📊 I nostri risultati dei test:
- 💰 Valore del prezzo: Metricool 18 $/mese contro Sprout Social 199 $/mese — Metricool vince
- 📊 Profondità dell'analisi: Metricool competitor tracking vs Sprout Social premium reports — Sprout Social vince
- 📅 Scheduling Content: Both unlimited on paid plans, Metricool free plan includes 50 posts — Metricool vince
- 👂 Ascolto sociale: Sprout Social advanced suite vs Metricool basic — Sprout Social vince
- 👥 Caratteristiche del team: Metricool multi-user free vs Sprout Social $199/user — Metricool vince
Are you tired of juggling multiple social media accounts without knowing what actually works?
You need powerful social media management tools to take control of your social media strategy.
Two popular options are Sprout Social and Metricool.
Both promise to help you schedule posts, track social media performance, and grow your audience.
But which one delivers better value for your business?
Ho trascorso quattro settimane a testare entrambe le piattaforme fianco a fianco.
I connected my social media accounts, scheduled content, and analyzed the analytics from each tool.
I risultati mi hanno sorpreso.
In this Sprout Social vs Metricool comparison, I will share exactly what I found.
Panoramica
To give you the most accurate comparison, I tested Sprout Social and Metricool extensively.
I connected both tools to Facebook, Instagram, and LinkedIn.
I scheduled social media posts across all platforms and measured the results.
I compared the social media analytics and reporting features side by side.
I tested customer support response times and checked how each platform handles social media publishing.
This hands-on research helps you decide which tool fits your marketing goals.
Che cos'è Metricool?
Metricool is a social media management platform built for small businesses, agencies, and creators.
The platform lets you plan, schedule, and measure your social media content from one dashboard.
You can connect multiple social media platforms including Facebook, Instagram, TikTok, LinkedIn, and more.
Metricool stands out with its built-in ad campaign manager for social advertising on Meta and Google.
The tool also helps you find influencers and track competitor performance.
Metricool
Manage all your social media accounts from one platform. Metricool helps you schedule posts, analyze competitors, and track your social media performance with detailed insights. Over 70% of users report saving at least 5 hours per week on social media efforts.
Prezzi di Metricool
Ecco quanto costerà Metricool nel 2026.
The platform offers a free plan that works for life.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | $0/mese | Testing basic features and single brand management |
| Antipasto | $ 18/mese | Liberi professionisti and small businesses with up to 5 brands |
| Anticipo | $45/mese | Agencies and teams with up to 15 brands |
| Costume | Contatta per i prezzi | Grandi organizzazioni con oltre 50 marchi |
Prova gratuita: Metricool offers a free plan forever. No credit card required to start.
Garanzia di rimborso: You can cancel anytime and keep access until the end of your billing cycle.
📌 Nota: Annual billing saves you about 18% compared to monthly payments. The Starter plan drops to $18/month from $22/month when billed yearly.
⚠️ Avvertimento: LinkedIn and Twitter/X analytics require the Starter plan or higher. The free plan excludes these key features.
Principali vantaggi di Metricool
Ecco perché Metricool si distingue dalla concorrenza:
- Prezzi convenienti: Metricool costs 91% less than Sprout Social. Small businesses can access professional social media tools without breaking their budget.
- Built-in Ad Manager: Manage Google Ads, Facebook, and Instagram campaigns directly from Metricool. Track spend, clicks, and conversions in real time without switching platforms.
- Analisi della concorrenza: Track up to 100 competitor profiles. See what strategies work for your competitors and gain actionable insights for your campaigns.
- Funzione SmartLinks: Create a custom link-in-bio page for Instagram and TikTok. Drive traffic to multiple destinations from a single connection.
- Color-Coded Calendar: The scheduling content calendar shows best times to post based on when your audience is most active. This helps measure engagement and reach your full potential.
- Accesso multiutente: Add team members without extra cost on paid plans. Agencies can give clients access for approval workflows.
- Strumento di tracciamento degli hashtag: Research and track hashtag performance across platforms. Find the best hashtags for your social media posts.
Pro e contro di Metricool
✅ Pro
- Free plan available forever with 50 scheduled posts per month
- Paid plans start at just $18/month for up to 5 brands
- Built-in ad campaign manager for Meta and Google Ads
- Clean and user-friendly interface that beginners love
- Supports 11+ social media platforms including Twitch
❌ Contro
- Social listening features are limited compared to enterprise tools
- Social inbox is basic and lacks depth for customer care
- Twitter/X analytics costs an extra $5 per connected account
- No employee advocacy features for larger organizations
Che cos'è Sprout Social?
Sprout Social is a cloud-based social media management solution for businesses of all sizes.
The platform provides advanced analytics, social listening, and team collaboration features.
You can manage all your social media accounts from a unified Smart Inbox.
Sprout Social includes employee advocacy tools to turn your team into brand ambassadors.
The platform also offers influencer marketing capabilities after acquiring Tagger Media.
Users appreciate the ability to create detailed reports for clients and stakeholders.
Germoglio sociale
Enterprise-grade social media management with powerful social listening and premium analytics. Sprout Social helps brands extract real business value from social through publishing, engagement, and advanced reporting capabilities.
Prezzi sociali Sprout
Here is what Sprout Social costs in 2026.
All plans charge per user per month.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Standard | $ 199/mese | Piccoli team con un massimo di 5 profili social |
| Professionale | $299/mese | Team in crescita che necessitano di report competitivi |
| Avanzato | $ 399/mese | Large teams requiring automation workflows |
| Impresa | Contatta per i prezzi | ActiveCampaign offre uno sconto del 20% per i pagamenti annuali. Se annulli un piano annuale |
Prova gratuita: Sprout Social offers a 30-day free trial. No credit card required to start.
Garanzia di rimborso: Sprout Social uses annual contracts. Review cancellation terms carefully before signing.
📌 Nota: Each plan price is per user. A team of 3 on the Standard plan costs $597/month. Premium Analytics and Social Listening are add-ons that cost extra.
⚠️ Avvertimento: Many users report surprise at auto-renewal policies. Make sure you log the contract end date and cancellation deadlines to avoid unexpected charges.
Principali vantaggi di Sprout Social
Here is why Sprout Social stands out from the competition:
- Monitoraggio avanzato dei social media: Monitor brand mentions, industry trends, and competitor conversations across the web in real time. The AI-powered tools analyze sentiment and uncover actionable insights.
- Employee Advocacy Platform: Turn employees into brand advocates with pre-approved content they can share. This extends your organic reach without spending on ads.
- Analisi Premium: Create executive-ready reports that prove social media ROI. The reporting capabilities help teams demonstrate value to customers and leadership.
- Casella di posta intelligente unificata: Engage with your audience across all platforms from one inbox. Never miss a message, comment, or mention.
- Marketing degli influencer: After acquiring Tagger Media, Sprout now helps you find influencers and manage campaigns at scale.
- AI-Powered Strategy: Get content recommendations based on your performance data. The AI suggests optimal posting times and content types.
- Salesforce Integration: Connect your social data with your CRM for a complete view of customer interactions.
Pro e contro di Sprout Social
✅ Pro
- Deepest social listening coverage on the market
- Beautiful, presentation-ready reports for clients
- Excellent customer support with live rep available 24/7
- Powerful publishing and scheduling features
- Consistent user-friendly interface across all modules
❌ Contro
- Extremely expensive at $199/user minimum
- Per-user pricing penalizes growing teams
- Premium features require costly add-ons
- Instagram story scheduling has limitations
Confronto delle funzionalità
Ready to dive into a detailed comparison of Sprout Social vs Metricool?
❌ Terze parti
| Caratteristica | Metricool | Germoglio sociale |
|---|---|---|
| Prezzo di partenza | 0 $/mese (Piano gratuito) | 199 dollari al mese per utente |
| Piano gratuito | ✅ | ❌ |
| Social Media Publishing | ✅ Unlimited on paid | Hai imparato a utilizzare tutte le principali funzionalità di MeetGeek: |
| Analisi dei social media | ✅ | ✅ Premium available |
| Ascolto sociale | ❌ Solo base | 3 dollari al mese contro 5,83 dollari al mese |
| Difesa dei diritti dei dipendenti | ❌ | ✅ |
| Marketing di influenza | ❌ | ✅ |
| Ad Campaign Manager | ✅ Integrato | ❌ |
| Analisi della concorrenza | ✅ 100 profili | ✅ Componente aggiuntivo |
| Ideale per | Piccole imprese, agenzie | Team aziendali |
1. Pubblicazione sui social media
Metricool: The social media planner lets you schedule posts to 11+ platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitch. The color-coded calendar shows the best times to post based on your audience data. You can schedule up to 50 posts per month on the free plan and unlimited posts on paid plans.
Germoglio sociale: The publishing tool supports all major platforms including Bluesky. You get bulk scheduling, content approval workflows, and AI-powered send times. The tool excels at team collaboration with message tagging and task assignment. However, users report Instagram story scheduling does not work as advertised.
2. Analisi dei social media
Metricool: Analytics cover all connected social media accounts with detailed engagement metrics. You can analyze your posts to see what content performs best. The platform generates automated reports in PDF and PowerPoint format. Looker Studio integration is available on the Advanced plan for custom dashboards.
Germoglio sociale: Premium analytics provide deep social media insights that justify the premium pricing. Reports are executive-ready and can be customized with your branding. The platform tracks social media performance across all connected profiles. Premium Analytics is an add-on that costs extra beyond your base plan.
⚠️ Avvertimento: Sprout Social’s reporting capabilities are powerful but basic reports on the Standard plan may feel limited. For full reporting access, expect to pay for Premium Analytics add-on.
3. Ascolto sociale
Metricool: Social listening is not a strong point for Metricool. You can track hashtags and monitor competitor profiles. But there is no advanced sentiment analysis or brand mention tracking across the web. The focus is on competitor insights rather than listening to broader conversations.
Germoglio sociale: The social listening suite is one of Sprout Social’s biggest strengths. You can monitor brand mentions, track competitors, and analyze sentiment across Facebook, Twitter, Instagram, LinkedIn, Reddit, YouTube, and the web. This helps you engage with your audience and research trends in real time.
4. Analisi della concorrenza
Metricool: You can track up to 100 competitor profiles on paid plans. The tool shows what content works for competitors and when they post. This feature is built into the base price with no add-ons required. For example, you can see engagement rates and posting strategies for any public profile.
Germoglio sociale: Competitive reports show how your brand stacks up against competitors. You can analyze share of voce and industry trends. This feature requires the Professional plan at $299/month or higher. The insights help you adjust your strategies based on market positioning.
5. Pubblicità sociale
Metricool: The built-in ad campaign manager supports Meta (Facebook and Instagram) and Google Ads. You can create campaigns, track spend, and measure conversions from one dashboard. This is a major differentiator for ecommerce brands who run paid campaigns alongside organic social media content.
Germoglio sociale: There is no built-in ad management. You would need to use native ad platforms like Meta Business Suite or Google Ads separately. Sprout focuses on organic social media management rather than paid advertising campaigns.
⚠️ Avvertimento: If paid advertising is central to your social media strategy, Metricool provides better value with its integrated ad manager. Sprout Social users must juggle multiple platforms for social advertising.
6. Employee Advocacy
Metricool: There is no employee advocacy feature in Metricool. The platform focuses on direct social media management rather than empowering employees to share brand content. Organizations needing advocacy tools will need a separate software solution.
Germoglio sociale: The employee advocacy platform helps you extend your organic reach. Employees can share pre-approved social media posts across their personal networks. This builds brand awareness without additional ad spend. The feature includes a mobile app and gamification with leaderboards.
7. Marketing degli influencer
Metricool: While Metricool provides education on how to find influencers, there is no built-in influencer discovery or campaign management tool. You would need to manually research creators or use a separate platform to identify and manage influencer partnerships.
Germoglio sociale: After acquiring Tagger Media, Sprout now offers a complete influencer marketing platform. You can find influencers, manage campaigns, track performance, and measure ROI. This is sold as a separate add-on product for brands serious about creator partnerships.
8. Collaborazione di squadra
Metricool: The Advanced plan includes collaborators and role management. You can add team members or clients to review and approve content. There is no per-user fee on Metricool paid plans. Agencies can manage multiple clients without multiplying costs.
Germoglio sociale: Each team member needs their own seat at $199 to $399 per month. The platform offers excellent collaboration with task assignment, message tagging, and approval workflows. However, the per-user pricing model makes it expensive for large teams.
9. Facilità d'uso
Metricool: Users consistently praise the clean, intuitive interface. New users can start scheduling content within minutes. The planning tool feels natural and the analytics layouts are easy to understand. This makes it ideal for small businesses without dedicated social media staff.
Germoglio sociale: The interface feels polished and professional. New team members typically become productive within one week. However, there are many features to learn which can feel overwhelming. The consistent design language across modules helps with the learning curve.
10. Prezzi e costi
Permettetemi di confrontare i piani tariffari fianco a fianco.
| Livello del piano | Metricool | Germoglio sociale |
|---|---|---|
| Gratuito | $0/month (1 brand, 50 posts) | ❌ Nessun piano gratuito |
| Livello base | 18 dollari al mese (5 marchi) | $199/user/month (5 profiles) |
| Professionale | 45 dollari al mese (15 marchi) | $299/user/month (10 profiles) |
| Impresa | Prezzi personalizzati | $399/user/month + custom |
| 3-User Team Annual | $540/year | $7,164/year |
Metricool: Pricing starts with a free plan that never expires. Paid plans use a flat monthly fee regardless of how many users access the account. A piccola impresa can manage 5 brands for $18 per month. Annual billing saves about 18% compared to monthly payments.
Germoglio sociale: Pricing is per user per month with no free plan. The Standard plan at $199/month includes 5 social profiles. Add-ons like Premium Analytics and Social Listening can add $500 to $1000+ per month. Total annual cost for a 3-person team easily exceeds $10,000.
💡 Risultato del test: Metricool costs 91% less than Sprout Social for comparable features. If you are on a tight budget, Metricool gives you professional social media tools without the enterprise price tag.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Budget limitato | Metricool | Free plan available, paid from $18/mo |
| Ascolto sociale avanzato | Germoglio sociale | Enterprise-grade listening suite |
| Ad campaign management | Metricool | Built-in Meta and Google Ads manager |
| difesa dei diritti dei dipendenti | Germoglio sociale | Only Sprout offers this feature |
| Multi-brand agencies | Metricool | No per-user fees, manage 50+ brands |
| Reportistica aziendale | Germoglio sociale | Premium analytics and custom reports |
| Adatto ai principianti | Metricool | Interfaccia più semplice, configurazione più rapida. |
💰 Il tuo budget
Metricool wins for budget-conscious businesses and small teams. You get professional social media tools starting at $0 with the free plan. Sprout Social makes sense only if you have $2,000+ monthly for social media software and need enterprise features.
🔌 Il tuo stack tecnologico
Sprout Social integrates with Salesforce, Microsoft Teams, and enterprise CRM systems. Metricool connects with Canva, Zapier, and Google Analytics. Choose based on which tools your business already uses.
📝 La tua strategia di contenuti
Both platforms handle publishing well. Metricool excels for creators who also run paid ads since the ad manager is built in. Sprout Social is better if you need advanced approval workflows and task management.
🎓 Il tuo livello di esperienza
Metricool is more user-friendly for beginners. The interface is cleaner and the learning curve is gentle. Sprout Social offers more power but requires more time to master all the features.
🆓 Prove e demo gratuite
Metricool offers a free plan you can use forever. Sprout Social provides a 30-day free trial. Test both before committing. Your real experience will matter more than any review.
🛟 Opzioni di supporto
Sprout Social offers phone support and live chat with real people. Their customer support consistently earns praise. Metricool provides email and chat support but response times can lag. For critical issues, Sprout has better support infrastructure.
Guida al passaggio
Utilizzate già uno di questi strumenti?
Ecco cosa aspettarsi se si passa a questo sistema.
🔄 Stai pensando di passare da Metricool a Sprout Social?
✅ Cosa otterrai:
- Advanced social listening with sentiment analysis and brand monitoring
- Employee advocacy platform to extend your organic reach
- Premium analytics and executive-ready reports for stakeholders
❌ Cosa perderai:
- Built-in ad campaign manager for Meta and Google Ads
- Affordable flat-rate pricing without per-user fees
- Free plan access for basic needs
📋 Come effettuare il passaggio:
- Esporta i tuoi report di contenuti programmati e di analisi da Metricool
- Iscriviti alla prova gratuita di 30 giorni di Sprout Social.
- Collega i tuoi profili social e riorganizza il tuo calendario editoriale.
🔄 Stai pensando di passare da Sprout Social a Metricool?
✅ Cosa otterrai:
- Save 91% on monthly costs with comparable core features
- Built-in ad manager for Facebook, Instagram, and Google campaigns
- No per-user fees so your whole team can have access
❌ Cosa perderai:
- Advanced social listening and sentiment tracking
- Employee advocacy and influencer marketing tools
- Salesforce integration and enterprise-grade support
📋 Come effettuare il passaggio:
- Download all reports and export scheduled posts from Sprout Social
- Crea un account Metricool gratuito e collega i tuoi profili social.
- Recreate your content calendar and verify all connections work
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Metricool |
| 🎯 Flessibilità di progettazione | Germoglio sociale |
| 📅 Publishing | Cravatta |
| 👂 Ascolto sociale | Germoglio sociale |
| 📢 Gestione annunci | Metricool |
| 👥 Caratteristiche della squadra | Metricool |
| 🏢 Employee Advocacy | Germoglio sociale |
| 👶 Facilità d'uso | Metricool |
| 🏆 Vincitore assoluto | Metricool |
🏆 VINCITORE: Metricool
Metricool si aggiudica 6 categorie su 9.
Ideale per: Small businesses, agencies, freelancers, and anyone who values budget-friendly social media tools without sacrificing key features.
Metricool and Sprout Social serve very different audiences.
Metricool is built for small businesses and agencies who need professional social media management without the enterprise price tag.
Sprout Social targets larger organizations with bigger budgets who need advanced social listening, employee advocacy, and influencer marketing.
Sprout Social is excellent for enterprises that can justify $199+ per user per month.
However, if you need to measure social media performance, schedule posts, and analyze competitors without spending thousands per year, Metricool delivers outstanding value.
The built-in ad manager and competitor tracking give Metricool features that Sprout Social simply does not offer at any price.
Now, go out and crush your social media strategy with the right tool for your business!
Maggiori dettagli su Metricool a confronto
Ecco come Metricool si posiziona rispetto agli altri concorrenti:
Metricool vince su: Built-in ad manager, competitor tracking included
Pilota sociale vittorie su: Report in white label, gestione dei clienti
Metricool vince su: Prezzi più bassi, piano gratuito disponibile
Inviabile vittorie su: More platform integrations, content library
Metricool contro Content Studio
Metricool vince su: Simpler interface, ad campaign management
Studio di contenuti vittorie su: Content discovery, AI writing tools
Metricool contro Agorapulse
Metricool vince su: Pricing, built-in ad manager
Agorapulse vince su: Social inbox, customer support
Metricool vince su: Analisi della concorrenza, gestione delle campagne pubblicitarie
Buffer vince su: Simplicity, engagement tools
Metricool vince su: Analytics depth, more platforms supported
Più tardi vince su: Visual content planning, linkin.bio
Metricool contro Telaio
Metricool vince su: Piano gratuito, monitoraggio della concorrenza
Loomly vince su: Suggerimenti di contenuti, flussi di lavoro di approvazione
Più Sprout Social rispetto
Ecco come Sprout Social si posiziona rispetto agli altri concorrenti:
Sprout Social contro Socialpilot
Sprout Social vince su: Social listening, employee advocacy
Socialpilot vince su: Prezzi e programmazione in blocco
Sprout Social vince su: Analytics depth, CRM integration
Sendible vince su: Prezzi e caratteristiche dell'agenzia
Sprout Social contro Agorapulse
Sprout Social vince su: Monitoraggio sociale, funzionalità aziendali
Agorapulse vince su: Prezzi, gestione della posta in arrivo
Sprout Social vince su: Advanced analytics, team features
Buffer vince su: Semplicità, prezzo
Sprout Social vs Sprinklr
Sprout Social vince su: Facilità d'uso, implementazione più rapida
Sprinklr vince su: Supporto omnicanale su scala aziendale
Sprout Social vince su: Full-service platform, analytics
Più tardi vince su: Visual planning, pricing
Sprout Social contro Hootsuite
Sprout Social vince su: User experience, reporting quality
Hootsuite vittorie su: Pricing, enterprise integration
Domande frequenti
Cosa c'è di meglio di Sprout Social?
Metricool is a great alternative for small businesses and agencies who need social media management tools without enterprise pricing. It offers a free plan, built-in ad manager, and competitor tracking. Agorapulse and Buffer are also solid choices if you want advanced analytics without spending $199+ per user per month.
Quali sono gli svantaggi di Sprout Social?
The main disadvantage is pricing. Sprout Social charges per user, so teams can pay thousands per month. Users also report occasional glitches with Instagram integration. The platform lacks a built-in ad manager, so you cannot create or measure ad campaigns directly. For organizations with tight budgets, the cost makes it hard to justify.
Vale la pena utilizzare Sprout Social Listening?
Yes, if your business needs real time brand monitoring and sentiment analysis. Social listening helps you engage with customers and track what people say about your brands across platforms around the world. The technology behind it uses AI to process mentions and sentiment. However, this feature is only available on higher-tier plans. Small businesses may find it too expensive for the value they get.
Posso usare Metricool gratuitamente?
Yes, Metricool offers a free plan that works forever. You can schedule posts, access basic analytics, and connect one social media account per platform. The free plan is perfect for freelancers and creators who want to test the software before committing. Paid plans start at $18 per month for more features and connections.
What is the difference between Sprout Social and Metricool for social media publishing?
Both tools let you schedule posts and manage social media content across platforms like Facebook, Instagram, and LinkedIn. Sprout Social has a smart inbox and employee advocacy features for large teams. Metricool includes a built-in ad campaign manager and competitor analysis. You can even track blog post shares and link clicks. The key difference is price and focus. Sprout targets enterprises while Metricool serves small businesses and agencies.
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