⚡ 간단 평가:
- 가격: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- 다음과 같은 경우에 가장 적합합니다: Keap suits 소규모 사업체 that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- 주요 차이점: Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- 저희가 선택한 제품: Keap wins for most 소규모 사업 owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one 질문.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
개요
이것 Keap vs HubSpot 비교 대상에는 가격, 기능 및 사용 편의성이 포함됩니다.
또한 각 마케팅 자동화 플랫폼이 어떤 사용자에게 가장 적합한지 분석해 보았습니다.
저희 자료 출처에는 공개된 사양서, 문서 및 G2 리뷰가 포함됩니다.
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
Keap이란 무엇인가요?
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
이 플랫폼이 어떻게 작동하는지 간단히 살펴보겠습니다.
🏆 우승: Keap
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
가격 유지
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| Keap (올인원) | 월 299달러 (연간 청구) | Small businesses wanting CRM, email, and payments together |
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무료 체험: Yes. Keap offers a 14-day free trial with no credit card required.
환불 보장: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 메모: The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Keap의 주요 이점
Here is what makes Keap worth considering:
- 올인원 CRM: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- 간편한 자동화: The if-this-then-that 건축업자 lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- 학습 곡선이 짧습니다: Keap is often easier to learn than HubSpot. Small teams get running fast.
우리 팀이 발견한 점
우리의 작가 signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Keap의 장점과 단점
✅ 장점
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- 내장형 결제 처리 및 송장 발행 기능
- 파이프라인 및 결제에 최적화된 평점 높은 모바일 앱
❌ 단점
- 무료 플랜은 없고, 14일 무료 체험만 가능합니다.
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
HubSpot이란 무엇인가요?
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
허브스팟
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
HubSpot 가격 정책
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Testing free CRM tools and contact management |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | 소규모 팀이 이메일 마케팅을 시작합니다 |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | 영업과 마케팅을 하나의 패키지로 제공합니다 |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Advanced marketing and campaign management |
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무료 체험: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
환불 보장: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 메모: HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ 경고: HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
HubSpot의 주요 이점
HubSpot을 고려해 볼 만한 이유는 다음과 같습니다.
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- 통합 기능: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- 지원 및 자료: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
우리 팀이 발견한 점
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
HubSpot의 장점과 단점
✅ 장점
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- 방대한 네이티브 통합 라이브러리
- Scales with modular marketing, sales, and service hubs
❌ 단점
- 가격이 순식간에 비싸진다
- Some key features locked to costly plans
- E-commerce needs more complex integrations
기능 비교
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| 특징 | 킵 | 허브스팟 |
|---|---|---|
| 시작 가격 | 월 299달러 | Free / $15/seat/month |
| 무료 플랜 | ❌ | ✅ |
| 마케팅 자동화 | ✅ | ✅ |
| 내장형 결제 기능 | ✅ | ❌ |
| 랜딩 페이지 및 웹 양식 | ✅ | ✅ |
| 영업 파이프라인 관리 | ✅ | ✅ |
| 고급 보고 | 기초적인 | ✅ |
| 네이티브 통합 | 제한된 | Large library |
| 가장 적합한 대상 | 소규모 사업체 | 성장하는 팀 |
1. CRM 및 연락처 관리
킵: Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
허브스팟: HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. 마케팅 자동화
킵: Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
허브스팟: HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ 경고: Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. 이메일 마케팅
킵: Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
허브스팟: HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. 이메일 및 문자 메시지
킵: Keap adds text messaging alongside email in one 받은 편지함. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
허브스팟: HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. 랜딩 페이지 및 웹 양식
킵: Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
허브스팟: HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. 영업 파이프라인 관리
킵: Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
허브스팟: The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. 리드 관리 및 추적
킵: Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
허브스팟: HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
킵: Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
허브스팟: HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
킵: Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
허브스팟: HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 킵 | 허브스팟 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험) | ✅ Free Tools $0/month |
| 기동기 | — | 좌석당 월 15달러 |
| 올인원 | 월 299달러 | — |
| 전문적인 | — | 좌석당 월 800달러 |
킵: Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
허브스팟: HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 모든 것을 하나로 담은 간편함 | 킵 | CRM, email, and payments in one plan |
| 무료 CRM으로 시작해 보세요 | 허브스팟 | Free CRM tools at $0 |
| 내장형 결제 기능 | 킵 | Invoicing without plugins |
| 고급 보고 | 허브스팟 | In-depth analytics and dashboards |
| 초보자에게 친숙한 설정 | 킵 | 학습 곡선이 더 짧음 |
💰 예산
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 사용 중인 기술 스택
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 당신의 마케팅 스타일
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 귀하의 경험 수준
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 무료 체험 및 데모
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 지원 옵션
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Keap에서 HubSpot으로 전환하시나요?
✅ 얻게 될 이점:
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- 더욱 확장된 네이티브 통합 라이브러리
❌ 잃게 될 것:
- 내장형 결제 및 송장 발행 기능
- All-in-one simplicity in one plan
- The shorter learning curve
📋 전환 방법:
- Keap에서 연락처 및 회사 기록을 내보내세요
- HubSpot CRM 무료 계정을 만드세요
- Import customer data and rebuild your workflows
🔄 HubSpot에서 Keap으로 전환하시나요?
✅ 얻게 될 이점:
- 내장형 결제 및 송장 발행 기능
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ 잃게 될 것:
- 무료 플랜 및 무료 CRM 도구
- Advanced reporting and dashboards
- Some native integrations
📋 전환 방법:
- Export contacts and deals from HubSpot’s CRM
- Keap 14일 무료 체험을 시작하세요
- Import your data and set up automation
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 킵 |
| 🚀 Core Automation | 킵 |
| 📊 보고 및 분석 | 허브스팟 |
| 🔌 통합 | 허브스팟 |
| 👶 사용 편의성 | 킵 |
| Loading... | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 4 out of 6 categories.
다음과 같은 경우에 가장 적합합니다: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
Keap 비교에서 더 많은 내용
Here is how Keap stacks up against other CRM systems:
킵 대 고하이레벨
Keap은 계속해서 승리합니다: Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel이 다음에서 승리했습니다: Agency features, white-label options, lower entry price
킵 대 파이프드라이브
Keap은 계속해서 승리합니다: Built-in email marketing, payments, all-in-one automation
Pipedrive는 다음 항목에서 승리했습니다: Leaner sales-only pricing, faster pipeline focus, cheaper seats
킵 대 액티브캠페인
Keap은 계속해서 승리합니다: Built-in payments, sales pipeline, mobile-first design
ActiveCampaign이 다음 분야에서 승리했습니다: Deeper email automation, more triggers, lower starting cost
HubSpot 비교 (더 보기)
HubSpot이 다른 CRM 플랫폼과 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
HubSpot이 다음 분야에서 우위를 차지했습니다: Easier onboarding, free tier, friendlier interface
Salesforce가 다음 분야에서 우위를 점했습니다: Enterprise depth, custom objects, mature app marketplace
HubSpot이 다음 분야에서 우위를 차지했습니다: Broader marketing hub, richer reporting, free CRM tools
Pipedrive는 다음 항목에서 승리했습니다: Sales-first simplicity, predictable pricing, quick learning curve
HubSpot이 다음 분야에서 우위를 차지했습니다: All-in-one hubs, native integrations, scalable analytics
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper email automation, focused campaigns, lower total cost
자주 묻는 질문
HubSpot의 최대 경쟁사는 누구인가요?
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
Infusionsoft는 현재 어떤 이름으로 불리나요?
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
Infusionsoft는 CRM을 제공하나요?
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
Infusionsoft의 목적은 무엇인가요?
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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