Feeling lost in the sea of cold email tools? You’re not alone!
Choosing the right platform can be a real headache, especially with big names like Apollo vs Woodpecker vying for your attention.
Both promise to boost your sales with powerful features, but which delivers?
In this guide, we’ll explain the key differences between Apollo and Woodpecker to help you decide which is best for your needs.
We’ll compare pricing, features, and ease of use so you can make an informed decision and start landing those deals!
Overview
We’ve spent weeks testing both Apollo and Woodpecker to give you the most accurate comparison.
We dove deep into their features, sent out cold emails, and analyzed the results.
We’re sharing our firsthand experience to help you choose the right tool.
Are you intrigued by Apollo’s robust feature set? Explore its potential for your next project! Visit the Apollo website to learn more.
Pricing: It has a free plan. The premium plan starts at $49/month.
Key Features:
- Caching
- State Management
- Extensive Community Support
Ready to automate your outreach and book more meetings? Woodpecker’s robust features and seamless integrations can help you save time.
Pricing: It has a free plan. The premium plan starts at $29/month.
Key Features:
- Email sending and tracking
- Automated follow-ups
- Integrations with popular CRMs
What is Apollo?
Have you ever wished you had a tool to find the perfect leads and help you contact them?
That’s Apollo in a nutshell. It’s like having a super-powered assistant for your sales team.
Apollo gives you access to a massive database of contacts and companies.
You can filter by industry, job title, location – you name it!
Then, you can use Apollo to build automated email sequences and track your results. Pretty cool, right?
Also, explore our favorite Apollo alternatives…
Our Take
Apollo is highly rated for its extensive database and powerful features. However, the platform’s complexity and potentially high cost may be barriers for some users.
Key Benefits
- Access a database of over 250 million contacts with verified email addresses.
- Use advanced filters to find the ideal customers.
- Automate your outreach with personalized sequences and follow-ups.
- Track your progress with detailed analytics & reporting.
- Integrates with popular CRM and sales automation tools.
Pricing
Apollo has a free plan and three paid plans:
- Free: Unlimited email credits.
- Basic: $49 per month for 900 mobile credits/year.
- Professional: $79 per month for 1200 mobile credits/year.
- Organization: $119 per month for 2400 mobile credits/year.
Pros
Cons
What is Woodpecker?
Do you want to send cold emails that get opened? Woodpecker is your go-to tool.
It’s designed to help you avoid spam filters and land in the inbox. How?
Woodpecker mimics human sending behavior, allowing you to personalize your emails, control sending speed, and even set follow-up sequences.
It also has built-in safety features to protect your sender’s reputation. That sounds like a wise choice, right?
Also, explore our favorite Woodpecker alternatives…
Our Take
Boost your outreach with Woodpecker! Users report seeing a 250% jump in email replies, with some campaigns achieving an impressive 80% open rate. Join thousands of businesses seeing real results. Try Woodpecker today!
Key Benefits
- Improve email deliverability with warm-up features.
- Personalize your emails with dynamic variables.
- A/B tests your campaigns to optimize performance.
- Integrates with popular CRM and sales automation tools.
- Offers a free trial to test the platform.
Pricing
Woodpecker offers a flexible pricing model based on the number of email accounts:
- 7-Day Free Trial: $0 – Try all features for the without any commitment.
- Starter: $20/month – Stored prospects 2000.
- Growth: $126/month – Stored Prospects 40,000.
- Scale: $903/month – Stored Prospects 400,000.
- Max: $6,666/month -Unlimited Stored prospects.
Pros
Cons
Feature Comparison
These cold email software platforms are built to supercharge your cold emailing efforts.
This comparison will dive into the key features of Apollo and Woodpecker, helping you understand their different approaches to lead generation, outreach, and managing your sales team workflow.
1. Prospecting and Lead Database
- Apollo: Apollo is a robust all in one solution that includes a massive lead database of over 250 million contacts. Its apollo email finder and email lookup tool are central to its functionality, allowing you to find business email addresses, phone numbers, and contact info directly from its database.
- Woodpecker: Woodpecker is designed primarily for outreach and does not have a built-in lead database. To use Woodpecker, you need to first find your prospects through other means and then import them into your woodpecker account to begin your email campaign.
2. Email Verification and Data Accuracy
- Apollo: Apollo uses a multi-step verification process to ensure its data is the most accurate data possible. While user reviews occasionally mention inaccuracies, the platform’s focus is on providing a vast amount of accurate data to fuel your outreach.
- Woodpecker: Woodpecker focuses on ensuring high deliverability for your emails. It provides a free email verification tool to check for valid verified email addresses and uses a “Bounce Shield” feature to protect your sending reputation by automatically detecting and stopping you from exceeding your sending limit.
3. Multi-Channel Outreach and Automation
- Apollo: Apollo is a comprehensive platform for multi-channel outreach. Its key features include email sequences, a native dialer, and linkedin profile tasks, empowering your sales team to reach prospects through multiple channels without ever leaving the platform.
- Woodpecker: Woodpecker is known for its effectiveness with cold email campaigns and also includes linkedin profile automation and calling tasks on its higher-tier plans. This allows you to build multi-step campaigns that are highly personalized and focused on getting results.
4. Personalization and Customization
- Apollo: Apollo’s AI-powered features help you write highly personalized emails and subject lines. It allows for a high degree of personalization through dynamic variables that pull contact data from its extensive database.
- Woodpecker: Woodpecker is a strong tool for personalized outreach. It allows for dynamic variables and merge fields, and it also lets you add custom images and GIFs to your emails. This makes it an excellent tool for making your messages stand out in the inbox.
5. Chrome Extension
- Apollo: The apollo chrome extension is a powerful tool for prospecting. It allows you to find verified email addresses, contact info, and a linkedin profile while Browse a company name on company websites or LinkedIn, and then add them to a sequence with a single click.
- Woodpecker: Woodpecker has a chrome extension that works with Zapier to help with lead management. This extension allows you to push contact info from the chrome web store to your woodpecker account, which helps streamline your workflow.
6. Pricing and Credits
- Apollo: Apollo has a freemium model and paid pricing plans. Some plans offer unlimited email credits for certain features, which is ideal for a sales team that needs to scale its cold emailing efforts.
- Woodpecker: Woodpecker pricing is based on the number of emails you send and the number of leads you store. It also has a pricing plan designed for agencies that want to manage multiple clients.
7. User Interface and Ease of Use
- Apollo: Apollo’s user interface is clean and modern but can feel overwhelming due to the sheer number of key features. It has a steeper learning curve, but once mastered, it is a powerful one platform solution.
- Woodpecker: Woodpecker is praised for its clean and simple user interface. It is easy to set up and start your first campaign quickly, making it a great choice for users who want to get straight to cold emailing without a lengthy onboarding process.
8. Customer Support
- Apollo: Apollo offers comprehensive support, including a knowledge base and live chat on some plans. It aims to provide fast and responsive assistance to help you get the most out of all the features in its platform.
- Woodpecker: Woodpecker is known for its excellent in app support and helpful support team. It provides resources and guidance to help you successfully run your lemlist campaigns and solve any issues that arise.
9. Target Audience
- Apollo: Apollo is best for sales teams who need an all in one solution for prospecting and engagement. Its robust database and multi-channel features are perfect for teams that need to find leads and nurture them to closing deals from a single platform.
- Woodpecker: Woodpecker is an excellent tool for freelancers, agencies, and businesses that need to manage multiple clients or run dedicated cold email campaigns. It is built for a user who wants to streamline their email outreach and focus on deliverability and personalization.
10. Agency and Team Management
- Apollo: Apollo offers robust team management features, but some users have noted a lack of a unified dashboard for managing multiple clients. This can be a drawback for agencies that need to easily switch between woodpecker account and campaigns.
- Woodpecker: Woodpecker is a great solution for agencies. It offers an “Agency Panel” that allows you to manage multiple clients from a single dashboard, helping you scale your services to get more clients.
11. Follow-ups and Automation
- Woodpecker: Woodpecker is known for its simple yet effective automation. You can create a follow up email sequence that automatically sends until you get a response, which is a great way to stay top of mind and generate more clients.
- Apollo: Apollo’s key features include powerful automation for follow ups. You can set up sequences with conditional steps that adapt based on a prospect’s behavior, helping to save time and ensure timely and relevant communication.
What to Look for When Choosing a Cold Email Tool?
- A tool that seamlessly integrates with your google calendar to easily schedule meetings and automatically log emails to save time and improve workflow efficiency.
- To maintain good sender reputation and avoid spam filters, it’s essential to use a tool that provides verified emails and allows you to connect multiple mailboxes to distribute your sending volume.
- Consider how the tool’s core woodpecker’s features and reporting can help you manage and scale outreach efforts for your active clients, providing a clear overview of campaign performance.
Final Verdict
So, which tool comes out on top? For us, it’s Apollo. We love its massive database and powerful features.
It’s perfect for finding and reaching a large number of leads.
Plus, Apollo offers a wide range of email templates and A/B testing to help you optimize your campaigns.
You can even verify email addresses to improve deliverability.
However, Woodpecker is still a great option, mainly if you focus on email deliverability and warm-up.
If you’re looking for a more affordable option with unlimited email sending, you might consider Lemlist. Ultimately, the best choice depends on your specific needs and budget.
We’ve spent countless hours testing these tools to help you make the right decision.
Trust our expertise and choose the platform to take your cold email game to the next level.
Whether you’re just starting or scaling your outreach, the right tool can make all the difference.
More of Apollo
Here’s a comparison of Apollo with its alternatives, highlighting their unique strengths:
- Apollo vs Snov IO: Apollo provides an extensive B2B database and multi-channel sales engagement. Snov IO emphasizes email finding, verification, and automated email drip campaigns.
- Apollo vs Instantly: Apollo offers a vast lead database and comprehensive sales intelligence. Instantly focuses on lightning-fast email deliverability and unlimited warm-up capabilities.
- Apollo vs Hunter IO: Apollo is an all-in-one platform for lead generation and outreach automation. Hunter IO specializes in finding and verifying professional email addresses.
- Apollo vs Reply IO: Apollo offers a large database and robust sales intelligence with outreach. Reply IO provides advanced AI-powered email automation and multi-channel sequences.
- Apollo vs UpLead: Apollo integrates lead data with outreach automation. UpLead focuses on delivering highly accurate, verified B2B contact information.
- Apollo vs Mailshake: Apollo combines lead prospecting with automated email sequences. Mailshake excels in personalized cold email outreach and deliverability optimization.
- Apollo vs Lemlist: Apollo boasts a massive contact database and comprehensive sales engagement. Lemlist focuses on hyper-personalized cold emails with unique visual elements.
- Apollo vs Woodpecker: Apollo provides a large database and multi-channel outreach. Woodpecker is a dedicated cold email automation tool focused on deliverability.
- Apollo vs Smartlead: Apollo offers a broad sales intelligence platform with outreach capabilities. Smartlead emphasizes scalable cold email campaigns with advanced deliverability features.
- Apollo vs Saleshandy: Apollo delivers extensive lead data and integrated outreach. Saleshandy offers email tracking, automation, and a unified inbox for outreach.
- Apollo vs Klenty: Apollo provides a comprehensive sales engagement platform, including a dialer. Klenty specializes in automating sales cadences and CRM integrations for outreach.
- Apollo vs Warmbox: Apollo’s broader platform includes a basic warm-up. Warmbox is a specialized tool dedicated to advanced email warm-up and sender reputation.
- Apollo vs Maildoso: Apollo offers a comprehensive lead database with integrated outreach. Maildoso focuses on maximizing email deliverability and unlimited mailboxes.
- Apollo vs Manyreach: Apollo provides a rich B2B database and broad sales engagement tools. Manyreach focuses on highly scalable email campaigns with deliverability features.
- Apollo vs Warmy: Apollo is a comprehensive sales intelligence platform with outreach. Warmy is a dedicated email warm-up and deliverability monitoring service.
More of Woodpecker
Here’s a comparison of Woodpecker with its alternatives in the cold outreach space:
- Woodpecker vs Snov IO: Woodpecker excels in personalized email campaigns and deliverability. Snov IO provides a comprehensive suite for email finding and sales automation.
- Woodpecker vs Instantly: Woodpecker focuses on robust deliverability and advanced email sequencing. Instantly emphasizes unlimited warm-up and AI for high-volume sending.
- Woodpecker vs Apollo: Woodpecker is a dedicated cold email outreach platform. Apollo offers a vast B2B database for lead generation and multi-channel sales intelligence.
- Woodpecker vs Hunter IO: Woodpecker automates cold email campaigns with built-in warm-up. Hunter IO primarily specializes in finding and verifying email addresses.
- Woodpecker vs Reply IO: Woodpecker prioritizes advanced email personalization and deliverability. Reply IO offers a broader multi-channel sales engagement platform.
- Woodpecker vs UpLead: Woodpecker effectively manages and automates cold email campaigns. UpLead is a lead generation platform that provides accurate B2B contact data.
- Woodpecker vs Mailshake: Woodpecker focuses on human-like email automation and deliverability. Mailshake supports AI-powered email and multi-channel engagement.
- Woodpecker vs Lemlist: Woodpecker offers straightforward, effective email outreach with conditional logic. Lemlist emphasizes highly personalized, visual, multi-channel campaigns.
- Woodpecker vs Smartlead: Woodpecker provides a comprehensive cold email outreach platform. Smartlead specializes in AI-powered warm-up and high-volume, multi-channel campaigns.
- Woodpecker vs Saleshandy: Woodpecker is a standalone platform for cold email outreach. Saleshandy offers email tracking and automation, often as a plugin.
- Woodpecker vs Klenty: Woodpecker concentrates on core cold email deliverability and personalization. Klenty provides broader sales engagement with multi-channel cadences.
- Woodpecker vs Warmbox: Woodpecker includes warm-up features within its cold email platform. Warmbox is a dedicated tool for advanced email warm-up and deliverability.
- Woodpecker vs Maildoso: Woodpecker offers robust email deliverability and automation. Maildoso features advanced analytics and interactive AMP email capabilities.
- Woodpecker vs Manyreach: Woodpecker focuses on safe sending limits and email deliverability. Manyreach offers unlimited prospect uploads and a unified inbox.
- Woodpecker vs Warmy: Woodpecker features secure cold email campaigns and deliverability tools. Warmy is a specialized tool dedicated to improving email deliverability through consistent warm-up.
Frequently Asked Questions
Do Apollo and Woodpecker offer a free trial?
Yes, both platforms offer a free trial. Apollo offers a free plan with limited features and credits, while Woodpecker provides a 7-day free trial of its paid plans. This allows you to test them out before committing to a subscription.
Which is better for a startup, Apollo.io or Woodpecker?
Woodpecker might be a better initial choice for startups on a tight budget due to its lower starting price. However, if you need a platform that helps with marketing and sales, Apollo.io offers a broader range of tools.
How does Woodpecker compare to Apollo?
Woodpecker is a sales engagement platform focused on cold email deliverability and ensuring that outreach efforts land in inboxes. Compared to Apollo, it strongly emphasizes warm-up and sender reputation.
What are the benefits of using Apollo.io and Woodpecker?
Both are powerful automation tools designed for businesses of all sizes. They offer features like automated email campaigns, cold email templates, and the ability to create targeted lists. This saves you time and helps you get more responses.
Can I get unlimited email credits with Apollo or Woodpecker?
Neither platform offers truly unlimited email credits. However, Apollo’s higher-tier plans provide a large number of credits. If you need a platform with higher sending limits or unlimited email accounts for a fixed price, you might want to consider an alternative like Lemlist.
English 
Spanish