Loomly vs Sprout Social: Ideal for Small Business in 2025?

Feeling overwhelmed by social media marketing for your small business?

You’re not alone!

Social media management tools like Loomly and Sprout Social can be a lifesaver, but which one’s right for you?

This post compares these two popular platforms, Loomly vs Sprout Social, so you can choose the best tool to boost your online presence without breaking the bank.

Overview

To give you the most accurate picture, we’ve spent weeks testing both Loomly and Sprout Social, scheduling posts, digging into analytics, and exploring every nook and cranny of these platforms.

This hands-on experience allows us to provide a real-world comparison that goes beyond the marketing hype.

What is Loomly?

Ever wish social media management was simpler? That’s where Loomly comes in.

It’s like a friendly assistant for all things social. Loomly helps you plan your posts, schedule them in advance, and track how they’re doing.

Think of it as your command center for creating awesome content & connecting with your audience.

Also, explore our favorite Loomly alternatives…

What is Sprout Social?

Want to take your social media to the next level? Sprout Social is your go-to platform.

It’s more than just scheduling; it’s about understanding your audience.

Sprout Social helps you monitor conversations, track your brand mentions, and engage with your customers.

Think of it as a complete social media toolkit for serious marketers.

Also, explore our favorite Sprout Social alternatives…

Feature Comparison

While both are top-tier social media management platforms, Loomly and Sprout Social cater to different needs.

This comparison highlights how Loomly focuses on content creation and collaboration, whereas Sprout Social is a comprehensive enterprise-level solution for larger teams.

1. Pricing and Plans

• Loomly: Loomly pricing is more accessible for small businesses and marketing teams. The plans are based on the number of social accounts and users, offering more flexibility for growing companies. The basic features are available on all plans, with extra features like custom branding available on higher tiers.
• Sprout Social: Sprout Social is a much more expensive platform. Sprout Social pricing is on a per-user, per-month basis, and their standard plan is geared toward larger businesses and agencies that require advanced features like a social listening tool and a robust social CRM.

2. Social Media Platforms Supported

• Loomly: Supports a broad range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, TikTok, and even Snapchat. This allows for a great deal of flexibility in creating social media content across different social channels.
• Sprout Social: A more traditional social media management platform that supports all major social networks. It also provides integrations for review management on platforms like Google Business Profile and the Apple App Store, offering a holistic view of your social profiles.

3. Content Creation and Curation

• Loomly: A standout feature is its daily post inspiration, providing tailored post ideas and a dedicated hashtag manager to help you find inspiration. The loomly dashboard also includes a media library, making content creation and organization seamless.
• Sprout Social: Offers an asset library and basic features for content creation. While it lacks the proactive post ideas of Loomly, its tools are robust for editing and optimizing social media posts and even boosting Facebook posts.

4. Collaboration and Approval Workflows

• Loomly: This is one of Loomly’s key features. It’s built for collaboration with a very clear and intuitive approval workflow. The loomly dashboard makes it easy to manage multiple social media campaigns, assign tasks, and facilitate content creation with its simple user interface.
• Sprout Social: Offers highly customizable approval workflows and custom user roles, which is essential for larger teams and Saas companies. This is where Sprout Social shines, providing a granular level of control and security with features like two-factor authentication.

5. Analytics and Reporting

• Loomly: Provides a clean and straightforward way to track post performance, including a convenient calendar view. You can also schedule analytics reports, making it simple to share insights with your team.
• Sprout Social: Sprout Social reviews often highlight its in-depth analytics. It goes beyond basic metrics with competitive reporting, trend analysis, and a comprehensive suite of reports, including those for paid social reporting.

6. Social Listening and Inbox

• Loomly: Has a basic social inbox that collects messages and comments from different social channels, allowing you to respond from a single place. It’s a pretty handy feature for keeping an eye on multiple social accounts.
• Sprout Social: A powerful social listening tool and smart inbox are core to Sprout Social’s platform. The social CRM tools and the ability to monitor twitter keywords and manage reviews make it an essential tool for customer care and lead generation.

7. User Interface and Ease of Use

• Loomly: Known for its clean, intuitive user interface. It is designed to be easy for new users to pick up, making the posting process straightforward, especially with loomly’s calendar feature.
• Sprout Social: While feature-rich, its user interface can be more complex due to the sheer volume of additional features. It has a steeper learning curve for new users, which is expected of an enterprise-level social media management platform.

8. Integrations

• Loomly: Integrates with a variety of tools and features a branded subdomain and the option for a custom favicon. It also includes Slack and Teams integrations for seamless communication.
• Sprout Social: Offers a wide array of integrations with other tools and platforms, including many third-party apps, making it a powerful central hub for all social media-related work.

9. Customer Support

• Loomly: The platform receives positive Loomly review feedback for its customer care and tailored support, particularly for small teams who need assistance with their daily post inspiration or automated publishing.
• Sprout Social: Sprout Social reviews can be mixed on this front. While it provides dedicated support and onboarding for new users, some users on top-tier plans have complained about issues with support tickets and annual billing.

10. Audience and Best Fit

• Loomly: Best for marketing teams, freelancers, and small to medium-sized businesses that prioritize content creation, streamlined collaboration, and a simple, effective user experience. Its features are ideal for managing social media campaigns.
• Sprout Social: The go-to social media management platform for larger marketing teams, Saas companies, and agencies that require advanced features like social listening, a robust social CRM, and in-depth reporting.

What to look for When Choosing Your Small Business?

• Content & Post Creation: Look for a social media management platform that simplifies the post creation process with a content library, content curation, and a calendar view. Features like a hashtag manager, post idea prompts, and the ability to schedule sponsored posts and organic posts separately are valuable.
• Approval & Workflow: A robust approval workflow is a key feature, especially for marketing teams. This should include custom roles, custom workflows, and the ability to have a post pending approval. This ensures content export and publishing content is seamless.
• Analytics & Reporting: A great tool provides more than just basic post analytics. Look for competitive analysis, follower growth tracking, and the ability to schedule reports. Advanced analytics, including custom views and reports, are crucial for a professional plan.
• Platform & Account Support: Check if the platform supports all your essential social platforms. Ensure it can handle multiple social media accounts and provide the features you need for each. For example, some tools excel at managing Facebook pages and LinkedIn pages, while others might focus on visual platforms.
• Pricing & Scalability: Consider the Loomly pricing and Sprout Social pricing structures. Are they based on the number of social media accounts or users? Does the cost align with your budget, offering a premium plan or an advanced plan as your needs grow? Be mindful of additional users and if the pricing is billed annually.
• Ease of Use & Interface: An intuitive user interface is crucial. A clean dashboard and easy-to-use calendar can make the social media management platform a great tool for daily use.
• Collaboration & Communication: Look for features like Slack and Teams integrations, a dedicated social inbox, and the ability to assign tasks. These are essential for a smooth workflow and for avoiding a “bit annoying” process.
• Security & Customization: A good platform should offer robust security features like two-factor authentication. Custom branding, including a custom logo and branded subdomain, is a plus for marketing agencies.
• Core Purpose: The conclusion of any loomly review or sprout social review often comes down to their core purpose. Later on, a deeper look will show you that some tools are made for visual planning, while others are comprehensive hubs for all social works. Choose a tool whose key features match your needs for publishing, monitoring profiles, and managing social media campaigns.

By carefully considering these factors, you can also choose the social media management tool that can make best aligns with your small business needs and helped you achieve your social media goals.

Final Verdict

For small businesses in 2025, Sprout Social emerges as the winner.

Its affordability, ease of use, and focus on core features make it the ideal choice for entrepreneurs and small teams.

Sprout Social offers a powerful suite of tools, its higher price point and steeper learning curve may be less appealing to those starting.

We’ve spent weeks testing both platforms, digging deep into their features, social supports, and overall user experience.

Our hands-on approach gives us the confidence to recommend Sprout Social as the best social media management tool for small businesses.

Loomly empowers you to streamline your social media efforts, freeing up to your time to focus on what truly matters: growing your business.

With its intuitive interface and helpful features, you’ll be able to create engaging content, connect with your audience, and achieve your social media goals.

Give Sprout Social a try and see the difference for yourself!

More of Loomly

• Loomly vs Sprout Social: Sprout Social is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: Metricool provides broader analytics and website tracking.
• Loomly vs Socialpilot: SocialPilot supports more platforms and offers a social inbox.
• Loomly vs Sendible: Sendible has more in-depth analytics and reporting features.
• Loomly vs Content Studio: Content Studio excels in content discovery and a unified inbox.
• Loomly vs Heropost: HeroPost focuses on AI-powered content creation.
• Loomly vs Agorapulse: Agorapulse offers strong community management tools.
• Loomly vs Zoho Social: Zoho Social integrates well with the Zoho suite.
• Loomly vs Buffer: Buffer is known for its simplicity in scheduling.
• Loomly vs Sprinklr: Sprinklr is a comprehensive platform for large enterprises.
• Loomly vs Later: Later is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: Hootsuite is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: Planable is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

More of Sprout Social

• Sprout Social vs Metricool: Metricool is for e-commerce with a focus on conversions. Sprout Social is geared towards larger teams and offers more in-depth corporate analytics.
• Sprout Social vs Socialpilot: SocialPilot is a great value for content scheduling. A Sprout Social review will show it excels in advanced analytics and social listening, making it better for deep insights.
• Sprout Social vs Sendible: Sendible is known for its user-friendly interface. Sprout Social focuses more on detailed reporting and sentiment analysis.
• Sprout Social vs Content Studio: Content Studio is more focused on content discovery for small businesses. Sprout Social is a powerhouse for advanced analytics and team collaboration.
• Sprout Social vs Heropost: Heropost has strong competitor analysis. A Sprout Social review highlights its more advanced social listening and reporting.
• Sprout Social vs Agorapulse: Agorapulse is a more affordable alternative with a great inbox. Sprout Social provides more in-depth reporting and is better for enterprise-level paid social reporting.
• Sprout Social vs Zoho Social: Zoho Social is an affordable option with an easy-to-use interface. Sprout Social offers a more robust and comprehensive set of features, though with a higher price.
• Sprout Social vs Buffer: Buffer is famous for its simplicity. Sprout Social offers a more extensive set of features for large teams and more in-depth analytics.
• Sprout Social vs Sprinklr: Sprinklr is for large enterprises. Sprout Social is often rated as having a more intuitive user interface and better support for its complex features.
• Sprout Social vs Later: Later is a visual-first platform, especially for Instagram. Sprout Social is a broader social media management tool that supports more social alternatives and offers more advanced social listening.
• Sprout Social vs Loomly: Loomly focuses on team collaboration. Sprout Social provides more advanced social listening and detailed analytics.
• Sprout Social vs Blaze: One version of Blaze is a social media tool. Another, more common version, is a cannabis software suite and not a direct competitor.
• Sprout Social vs Hootsuite: Hootsuite is a long-standing competitor. Sprout Social is often praised for its superior social reporting and customer support.

Frequently Asked Questions