Ever feel like your website is shouting into the void?
Getting noticed on Google can be a real headache. You want those top spots.
Well, there are tools out there that say they can help.
Two big names you might have heard are Frase and SE Ranking.
Which one will give you the edge you need to climb the ranks? Let’s take a look at Frase vs SE Ranking.
Overview
We’ve put both Frase and SE Ranking through their paces.
Our hands-on testing, focused on keyword research, content optimization, and rank tracking, has led us to this detailed comparison.
Want to create high-quality content in a fraction of the time? Frase’s AI writing assistant can generate 1,500 words in just 15 minutes.
Pricing:Â It has a free plan. Plans start from $45/month.
Key Features:
- Content optimization
- Question research
- SERP analysis
Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.
Pricing: 14 Days Free Trial. Plans start from $52/month.
Key Features:
- Comprehensive site audit tool
- Backlink monitoring and analysis
- Rank tracker with competitor insights
What is SE Ranking?
Okay, so what about SE Ranking? Think of it as your all-in-one SEO toolbox.
It helps you track where you rank.
You can also dig into what keywords are hot.
Plus, it checks your website for any issues. It’s got a lot under the hood!
Also, explore our favorite SE Ranking alternatives…
Key Benefits
- Precise keyword rank tracking.
- Strong competitive research features.
- Offers white-label reporting.
- Comprehensive website audits.
- Backlink monitoring and analysis.
Pricing
SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Cons
What is Frase?
So, what’s the deal with Frase? It’s like having a smart assistant for your content.
It helps you figure out what people are searching for.
Then, it guides you in creating content that actually answers their questions.
Pretty neat, right?
Also, explore our favorite Frase alternatives…
Our Take
Frase is a powerful tool for researchers who want to create high-quality content. It’s beneficial for optimizing content for search engines and generating new ideas. However, the cost might be a barrier for some.
Key Benefits
- Generate content ideas based on your research.
- Optimize your content for search engines.
- Make engaging content that can resonate with your audience.
- Improve your writing with AI-powered suggestions.
Pricing
- Starter- $45/month: 1 User, Write & Optimize 15 Content Projects/mo.
- Professional- $115/month: 3 User, Write & Optimize 75 Content Projects/mo.
- Enterprise- Custom Pricing.
Pros
Cons
Feature Comparison
Now, let’s get down to the nitty-gritty and see how Frase and SE Ranking stack up head-to-head.
We’ll explore their key features to help you decide which tool is best for your content and SEO needs.
1. Content Optimization Tool
- Frase: This tool shines with its real-time content optimization tool. It analyzes the top SERP results and gives you immediate feedback as you write. It suggests keywords and topics to include to create high-quality content that ranks. Frase also integrates with MarketMuse, offering another layer of content optimization insights.
- SE Ranking: While SE Ranking offers solid on-page checks within its website audit, its real-time content optimization tool isn’t as robust as Frase’s. It focuses more on technical SEO and provides recommendations based on top SERPs, but lacks the live, in-depth guidance as you write.
2. Keyword Research
- Frase: Frase offers decent keyword research capabilities, helping you find related keywords and questions to inform your content strategy. It pulls data to help with content creation and understanding what users are searching for. However, it doesn’t have the sheer depth of dedicated keyword research tools like SE Ranking.
- SE Ranking: SE Ranking boasts a comprehensive suite of keyword research features. You can explore keyword ideas, analyze keyword difficulty, and delve into SERP analysis to see who your competitors are and what they’re doing. It provides a broader view of the keyword landscape.
3. Rank Tracking
- Frase: Frase doesn’t offer native rank tracking. If monitoring your keyword positions is crucial, you’ll need to integrate it with other tools like Search Console or a dedicated rank tracker.
- SE Ranking: Rank tracking is a core strength of SE Ranking. Its accurate and detailed tracking allows you to monitor your website’s performance in search engine results across different locations and devices, providing valuable insights into your SEO progress.
4. Website Audit
- Frase: Frase has a basic website audit feature that flags potential content issues. However, it’s not as comprehensive as dedicated audit tools like those offered by SE Ranking.
- SE Ranking: SE Ranking’s website audit tool is quite extensive. It analyzes various technical and on-page factors, providing actionable insights to improve your website’s health and engine optimization. It even integrates with Google Search Console for deeper data.
5. AI Writing Assistant
- Frase: Frase heavily leverages its AI writing assistant to help with content creation. It can generate outlines, write introductory paragraphs, and even rewrite existing content. This can significantly speed up your workflow.
- SE Ranking: While SE Ranking has some AI-powered features, its focus isn’t primarily on an AI writing assistant for content creation. Its AI features are more geared towards analysis and insights rather than generating large chunks of text.
6. Content Outline Builder
- Frase: Frase excels with its outline builder. It analyzes top-ranking content and helps you create a structured outline that covers relevant topics and questions, making your content writing more efficient.
- SE Ranking: SE Ranking offers some content planning features, but it doesn’t have a dedicated outline builder that’s as integrated and intuitive as Frase’s.
7. Backlink Analysis
- Frase: Frase offers some basic backlink analysis, allowing you to see who is linking to your competitors. However, it’s not as in-depth as dedicated backlink analysis tools like those found in SE Ranking.
- SE Ranking: SE Ranking provides a robust backlink checker, allowing you to analyze your own and your competitors’ backlinks. You can track new and lost backlinks, assess their quality, and identify potential link-building opportunities. Its dashboard provides a clear overview of your backlink profile.
What to Look For When Choosing a Content Optimizer?
- Robust SEO Toolkit and platform: A comprehensive set of SEO tools is vital. Look for a powerful SEO platform that provides everything from technical analysis to content creation assistance.
- AI Writing Tools and Capabilities: The core function should involve sophisticated AI writer features to help you create SEO optimized content. This includes an AI article wizard to streamline the content creation process.
- Focus on SEO Optimized Content: The goal of the tool is to ensure your output is optimized content that ranks well in search results. The tool should help you implement effective strategies for search engine optimization.
- Keyword Strategy and Tracking: The platform should allow you to identify and target your primary target keyword. Essential features include a keyword rank tracker and tools for competitive research. The platform (like the SE Ranking platform) should cover keyword analysis, demonstrating its value to SEO pros.
- Integration and Data: Look for essential integrations, such as Google Search Console integration, to pull in real-world performance data. This helps you refine your strategy and focus on real-world results.
- Usability and Trust: The platform should be an intuitive SEO platform trusted by many users, including a marketing agency or over a million agency and in house teams.
- Advanced Features: Features like the Frase AI and other AI tool advancements are great indicators of a top-tier SEO content tools suite, especially for handling AI generated content and tech optimization.
- Support for All Needs: A good optimizer should support various needs, from large agency and in house operations to specific needs like local SEO.
Final Verdict
So, Frase is great if you want to make your writing top-notch.
Kind of like using Surfer SEO.
It helps your content rank. But SE Ranking does more.
It tracks where you show up, finds good keywords, and checks your whole site.
They have different pricing plans.
We think SE Ranking gives you more for your money.
You can even watch your analytics there. For a full SEO picture, SE Ranking is our pick.
More of Frase
- Frase vs Surfer: Contrasts AI research and drafting focus with on-page optimization scoring and editor.
- Frase vs Neuronwriter: Examines SERP-driven research against NLP-focused content editor features.
- Frase vs MarketMuse: Pitches document-level research and drafting against a comprehensive content intelligence strategy.
- Frase vs Scalenut: Compares research-backed outlines and drafting with AI writing templates and guided workflows.
- Frase vs SE Ranking: Discusses specialized content research against a broader all-in-one SEO suite.
- Frase vs Page Optimizer Pro: Contrasts SERP research for briefs with scientific on-page factor analysis.
- Frase vs Dashword: Examines detailed SERP research against content monitoring and basic optimization suggestions.
- Frase vs Outranking: Pitches research and initial drafting against an AI-driven end-to-end content workflow.
- Frase vs WriterZen: Compares SERP analysis for outlines with keyword clustering and content ideation.
- Frase vs Content Harmony: Contrasts AI-powered research and outline generation with structured content workflow management.
- Frase vs Rytr: Examines SEO-specific long-form drafting against general AI writing assistance.
- Frase vs GetGenie: Compares web-based research and drafting with a WordPress-integrated AI tool.
- Frase vs Rankwell: Discusses content research and creation versus primary search rank tracking.
More of SE Ranking
- SE Ranking vs Surfer:SE Ranking offers a broader SEO suite with rank tracking, while Surfer SEO focuses intensely on content optimization.
- SE Ranking vs Neuronwriter: Neuronwriter emphasizes AI-powered content creation and NLP analysis, a different strength than SE Ranking’s all-in-one approach.
- SE Ranking vs MarketMuse: MarketMuse excels at in-depth content analysis and strategy, whereas SE Ranking provides a wider array of SEO tools.
- SE Ranking vs Scalenut: Scalenut focuses on AI-driven content creation and optimization workflow, unlike SE Ranking’s more traditional SEO toolkit.
- SE Ranking vs Page Optimizer Pro: Page Optimizer Pro concentrates specifically on on-page SEO optimization, while SE Ranking offers a broader SEO platform.
- SE Ranking vs Dashword: Dashword provides detailed content briefs and analysis for writers, a more content-centric approach than SE Ranking.
- SE Ranking vs Outranking: Outranking uses AI for content research and outline generation, differing from SE Ranking’s wider SEO feature set.
- SE Ranking vs WriterZen: WriterZen focuses on keyword research and content planning with NLP insights, a narrower scope than SE Ranking.
- SE Ranking vs Content Harmony: Content Harmony offers detailed content briefs and keyword analysis, a more specific content focus than SE Ranking.
- SE Ranking vs Rytr: Rytr is primarily an ai writing assistant for various content formats, not a comprehensive SEO tool like SE Ranking.
- SE Ranking vs GetGenie: GetGenie is an AI content and SEO tool for WordPress, offering a more integrated content creation workflow than SE Ranking.
- SE Ranking vs Rankwell: Rankwell focuses on SEO analytics and reporting, a subset of the features offered by SE Ranking.
Frequently Asked Questions
Is Frase better for content creation, and SE Ranking for SEO analysis?
Frase excels at guiding content creation for better rankings. SE Ranking offers a wider SEO suite, including rank tracking and site audits. Your primary need dictates the better choice.
How do the pricing plans of Frase and SE Ranking compare?
Frase’s pricing plans start lower but focus on content features. SE Ranking’s plans are more comprehensive and SEO-focused and generally start at a higher price point.
Can Frase or SE Ranking directly integrate with Google Analytics?
SE Ranking offers direct integration with Google Analytics and Search Console for comprehensive data. Frase’s integrations are more focused on content workflow and optimization.
Which tool is easier to learn and use for beginners?
Frase’s interface, focused on content optimization, is often considered more straightforward for new users. SE Ranking’s broader feature set might have a steeper learning curve.
Do either Frase or SE Ranking offer a free trial?
Yes, both Frase and SE Ranking typically offer free trial periods, allowing you to test their features before committing to their pricing plans. Check their websites for current offers.
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