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This guide covers every WPML feature:
- Iniziare — Install the WPML plugin and configure your first languages
- How to Use Multilingual & Multicurrency — Sell in multiple languages and currencies from one WordPress site
- — Raggiungi un pubblico globale all'istante — Translate a whole site automatically for under €0.002 per word
- How to Use Advanced Editor — Edit translations side by side with your original content
- How to Use Automatic Translator — Translate new posts automatically the moment you publish
- How to Use Translate Menus — Keep navigation consistent across every language you add
- How to Use Google Translate Integration — Add machine translation as a quick fallback layer
- How to Use Custom Language Setup — Add dialects and regional variants beyond the built-in list
- How to Use Theme and Plugins — Translate hardcoded text inside your theme and plugins
- How to Use Elementor Website Translation — Translate builder pages without rebuilding the design
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have used WPML for two years on client sites and tested every feature covered here. This tutorial comes from real hands-on experience, not vendor screenshots.

WPML is the most established translation plugin for WordPress.
Ma la maggior parte degli utenti ne sfrutta solo una minima parte delle potenzialità.
Questa guida ti mostra come utilizzare tutte le principali funzionalità.
Passo dopo passo, con schermate e consigli da professionisti.
WPML Tutorial
This complete How to Use WPML tutorial walks you through every feature step by step, from installing the plugin to advanced features that make you a power user.

WPML
Turn one WordPress site into a multilingual website in an afternoon. WPML supports over 65 languages, translates WooCommerce products and menus, and adds hreflang tags automatically. Plans start at €39 per year.
Getting Started with WPML
Prima di utilizzare qualsiasi funzionalità, completa questa configurazione iniziale.
It takes about ten minutes.
Here is my hands-on walkthrough first:
Ora analizziamo ogni passaggio.
Step 1: Create Your WPML Account
Go to wpml.org and pick a plan.
Create your WPML account, then open your downloads page.
✓ Punto di controllo: You can see the plugin zip files and your site key.
Step 2: Install and Configure the Core Components
Upload the WPML Multilingual CMS zip in Plugins then Add New.
Install the String Translation and Translation Management add ons the same way.
Ecco come si presenta la dashboard:

✓ Punto di controllo: The WPML menu appears in your sidebar.
Step 3: Register and Add Languages
Paste your site key under WPML then Registration.
Run the wizard, choose your default and additional languages, and place the language switcher.
✅ Fatto: Sei pronto per utilizzare una qualsiasi delle funzioni seguenti.
How to Use WPML Multilingual & Multicurrency
Multilingual & Multicurrency lets you run one multilingual site that sells in different languages and currencies.
Ecco come usarlo passo dopo passo.
Step 1: Open the Languages Panel
Go to WPML then Languages in your WordPress site admin.
Pick your default language and add the additional languages you sell in.
Step 2: Turn On Multicurrency
Open WooCommerce Multilingual and enable the multicurrency mode.
Ecco come si presenta:
✓ Punto di controllo: Each language now shows its own currency at checkout.
Step 3: Set Prices Per Market
Assign a currency to each language, then save.
✅ Risultato: Your store greets visitors in their preferred language and currency.
💡 Consiglio da professionista: Set manual prices for WooCommerce products in expensive markets instead of live exchange rates.
How to Use WPML AI Translation
Traduzione AI lets you translate your entire website automatically for less than €0.002 per word.
Ecco come usarlo passo dopo passo.
Step 1: Open the Translation Dashboard
Go to WPML then Translation Management in your dashboard.
Select the posts, pages and custom post types you want translated.
Step 2: Choose Automatic Translation
Pick the translation engine and your target languages.
Ecco come si presenta:
✓ Punto di controllo: Your translation jobs appear with a progress bar.
Step 3: Send the Batch
Click Start and let WPML process the queue.
✅ Risultato: Hundreds of translated pages built without touching a keyboard.
💡 Consiglio da professionista: Automatic translation in WPML can be reviewed before publishing, so quality never slips.
How to Use WPML Advanced Editor
Advanced Editor lets you create translations side by side without breaking your layout.
Ecco come usarlo passo dopo passo.
Step 1: Open Any Post
Find the post list and click the plus icon beside a language flag.
The Advanced Translation Editor opens in a split view.
Step 2: Work Through Each Segment
Type your version beside every sentence of the original content.
Ecco come si presenta:
✓ Punto di controllo: The flag icon turns into a pencil, meaning the translation exists.
Step 3: Mark It Complete
Tick the completion box and click Save.
✅ Risultato: A clean translated page that matches your source layout exactly.
💡 Consiglio da professionista: Use the built-in glossary so product names stay identical across all your translations.
How to Use WPML Automatic Translator
Automatic Translator lets you translate new content the moment you publish it.
Ecco come usarlo passo dopo passo.
Step 1: Pick Translate Everything Mode
Open WPML then Settings and choose Translate Everything Automatically.
Step 2: Set Your Review Rule
Decide whether translations publish immediatamente or wait for review.
Ecco come si presenta:
✓ Punto di controllo: New translations appear in the queue within a minute.
Step 3: Publish As Normal
Write in your source language and hit publish.
✅ Risultato: Every new article reaches your whole audience without extra steps.
💡 Consiglio da professionista: Keep review mode on for money pages and switch it off for blog posts.
How to Use WPML Translate Menus
Translate Menus lets you translate menus and keep navigation consistent in multiple languages.
Ecco come usarlo passo dopo passo.
Step 1: Open WP Menus Sync
Go to WPML then WP Menus Sync in your WordPress website admin.
WPML lists every menu item that is missing a translation.
Step 2: Sync and Translate Labels
Click Sync, then rename each label in your target languages.
Ecco come si presenta:
✓ Punto di controllo: Your menu shows translated labels in every language.
Step 3: Add the Language Switcher
Drop a language switcher into the menu so visitors can swap languages.
✅ Risultato: Navigation reads naturally instead of showing mixed languages.
💡 Consiglio da professionista: Run WP Menus Sync again after adding pages, or new menus drift out of sync.
How to Use WPML Google Translate Integration
Google Translate Integration lets you add machine translation as a fast fallback for low-priority pages.
Ecco come usarlo passo dopo passo.
Step 1: Open Translation Engines
Go to WPML then Settings and scroll to translation engines.
Step 2: Enable Google Translate
Switch the engine on and confirm your preferred language pairs.
Ecco come si presenta:
✓ Punto di controllo: The engine list shows Google Translate as active.
Step 3: Spot-Check the Output
Open two or three translated pages and read them.
✅ Risultato: Thin pages get covered while you focus on pages that convert.
💡 Consiglio da professionista: Never leave machine output on legal or checkout pages without a human read.
How to Use WPML Custom Language Setup
Custom Language Setup lets you add a dialect or regional variant that is not preconfigured.
Ecco come usarlo passo dopo passo.
Step 1: Open Edit Languages
Go to WPML then Languages and click Edit Languages.
WPML supports over 65 languages already, so check the list first.
Step 2: Add Your Language
Enter the code, flag and display name, then save.
Ecco come si presenta:
✓ Punto di controllo: Your new language appears in the switcher.
Step 3: Set the URL Format
Choose language directories for URLs to help multilingual SEO.
✅ Risultato: A regional variant that search engines index as its own version.
💡 Consiglio da professionista: Keep URL structure consistent before launch, because changing it later costs rankings.
How to Use WPML Theme and Plugins
Theme and Plugins lets you translate strings baked into your WordPress theme and other plugins.
Ecco come usarlo passo dopo passo.
Step 1: Install String Translation
Upload the String Translation add-on and activate it.
This is one of the add ons included with your plan.
Step 2: Scan Your Theme
Open WPML then Theme and Plugins Localization and run a scan.
Ecco come si presenta:
✓ Punto di controllo: Button and footer testo now matches the rest of the page.
Step 3: Translate the Strings
Filter by domain and translate each string you find.
Anything already compatible with WPML shows a green check beside it.
✅ Risultato: No stray English left in an otherwise translated layout.
💡 Consiglio da professionista: Most popular themes ship translation-ready, so scan before writing any custom CSS workaround.
How to Use WPML Elementor Website Translation
Elementor Website Translation lets you translate content built with page costruttori without rebuilding the design.
Ecco come usarlo passo dopo passo.
Step 1: Open the Page
Find your Elementor page and click the translation icon.
Step 2: Translate Each Widget
Work through the text widgets in the editor.
Here WPML keeps the structure and only swaps the words.
Ecco come si presenta:
✓ Punto di controllo: The design matches your source page in every language.
Step 3: Preview the Layout
Open the translated page and check spacing on mobile.
✅ Risultato: Builder pages ready to publish without a single manual rebuild.
💡 Consiglio da professionista: Longer languages like German stretch buttons, so widen them before you publish.
WPML Pro Tips and Shortcuts
After two years using WPML, here are my best tips.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Save the current translation | Ctrl + S |
| Jump to the next segment | Tab |
| Mark segment complete | Ctrl + Invio |
| Copy original into the field | Ctrl + Maiusc + C |
Funzionalità nascoste che la maggior parte delle persone non nota
- Importazione in batch: WP All Import, the import plugin most teams already own, can batch-import multilingual content straight into WPML.
- Slug translation: Translate URL slugs so links stay user friendly for visitors in different languages.
- Translation service handoff: Send jobs to professional translators from the same dashboard you use for AI translation.
- Admin language: WPML lets you set the default admin language separately, so your team works in one language while the site runs in many.
Here’s what those advanced features unlock:

WPML Common Mistakes to Avoid
Mistake #1: Changing the URL format after launch
❌ Sbagliato: Starting with subdomains, then switching to language directories once traffic arrives.
✅ A destra: Choose language directories on day one. Consistency in URL structure protects your multilingual SEO.
Mistake #2: Publishing raw automatic translation
❌ Sbagliato: Sending every page through automatic translation and publishing without a single read.
✅ A destra: Review money pages before you publish. WPML holds translations in the queue until you approve them.
Mistake #3: Ignoring themes and plugins
❌ Sbagliato: Translating posts only, then wondering why buttons and the footer stay in English.
✅ A destra: Run String Translation across your WordPress theme and other plugins to catch every hardcoded string.
WPML Troubleshooting
Problem: The language switcher does not display
Causa: The switcher is assigned to a menu or widget area your WordPress theme does not render.
Aggiustare: Open WPML then Languages and enable the footer switcher. WPML shows a default switcher in the footer for translated pages.
Problem: Translated pages return a 404
Causa: Permalinks were not refreshed after adding additional languages.
Aggiustare: Go to Settings then Permalinks and click save. Then re-check one translated link.
Problem: Custom post types will not translate
Causa: The post type is set to not translatable in WPML settings.
Aggiustare: Open WPML then Settings, mark those custom post types and categories as translatable, and save.
📌 Nota: If none of these fix your issue, contact WPML support.
Che cos'è WPML?
WPML is a premium WordPress plugin that turns a single site into a multilingual website.
Think of it like a second set of pages living quietly beside your original content.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Multilingual & Multicurrency: Run a multilingual website and price WooCommerce products per market.
- Traduci il tuo sito in oltre 99 lingue all'istante. Machine translation for entire sites, priced per word.
- Editor avanzato: A split-screen editor for careful, sentence-level work.
- Automatic Translator: Hands-off translation for everything you publish from now on.
- Translate Menus: Menu syncing so navigation never falls out of step.
- Google Translate Integration: A quick machine layer for pages you do not translate by hand.
- Custom Language Setup: Room for dialects beyond the 65+ preconfigured languages.
- Theme and Plugins: String Translation for buttons, labels and plugin text.
- Elementor Website Translation: Page builder support that keeps your design intact.
Per una recensione completa, consulta la nostra WPML review.

Prezzi WPML
Here’s what WPML costs in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Blog multilingue | €39 | Simple blogs translating posts and pages |
| CMS multilingue | €99 | Attività commerciale sites needing WooCommerce, string translation and add ons |
| Agenzia multilingue | €199 | Agencies running unlimited client sites |
Prova gratuita: No free trial, but every plan carries a 30-day refund window.
Garanzia di rimborso: Yes, 30 days from purchase.

💰 Miglior rapporto qualità-prezzo: Multilingual CMS — it unlocks WooCommerce products, custom post types and the add ons most sites need.
WPML contro le alternative
How does WPML compare? Here’s the competitive landscape:
Guarda questo confronto:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| WPML | Full multilingual control | 39 €/anno | ⭐ 4.2 |
| Weglot | Configurazione più rapida | 17 dollari al mese | ⭐ 4,5 |
| Traduci stampa | Visual editing | 8 dollari al mese | ⭐ 4.4 |
| Polylang | Free basic use | $0 | ⭐ 4.3 |
| Stampa Multilingue | Multisite networks | 99 dollari all'anno | ⭐ 4.1 |
| GTranslate | Instant machine translation | 10 dollari al mese | ⭐ 4.2 |
| Loco Traduci | String editing | $0 | ⭐ 4.4 |
| ConveyThis | Small brochure sites | 10 dollari al mese | ⭐ 4.3 |
| Lingua | AI translation quality | 15 dollari al mese | ⭐ 4.2 |
Scelte rapide:
- Il migliore in assoluto: WPML — deepest compatibility with themes and plugins
- Miglior budget: Polylang — free core for two or three languages
- Ideale per principianti: Weglot — hosted setup in under an hour
- Ideale per i negozi: WPML — multicurrency and WooCommerce products built in
🎯 Alternative a WPML
Cerchi alternative a WPML? Ecco le migliori opzioni:
- 🚀 Weglot: Cloud translation that installs in minutes. Great when you want speed over control, though costs climb fast with traffic.
- 💰 Translatepress: Front-end visual editing at a friendly price. Good for small sites that want to see changes live.
- 👶 Polylang: A free core plugin for basic multilingual work. Fine for simple blogs with two or three languages.
- 🏢 Stampa Multilingue: Runs each language as its own site in a network. Built for large, separately managed markets.
- ⚡ GTraduci: Machine translation layer that goes live almost instantly. Handy when deadlines beat accuracy.
- 🔧 Loco Traduci: Free string editor for developers working on themes and plugins. Not a full multilingual system.
- 🎯 ConveyThis: Subscription translation with a generous free tier. Works well for brochure sites.
- 🧠 Lingua: Neural machine translation with front-end editing. Strong output quality for the price.
Per l'elenco completo, consultare il nostro WPML alternatives guida.
⚔️ Confronto tra WPML
Ecco come WPML si confronta con ciascun concorrente:
- WPML contro Weglot: Weglot is faster to install. WPML wins on cost at scale and keeps translations on your own site.
- WPML vs Translatepress: TranslatePress is easier for beginners. WPML handles large catalogs and translation workflows far better.
- WPML contro Polylang: Polylang costs nothing to start. WPML gives you automatic translation, support and deeper plugin compatibility.
- WPML contro MultilingualPress: MultilingualPress suits enterprise networks. WPML is simpler for one WordPress site with many languages.
- WPML contro Google Traduttore: GTranslate is quicker to switch on. WPML gives you editable, reviewable translations you actually own.
- WPML contro Loco Translate: Loco Translate only handles strings. WPML lets you translate posts, pages, menus and taxonomies too.
- WPML contro ConveyThis: ConveyThis is cheaper at tiny volume. WPML scales better once you pass a few hundred pages.
- WPML contro Linguise: Linguise focuses on AI output. WPML adds professional translators, add ons and page builder support.
Start Using WPML Now
You learned how to use every major WPML feature:
- ✅ Multilingual & Multicurrency
- ✅ Progettista AI
- ✅ Advanced Editor
- ✅ Automatic Translator
- ✅ Translate Menus
- ✅ Google Translate Integration
- ✅ Custom Language Setup
- ✅ Theme and Plugins
- ✅ Elementor Website Translation
Passo successivo: Scegli una funzionalità e provala subito.
Most people start with AI Translation.
Ci vogliono meno di 5 minuti.
Domande frequenti
These are the questions asked most often about using WPML.
Vale la pena investire in WPML?
Yes, if you run a Attività commerciale site. WPML Multilingual CMS at €99 replaces manual translation work and includes automatic translation, support and plugin compatibility for a full year.
What does WPML stand for?
WPML stands for WordPress Multilingual. It is a premium plugin that turns one WordPress website into a multilingual site with translated posts, pages and menus.
Is WPML one-time payment?
No. WPML sells yearly licenses starting at €39. Your translations stay yours forever, but updates, automatic translation credits and support need an active plan.
What are the best WPML alternatives?
Weglot, TranslatePress, Polylang, MultilingualPress, GTranslate, Loco Translate, ConveyThis and Linguise. Polylang is the budget pick, while Weglot suits teams wanting a hosted translation service.
How does WPML work?
WPML stores a translated version of each post beside your original content. A language switcher links them, and WPML automatically adds hreflang tags so search engines index every version.













