⚡ Verdetto rapido:
- Prezzi: ActiveCampaign starts at $15/month. Salesforce starts at $25/user/month, billed annually.
- Ideale per: ActiveCampaign for email marketing and marketing automation. Salesforce for sales pipeline work at scale.
- Differenza fondamentale: ActiveCampaign prices by contacts. Salesforce prices per seat, so costs rise with headcount.
- La nostra scelta: Salesforce, because its Sales Cloud, Service Cloud, and Commerce Cloud coverage fits growing teams better.
These two tools are not really the same product.
ActiveCampaign is an email marketing platform that grew a CRM.
Salesforce is a CRM platform that grew a marketing arm.
That history shapes everything about how each one works.
Here is how to pick the right one for your Attività commerciale.
Panoramica
This ActiveCampaign vs Salesforce comparison covers pricing, key features, and ease of use.
We also cover contact management, segnalazione, and support for small teams.
Nostro scrittore spent hands-on time inside ActiveCampaign directly.
Notes on Salesforce come from its documentation and published G2 reviews.
By the end, you will know which platform fits your work.
Che cos'è ActiveCampaign?
ActiveCampaign is a Customer Experience Automation platform for growing companies.
It handles email marketing, marketing automation, and sales automation in one place.
Every plan ships with a built in CRM for deals and contacts.
The visual builder lets you drag and drop steps to build automations.
Most buyers choose it for advanced automation without a big price tag.
Here is a walkthrough of the platform in action.
Campagna attiva
Email campaigns, automation, and a CRM under one login. Free migration is included when you switch from another tool.
Prezzi di ActiveCampaign
ActiveCampaign offers four tiers, priced by contacts rather than seats. Costs rise as your list grows.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Utenti che necessitano di generazione video tramite IA |
| Più | $49/mese | Small businesses adding SMS and landing pages |
| Professionista | $79/mese | The more advanced user who needs deeper reporting |
| Impresa | $ 145/mese | Big businesses wanting a dedicated account team |
Pricing verified September 2026.
Prova gratuita: 14 days, no credit card needed, with most Professional-tier features unlocked.
Garanzia di rimborso: No published refund window. Yearly billing carries a 20% discount instead.
📌 Nota: The Starter plan caps you at 5 actions per automation, and higher tiers unlock more advanced features. SMS credits and transactional email are billed as separate add ons, so budget for those if you send testo messaggi.
⚠️ Pricing conflict: Our CSV lists Starter at $15/month, while some sources quote $19 for the same tier depending on billing cycle and contact count. We use the $15 CSV figure in every table and card here. Check the current quote at checkout before you buy.
Principali vantaggi di ActiveCampaign
These are the ActiveCampaign features that competing newsletter tools usually skip:
- Automazione avanzata: Over 900 pre built templates cover welcome series, follow up email chains, and cart abandonment. You can A/B test entire automation paths, not just subject lines.
- Segmentazione avanzata: Group contacts by website visits, location, purchase history, or interaction history. Custom fields let you slice the list further.
- CRM integrato: Deal tracking and lead scoring come with every plan. You can add notes to a record from the mobile app.
- Multi-channel reach: Email, SMS, WhatsApp, ads, and social sit in one dashboard. Send SMS from the same automation that sends the email.
- Oltre 950 integrazioni: Shopify, Salesforce, WordPress, and Zapier all connect. Premium integrations cover CRM and ecommerce platforms.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent posta in arrivo tests, which matters more than any feature list.
- Free migration: The team moves your lists and automations over at no cost when you switch platforms.
Cosa ha notato il nostro team
Our writer signed up for ActiveCampaign and spent several days building campaigns inside it. Here is what stood out, with more detail in our full Ecco quanto costa ActiveCampaign nel 2026::
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- Built in CRM included on every plan, not sold as an upgrade
- Over 900 automation templates and a drag-and-drop builder
- Free migration service when moving from another email tool
- Prova gratuita di 14 giorni senza bisogno di carta di credito
❌ Contro
- Too much tool if you only want a simple newsletter
- Starter plan limits you to 5 actions per automation
- SMS and transactional emails cost extra as add ons
Che cos'è Salesforce?
Salesforce CRM is a cloud-based customer relationship management platform.
Marc Benioff, a former Oracle executive and co founder, started the company in 1999.
It is headquartered in San Francisco and went public in 2004.
The SaaS model means your team gets access from any browser.
Salesforce products are split into Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.
IDC ranks it the number one CRM in the industry, so buyers shopping for the miglior CRM start here.
This video walks through the main screens before we get to pricing.
🏆 Vincitore: Salesforce
The CRM most sales teams grow into. Custom objects, custom fields, and 5,000+ apps let you shape it around your process.
Prezzi Salesforce
Pricing is per user, so costs scale with employees rather than contacts.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Essenziali | $25/utente/mese | Piccola impresa teams starting with a CRM |
| Professionale | 75 dollari/utente/mese | Growing sales teams needing custom reports |
| Impresa | 150 dollari/utente/mese | Complex pipelines, deeper customization options |
Pricing verified September 2026.
Prova gratuita: Yes, a 30-day trial with no credit card and no free plan afterwards.
Garanzia di rimborso: None published. Annual contracts are the norm, so read the terms first.
📌 Nota: The Essentials tier is billed annually. Extra clouds, storage, and premium support are separate add ons, and the quote for some products only arrives after you talk to the Salesforce team.
⚠️ Avvertimento: Salesforce’s costs climb fast with growth, customizations, and integration work. Budget for training and admin time on top of the licence cost.
Principale vantaggio di Salesforce
Here is what Salesforce offers that lighter tools cannot match:
- Complete view of customers: Activity history, key contacts, and past communications sit on one record. Sales and service staff work from the same business data.
- AppExchange: Launched in 2006, it now holds over 5,000 apps. You can integrate Zendesk, QuickBooks, or MailChimp in a few clicks.
- Point-and-click automation: You can automate business processes without writing code. Salesforce reports a 30% lift in employee productivity from more automation.
- Intelligenza artificiale Einstein: Also branded Agentforce, it handles repetitive tasks and personalizes customer experiences. An AI agent can act on records for you.
- Data Cloud di Salesforce unifica i dati in tempo reale provenienti da diverse fonti. Questo offre al tuo team una visione completa di ogni cliente. A data lakehouse that pulls real-time data from scattered systems into one layer. MuleSoft connects almost anything else.
- Service and support tools: Service Cloud adds case management, and Chatter keeps internal chat next to the record. Customer satisfaction gains of 33% are reported.
- Spazio per crescere: The same account structure works for five users or five thousand as the business grows.
Cosa ha notato il nostro team
Note: We have not had extended hands-on time inside Salesforce yet. Everything above comes from Salesforce documentation, published pricing, and G2 reviews rather than our own account.
Vantaggi e svantaggi di Salesforce
✅ Pro
- Over 5,000 apps on AppExchange for third-party integration
- Custom fields, custom objects, tabs, and reports you control
- Scales from a small team to a large company without replatforming
- 24/7 customer support and forecasting on higher tiers
❌ Contro
- Spesso eccessivo per le imprese molto piccole e meno mature.
- Pricing climbs quickly with extra features and customizations
- Setup and admin work usually needs training or a specialist
Confronto delle funzionalità
Here is where the two platforms actually split apart. We compared ten areas that most buyers ask about.
| Caratteristica | Campagna attiva | Forza vendita |
|---|---|---|
| Prezzo di partenza | $ 15/mese | $25/utente/mese |
| Piano gratuito | ❌ | ❌ |
| Native Email Campaigns | ✅ | ✅ (Marketing Cloud) |
| ❌ (Solo prova gratuita) | ✅ Tutti i piani | ✅ Core product |
| Oggetti personalizzati | ❌ | ✅ |
| Punteggio dei lead | ✅ | ✅ |
| Pagine di destinazione | ✅ Plus and above | ➖ Via add ons |
| Single Sign-On | ✅ Piano Enterprise | ✅ |
| ✅ Oltre 5.000 app | 950+ integrations | Oltre 5.000 app |
| Ideale per | HoneyBook: il miglior strumento all-in-one per freelance e creativi. | Sales pipeline and service at scale |
1. Email Marketing and Email Templates
Campagna attiva: Email campaigns are the core product here. The email builder ships with pre built templates, and the editor includes AI content generation. Conditional content lets you show or hide blocks based on subscriber data.
Salesforce: Email templates live inside the CRM and Marketing Cloud rather than in a standalone newsletter tool. AppExchange apps like MailChimp let you run email marketing services from the same screen. It works, but it is assembled rather than built in.
2. Automazione del marketing e delle vendite
Campagna attiva: The drag-and-drop builder handles multi-step workflows with conditional logic, well past basic drip campaigns. ActiveCampaign marketing automation covers welcome series, cart abandonment, and lead nurturing. The company says users save around 20 hours a month once automations run.
Salesforce: Automation runs through a point-and-click interface aimed at business processes, approvals, and record updates. It leans toward sales engagement rather than campaign sends. Salesforce reports a 30% productivity gain for teams that automate more.
💡 Consiglio da professionista: Sketch your end automation on paper first. Both costruttori make it easy to create loops you did not intend.
3. CRM e gestione dei contatti
Campagna attiva: The ActiveCampaign CRM tracks deals, tasks, and lead scoring from inside the marketing platform. Contact management is solid for small teams that need one shared list. It is not built for complex territory rules or forecasting.
Salesforce: This is the part Salesforce was built for. You get a complete view of every customer, including activity history and past communications, plus a sales pipeline that handles messy deal cycles. Custom objects and custom fields let you model almost any process.
4. Segmentation, Lead Scoring, and Ads
Campagna attiva: Advanced segmentation groups people by site visits, location, purchase history, or custom fields. Retargeting ads run from the same audience, so ads ActiveCampaign builds stay in sync with your email lists. Lead scoring feeds those segments back into sales.
Salesforce: Marketing Cloud handles campaign management and digital marketing audiences, while Data Cloud unifies real-time records from other systems. The segmentation is more powerful and also more work to set up. Most teams need an admin to get value from it.
5. Dynamic Content and Customer Service
Campagna attiva: Dynamic content swaps email blocks based on tags, behaviour, or field values. That hyper-personalization is the strongest part of the customer experience story here. Support tickets, though, are handled outside the platform.
Salesforce: Service Cloud adds case management and support queues next to the sales record. Chatter keeps internal notes on the same customer file. Reported customer satisfaction gains sit around 33% for teams using it well.
6. Funzionalità AI
Campagna attiva: Predictive sending picks delivery times from past behaviour, which is intelligent marketing automation in the practical sense. Active Intelligence agents can build campaigns and suggest high-value segments from live data. The AI sits inside email marketing automation rather than replacing it.
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences across records. Since 2025 the company has run an AI-first strategy built on agentic automation. Salesforce takes advantage of its own data layer to feed those agents.
7. Landing Pages and App Building
Campagna attiva: Landing pages and forms are included from the Plus tier up. A form submission can trigger an automation with no extra tooling. It covers the basics, not full site building.
Salesforce: Agentforce and the wider sviluppo di app tools let you build internal apps on top of your data. That is a different job from publishing a campaign page. Expect developer or admin time to be part of it.
8. Reporting e analisi
Campagna attiva: Reporting covers campaign performance, automation paths, and attribution, with custom reports on higher tiers. You can A/B test whole automation paths, not just one email. Deep revenue analytics is where it stops.
Salesforce: Reports and dashboards are configurable down to the field, and Tableau adds visual analytics on top for forecasting. The trade-off is complexity. Most teams assign one person to own reporting.
9. Content Creation and Ease of Use
Campagna attiva: The design is user friendly, with menus that make sense on day one and an onboarding checklist for new accounts. Content creation tools help draft subject lines and body copy. A mobile app covers deals, tasks, and contacts on the go.
Salesforce: The interface is straightforward once configured, but configuration is the hard part. G2 reviews highlight how well teams work together after setup. Reaching that point usually takes training and a knowledge base your staff will actually read.
10. Prezzi e costi
The pricing models are not comparable line for line. One charges by contacts, the other by seat.
| Livello | Campagna attiva | Forza vendita |
|---|---|---|
| Iscrizione | Piano iniziale: 15 dollari al mese | Essentials — $25/user/month |
| Medio | Inoltre, 49 dollari al mese | Professional — $75/user/month |
| Superiore | Pro — 79 $/mese | Enterprise — $150/user/month |
| Superiore | Aziendale — 145 dollari al mese | ➖ |
Campagna attiva: A five-person team on Pro pays $79/month total, and yearly billing takes 20% off. The catch is contact count, which pushes the price up as the list grows. SMS add ons and transactional emails are billed on top.
Salesforce: That same five-person team on Professional pays $375/month, billed annually. Your list size does not change the cost, but every new hire does. Setup work and CRM add ons are the line items that surprise people.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Punto di ingresso più economico | Campagna attiva | $15/month, not per seat |
| Heavy email marketing | Campagna attiva | Native builder and deliverability |
| Complex sales pipeline | Forza vendita | Custom objects and forecasting |
| Support case tracking | Forza vendita | Service Cloud is built in |
| Fast setup with no admin | Campagna attiva | Usable within a day |
| Room for a growing headcount | Forza vendita | Scales without replatforming |
💰 Il tuo budget
Per-seat pricing punishes teams; per-contact pricing punishes big lists. Count both before you compare the sticker price.
🔌 Il tuo stack tecnologico
Shopify and WordPress shops connect faster to ActiveCampaign. If your finance and support apps already live on AppExchange, Salesforce wins.
📝 Il tuo lavoro quotidiano
If your week is campaigns and follow-ups, pick the marketing tool. If it is deals, quotes, and handoffs, pick the CRM.
🎓 Il tuo livello di esperienza
A beginner can build automations in ActiveCampaign the same week. Salesforce assumes someone will own configuration long term.
🆓 Prove e demo gratuite
Neither has a free plan. Run both trials with your real contact data, not sample records.
🛟 Opzioni di supporto
Salesforce offers 24/7 help and phone support on higher tiers, which customer success teams lean on. ActiveCampaign puts a dedicated account team on the Enterprise plan.
Guida al passaggio
Already on one of them? Here is what changes.
Facilità d'uso, email marketing, prezzi accessibili
✅ Cosa otterrai:
- Custom objects and a pipeline that fits an odd sales process
- Case management and support history on the customer record
- An app marketplace roughly five times larger
❌ Cosa perderai:
- Native email campaigns without buying another cloud
- Flat monthly pricing that ignores headcount
- Same-week setup with no admin involved
📋 Come effettuare il passaggio:
- Export contacts, tags, and deals from ActiveCampaign as CSV
- Map tags to Salesforce custom fields before importing anything
- Rebuild your top three automations first, then retire the old account
NaturalReader offre anche una versione commerciale separata per i creatori di contenuti.
✅ Cosa otterrai:
- A far lower monthly bill for a small team
- Email, SMS, and automation in one login
- Free migration help moving your lists across
❌ Cosa perderai:
- Custom objects and granular permission control
- Service Cloud case queues and Chatter threads
- Tableau-level forecasting and visual analytics
📋 Come effettuare il passaggio:
- Export accounts, contacts, and open opportunities from Salesforce
- Ask ActiveCampaign to run its free migration on the list
- Recreate deal stages, then archive the old records for reference
Cosa non è stato trattato nella nostra recensione
We focused on small and mid-sized teams buying their first serious platform. We did not test HIPAA support, custom sicurezza reviews, or non profits pricing on either side. Salesforce quotes for Data Cloud and MuleSoft were outside what we could verify, and we had no hands-on Salesforce account. If you run a regulated business or a 200-seat sales floor, your shortlist will look different from ours.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Campagna attiva |
| 📧 Email Marketing | Campagna attiva |
| 🚀 CRM Depth | Forza vendita |
| 🎯 Segnalazione | Forza vendita |
| 👶 Facilità d'uso | Campagna attiva |
| 🔌 Integrazioni | Forza vendita |
| 🛟 Support and Scale | Forza vendita |
| 🏆 Vincitore assoluto | Forza vendita |
Podcastle include la funzione Revoice per la sintesi vocale. Converte i testi in audio parlato utilizzando l'intelligenza artificiale. La qualità della voce è discreta, ma la selezione è limitata. È progettato per la creazione di contenuti podcast, non per la lettura di articoli.
Salesforce takes 4 of 7 categories and the higher rating at 4.5 against 4.0.
Ideale per: sales pipeline management, customer service teams, and companies that expect to keep hiring.
The scorecard hides something important. Salesforce wins on depth, not on value for every buyer.
If your revenue comes from a list you email every week, ActiveCampaign is your best bet at a fraction of the cost. We recommend ActiveCampaign in that case.
If your revenue comes from reps working deals, Salesforce earns the extra spend and the setup time.
Most businesses pick one as the source of truth. Plenty run both, with the CRM holding records and the marketing platform sending the mail.
Maggiori informazioni su ActiveCampaign rispetto a
Three matchups worth checking before you commit. Our full list of Alternative ad ActiveCampaign va più in profondità.
ActiveCampaign vince su: cheaper entry tier, deeper automation branching, no forced seat minimums
HubSpot vince su: a genuinely usable free plan, tighter sales and service modules, larger training library
ActiveCampaign vince su: lower starting price, stronger segmentation, wider integration count
Mantenere vittorie su: built-in invoicing and payments, appointment booking, guided onboarding for service businesses
Ora uscite e create quelle campagne automatizzate! GoHighLevel
ActiveCampaign vince su: email deliverability record, cleaner interface, mature reporting
GoHighLevel vince su: white-labelling for agency clients, unlimited sub-accounts, bundled funnel builder
Altre caratteristiche di Salesforce rispetto a
Here is a sneak peek at how the market leader holds up elsewhere.
Salesforce vs Microsoft Dynamics
Salesforce vince su: a bigger app marketplace, faster release cycle, wider partner pool for setup work
Microsoft Dynamics vince su: native Office and Teams links, bundled licence pricing, familiar admin tooling
Salesforce vince su: customization ceiling, reporting depth, enterprise support coverage
Zoho CRM eccelle su: much lower per-seat cost, bundled office suite, quicker rollout for smaller businesses
POP 3 minuti contro Dashword 2 minuti — Pipedrive
Salesforce vince su: service and commerce coverage, AI agents, data unification across systems
Pipedrive vince su: speed to first deal, simpler pipeline view, no admin needed to manage it
Domande frequenti
A cosa serve ActiveCampaign?
It runs email campaigns, automated follow-ups, text messages, and deal tracking from one account. Marketing and sales automation sit in the same workspace.
ActiveCampaign è un CRM?
Yes. A built in CRM with deals, tasks, and lead scoring ships on every plan, though it is lighter than a dedicated CRM platform.
ActiveCampaign è gratuito?
No free plan exists. You get a 14-day trial without a credit card, then paid tiers start at $15/month.
Che cosa fa esattamente Salesforce?
It stores customer records, tracks the sales pipeline, and connects service, marketing, and commerce teams to the same data through its cloud products.
Quanto costa Salesforce?
Essentials is $25/user/month, Professional $75, and Enterprise $150. Setup work, extra clouds, and storage raise the real cost.
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