later vs sendible: Which is Best for Social Media in 2025?

Are you feeling overwhelmed by the endless choices for social media management tools?

You’re not alone!

Choosing the right platform could be a game-changer for your business, but with so many options out there, it’s tough to know where to start.

In this post, we’ll break down two contenders, Later vs Sendible & compare their features & pricing to help you decide which one comes out on top.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Later & Sendible, exploring features, & analyzing their strengths & weaknesses.

This hands-on experience allows us to provide an insightful look at how each tool performs in real-world scenarios.

What is Later?

Want to make your Instagram feed look amazing? Later is the tool for you!

It started as a visual scheduling tool for Instagram, and while it now supports other platforms, its strength still lies in visual content planning.

Think of it as a digital mood board for your social media posts.

You can easily drag, drop, and rearrange your posts to get that perfect look before anything goes live.

Also, explore our favorite Later alternatives…

What is Sendible?

Sendible is like that Swiss Army knife of social media management tools.

It’s packed with features and can handle just about anything you throw at it.

Need to schedule posts across multiple platforms? No problem. Want to dive deep into your analytics? Sendible has you covered.

It’s a powerful tool that gives you tons of control over your social media strategy.

Also, explore our favorite Sendible alternatives…

Feature Comparison

Both Later and Sendible are powerful social media management platforms, but they cater to different needs.

This comparison will help you understand their strengths and weaknesses to choose the best social media management app for your business.

1. Target Audience & Core Focus

• Later: A later review will often highlight its focus on visual content. It is a later social media scheduler that is best for individual social media managers, influencers, and small businesses that prioritize Instagram. Its visual-first approach is a key part of its design, and it’s a favorite among creators who want to create content that is visually appealing and highly engaging.
• Sendible: This is a comprehensive social media management platform designed for marketing agencies, freelancers, and small to medium-sized businesses who need a robust tool for multiple clients. A sendible review often praises its all-in-one features that streamline workflow for busy social media managers who manage a variety of social accounts and multiple channels.

2. Publishing & Scheduling

• Later: The later social media scheduler is a great tool for planning your content. It features a visual planner that lets you drag and drop posts to rearrange the posting order. It supports scheduling content for Instagram posts, Instagram stories, and even TikTok auto publishing. A unique feature is the ability to automatically post a first comment with hashtags to keep captions clean.
• Sendible: The sendible publish feature is built for flexibility and scale. It allows you to schedule tweets, video carousel posts, and image carousel posts directly. You can tailor posts to each social media platform’s requirements and use a content calendar to manage your social posts across all social channels, including Facebook pages and LinkedIn company pages.

3. Analytics & Reporting

• Later: The platform offers basic Instagram analytics that are crucial for a content creator. You can track follower growth, post performance, and get a performance overview. While it provides good insights for Instagram, its analytics tools are not as in-depth for other social media channels. It provides a later review with data to increase engagement.
• Sendible: Provides in-depth analytics with a comprehensive engagement report and automated client reporting. It allows you to build custom reports and is a great solution for agencies who want to demonstrate a new revenue stream to clients. It also integrates with google analytics for a deeper look at your social media campaigns.

4. Content Creation & Curation

• Later: The platform offers a user-friendly media library where you can upload media from your computer or drop posts from other sources. It also has a unique hashtag suggestions feature that provides unique hashtag suggestions tailored to your content. This helps you get more engagement and reach new instagram followers.
• Sendible: Provides a comprehensive content library that is a great feature for a busy social media manager. It helps you get post ideas from rss feeds and other sources, and it even has a built in image editor to make a few tweaks to your images. It also provides access to royalty free images from google drive.

5. Collaboration & Team Management

• Later: Offers team features that allow team members to contribute content. It has a great solution for team collaboration, including the ability to assign posts and manage a publishing queue. However, its collaboration features are not as robust as Sendible’s, especially for large teams with complex approval workflows.
• Sendible: An excellent social media management platform for teams and agencies. It has user management with permission groups and in app approvals, which is a key feature for a team that needs to approve posts. The client connect widget and client dashboards with custom branding are a game changer for agencies who manage multiple clients and want to provide a professional service.

6. Social Inbox & Engagement

• Later: Has a simplified social inbox that lets you respond to comments and direct messages. It also provides a social listening tool to monitor mentions and find out what your audience is talking about, which is a great way to get post ideas directly from your social feeds.
• Sendible: The priority inbox is a standout feature for engagement. It consolidates all social feeds, direct messages, and comments into a single stream. This allows a social media manager to monitor comments from multiple channels and respond to engagement from one place.

7. Unique Features & Differentiators

• Later: A key feature is the visual planner and its Link in Bio tool, which allows you to create a beautiful landing page that links to your web domain and other accounts. The later app is also highly rated and allows you to create content whenever inspiration strikes. It is a great tool for a personal accounts or a small business.
• Sendible: Its main differentiator is its agency-focused features, such as the client connect widget and automated client reporting. The platform is designed to help a business streamline its workflow and provide a higher level of service to clients. The ability to use bitly branded links for all your social posts is also a great feature.

8. Platform Support

• Later: While it started as an Instagram scheduling tool, it has expanded to support other social channels, including TikTok, Pinterest, Facebook, and Twitter. However, it still has a strong focus on visual platforms. You can schedule video content ahead of time with its auto-publishing features.
• Sendible: Supports a much wider variety of social media platforms and social sites. It can connect to facebook pages, instagram business profiles, linkedin company pages, and blogging platforms. This is a great solution for a business that needs to manage a diverse social media strategy across multiple social channels.

9. Pricing

• Later: Later offers a very good free version that allows you to schedule up to a certain number of posts per social account. The paid plans are competitively priced and are a great solution for an individual or small team. A later account offers a lot of value for its price.
• Sendible: While it has a free trial, its paid plans are more expensive than Later’s, as they are priced for agencies and businesses with multiple clients. However, the value provided in the paid plans, such as unlimited posts, is a great feature for a business with a large volume of content.

10. Ease of Use

• Later: A later review will often praise the later social media scheduler for its user interface. It has a clean, simple design that is very easy to use, especially for a beginner. You can easily drag and drop your media and get a visual preview of your feed.
• Sendible: The sendible dashboard is also well-designed, but it has a steeper learning curve than Later due to its robust features. It’s a powerful social media tool, and once you get the hang of it, it’s a great way to save time and manage your social media marketing on a daily basis.

11. Support

• Later: The later review often mentions the quality of later support. They offer a knowledge base and responsive support to help users with any issues they encounter.
• Sendible: Offers a dedicated customer success onboarding and a global support team. The in app notifications ensure that a user can get a quick response to any question. The support is designed for a business that needs a high level of service.

What to Look for When Buying a Social Media Management Tool?

• Features and Functionality: A great social media manager needs a tool with valuable features. Look for the ability to publish posts across all your social platforms, including Instagram professional profiles and a YouTube account. You should also be able to tailor posts to each social media platform’s requirements, including publishing image carousel posts directly. A key feature is the ability to manage multiple accounts and multiple posts from a single dashboard, or even upload multiple posts at once.
• Team & Collaboration: If you work with a team, the platform should support team collaboration. This includes the ability to assign posts to a specific team member, manage multiple posts, and have a clear workflow for scheduled posts. You should also be able to automatically post a first comment with hashtags to keep your captions clean.
• Content and Curation: The tool should help you with your social media content. Look for features that provide post ideas, help you find the best pictures, and give you access to royalty free images from sources like Google Drive. Some platforms even let you filter posts by various tags or topics to keep your content library organized, or provide scheduling suggestions for evergreen content.
• Engagement and Community Management: The best tools will help you engage with your audience. Look for a unified inbox that brings all your direct messages and comments into one place. This makes it easy to monitor comments and respond quickly to boost engagement and create a genuine connection. The ability to monitor feedback and engage with your community can help you get maximum engagement and better understand your audience growth.
• Analytics and Reporting: A good social media tool provides detailed data on your social media performance. Look for a system that sends system generated email notifications with reports and gives you a clear overview of your social feeds. This data helps you track your social media strategy and see how your post performance, audience growth, and overall engagement are doing.
• User Interface: The sendible dashboard is a good example of a user-friendly interface. A social media manager should be able to create and manage content with ease, without a complicated learning curve. The website should have a clean design that makes it easy to navigate and make a few tweaks to your posts.
• Support: Check for a reliable support team. You should be able to contact support and get a quick response to any issues you encounter. The mobile apps should also be easy to use and a pleasure to work with, like the later mobile app.
• Unique Features: Look for platform-specific features like the ability to automatically post to your Instagram account, cross posting across multiple social platforms, or a visual planner that lets you see how your feed will look before you publish posts. Some tools also offer post recommendations based on data and analytics. The ability to set a precise date and time for a scheduled post is also a key feature. A social media manager should have the ability to take further action on a post from the dashboard, like editing posts.

Final Verdict

While both Later and Sendible are strong contenders in the social media management platform arena, Later emerges as our top pick for most users.

Its user-friendly interface simplifies the posting process, making it ideal for managing all multiple social media accounts.

The visual content calendar is a game-changer for planning and previewing your feed, especially for image-focused platforms like Instagram.

We’ve spent weeks testing these platforms, scheduling posts, and exploring every nook and cranny of their features.

Based on our experience, Later offers the best balance of ease of use, essential features, & affordability, making it a winner for businesses.

More of Later

• Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
• Later vs Metricool: It offers broader analytics and ad management.
• Later vs Socialpilot: It supports more platforms and has a social inbox.
• Later vs Sendible: It has robust collaboration and reporting.
• Later vs Content Studio: It excels in content discovery.
• Later vs Heropost: It uses AI for content creation.
• Later vs Agorapulse: It offers strong social listening.
• Later vs Zoho Social: It integrates with the Zoho suite.
• Later vs Buffer: It is known for its simplicity.
• Later vs Sprinklr: It is an enterprise-level platform.
• Later vs Loomly: It focuses on team content workflows.
• Later vs Blaze: It depends on Blaze’s specific features.
• Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
• Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams

More of Sendible

Frequently Asked Questions