Come utilizzare ClickFunnels per far esplodere le vendite nel 2026

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Questa guida illustra tutte le funzionalità di ClickFunnels:

• Iniziare — Crea il tuo account ClickFunnels ed effettua la configurazione di base
• Come utilizzare Funnel Builder — Build sales funnels from pre-built templates in minutes
• Come utilizzare il generatore di negozi online — Sell physical or digital products from your own store
• Come utilizzare un CRM personalizzabile — Manage leads and clients inside one pipeline
• Come utilizzare l'email marketing — Send email campaigns and follow ups without extra servers
• Come utilizzare i corsi online — Create online courses and run a membership site
• Come utilizzare report e analisi — See traffic, opt-ins, purchases, and revenue in one view
• Come utilizzare l'intelligenza artificiale nei pagamenti — Connect a payment gateway and collect payments online
• Come utilizzare le automazioni dei funnel — Trigger follow ups across the apps in your workspace
• — Acquisisci contatti con pagine personalizzate — Publish landing pages and content pages fast

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have used ClickFunnels for two years and tested every feature here.

Questo tutorial si basa su esperienze pratiche reali, non su screenshot forniti dai produttori.

ClickFunnels is a web-based SaaS platform for building an online Attività commerciale.

It helps you turn clicks into paying customers through a guided sales process.

Most people only ever touch the funnel costruttore and stop there.

This guide shows you how to use ClickFunnels end to end.

Tutorial di ClickFunnels

This How to Use ClickFunnels tutorial walks through every feature, from your first funnel to advanced features most users never open.

ClickFunnels

Build high-converting sales funnels, websites, and online courses in one place. ClickFunnels handles pages, email marketing, and payments without extra tools. Start with the 14-day free trial.

PROVA CLICKFUNNELS ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE A CLICKFUNNELS →

Guida introduttiva a ClickFunnels

Finish this one-time setup before you build anything.

Ci vogliono circa tre minuti.

Passaggio 1: crea il tuo account

Go to the ClickFunnels site and click Sign Up.

Enter your email, then start the 14-day free trial.

✓ Punto di controllo: Controlla il tuo posta in arrivo for the confirmation link.

Passaggio 2: Apri il tuo spazio di lavoro

ClickFunnels runs in the browser, so any device with Wi-Fi works.

No download is needed on desktop or mobile.

Here is what my own workspace looks like:

✓ Punto di controllo: You should land on the main dashboard.

Step 3: Set Your General Settings

Open general settings and add your business name, time zone, and currency.

Connect a custom domain here so your funnels look professional.

There is no cap on how many domains one workspace can connect.

Come utilizzare il Funnel Builder di ClickFunnels

IL Costruttore di imbuti is the reason most people call ClickFunnels the best funnel builder available.

Build a working marketing funnel without touching code. Here is how to use it step by step.

Step 1: Pick Your Funnel Type

Open the Funnels menu and click Create Funnel.

Choose a goal first: generating leads, selling, or hosting a seminario Web.

Passaggio 2: Scegli un modello

Sfoglia the pre-built templates for lead, summit, book, and cart funnels.

You can also build from scratch for full control.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Add Your Steps

Add upsells, downsells, and an order bump to the checkout.

Name each step so your team knows the sales process at a glance.

Come utilizzare ClickFunnels Online Store Builder

IL Creatore di negozi online lets you manage inventory, pricing, and product details from one hub.

Run a store, a cart, and a checkout page in one place. Here is how to use it step by step.

Passaggio 1: Aggiungi un prodotto

Open the Products app and click New Product.

Add pricing, images, and detailed information about what you sell.

Step 2: Build the Store Page

Pick a store template and drop your products onto the grid.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Test the Checkout

Switch on Test Mode and place a fake order.

Confirm the receipt lands before you send real traffic.

Come utilizzare il CRM personalizzabile di ClickFunnels

IL Personalizzabile CRM keeps every contact, deal, and note beside the funnel that created it.

Track every contact from first click to closed sale. Here is how to use it step by step.

Step 1: Open the CRM App

Add the CRM app to your workspace from the apps menu.

Every opt-in from your funnels flows in automatically.

Step 2: Build Your Pipeline

Rename the default stages to match your own sales process.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Tag and Assign

Tag contacts by funnel type so segments stay clean.

Assign owners so no lead sits untouched.

How to Use ClickFunnels Email Marketer

Marketing via e-mail sends broadcasts and automated sequences with no outside email hosting.

Reach your audience without paying for outside email hosting. Here is how to use it step by step.

Step 1: Verify Your Sending Domain

Open the Email app and add your sending domain.

Paste the DNS records into your host and wait for verification.

Step 2: Write the Broadcast

Draft your email, then pick the audience segment to receive it.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Build a Follow-Up Series

Create follow-up funnels that email everyone who signed up.

Space your follow ups two to three days apart.

Come utilizzare i corsi online di ClickFunnels

Corsi online lets you create, manage, and deliver a course inside the same workspace.

Host lessons, videos, and studente access in one app. Here is how to use it step by step.

Step 1: Create the Course

Open the Courses app and click New Course.

Name it, then add your modules and lessons.

Step 2: Upload Your Lessons

Upload videos, worksheets, and quizzes to each lesson.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Gate the Content

Link the course to a paid offer or a membership site.

Only buyers get access once the payment clears.

Come utilizzare i report e gli strumenti di analisi di ClickFunnels

Report e analisi shows the numbers behind every step of your marketing funnel.

Find the exact step where prospective customers drop off. Here is how to use it step by step.

Step 1: Open Funnel Stats

Click any funnel, then open the Stats tab.

You will see visitors, click-throughs, opt-ins, and conversions.

Step 2: Find the Drop-Off

Compare each step and spot where people leave.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Track Ad Spend

Match advertising cost against revenue per funnel.

Kill the campaigns that lose money.

Come utilizzare l'intelligenza artificiale per i pagamenti di ClickFunnels

Intelligenza artificiale nei pagamenti makes it easy to start collecting payments online without complex integrations.

Take money through Stripe or PayPal without custom code. Here is how to use it step by step.

Step 1: Connect a Payment Gateway

Open Payments AI and connect Stripe or PayPal.

No custom code or developer is needed.

Step 2: Set Your Products and Prices

Attach each product to the right price point and currency.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Run a Live Test

Place one real purchase, then refund it.

This proves the checkout page charges customers correctly.

Come utilizzare le automazioni dei funnel di ClickFunnels

Imbuto AutomazioneS links the apps in your workspace so events trigger each other.

Let the platform handle repeat tasks while you sell. Here is how to use it step by step.

Passaggio 1: Scegli un trigger

Pick the event that starts the workflow, such as a new opt-in.

One trigger per workflow keeps things readable.

Step 2: Add Your Actions

Send an email, add a tag, or push data through a custom webhook.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Connect Outside Apps

Collegamento Campagna attiva, HubSpot, or AWeber if you already use them.

Turn the workflow on and watch the first run.

Come utilizzare le landing page di ClickFunnels

Pagine di destinazione gives you a drag-and-drop editor and a library of proven templates.

Launch a sales page in an afternoon, not a week. Here is how to use it step by step.

Step 1: Add a Page

Open the Pages menu and click New Page.

Pick a squeeze page, sales page, or plain content page.

Step 2: Edit in the Page Editor

Drag headlines, images, and buttons into place.

Ecco come si presenta:

✓ Punto di controllo: The screen should match the layout above.

Step 3: Check Mobile and Publish

Switch to the mobile view and fix cramped sections.

A large share of traffic arrives on a phone.

Suggerimenti e scorciatoie professionali per ClickFunnels

After two years using ClickFunnels daily, these are the shortcuts I actually use.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Generatore di funnel intelligente: UN Strumento di intelligenza artificiale that drafts a whole funnel from a short brief.
• Affiliate program tools: Recruit partners to sell your services and pay them automatically.
• Custom webhooks: Push order data to any outside platform the second it happens.

Here is the benefit stack I show clients before they begin:

Errori comuni da evitare in ClickFunnels

Mistake #1: Cramming Every Goal Into One Funnel

Mistake #2: Skipping the Payment Test

Mistake #3: Ignoring Mobile Layout

Risoluzione dei problemi di ClickFunnels

Problem: My custom domain shows an error

Causa: DNS records point somewhere else or have not spread yet.

Aggiustare: Recheck the CNAME in general settings, then wait up to 24 hours.

Problema: le email finiscono nella cartella spam.

Causa: Your sending domain is unverified, so mailboxes distrust it.

Aggiustare: Verify the domain, then warm it with small email campaigns for two weeks.

Problem: Old Etison product features are missing

Causa: Legacy Etison Suite accounts sat on the older 2.0 build.

Aggiustare: Migrate the workspace, then rebuild the funnel from a current template.

📌 Nota: If none of these help, contact ClickFunnels support through the in-app chat.

Che cos'è ClickFunnels?

ClickFunnels is a funnel builder that helps businesses create high-converting sales funnels, websites, and landing pages.

Think of it as a shop, a mailing list, and a checkout desk under one roof.

A sales funnel is the journey a buyer takes before they purchase.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Generatore di funnel: Build sales funnels from pre-built templates in minutes
• Creatore di negozi online: Sell physical or digital products from your own store
• CRM personalizzabile: Manage leads and clients inside one pipeline
• Marketing via e-mail: Send email campaigns and follow ups without extra servers
• Corsi online: Create online courses and run a membership site
• Report e analisi: See traffic, opt-ins, purchases, and revenue in one view
• Intelligenza artificiale per i pagamenti: Connect a payment gateway and collect payments online
• Imbuto AutomazioneS: Trigger follow ups across the apps in your workspace
• Pagine di destinazione: Publish landing pages and content pages fast

The platform pulls sales, marketing, and customer engagement into one place.

For the full breakdown, read our Recensione di ClickFunnels.

Prezzi di ClickFunnels

Here is what ClickFunnels costs in 2026:

Prova gratuita: Yes — a 14-day free trial with no feature limits.

Garanzia di rimborso: Not advertised, so treat the trial as your test window.

Launch works as the basic plan for anyone starting an online business.

Every tier includes unlimited funnels and unlimited domains.

💰 Miglior rapporto qualità-prezzo: Scale — enough room to grow without paying for advanced features you will not open yet.

ClickFunnels vs alternative

How does ClickFunnels work against the rest of the market?

Scelte rapide:

• Il migliore in assoluto: ClickFunnels — pages, payments, and courses in one login.
• Miglior budget: CRM a capsule — cheap contact management for solo sellers.
• Ideale per principianti: ClickFunnels — pre-built templates remove the blank page problem.
• Ideale per le agenzie: GoHighLevel — white-label access for every client you manage.

🎯 Alternative a ClickFunnels

Looking for ClickFunnels alternatives? Here are the options worth a look:

• 🚀 GoHighLevel: Agency-first platform with white-label funnels, CRM, and client sub-accounts under one login.
• 💼 Pipedrive: Deal-focused CRM for teams who track a long sales process instead of one-click checkout.
• 🔥 Mantenere: Piccola impresa automation with strong follow ups, invoicing, and built-in email campaigns.
• 🏢 HubSpot: Free CRM tier plus marketing tools that scale into full enterprise segnalazione.
• 🎨 Gente: Lightweight contact hub for agencies and liberi professionisti who hate bloated CRM screens.
• ⚡ Immediatamente: Cold outreach at volume with inbox warm-up, ideal for generating leads before a funnel.
• 🔧 ClickUp: Project and task management for teams running launches, not selling from landing pages.
• 📊 CRM del lunedì: Visual boards for pipelines, with clear ownership on every deal and task.
• 👶 CRM in capsule: Simple, cheap CRM that beginners can set up correctly in one afternoon.
• 🌟 Approfondito: CRM plus project delivery, useful for services businesses tracking work after the sale.
• 💰 CRM Freshsales: Affordable AI scoring and built-in phone, good for small sales teams on a budget.
• ⭐ Salesforce: The enterprise standard, endlessly configurable, with heavy setup and admin cost.
• 🎯 Zendesk: Support-led growth, better for ticket volume than for building high-converting sales funnels.

Per l'elenco completo, consultare il nostro Alternative a ClickFunnels guida.

⚔️ Confronto tra ClickFunnels

Here is how ClickFunnels stacks up head to head:

• ClickFunnels contro GoHighLevel: GoHighLevel wins for agencies reselling access. ClickFunnels wins on template quality and editor speed.
• ClickFunnels contro Pipedrive: Pipedrive is the stronger pipeline tool. ClickFunnels actually builds the pages that create the deal.
• ClickFunnels contro Keap: Keap has deeper automation branching. ClickFunnels is faster to launch and cheaper to start.
• ClickFunnels contro HubSpot: HubSpot has better reporting depth. ClickFunnels beats it on speed to a live sales page.
• ClickFunnels contro Folk: Folk keeps contacts tidy. ClickFunnels adds the store, checkout, and email engine Folk lacks.
• ClickFunnels vs Instantly: Instantly fills the top of the funnel. ClickFunnels converts that traffic once it lands.
• ClickFunnels contro ClickUp: ClickUp organizes the team. ClickFunnels sells the product. They solve different jobs entirely.
• ClickFunnels vs Monday CRM: Monday CRM is nicer to look at. ClickFunnels ships payments and courses out of the box.
• ClickFunnels contro Capsule CRM: Capsule is cheaper and simpler. ClickFunnels is the better funnel builder by a wide margin.
• ClickFunnels contro Insightly: Insightly handles post-sale projects. ClickFunnels handles everything before the invoice goes out.
• ClickFunnels vs Freshsales CRM: Freshsales costs far less per seat. ClickFunnels replaces five tools, so total spend often evens out.
• ClickFunnels contro Salesforce: Salesforce scales further. ClickFunnels gets a small team selling this week without a consultant.
• ClickFunnels contro Zendesk: Zendesk keeps customers happy after purchase. ClickFunnels gets them to purchase in the first place.

Inizia subito a usare ClickFunnels

You now know how to use ClickFunnels across every major feature:

• ✅ Generatore di funnel
• ✅ Creatore di negozi online
• ✅ CRM personalizzabile
• ✅ Marketing via email
• ✅ Corsi online
• ✅ Report e analisi
• ✅ Intelligenza artificiale per i pagamenti
• ✅ Automazione dei funnel
• ✅ Gestione e monitoraggio dei lead

Passo successivo: Pick one feature and try it today.

Most people begin with the Funnel Builder.

It takes less than five minutes to create your first funnel.

Domande frequenti

Che cosa fa ClickFunnels?

ClickFunnels lets you build sales funnels, landing pages, online courses, and email campaigns in one tool. It also handles payments, so you can sell without stitching apps together.

Quanto costa ClickFunnels?

Plans run from $81/month for Launch to $248/month for Optimize. The Dominate tier is $5,997/yr. Every plan includes unlimited funnels and unlimited domains.

Vale la pena investire in ClickFunnels?

If it replaces your page builder, email tool, and course host, yes. If you only need landing pages, cheaper tools exist and will serve you better.

Does ClickFunnels have a free trial?

Yes. The 14-day free trial opens every feature with no limits. After it ends, you must pick a paid plan to keep your funnels live.

Posso utilizzare un dominio personalizzato con ClickFunnels?

Yes. Add a custom domain under general settings and point your DNS records. There is no cap on how many domains one workspace can connect.