GoHighLevel vs Close CRM: The Ultimate Showdown in 2025

Choosing the right CRM can feel like a battle.

You’re juggling sales, marketing, and customer support, all while trying to grow your business.

GoHighLevel and Close are two popular options, but which one comes out on top?

In this showdown, we’ll break down the key differences between GoHighLevel vs Close to help you choose the perfect CRM for your needs.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Close CRM.

We’ve explored their features, ease of use, and pricing to help you make an informed decision.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals.

Think of it as your marketing, sales, and customer service hub rolled into one.

Also, explore our favorite GoHighLevel alternatives…

What is Close CRM

Want a CRM built for action? Check out Close. It’s designed to help you close more deals faster.

Close combines CRM features with built-in calling and email.

‘This means you can manage your entire sales process from one place.

No more switching between apps. Close is all about efficiency and speed. It’s perfect for sales teams that want to increase their productivity.

Also, explore our favorite Close CRM alternatives…

Feature Comparison

We’ve spent weeks testing both platforms to bring you a detailed, side-by-side comparison.

Let’s explore the core features and see how they stack up, helping you make a data-driven decision for your business.

1. Sales Pipeline Management

• GoHighLevel: Offers a visual and customizable pipeline management system that provides a clear overview of your sales cycle. You can drag and drop deals between stages, automate tasks, and monitor your sales performance with ease.
• Close CRM: Its pipeline management is focused on speed and efficiency for your sales team. It’s a clean, intuitive interface that lets you quickly see where every deal stands and move them through your sales processes.

2. Lead Management & Generation

• GoHighLevel: This is an all-in-one crm, which means it includes robust tools to capture leads from various sources, such as forms, surveys, and a built-in landing page builder. It also provides lead generation tools and lets you nurture leads through automated marketing campaigns.
• Close CRM: While it has strong lead management features to organize contacts and track sales activities, its focus is more on managing and closing existing leads rather than generating new ones.

3. Marketing Automation & Website Tools

• GoHighLevel: This platform shines with its extensive marketing features. It includes a drag-and-drop website builder and landing page builder, as well as tools for email marketing, SMS campaigns, and social media management. This is a key advantage for businesses seeking to consolidate their tech stack.
• Close CRM: The marketing capabilities are more limited, focusing primarily on sales-related automation. While it can send bulk emails and text messages, it lacks the broader marketing tools like a website builder or comprehensive campaign management found in GoHighLevel.

4. Lead Scoring

• GoHighLevel: Features a customizable lead scoring system that allows you to rank prospects based on their engagement and behavior. This helps you prioritize high-value leads and focus your sales efforts where they will be most effective.
• Close CRM: It offers lead scoring capabilities that help your team prioritize prospects. This feature provides insights into which leads are most likely to convert, enabling your sales team to make data-driven decisions.

5. Customer Support

• GoHighLevel: Provides customer support through email and a knowledge base, with a large community of users for additional resources. The support is designed to provide quick and comprehensive help for its broad range of features.
• Close CRM: Known for its responsive and highly-rated customer support. It offers support via email and phone, providing direct assistance to help you get the most out of the platform.

6. Communication Tools

• GoHighLevel: Includes a built-in phone system, two-way SMS, and email. This allows for centralized communication and ensures all customer interactions are logged within the platform.
• Close CRM: This is where Close truly stands out. It offers powerful communication tools like a built-in power dialer, call recording, and seamless email and SMS integration, making it exceptionally efficient for sales activities.

7. Integrations & E-commerce

• GoHighLevel: Integrates with thousands of third-party tools via Zapier and native connections. It’s a flexible platform that works well with various e commerce platforms and other business applications.
• Close CRM: Also integrates with many popular tools, and the close vs other CRMs is often about the deep native integrations it offers for communication. Its focus is more on connecting with other sales and marketing tools to enhance its core functionality.

8. Reporting & Analytics

• GoHighLevel: Provides detailed reports and dashboards to track your sales performance, lead generation, and marketing campaigns. These insights are essential for making data-driven decisions.
• Close CRM: Offers robust and customizable reports with a focus on sales activities. You can analyze your sales funnel, track individual sales team performance, and gain actionable insights to optimize your sales processes.

9. Target Audience

• GoHighLevel: As an all-in-one platform, it’s a great fit for digital agency owners, consultants, and midsize businesses that need a comprehensive tool to manage both sales and marketing in one place.
• Close CRM: It is specifically designed for sales-focused teams and growing businesses that need a fast, efficient, and powerful CRM to manage their sales cycle and provide customer support.

What to look for when choosing a CRM Tool?

• Define Your Needs: The most important step is to understand your business goals and what you need a CRM to accomplish. Don’t choose a product just because it’s popular.
• User Experience: Will your team actually use it? An intuitive and easy-to-use interface is critical for user adoption.
• Integrations: A CRM should connect seamlessly with the tools you already use, like email, calendars, and other marketing platforms.
• Scalability: Choose a CRM that can grow with you. Look for a solution that can handle more users, data, and complex workflows as your business expands.
• Customer Support: When you run into a problem, will you get the help you need? Check reviews and test their support during a trial.
• True Cost: Look beyond the monthly fee. Factor in implementation costs, training, and potential add-on fees for the features you need.

Final Verdict

In the GoHighLevel vs Close CRM battle, the winner ultimately depends on your specific needs.

If you’re a digital agency owner looking for an all-in-one sales and marketing platform, GoHighLevel is the clear choice.

Its comprehensive features, including robust marketing automation and a wide range of integrations, make it a powerful tool for managing your entire business.

However, if your primary focus is on sales and your sales team needs a streamlined CRM with exceptional communication tools, Close CRM takes the lead.

Its intuitive interface and powerful phone and SMS capabilities are designed to help you close deals faster.

We’ve spent weeks testing these CRMs to provide you with this in-depth comparison.

Trust our expert analysis to choose the best customer relationship management solution for your business & provide outstanding customer support.

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