GoHighLevel vs Close CRM: The Ultimate Showdown in 2025

Choosing the right CRM can feel like a battle.

You’re juggling sales, marketing, and customer support, all while trying to grow your business.

GoHighLevel and Close are two popular options, but which one comes out on top?

In this showdown, we’ll break down the key differences between GoHighLevel vs Close to help you choose the perfect CRM for your needs.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Close CRM.

We’ve explored their features, ease of use, and pricing to help you make an informed decision.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals.

Think of it as your marketing, sales, and customer service hub rolled into one.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

• Automation powerhouse: Automate your marketing like a pro. Think email sequences, social media posts, and even follow-up texts — all on autopilot.
• Built-in telephony: Make and receive calls directly within the platform. No more juggling different apps!
• White-label capabilities: You can offer GoHighLevel to your clients with your own branding. It’s like having your software!
• Deeply integrated features: Everything works together seamlessly. No more switching between different tools and struggling with integrations.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Close CRM?

Want a CRM built for action? Check out Close. It’s designed to help you close more deals faster.

Close combines CRM features with built-in calling and email.

‘This means you could manage your entire sales process from one place.

No more switching between apps. Close is all about efficiency and speed. It’s perfect for sales teams that want to increase their productivity.

Also, explore our favorite Close CRM alternatives…

Key Benefits

• Built-in calling: Make and receive calls directly within Close.
• Powerful email sequences: Automate your outreach and follow-up.
• Advanced reporting: Track your progress and identify areas for improvement.
• Sales automation: Streamline repetitive tasks and save time.
• Dedicated support: Get help from their expert team when you need it.

Pricing

• Essentials: $35/seat/month.
• Growth: $99/seat/month.
• Scale: $139/seat/month.

Feature Comparison

Let’s dive into the core features of GoHighLevel and Close CRM.

We’ll compare them side-by-side to see how they stack up in functionality and meet your business needs.

1. Sales Pipeline Management

• GoHighLevel: Offers a visual pipeline to track leads, manage deals, and monitor your sales cycle. You can customize stages, automate tasks, and get a clear picture of your sales performance.
• Close CRM provides a similar pipeline management system with a focus on speed and efficiency. It emphasizes quick access to deal information and streamlined sales processes.

2. Lead Management & Capture

• GoHighLevel: Provides tools to capture leads from various sources, including web forms, landing pages, and social media. It helps you nurture leads with automated email sequences and track their engagement.
• Close CRM: Includes basic lead management features but focuses primarily on managing existing leads and closing deals. You can track lead interactions, set reminders, and organize your contacts.

3. Communication & Collaboration

• GoHighLevel: This platform includes built-in communication tools like email, SMS, and a phone system. It also prefers features for team collaboration, such as task assignments and shared inboxes.
• Close CRM: Excels in communication with a strong emphasis on phone and SMS capabilities. It offers power dialing, call recording, and SMS automation to enhance your sales team’s communication.

4. Marketing Automation

• GoHighLevel: This tool positions itself as an all-in-one sales and marketing platform. It offers various marketing automation tools, including email marketing, landing page builders, and social media management. This makes it a strong choice for digital agency owners or businesses seeking to consolidate their tech stack.
• Close CRM focuses primarily on sales automation and provides limited marketing features. It integrates with other marketing tools but offers a comprehensive solution like GoHighLevel.

5. Reporting & Analytics

• GoHighLevel: Provides detailed reporting and analytics to track key metrics, including sales performance, lead generation, and marketing campaign effectiveness.
• Close CRM offers robust reporting features and customizable dashboards to monitor sales activity, pipeline health, and individual rep performance.

6. Customer Support

• GoHighLevel offers support through email, chat, and a knowledge base. It also has an active community forum where users can connect and get help.
• Close CRM provides customer support through email and phone. It is known for its responsive and helpful support team.

7. Integrations

• GoHighLevel offers a long range of integrations with popular business tools, including Zapier, Mailchimp, Calendly, and more. These allow you to connect GoHighLevel with your existing tech stack and streamline your workflows.
• Close CRM: Also provides integrations with key business applications, such as Zapier, Slack, and Google Workspace. However, its integration library is not as extensive as GoHighLevel’s.

This change keeps the comparison focused on features and functionality, providing a more comprehensive view of how the two CRMs stack up.

What to Look for When Choosing a CRM Platform?

• Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
• Ease of use: A CRM is only helpful if you use it. Choose a platform that’s intuitive and easy to navigate.
• Scalability: Think about your future needs. Can the CRM grow with your business?
• Budget: CRM pricing varies widely. Find a solution that fits your budget without sacrificing essential features.
• Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
• Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
• Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
• Customization: Can you tailor the CRM to your specific workflows and processes?
• Security: Your customer data is sensitive. Ensure the CRM provider has robust security measures in place.

Final Verdict

In the GoHighLevel vs Close CRM battle, the winner ultimately depends on your specific needs.

If you’re a digital agency owner looking for an all-in-one sales and marketing platform, GoHighLevel is the clear choice.

Its comprehensive features, including robust marketing automation and a wide range of integrations, make it a powerful tool for managing your entire business.

However, if your primary focus is on sales and your sales team needs a streamlined CRM with exceptional communication tools, Close CRM takes the lead.

Its intuitive interface and powerful phone and SMS capabilities are designed to help you close deals faster.

We’ve spent weeks testing these CRMs to provide you with this in-depth comparison.

Trust our expert analysis to choose the best customer relationship management solution for your business & provide outstanding customer support.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Close CRM

Here’s a brief comparison of Close CRM with these software solutions:

• Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
• Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
• Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
• Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
• Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
• Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
• Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
• Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
• Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
• Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
• Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
• Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
• Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
• Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

Frequently Asked Questions