Picking the right one feels tough. So many features! Prices are all over the place.
You just want something that works.
Mess this up, and your sales could take a hit. Time gets wasted.
You might lose customers. That’s a big deal.
We’re going to compare Copper CRM vs Thryv. By the end, you’ll know which CRM is the best fit for your business in 2025.
Let’s get started.
Overview
We’ve put Copper and Thryv through their paces. Our team spent weeks testing each platform.
We looked at features, pricing, and ease of use.
This hands-on experience lets us give you a real, practical comparison.
Want a CRM that seamlessly integrates with your Google apps? Experience a smoother workflow!
Pricing: It has a free trial. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
Explore its powerful features for managing contacts, scheduling appointments, and campaigns.
Pricing: It has a free demo. The premium plan starts at $244/month.
Key Features:
- Built-in calling
- Email sequences
- Advanced Reporting
What is Copper?
Copper is a CRM. It’s built for Google Workspace users.
Think easy integration. It helps manage your sales.
And it keeps your team on the same page. Simple, right?
Also, explore our favorite Copper CRM alternatives…
Our Take
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM excels in simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All pricing will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
What is Thryv?
Thryv is more than a CRM. It’s a full business platform.
It handles CRM, marketing, and scheduling.
It’s for businesses needing an all-in-one solution.
Think of it as your digital hub.
Also, explore our favorite Thryv alternatives…
Our Take
Wanted to Thryv a try! Explore its powerful features for managing contacts, scheduling appointments, and launching marketing campaigns.
Key Benefits
- Centralized hub: Manage all your business needs in one place.
- Automated marketing: Reach more customers with less effort.
- Online scheduling: Let clients book appointments 24/7.
- Accept payments online: Get paid faster and easier.
- Reputation management: Monitor and improve your online reviews.
Pricing
- Command Center: Free dedicated business line.
- Business Center: $244/month.
- Marketing Center: $244/month.
Pros
Cons
Feature Comparison
This analysis evaluates two distinct platforms: Copper CRM, which is designed for seamless Google Workspace integration and efficient contact management.
Thryv, a complete operating system built for small business owners to manage client services, marketing, and get paid faster.
This comparison will clarify which crm software is the better investment for optimizing sales processes versus comprehensive client management.
1. Core Focus and Primary Use
- Copper: Primarily a sales crm designed for users entrenched in the Google Workspace. Its core value is reducing manual data entry by logging activity automatically via its chrome extension and gmail inbox.
- Thryv: A comprehensive small business management platform where the customer relationship management functions are integrated with marketing, scheduling, and payment tools to help the small business stay organized and get paid faster.
2. Client Management and Portal Access
- Copper: Provides robust contact management integrated with the Google Workspace. It focuses on internal team management of customer relationship management data.
- Thryv: Excels at external client interaction. The thryv software includes a client portal estimates feature, allowing clients to schedule appointments, view estimates, and make payments directly, enhancing customer interactions.
3. Workflow and Sales Processes Automation
- Copper: Offers robust workflow automation tied to Google interactions. The automation minimizes manual data entry and streamlines internal project management tasks for the sales team.
- Thryv: Automation focuses on marketing and client communication, such as sending sms marketing messages and automatic payment reminders, to streamline the client journey and service delivery, supporting the entire sales process.
4. Integration and Ecosystem
- Copper: Designed for deep, two-way sync with Google Docs, Google Calendar, and the Gmail inbox. Copper’s integration is its strongest asset, making it a natural fit for Google-centric teams.
- Thryv: Offers integrated tools within its thryv business center for key small business needs like social media posting, marketing tools, and enhanced local listings management.
5. Reporting and Analytics
- Copper: Provides essential pipeline reports, activity summaries, and performance metrics for the sales team. Reporting is accessible within the CRM and via exports to google docs.
- Thryv: Focuses reporting on client interactions, marketing campaign performance, and revenue/payment tracking, giving the small business a holistic view of client-facing operations.
6. Pricing and Cost Structure
- Copper: The Copper crm pricing is typically per user per month, scaling based on the needed feature set. The Business Tier is required for many professional marketing tools and advanced features.
- Thryv: Generally priced based on feature tiers (e.g., Command Center features), often including a single one time onboarding fee and monthly subscription. Pricing details are designed for the small business budget.
7. Accessibility and Interface
- Copper: The user interface is clean, designed to integrate into the gmail inbox seamlessly via the chrome extension. The desktop experience is primary, though mobile apps are available.
- Thryv: The thryv command center offers an all-in-one experience designed for simplicity. It is essential to view this site properly on mobile devices for on-the-go management, confirmed by a successful verification successful waiting period.
8. Digital Marketing and Visibility
- Copper: Provides website tracking and basic marketing tools functionality, but primarily relies on integrations for comprehensive campaigns.
- Thryv: Includes built-in tools for digital presence management, like managing enhanced local listings and running sms marketing messages campaigns, directly supporting the small business marketing effort.
9. Technical Checks and Reliability
- Copper: Reliability is high due to its Google-centric design. System uptime and performance are generally excellent.
- Thryv: Features automated health checks and security processes. Users benefit from a modern platform, where operations finalize quickly in a few seconds and system security is managed centrally.
What to Look For in a CRM Tool?
- Integration: How well does it connect with your current tools?
- Scalability: Can it grow with the business?
- Ease of Use: Is the interface intuitive for the team?
- Specific Needs: Does it address your industry’s unique demands?
- Support Quality: How responsive is their customer service?
Final Verdict
So, which one wins? For most small businesses, we pick Copper.
It’s simple. It’s affordable. It works well with Google.
If you need a sales CRM, Copper is great. Thryv is powerful.
It does a lot. But it’s pricey. It’s best for bigger businesses. We tested both.
We spent weeks using them. We know what works.
You can trust our pick. We want you to pick the right CRM.
It saves you time and money.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper vs GoHighLevel: Copper is best for teams using Google. It is simple to use and built right into Gmail. GoHighLevel is a bigger tool for marketing agency needs. It has more powerful automation and can manage multiple clients.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
More of Thryv
Here’s a brief comparison of Thryv with these software solutions:
- Thryv vs GoHighLevel: Thryv offers robust marketing automation and sales funnels. Thryv simplifies business management for service-based companies.
- Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
- Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
- Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
- Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
- Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
- Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
- Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
- Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
- Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
- Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
- Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
- Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
- Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.
Frequently Asked Questions
Is Copper better for small businesses?
Yes, Copper is often better for small businesses. It’s affordable and easy to use. It focuses on sales, which is key for growth. Its Google Workspace integration is a big plus. If you need a simple CRM, Copper is a solid choice.
Can Thryv replace all my business tools?
Thryv aims to be an all-in-one platform. It includes CRM, marketing, and scheduling. This can reduce the number of tools you need. However, it’s more complex and expensive. If you want a single system, Thryv could work.
Which CRM has better customer support?
Thryv often has more robust customer support features. It handles service and support tickets well. Copper focuses more on sales support. If you need extensive customer service tools, Thryv is likely a better fit.
Is there a free trial for both CRMs?
Yes, Copper offers a free trial that lets you test its features. Thryv’s trial varies, so it’s best to check their website. Always try before you buy to ensure it meets your needs.
Does Copper integrate well with Google Workspace?
Yes, Copper’s integration with Google Workspace is excellent. It syncs seamlessly with Gmail, Calendar, and Drive. This is a major advantage for Google users. It saves time and streamlines workflows.
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