⚡ Verdetto rapido:
- Prezzi: ActiveCampaign starts at $15/month. Nutshell CRM A partire da 13 dollari per utente al mese.
- Ideale per: ActiveCampaign for email marketing and marketing automazione. Nutshell for small B2B sales teams that live in a sales pipeline.
- Differenza fondamentale: ActiveCampaign is a marketing platform with a built in CRM. Nutshell is CRM software with lighter email tools.
- La nostra scelta: ActiveCampaign, rated 4/5 against 2.8/5, because it covers marketing and sales automation in one plan.
ActiveCampaign and Nutshell CRM get compared a lot, but they start from different places.
One was built for email marketing and grew a CRM platform on top.
The other was built for B2B sales teams and added marketing later.
That single fact explains almost every difference below.
Here is how each one handles automation, contact management, and price.
Panoramica
This ActiveCampaign vs Nutshell CRM comparison covers pricing, key features, automation, and support for both tools.
Our sources are published documentation, pricing pages, and G2 reviews.
Our writers also spent hands-on time inside each account.
Tali annotazioni compaiono nella sezione "Cosa ha notato il nostro team" qui di seguito.
Che cos'è ActiveCampaign?
ActiveCampaign is a marketing and sales automation platform for growing businesses.
The company calls it customer experience automation, or CXA.
You get email marketing, a built in CRM, and automation in one login.
Campaigns can run across email, SMS, WhatsApp, and social ads.
Over 900 pre built templates cover welcome series, follow up email flows, and cart recovery.
Most people pick it for the drag and drop automation costruttore.
The walkthrough below shows the dashboard and the automation editor in action.
🏆 Vincitore: ActiveCampaign
Email marketing automation plus a CRM in the same account. Free migration from your old newsletter tool is included.
Prezzi di ActiveCampaign
Four plans, each priced by contact count and feature depth.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Piccole imprese sending basic email campaigns |
| Più | $49/mese | Teams that need lead scoring and a sales pipeline |
| Professionista | $79/mese | The more advanced user who wants predictive sending |
| Impresa | $ 145/mese | Big businesses needing custom objects and an revisione contabile tronco d'albero |
Pricing verified September 2026.
Prova gratuita: 14 days with most Professional-tier features. No credit card needed.
Garanzia di rimborso: None advertised. Yearly billing takes 20% off the monthly rate.
📌 Nota: Every tier includes the CRM. The Starter plan caps you at 5 actions per automation, so complex flows need Plus or higher. SMS add ons and transactional email are billed separately.
⚠️ Pricing conflict: Our research notes list the Starter plan at $19, while our CSV records $15/month. We use the CSV figure everywhere in this article. Check the live pricing page before you buy, since rates move with your contact count.
Principali vantaggi di ActiveCampaign
Here is what ActiveCampaign offers that pure CRM software usually does not:
- Automazione avanzata: Multi-step workflows with conditional logic go far past basic drip campaigns. ActiveCampaign says the average customer saves about 20 hours a month.
- Built in CRM: Deals, tasks, and lead scoring ship with every plan. No separate CRM add ons to buy.
- Consegnabilità: ActiveCampaign’s deliverability scores well in independent posta in arrivo tests. That matters more than any feature list.
- Oltre 950 integrazioni: Shopify, Forza vendita, WordPress, and Zapier all connect. Automations can fire from any of them.
- Free migration: The team moves your lists and email templates over from another platform at no cost.
- Security posture: ActiveCampaign GDPR compliant handling stores data on US servers under a clear data privacy framework.
- Accesso mobile: The mobile app handles tasks, deals, and contacts away from your desk.
Cosa ha notato il nostro team
Nostro scrittore set up a live account and built two automations from scratch. Here is what stood out during that time:
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- Over 900 automation templates you can edit instead of building from zero
- Built in CRM with lead scoring on every plan
- Email, SMS, WhatsApp, and ads run from one dashboard
- Free migration service from your old email marketing services
- Prova gratuita di 14 giorni senza bisogno di carta di credito
❌ Contro
- Too heavy if you only want a simple newsletter tool
- Costs climb fast as your contact list grows
- Starter caps automations at 5 actions each
- Nessun piano gratuito, solo una prova di 14 giorni.
Che cos'è Nutshell CRM?
Nutshell CRM is cloud-based CRM software for small to mid-sized B2B sales teams.
The whole product is built around one job: moving deals forward.
You get contact management, pipeline tracking, calendar sync, and click-to-call.
Email marketing, landing pages, and web forms are included, not paid add ons.
Reviewers rate it highly for being user friendly with a short learning curve.
Most teams are productive within days, not weeks.
This review video walks through the pipeline boards and the mobile app.
Runner Up: Nutshell CRM
Simple pipeline management for small teams. Free data migration and free live support come with every plan.
Prezzi di Nutshell CRM
Five plans, all sold per user. A single user pays the same seat rate as a team of ten.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Fondazione | $ 13/utente/mese | Small teams tracking one sales pipeline |
| Crescita | $25/utente/mese | Teams that need personal email sequences |
| Professionista | $42/utente/mese | Multiple pipelines and a full reporting suite |
| Attività commerciale | $ 59/utente/mese | Sales teams wanting custom reports and dashboards |
| Impresa | $79/utente/mese | Larger teams needing an audit log and priority support |
Pricing verified September 2026.
Prova gratuita: 14 days on any plan.
Garanzia di rimborso: None published. You can downgrade a seat instead.
📌 Nota: Every plan includes unlimited contacts and no data limits. Free data migration and free live support are standard, which competitors often charge for.
⚠️ Avvertimento: Per-seat billing changes the math. Five people on Pro costs $210 a month, well above ActiveCampaign’s Pro tier at one flat rate.
Principali vantaggi di Nutshell CRM
Here is where this CRM platform earns its keep:
- Installazione rapida: Reviewers report a minimal learning curve. You can import contacts from any source with a CSV file.
- Pipeline views: Board, List, Map, and Chart views cover how different reps like to work.
- Scoperta di potenziali candidati: ProspectorIQ and VisitorIQ identify companies visiting your site, then push those leads into the funnel.
- Automazione delle vendite: Lead routing, follow-up notifications, and email sequences run without manual chasing.
- Integrazioni: Google Workspace, Microsoft 365, Outlook, Gmail, Slack, MailChimp, and Zendesk connect directly, plus 5,000+ apps via Zapier.
- Supporto: Live chat and email support on all plans, with priority handling on the top tier.
Cosa ha notato il nostro team
Our writer ran a trial account and moved a test deal through the full pipeline. Here is what stood out:
Vantaggi e svantaggi del CRM in sintesi
✅ Pro
- Cheapest entry price of the two at $13 per seat
- Migrazione dati gratuita e assistenza clienti gratuita su tutti i piani.
- Contatti CRM illimitati, senza limiti di dati.
- Mobile app for iOS and Android to manage deals and add notes
❌ Contro
- Automation is lighter than HubSpot, Salesforce, or ActiveCampaign
- Users have asked for better email attachment handling
- Per-seat pricing gets expensive as headcount grows
- No free plan, only the 14-day trial
Confronto delle funzionalità
Both tools store contacts and send email. The gap shows up in what happens after that. The ActiveCampaign features list is longer, though length only matters if you use it. Here are ten areas that decide the winner.
| Caratteristica | Campagna attiva | CRM in sintesi |
|---|---|---|
| Prezzo di partenza | $ 15/mese | $ 13/utente/mese |
| Piano gratuito | ❌ | ❌ |
| Automazione del marketing | Controllo completo di intonazione, velocità e timbro per ogni voce | ✅ Automazione avanzata |
| Built In CRM | ✅ Tutti i piani | ✅ Core product |
| Punteggio dei lead | ✅ Plus and up | ✅ |
| SMS and Testo Messaggi | ✅ Paid add on | ❌ |
| Pagine di destinazione | ✅ | ✅ |
| Contenuto dinamico | ✅ | ❌ |
| Integrazioni | 950+ | Oltre 5.000 tramite Zapier |
| Ideale per | Automazione del marketing e delle vendite | Salesforce offre una visione completa di ogni cliente. Puoi visualizzare la cronologia delle attività, i contatti chiave e tutte le comunicazioni in un unico luogo. La piattaforma gestisce anche i flussi di lavoro di gestione dei contatti più complessi, accompagnando la crescita della tua azienda. |
1. Email Marketing and Email Campaigns
Campagna attiva: This is the core product. The email builder is drag and drop, with AI content generation baked in and a large library of email templates. You can run newsletters, RSS triggered sends, and transactional email from the same account.
CRM in sintesi: Email marketing is built in, not an add on. You create lists, send bulk email campaigns, and run drip sequences. It covers the basics well, but there is no transactional emails product and fewer design controls.
2. Marketing Automation and Sales Automation
Campagna attiva: ActiveCampaign marketing automation is the reason most people sign up. You build automations visually, with conditional logic, split paths, and goals that end automation runs Presto. Active Intelligence agents can build campaigns and suggest audience segments from live data.
CRM in sintesi: Sales automation here means lead routing, follow up email reminders, and task notifications. It removes busywork from a rep’s day. Compared with HubSpot or ActiveCampaign, the branching logic is simpler and the triggers are fewer.
3. CRM, Sales Pipeline and Contact Management
Campagna attiva: The ActiveCampaign CRM tracks deals, tasks, and pipeline stages alongside your marketing data. Contact records show purchase history and every email opened. Reps get sales engagement context that a standalone CRM platform usually cannot supply.
CRM in sintesi: Pipeline management is the strongest part of the product. Drag and drop boards move deals between stages, and Pro plans unlock multiple pipelines for different territories or product lines. Contact management is clean and quick to update.
4. Funzionalità AI
Campagna attiva: AI handles predictive sending, which times each message to the person most likely to respond. It also drafts subject lines and body copy inside the editor. This is intelligent marketing automation applied to timing, not just wording.
CRM in sintesi: AI is pointed at revenue tasks: summarizing meetings, drafting replies, and flagging deals that have gone quiet. Useful for a rep, but narrower than what ActiveCampaign applies to digital marketing.
5. Landing page e acquisizione di lead
Campagna attiva: Landing pages come with the platform, and a form submission can trigger an automation immediatamente. That connection between page and workflow is what makes the funnel feel joined up.
CRM in sintesi: Web forms add leads to the system automatically, and landing pages are included at no extra cost. Nutshell also builds quotes and invoices, which ActiveCampaign leaves to an integration.
6. Dynamic Content and Personalization
Campagna attiva: Conditional content shows or hides blocks based on what a subscriber has done. Tie that to custom fields and purchase history and one campaign can read differently for every segment.
The content creation tools sit in the same editor, so copy and layout happen in one pass.
CRM in sintesi: Personalization stops at merge fields and personal email sequences sent from a rep’s own inbox. There is no dynamic content engine. For one-to-one selling that is usually enough.
7. Segmentation, Lead Scoring and Custom Fields
Campagna attiva: Advanced segmentation groups people by site visits, location, or past interactions. Lead scoring ranks them, and the Enterprise plan adds custom objects for data that does not fit a standard contact record.
CRM in sintesi: Segmentation runs on tags, custom fields, and saved filters. VisitorIQ adds website tracking so you can see which company viewed a page. Incontro summaries then feed straight back into the record.
8. Integrations and Add Ons
Campagna attiva: Over 950 integrations, including Shopify, Salesforce, Microsoft Dynamics, and WordPress. Premium CRM and ecommerce connections are sold as an add on. SMS add ons let you send SMS and text messages from the same automation.
CRM in sintesi: Direct connections cover Google Workspace, Microsoft 365, and Slack, with 5,000+ more apps through Zapier. There are no CRM add ons to buy because the CRM is the product.
9. Reporting, Support and Team Collaboration
Campagna attiva: Analytics cover campaign performance, attribution, and automation results, with custom reports on higher tiers. Support runs through email, chat, and a large knowledge base. Phone support, single sign on, HIPAA support, and a dedicated account team belong to the Enterprise plan.
CRM in sintesi: Dashboards track sales KPIs and forecast timelines, and the reporting suite deepens on Pro. Free live support is included for every customer, which is unusual at this price.
Support quality is a real differentiator here, so it is worth weighing before you commit.
10. Prezzi e costi
Flat pricing against per-seat pricing changes the answer depending on team size.
| Livello | Campagna attiva | CRM in sintesi |
|---|---|---|
| Iscrizione | Quota iniziale: 15 dollari al mese | Fondazione $13/utente/mese |
| Medio | Più 49 dollari al mese | Growth $25/user/month |
| Upper mid | Pro $79 al mese | Pro $42/user/month |
| Alto | Aziendale: 145 dollari al mese | Business $59/user/month |
| Superiore | — | Enterprise $79/user/month |
Campagna attiva: One price covers the whole team, but it scales with contact count. A list that doubles will move you up a tier whether or not you add staff.
CRM in sintesi: Cheap for one or two people and predictable, since contacts are unlimited. Costs rise with headcount, so a growing team pays more each time it hires.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Cheapest single user seat | CRM in sintesi | $13 versus $15 to start |
| Automazione avanzata | Campagna attiva | Oltre 900 modelli, logica condizionale |
| Simple pipeline tracking | CRM in sintesi | Board view, days to learn |
| Email marketing at scale | Campagna attiva | Strong deliverability, dynamic content |
| Tutti i piani includono assistenza tramite chat in tempo reale ed e-mail. | CRM in sintesi | Incluso in ogni piano |
| One tool for marketing and sales | Campagna attiva | Built in CRM on all tiers |
💰 Il tuo budget
Two reps on Nutshell Foundation cost $26 a month. ActiveCampaign Starter covers your whole team for $15, so the winner flips as you hire.
🔌 Il tuo stack tecnologico
Shopify or WordPress sellers get more from ActiveCampaign’s native ecommerce hooks. Teams living in Gmail, Outlook, and Slack will find Nutshell fits with less setup.
📝 Il tuo processo di vendita
Long B2B cycles with named accounts suit Nutshell’s board and map views. High-volume nurture across many segments suits ActiveCampaign.
🎓 Il tuo livello di esperienza
Nutshell is the faster start for a first-time CRM buyer. The more advanced user who wants branching logic will need the more advanced features on ActiveCampaign Plus and above.
🆓 Prove e demo gratuite
Neither has a free plan, but both give you 14 days. Load real contacts during the trial, since a clean demo account hides the messy parts.
🛟 Opzioni di supporto
Nutshell gives live chat to everyone. ActiveCampaign keeps phone support and a dedicated account team for its top tier, so smaller accounts lean on the knowledge base.
Guida al passaggio
Already on one of them? Here is what changes when you move.
Un'interfaccia CRM più pulita e semplice che i tuoi addetti alle vendite utilizzeranno davvero.
✅ Cosa otterrai:
- Unlimited contacts with no list-size price jumps
- Assistenza clienti gratuita in tempo reale e migrazione dati gratuita.
- A simpler interface your reps can learn in days
❌ Cosa perderai:
- Dynamic content and conditional email blocks
- SMS, WhatsApp, and ads in the same workflow
- The library of 900+ pre built templates
📋 Come effettuare il passaggio:
- Export contacts, deals, and notes to CSV
- Start the Nutshell trial and request free migration
- Rebuild your top three automations as sequences, then rerun a test send
Automazione del marketing di altissimo livello con flussi di lavoro basati sull'intelligenza artificiale.
✅ Cosa otterrai:
- Advanced segmentation and lead scoring across channels
- Flat pricing that does not grow with headcount
- 950+ integrations and deeper ecommerce data
❌ Cosa perderai:
- Free live support on entry plans
- Quotes and invoices inside the CRM
- Map and board pipeline views your reps may prefer
📋 Come effettuare il passaggio:
- Export your Nutshell contacts and pipeline data
- Ask ActiveCampaign to run its free migration for you
- Map deal stages to pipeline stages before you import
Cosa non è stato trattato nella nostra recensione
We looked at small businesses and small teams, not 200-seat rollouts. We did not test custom API work, non profits pricing, or how either platform behaves in other languages. Deliverability numbers come from published tests rather than our own inbox placement runs. If you are buying for a large sales floor, get a demo before you commit.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | CRM in sintesi |
| 🚀 Automazione | Campagna attiva |
| 📧 Email Marketing | Campagna attiva |
| 💰 Prezzi (Costo fisso) | CRM in sintesi |
| 👶 Facilità d'uso | CRM in sintesi |
| 🔌 Integrazioni | Campagna attiva |
| 📊 Segnalazione | Campagna attiva |
| 🏆 Vincitore assoluto | Campagna attiva |
🎯 Personalizzazione senza codice
ActiveCampaign takes 4 of 7 categories and holds the higher rating at 4/5.
Ideale per: Email marketing automation, ecommerce nurture, marketing and sales automation in one account
These are two different products wearing similar labels. ActiveCampaign is a marketing engine that happens to include a CRM. Nutshell is a sales tool that happens to send email.
Nutshell is the better buy for a two-person team tracking a few dozen clients and nothing else. It is affordable, quick to learn, and free live support is real value for customers on any plan.
If you plan to run email campaigns, score leads, and automate the follow-up in between, ActiveCampaign does more for the money. That is why we recommend ActiveCampaign for most businesses reading this comparison.
Maggiori informazioni su ActiveCampaign rispetto a
Our full Ecco quanto costa ActiveCampaign nel 2026: tracks new features as they ship, and our list of Alternative ad ActiveCampaign goes deeper. These three rivals come up most:
ActiveCampaign vince su: Lower entry price, deeper email automation logic, cheaper contact scaling
HubSpot vince su: A genuine free plan, service and ticketing tools, richer reporting for big businesses
ActiveCampaign vince su: Far more integrations, stronger segmentation, no mandatory onboarding fee
Keap vince su: Built-in invoicing and payments, appointment booking, phone-first support for new users
ActiveCampaign contro Pipedrive
ActiveCampaign vince su: Email marketing depth, dynamic content, marketing attribution reporting
Pipedrive vittorie su: Cleaner deal view, faster rep onboarding, sales forecasting built for quota teams
Maggiori dettagli su Nutshell CRM a confronto
Nutshell sits in a crowded CRM market. These three come up most in buyer shortlists:
Confronto tra CRM e HubSpot in sintesi
In sintesi, le vittorie sono su: Cheaper seats at every tier, free live support, no upsell for basic marketing
HubSpot vince su: Workflow depth, custom objects, a free tier for solo founders
CRM Nutshell vs CRM del lunedì
In sintesi, le vittorie sono su: Purpose-built sales views, included email marketing, faster setup for B2B reps
Lunedì CRM vince su: Flexible boards for non-sales work, more ways to customize, wider project features
CRM in sintesi contro Salesforce
In sintesi, le vittorie sono su: Price, days-not-months setup, no admin or consultant required
Salesforce vince su: Enterprise security controls, territory management, an app marketplace covering every process
This video runs through the closest Nutshell competitors side by side.
Domande frequenti
A cosa serve ActiveCampaign?
It handles email campaigns, automated follow-ups, SMS, and deal tracking from one account. Most teams use it to nurture leads without doing the sending by hand.
ActiveCampaign è un CRM?
Yes. A CRM with deals, tasks, and lead scoring ships on every plan. It is lighter than Salesforce but enough for most small businesses.
ActiveCampaign è gratuito?
No free plan exists. You get a 14-day trial with no credit card, then paid plans start at $15 per month.
Nutshell è un buon CRM?
For small B2B sales teams, yes. Reviewers rate the pipeline boards and support highly. Buyers who need heavy marketing automation tend to outgrow it.
Quanto costa un CRM al mese?
Entry CRM software runs roughly $13 to $25 per seat. Multiply the seat rate by headcount, then add any add ons you actually need.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 