
You want to make awesome videos for YouTube or TikTok, but the editing software is too hard.
It’s bulky, confusing, and takes hours to learn simple things.
You end up wasting time instead of creating. Doesn’t that sound familiar?
It’s frustrating when complex tools hold back your creativity.
This comprehensive Filmora Review shows you the answer. We dive into how Filmora’s AI tools—like Smart Cutout and AI Copilot—make editing super easy.
Read on to see if this is the simple, powerful editor you need to finally create professional videos fast.

Discover how Wondershare Filmora simplifies video editing. With over 100 million users, this video editing software offers 100+ advanced features and 2.3 million+ creative assets. Check the video editing tool!
What is Filmora?
Filmora is a smart video editing tool for everyone.
Think of it as an easy way to create videos without the hard work of other video editors.
You can use the desktop version or the convenient Filmora app on your phone.
It lets you take your raw media files—like videos and photos—and turn them into great content.
It has many simple-to-use video effects and templates.
This makes your video creation easy, even if you are just starting your youtube channel.
Filmora is famous for its powerful advanced editing features, but it keeps them simple for beginners.
You can easily size your finished videos for all major social media platforms.
Remember, there is a free version you can use to try out the software before you decide to buy it.

Who Created Filmora?
Filmora video software comes from a company named Wondershare.
It was founded in 2003 by Taibing Wu and Tobee Wu.
Their goal was to make powerful software simple for everyone.
Wondershare transformed their older editor into the cross platform paid version you see today.
The original vision was to let users easily create short videos.
They focused on an intuitive interface, unlike complex tools such as Adobe Premiere.
Filmora now includes advanced tools like motion tracking and green screen effects, making advanced editing easy for all.
Top benefits of Filmora
- It is very user friendly for beginners: The simple, clean user friendly design means you can start a new project and begin editing right away. You do not have to waste hours learning the basics like you do with other software.
- AI powered tools speed up content creation: The latest version uses ai powered features like Smart Cutout and Smart Short Clips. These tools automate complex tasks to boost your entire content creation process.
- The drag and drop feature is seamless: You can drag and drop clips, effects, and music directly onto your timeline. This simple action makes arranging your video quick and stress-free.
- You can pay once with the lifetime plan: The lifetime plan is a one-time purchase, unlike many other software that need monthly fees. This makes it a great investment for long-term creators.
- You get access to a massive audio library: It is easy to add music and professional sound effects to your videos. This large library means all your audio will be royalty-free and ready to use.
- The developer offers fast rendering and export: Wondershare, the developer, focuses on fast performance when you export your video. You can set the ideal resolution and frame rate quickly for any platform.
- Advanced AI makes audio better: Tools like AI Audio Denoise and AI Vocal Remover clean up your sound automatically. This ensures your final video has clear, professional audio quality.
- It offers true cross-platform access: You can start a new project on your PC and continue editing on the mobile app. This flexibility means you can work on your content creation from anywhere.

Best Features
The new updates in Filmora make complicated editing easy for anyone.
It combines simple controls with strong AI technology.
This means you get access to tools that were once only for professional editors.
Here are the 9 features that make Filmora the best choice for you in 2025:
1. AI Copilot Editing
This feature acts like your personal assistant for video editing.
You can simply tell it what you want, like make this a fast travel vlog.
It offers smart recommendations, including suggesting where to delete silent parts or filler words.
2. AI Text-Based Editing
Imagine editing your video just by editing text.
This tool transcribes your entire video’s audio into text.
If you delete a sentence from the script, the matching video clip is instantly removed from your timeline.
This is a massive time-saver, especially for editing interviews or dialogue-heavy videos.
3. AI Smart Cutout
You no longer need a green screen to remove a background.
This feature lets you select a person or object in your video. Filmora then uses AI to cut it out perfectly with just one click.
You can also use it to create complex masks for professional effects.
4. Smart Short Clips
Filmora helps you go viral faster.
It uses AI to watch your long videos and find the best, most engaging parts.
It automatically trims these moments into short, vertical clips ready for social media.
This is perfect for repurposing content for TikTok or Instagram Reels.
5. Multi-Camera Editing
If you film an interview or event using two or more cameras, this tool is for you.
It quickly syncs all the footage based on audio.
You can change between camera angles with a single click.
This makes your final video much more dynamic and interesting to watch.
6. AI Music Generator
Finding the right song is a big headache for creators.
You can type in words like upbeat or cinematic, and the AI creates original, royalty-free music.
It will even match the music length to your video.
You can easily select the mood, genre, and duration you need.
7. Planar Tracking
This tool makes advanced tracking simple.
You can attach a text box or image to a moving object, like a car or a sign.
The graphic will stick and move perfectly with the object throughout the entire scene.
This is how you create professional effects that track faces or products in motion.
8. AI Video Enhancer
If your video footage looks blurry or dark, don’t worry.
This AI feature boosts video quality with one simple click.
It sharpens details, fixes lighting problems, and reduces unwanted noise.
It helps turn even low-resolution clips into clear, high-quality visuals.
9. Auto Reframe
Creating a video for multiple platforms can take forever.
This tool automatically resizes your horizontal video to a perfect vertical format for TikTok or Shorts.
It smartly keeps the most important action right in the center of the frame.
This saves you the time of manually adjusting your clips for every single social media platform.
Pricing
| Plan | Price |
| Basic | $49.99/year |
| Perpetual | $79.99 (One-Time Payment) |
| Premium | $99.99/year |

Pros and Cons
Pros
Cons
Alternatives of Filmora
Here are some Filmora Alternatives to try:
- Capcut: This is a popular free mobile and desktop editor. It is famous for its simple interface and powerful, watermark-free export options, perfect for short videos.
- Descript: A unique editor that uses AI to let you edit video by simply editing the text transcript. It automatically removes filler words like “um” or “uh.”
- Animoto: This online, cloud-based tool is best for quick social media marketing videos. It uses templates to create polished videos in minutes without needing a timeline.
- gling ai: A dedicated AI tool focused on saving time by automatically cutting silences and bad takes from your footage. It’s a huge time-saver for vloggers and podcasters.
- Camtasia: This is the best tool for creating tutorial and teaching videos. It specializes in high-quality screen recording and quick post-production editing for educational content.
- Quso AI: This platform uses AI to turn long videos into ready-to-post short clips for platforms like TikTok and YouTube Shorts. It also includes social media scheduling tools.
- DaVinci Resolve: This software is the industry standard for professional color grading and audio editing. It has a robust free version with many powerful advanced features, but the learning curve is steeper.
- Adobe Premiere Pro: The leading professional subscription video editing software. It offers the most in-depth tools and seamlessly integrates with other Adobe apps like After Effects and Photoshop.
Personal Experience with Filmora
My team needed to produce weekly video content fast.
We were on a tight deadline and all using windows computers.
Filmora made our whole project happen quicker.
We were able to download the latest version and start editing right away.
It helped us collaborate even though the free option has limits.
Filmora Features & Benefits for Our Team:

- AI Text-Based Editing: We could remove bad takes from the clips just by deleting words in the transcript. This saved us hours of listening to audio.
- Drag and Drop Simplicity: It was easy to put clips, audio, and effects on the timeline. Everyone on the team learned how to log clips quickly.
- AI Smart Cutout: We easily removed boring backgrounds from video clips. This made our product videos look much more polished.
- Auto Reframe: We took one video and instantly resized it for all social media. This meant less work for our project team.
- Built-in Text Tools: We could quickly add text overlays and captions to any clips. The process was fast and very simple.
- Cost-Effective: Choosing the life-time plan saved our small business money every month. It was much cheaper than other windows software.
- Fast Exports: The final step was always very fast, even for large HD clips. This let us hit our weekly deadline easily.
Final Thoughts
Filmora is a great choice for new users.
The timeline is simple to understand. You can easily drag & drop clips & audio.
AI tools and templates let you export professional video fast.
You can also edit and record your screen for tutorials. Access it online or download the app.
Get smooth transitions and huge amounts of music. Even Google favors this easy-to-use editor.
Don’t struggle with difficult software.
Start your free Filmora trial today and create better videos in less time!
Frequently Asked Questions
Is Wondershare Filmora safe?
Yes, it is generally safe. While some users report “bundleware” during installation, the software itself is a legitimate editor used by millions globally. Always download directly from the official Wondershare site to avoid modified versions.
How much does Filmora cost?
Pricing is flexible but tiered. The Annual Plan starts around $49.99/year, while a Perpetual License is roughly $79.99 for a one-time purchase. Note that major version upgrades often require a new fee.
Is Wondershare Filmora free?
Technically, no. There is a “Free Plan,” but it serves as a trial. You can use all features, but your exported videos will carry a massive, center-aligned watermark. To remove it, you must buy a license.
Is CapCut better than Filmora?
It depends on your goal. CapCut is the king of quick, social-media-style edits and trending templates. Filmora offers more robust timeline control, advanced keyframing, and professional-grade color grading for YouTube-style content.
Is Filmora a Chinese company?
Yes, it is. Wondershare Technology is headquartered in Shenzhen, China. They are a massive global software developer with offices in Canada and Japan, though core development and leadership remain in China.
Is Filmora a scam?
No, it’s not a scam, but their billing practices are often criticized. Many users feel “tricked” by auto-renewals or the distinction between “updates” and “upgrades.” Read the fine print carefully before subscribing.
What are the disadvantages of Filmora?
The biggest drawbacks are the watermark on the free version and heavy system requirements. It can lag on older PCs. Additionally, “Perpetual” licenses usually only apply to one specific version (e.g., Filmora 13).
More Facts about Filmora
- Filmora is a video editing program from Wondershare that uses AI to help you make videos.
- The software has smart tools that can automatically add music or cut people out of the background.
- You can make your videos look better with one click by adjusting the lighting and sharpening the image.
- The “AI Portrait” tool lets you remove or replace a video’s background in just a few seconds.
- There is a tool that creates new, original music for your videos based on the mood and length you choose.
- You can use “Planar Tracking” to stick pictures or text to moving objects in a 3D space.
- The screen is easy to use and includes a “Magnetic Timeline” that snaps your video clips together, leaving no empty gaps.
- You can easily drag and drop your files into the workspace and organize them with tags.
- When you are finished, you can send your video straight to YouTube, TikTok, or Vimeo.
- Filmora has tools that automatically lower the music when someone is talking and find silent parts to cut out.
- It comes with over 10 million built-in items, such as filters, songs, and transitions, to use in your projects.
- The program can turn your typed words into a voiceover and sync your clips to the music’s beat.
- It works with very high-quality video types, like 4K, so your movies look professional.
- It is great for making quick videos for Instagram or for people who do video editing professionally.
- You can edit videos using footage from many different cameras at the same time.
- “Compound Clips” let you group many small pieces together to keep your workspace clean.
- You can use it on Windows computers, Macs, iPhones, Android phones, or even in a web browser.
- It includes pro tools like “Chroma Key” (green screen) and “Motion Tracking” to follow moving things.
- You can use “Keyframes” and a “Pen Tool” to draw exactly how you want objects to move on the screen.
- The software is made to be simple enough for beginners but powerful enough for experts.
- It supports many video file formats, including MP4, MOV, and AVI.
- You can choose the shape of your video, such as a wide-screen format for TV or a square for social media.
- It has hundreds of special effects and over 200 titles that you can change to say whatever you want.
- The program uses your computer’s power (GPU) to make the video finish saving much faster.
- The yearly plan usually costs around $49.99, while a “Perpetual” plan for a single version is about $79.99, though prices change during sales.
- There are special plans made just for businesses and schools.
- The free version adds a watermark (a logo) to your video and doesn’t let you use all the special effects.
- If you buy it for a Mac, you cannot use that same license on a Windows computer.
- Paid users get help from the support team whenever they need it.
- The design is clean and modern, so it doesn’t look messy or confusing while you work.
- Many people say it saves videos faster than other programs, especially on Windows PCs.
- The “Quick Export” button helps you change the video size and post it to social media instantly.













