer’s block? Mailshake’s AI email writer can help you craft compelling emails in seconds.
• Automated Follow-ups: Never let a lead slip through the cracks. Mailshake automatically sends follow-up emails so you can stay top-of-mind.
• A/B Testing: Not sure which subject line will perform best? Mailshake lets you A/B test different versions of your emails to see what resonates with your audience.
• Lead Catcher: Capture leads from anywhere on the web with their handy Chrome extension.

Pricing

Mailshake keeps its pricing simple with two main plans:

• Starter: Starts at $29/month.
• Email Outreach: $49/month
• Sales Engagement: Starts at $99/month.

They also offer a free trial so you can take it for a spin before committing to a plan.

What is Lemlist?

Ever wish you could send emails that get opened and read? 🤔

That’s where Lemlist comes in.

It’s a tool that helps you create personalized email campaigns that stand out in a crowded inbox. 

Think of it as your secret weapon for reaching out to potential customers and building relationships. 🤝

Also, explore our favourite Lemlist alternatives…

Key Benefits

• Personalized cold emails: Add custom images, videos, and text to stand out.
• Automated sequences: Create automated email sequences to nurture leads.
• Dynamic landing pages: Build personalized landing pages that match your emails.
• Integrations with CRMs: Connect with Salesforce, HubSpot, and other popular tools.
• Improved reply rates: See an average increase of 41% in email replies.

Pricing

• Free Plan: 100 free emails per month for free.
• Email Starter: $39/month.
• Email Pro: $69/month.
• Multichannel Expert: $99/month.
• Outreach Scale: $159/month.

Mailshake vs Lemlist: Feature Comparison

Ready to dive deep into the features of Lemlist and Mailshake?

This head-to-head Lemlist vs Mailshake comparison will help you decide which cold email software is the perfect fit for your email marketing needs. 

We’ll explore how Lemlist and Mailshake stack up when it comes to email personalization features, deliverability, campaign management, and more.

Let’s get started!

Email Personalization Features

Email personalization is key for successful cold outreach.

Both Lemlist and Mailshake offer robust email personalization features, but they have different strengths.

Lemlist is an email outreach tool that allows for dynamic personalization, letting you customize images and videos within your emails.

Using Lemlist, you can easily add a prospect’s company logo to an image or create a personalized video thumbnail.

This level of email personalization can significantly boost your cold email outreach results.

Mailshake, an email marketing platform, focuses on providing a user-friendly experience.

Mailshake offers a variety of personalization tags, making it simple to add details like prospect names and company information to your email templates.

While Mailshake may not have the dynamic visual capabilities of Lemlist, its email personalization features are more than sufficient for most cold outreach campaigns.

Email Deliverability

For cold email outreach, personalization and email deliverability go hand-in-hand.

Both Lemlist and Mailshake offer features to help your emails land in the inbox, not the spam folder.

Lemlist is an email outreach tool that prioritizes warm-up tools and best practices to boost your sender reputation.

Lemlist provides detailed guidance on warming up your email and IP addresses, which is essential for improving email deliverability.

Lemlist also allows you to use custom tracking domains to enhance your sending reputation.

Mailshake email tool also offers tools to improve personalization and email deliverability.

Mailshake provides spam analysis and email deliverability testing to help you optimize your email marketing campaigns. 

Mailshake allows you to use custom tracking domains and provides detailed reports on your email deliverability.

Email Campaign Management

Efficient email campaign management is essential for organized and effective cold outreach. Both Lemlist and Mailshake offer features to streamline your email campaign management.

Lemlist is an automated outreach platform with a visual campaign builder.

Lemlist allows you to easily map out your email sequences using a drag-and-drop interface. Lemlist tracks opens, clicks, and replies, providing valuable data for analyzing your email marketing campaigns.

Mailshake provides a more traditional email campaign management interface.

Using Mailshake, you can create email sequences, schedule follow-up emails, and track your campaign performance.

Mailshake provides detailed reporting on key metrics like open rates and click-through rates, helping you optimize your outreach efforts.

Integrations

Integrating your chosen outreach tool with other platforms can significantly enhance your workflow.

Both Lemlist and Mailshake offer integrations with popular CRMs and other marketing tools.

Lemlist integrates with leading CRMs like Salesforce, HubSpot, and Pipedrive.

Lemlist also integrates with Zapier, allowing you to connect it with a wide range of other apps.

Mailshake also offers a variety of integrations, including popular CRMs like Salesforce, HubSpot, and Pipedrive. Mailshake lets you connect with thousands of other apps through its Zapier integration.

A/B Testing

A/B testing is vital for optimizing your email marketing campaigns.

Both Lemlist and Mailshake offer A/B testing features, allowing you to experiment with different email elements.

Lemlist allows you to A/B test various components of your email sequences, such as subject lines and email copy.

Using Lemlist, you can easily track the performance of different versions to see what resonates best with your audience.

Mailshake also provides A/B testing capabilities. Mailshake lets you test different versions of your emails and sequences.

Mailshake provides detailed reports on your A/B test results, allowing you to make data-driven decisions to improve your cold outreach campaigns.

Ease of Use

Both Lemlist and Mailshake aim for user-friendliness, but their approaches differ slightly.

Lemlist boasts a modern and visually appealing interface. Lemlist makes it easy to create visually engaging emails.

However, some users may find Mailshake to be more intuitive.

Mailshake comes with a simpler and more straightforward interface.

This makes it easy to get started with Mailshake, even for those new to cold email outreach. 

Mailshake’s clean interface makes navigation and finding features a breeze.

Unique Features

Both platforms offer a strong set of features, but each has unique strengths.

Lemlist excels at dynamic personalization, allowing you to customize images and videos within your emails.

Lemlist focuses on advanced deliverability features, such as warm-up tools and custom tracking domains.

Lemlist is the best option for those who prioritize visual personalization and maximizing email deliverability.

Mailshake offers a 14-day free trial, giving you a chance to explore its features before committing to a paid plan.

Mailshake provides excellent customer support to assist you with any questions or challenges.

Mailshake is a great choice for those seeking an affordable and user-friendly platform with strong customer support.

Ultimately, the “one is better” question depends on your specific needs.

If you’re looking for an alternative to Lemlist and Mailshake, consider other email marketing platform comparisons to explore different options. 

If dynamic visuals and advanced deliverability are top priorities, Lemlist might be the better choice. 

If affordability, ease of use, and excellent support are more important, Mailshake will fit your needs perfectly.

What to Look for When Choosing a Cold Email Tool?

• Your Budget: Pricing varies significantly between platforms. Consider your needs and how much you’re willing to spend.
• Team Size: Some platforms are better suited for individuals or small businesses, while others cater to larger teams.
• Technical Expertise: Choose a platform with an interface and features that match your technical skills.
• Deliverability Features: Prioritize tools with email warm-ups and other features to improve deliverability.
• Customer Support: Look for responsive and helpful customer support if you need assistance.
• Free Trial or Demo: Take advantage of free trials or demos to test the platform before committing.
• Specific Needs: Consider your unique requirements, such as integrations with other tools or particular features like conversation intelligence or advanced reporting.

Final Verdict (Our Pick)

Choosing between Lemlist or Mailshake for your email automation needs can be tough, but after weeks of testing and comparing Lemlist and Mailshake, we recommend Mailshake as the best cold email software for most users.

Why? Because Mailshake offers a powerful cold email platform that’s easy to use, even if you’re new to cold email outreach.

Mailshake can help you build an email list and automate your email marketing campaigns with ease.

With Mailshake, you can send emails from multiple email addresses and be confident in high deliverability rates thanks to their focus on using business email passed authentication.

While Lemlist email platform has some cool features, Mailshake wins for its user-friendly interface and affordability.

So, if you’re looking for powerful cold email software that’s easy to use and won’t break the bank, Mailshake is the way to go.

We’ve done the heavy lifting of comparing Lemlist vs Mailshake for email, so you can trust our recommendation!

More of Mailshake

Here’s a comparison of Mailshake with its alternatives:

• Mailshake vs Instantly: Mailshake offers more customization and comprehensive analytics for email campaigns. Instantly excels in automation, engagement, and rapid campaign setup.
• Mailshake vs Snov IO: Mailshake focuses on streamlined email outreach and AI-powered writing. Snov IO is stronger in email finding, verification, and a broader sales suite.
• Mailshake vs Apollo: Mailshake provides user-friendly personalized email outreach. Apollo offers a vast B2B contact database and comprehensive sales intelligence.
• Mailshake vs Hunter IO: Mailshake specializes in email campaign automation and follow-ups. Hunter IO is primarily an email finder and verifier, with basic sending.
• Mailshake vs Reply IO: Mailshake focuses on efficient email automation and A/B testing. Reply IO provides robust multi-channel outreach, including LinkedIn and calls.
• Mailshake vs UpLead: Mailshake optimizes email outreach automation and deliverability. UpLead is a powerful source for high-quality, verified B2B lead data.
• Mailshake vs Woodpecker: Mailshake leads with AI-driven email and personalization. Woodpecker focuses on human-like sending patterns and strong email deliverability.
• Mailshake vs Smartlead: Mailshake simplifies personalized email campaigns. Smartlead offers unlimited mailboxes, advanced AI warm-ups, and multi-channel scaling.
• Mailshake vs Saleshandy: Mailshake handles varied outreach channels with automation. Saleshandy specializes in cold emailing with deliverability features and a lead finder.
• Mailshake vs Klenty: Mailshake is user-friendly for email automation beginners. Klenty provides a comprehensive sales engagement platform with deeper CRM integration.
• Mailshake vs Warmbox: Mailshake includes email warm-up within its outreach platform. Warmbox is a dedicated, specialized tool for robust email warm-up and deliverability.
• Mailshake vs Maildoso: Mailshake provides integrated email warm-up and campaign management, while Maildoso offers a robust multi-channel experience and email hosting services.
• Mailshake vs Manyreach: Mailshake focuses on personalized cold email automation. Manyreach offers cost-effective scalability with unlimited prospects and a unified inbox.
• Mailshake vs Warmy: Mailshake includes email warm-up as part of its outreach. Warmy is a dedicated email deliverability tool, specializing in advanced warm-up processes.

More of Lemlist

Here’s how Lemlist compares with its alternatives, highlighting distinct features:

• Lemlist vs Instantly: Lemlist offers comprehensive multi-channel outreach with rich AI features. Instantly excels in high-volume email campaigns and unlimited warm-up capabilities.
• Lemlist vs Snov IO: Lemlist prioritizes deep email personalization, including custom visuals. Snov IO focuses on email finding, verification, and broader sales automation.
• Lemlist vs Apollo IO: Lemlist specializes in personalized cold email sequences and automated warm-ups. Apollo IO provides a vast lead database and comprehensive sales intelligence.
• Lemlist vs Hunter IO: Lemlist leads with advanced email personalization and integrated warm-up. Hunter IO primarily specializes in email finding and verification services.
• Lemlist vs Reply IO: Lemlist emphasizes hyper-personalization across multiple channels. Reply IO also offers multichannel, focusing on AI assistance and robust integrations.
• Lemlist vs UpLead: Lemlist excels in email deliverability and sophisticated campaign workflows. UpLead centers on providing high-quality, verified B2B contact data.
• Lemlist vs Woodpecker: Lemlist supports multi-channel outreach and advanced personalization. Woodpecker is email-focused, prioritizing simplicity, deliverability, and conditional logic.
• Lemlist vs Smartlead: Lemlist provides strong personalization and an intuitive platform for outreach. Smartlead is designed for high-volume sending and deliverability optimization.
• Lemlist vs Saleshandy: Lemlist offers advanced personalization, such as custom videos and landing pages. Saleshandy provides streamlined email automation with warm-up features.
• Lemlist vs Klenty: Lemlist focuses on engaging, personalized outreach across channels. Klenty is a sales engagement platform that optimizes workflows via CRM integrations.
• Lemlist vs Warmbox: Lemlist integrates email warm-up within its broader outreach suite. Warmbox is a dedicated tool solely for email warm-up and deliverability enhancement.
• Lemlist vs Maildoso: Lemlist focuses on personalized multi-channel outreach. Maildoso emphasizes automated email account creation and rotation for better deliverability.
• Lemlist vs Manyreach: Lemlist offers a multi-channel approach with AI capabilities. Manyreach focuses on unlimited prospect uploads and cost-effective scalability.
• Lemlist vs Warmy: Lemlist includes its warm-up for campaign integration. Warmy is a specialized tool that provides detailed email warm-up and reputation management.

Frequently Asked Questions