HubSpot vs HoneyBook: Which is The Best CRM in 2025

You’re running a business, right?

And you know, keeping track of customers is super important. 

It’s frustrating. You don’t want to pick the wrong one and waste time or money. 

We’re going to break down HubSpot vs HoneyBook in a way that’s easy to understand. 

Let’s make this decision simple.

Overview

We’ve spent countless hours diving into both HubSpot and HoneyBook.

Our team tested each platform’s features, from customer management to workflow automation.

This hands-on experience allows us to provide a clear, practical comparison, helping you make an informed choice.

What is HubSpot?

Think of HubSpot as a super-powered toolkit.

It’s built to help businesses grow.

It handles everything from marketing to sales.

It’s a big platform with lots of tools.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is HoneyBook?

HoneyBook is designed for service-based businesses.

Think photographers, designers, and consultants.

It helps you manage clients and projects. It simplifies booking and payments.

It’s all about making your workflow smoother.

Also, explore our favorite HoneyBook alternatives…

Key Benefits

• Stay easily organized: Manage all your projects, clients, and communication in one central hub.
• Get paid faster: Send invoices and receive payments online with ease.
• Boost your bookings: Create and send professional proposals in minutes.
• Automate your workflow: Streamline tasks like sending contracts and follow-up emails.

Pricing

All the plans will be billed annually.

• Starter: $29/month.
• Essentials: $49/month.
• Premium: $109/month.

Feature Comparison

Let’s dive into the core features.

We’ll break down how HubSpot and HoneyBook stack up.

This comparison will help you decide which platform best fits your business needs.

1. Lead Management

• HubSpot:
  • HubSpot offers extensive lead management tools within its CRM. These tools allow you to capture, track, and nurture leads effectively. The robust platform is a great choice for mid-market B2B companies.
• HoneyBook:
  • HoneyBook also handles lead management, but it focuses on service-based businesses. It is very intuitive and streamlines the initial contact and booking process.

2. CRM Capabilities

• HubSpot:
  • HubSpot CRM is a core part of HubSpot. It provides a comprehensive view of customer interactions, enabling you to manage and optimize your customer relationships.
• HoneyBook:
  • HoneyBook’s CRM features are integrated into its business management platform. It excels at managing client projects and communications. It is a CRM that helps service-based companies.

3. Sales Force Automation

• HubSpot:
  • HubSpot provides powerful sales force automation tools. These tools automate tasks, track deals, and provide insights into your sales pipeline.
• HoneyBook:
  • While HoneyBook has automation, it’s primarily focused on automating client workflows, such as sending contracts and invoices, rather than traditional sales force automation.

4. Project Management

• HubSpot:
  • HubSpot’s project management features are integrated into its broader platform. It allows teams to collaborate and track tasks, especially within the service hub.
• HoneyBook:
  • HoneyBook excels at project management for service-based businesses. Its tools help you manage projects from start to finish, ensuring seamless execution.

5. Email Marketing

• HubSpot:
  • HubSpot offers robust email marketing tools. These tools allow you to create targeted campaigns, track performance, and automate email sequences.
• HoneyBook:
  • Honeybook also provides email communication tools, but they are focused on client communication within projects rather than extensive marketing campaigns.

6. Customization

• HubSpot:
  • Hubspot offers extensive customization options. You can create a customizable platform to fit your specific needs.
• HoneyBook:
  • HoneyBook offers customizable templates for contracts and invoices. You can tailor the platform to your brand.

7. Customer Support

• HubSpot:
  • HubSpot provides a comprehensive content resource platform and customer support, including documentation, community forums, and direct support.
• HoneyBook:
  • HoneyBook focuses on providing seamless customer support through chat, email, and a helpful knowledge base.

What to Look For When Choosing CRM Software?

• Ease of Use: An intuitive interface saves time and reduces training.
• Scalability: The software should grow with your business needs.
• Integration: Compatibility with existing tools is crucial.
• Customer Support: Reliable support ensures smooth operation.
• Specific Features: Tailor the choice to your industry’s needs.
• Pricing Transparency: Avoid hidden costs and understand long-term expenses.
• Automation Capabilities: Look for tools that automate repetitive tasks.
• Mobile Accessibility: Ensure the software is accessible on mobile devices.
• Reporting and Analytics: Robust reporting helps track performance.
• Security and Data Privacy: Verify the software’s security measures.
• Customization Options: The ability to tailor the CRM to your specific workflow.

Final Verdict

So, which one wins? It really depends on your business.

If you’re a service-based business, like a photographer or designer.

HoneyBook is likely your best bet. It’s built for you.

If you need a powerful tool for marketing and HubSpot sales, especially if you’re a larger B2B company, HubSpot might be a better fit.

We’ve compared HoneyBook and HubSpot.

We’ve found that HoneyBook excels in client management, while HubSpot is a robust marketing and sales platform.

Ultimately, the best choice is the one that meets your specific needs.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Honeybook

Here’s a brief comparison of Honeybook with these software solutions:

• Honeybook vs Gohighlevel: Honeybook is tailored for service-based businesses to manage clients, proposals, and payments, while GoHighLevel offers extensive marketing and sales automation for a broader range of companies.
• Honeybook vs Pipedrive: Honeybook focuses on client and project management for freelancers and small businesses, while Pipedrive specializes in visual sales pipeline management for sales teams.
• Honeybook vs Keap: Honeybook streamlines client and project workflows with integrated payments, while Keap provides comprehensive sales and marketing automation for business growth.
• Honeybook vs ActiveCampaign: Honeybook is an all-in-one platform for client management and project workflows, while ActiveCampaign excels in advanced email marketing automation and customer relationship management.
• Honeybook vs Clickfunnels: Honeybook is a client management and payment processing platform; ClickFunnels is primarily a sales funnel builder designed for lead generation and online sales.
• Honeybook vs Folk: Honeybook is an all-in-one platform for client management, proposals, and payments, while Folk focuses on collaborative contact organization and team-based CRM.
• Honeybook vs Instantly: Honeybook provides an integrated solution for client and project management, while Instantly is a specialized tool for high-volume cold email outreach and deliverability.
• Honeybook vs Clickup: Honeybook is designed for client and project workflow management with integrated invoicing, while ClickUp is a versatile platform for project management, task tracking, and team collaboration.
• Honeybook vs Monday: Honeybook streamlines client processes and payments for service businesses, while Monday CRM offers customizable visual workflows for diverse project and sales management.
• Honeybook vs Capsule: Honeybook focuses on project-based client management and integrated payments, whereas Capsule CRM is a straightforward CRM for general contact organization and sales pipeline tracking.
• Honeybook vs Insightly: Honeybook offers an all-in-one solution for creative professionals to manage client projects, while Insightly provides a more robust CRM with advanced sales, marketing, and project management capabilities.
• Honeybook vs Freshsales: Honeybook is designed for client-focused project management and invoicing, while Freshsales CRM is a comprehensive sales automation platform with robust lead management and reporting.
• Honeybook vs Salesforce: Honeybook provides a user-friendly platform for small business client management, while Salesforce is an expansive, highly customizable enterprise-level CRM with extensive sales, service, and marketing functionalities.

Frequently Asked Questions