Agorapulse vs Zoho Social: Best Social Media Tool in 2025

Are you juggling your social media and feeling overwhelmed?

It can be tough trying to keep up with all your posts, messages, and updates, right?

Well, you’re in the right place!

We’ll examine two popular tools, Agorapulse vs Zoho Social, to help you decide which one is best for you. 

Let’s dive in and see what they can do!

Overview

We’ve tested Agorapulse and Zoho Social, exploring their features and how they handle daily social media tasks.

Our hands-on testing across different platforms helps us provide a clear and practical comparison of each tool’s offerings.

What is Agorapulse?

Okay, so what’s the deal with Agorapulse?

Think of it as your social media command center.

It’s designed to make managing all your different social accounts easier.

You can schedule posts, answer messages, and see how well your content is doing, all in one place.

Also, explore our favorite Agorapulse alternatives…

What is Zoho Social?

So, let’s talk about Zoho Social.

It’s another cool tool for handling your social media stuff.

It helps you plan your posts, keep an eye on what people are saying, and measure how well your content is doing.

It’s part of a bigger family of Zoho products, which can be handy if you already use their other tools.

Also, explore our favorite Zoho Social alternatives…

Feature Comparison

Choosing the right and effective social media management tool is crucial for social media marketing success.

Here is a feature comparison of Agorapulse and Zoho Social, two excellent social media management tools, to help a social media manager find the best fit for their small business.

1. Unified Inbox and Engagement

• Agorapulse: This is a superior social media management tool for engagement, offering a truly unified inbox that pulls in comments, mentions, and private direct messaging from all social media platforms, including facebook pages and youtube channels. This greatly speeds up response time for the social media manager.
• Zoho Social: It provides an engagement dashboard that centralizes interactions but is often a less seamless experience than Agorapulse’s fully unified inbox for managing a high volume of customer interactions. It is designed more to monitor hashtags and mentions.

2. Analytics and Reporting Depth

• Agorapulse: It offers detailed reports and advanced social media analytics that are geared towards proving social media roi. The reports are highly visual and provide deep insights into post content and audience growth, allowing users to make data-driven decisions.
• Zoho Social: This platform also provides strong analytics, including the ability and understanding to create detailed reports & automatically run and schedule analytics reports. It is excellent for tracking social media performance and social media campaigns, and it tracks more social networks than Agorapulse.

3. Publishing and Scheduling Features

• Agorapulse: It provides powerful scheduling features with a robust publishing calendar that supports bulk scheduling and a queue system. It allows you to post content to all major social media channels like linkedin company pages and facebook groups.
• Zoho Social: It offers a straightforward publishing calendar and a “SmartQ” feature, which uses data to suggest the best times to schedule posts for maximum reach. You can instantly publish posts or add them to the publishing queue with a few clicks.

4. Integration with Business Tools

• Agorapulse: It offers standard integrations with social media tools and platforms, focusing on providing a comprehensive social media management tool outside of a specific business ecosystem.
• Zoho Social: A major key features is its seamless integration with other zoho apps like Zoho CRM and Zoho Desk. This allows you to manage your social media campaigns as part of a larger business strategy using the zoho apps suite.

5. Social Listening and Monitoring

• Agorapulse: It has dedicated social listening tools that allow you to track brand mentions & keywords across multiple platforms. This is an essential feature for maintaining a solid social media marketing strategy and protecting brand reputation.
• Zoho Social: It has strong monitoring tools that monitor hashtags and keywords, helping you stay updated on conversations relevant to your business. It provides listening columns to give you relevant information for your social media content.

6. Team Collaboration and Workflow

• Agorapulse: It is a strong social media management tool for teams, featuring advanced collaboration tools, including approval workflows, assigned comments, and defined user roles for multiple accounts.
• Zoho Social: It also includes collaboration features, allowing users to add any one of the team members with different roles and permissions, which is necessary for a team to maintain an active and deep social media presence across multiple social channels.

7. Mobile Functionality and Support

• Agorapulse: It offers a mobile app that allows you to manage most aspects of the platform on the go, including the unified inbox, publishing, and reporting. Users consistently praise the great support provided by the Agorapulse team.
• Zoho Social: It has the zoho social mobile app, which is useful for managing your social media posts and monitoring your feed. The mobile app is essential for a social media manager who needs to manage their social media accounts away from their desktop.

8. User Interface (UI) and Usability

• Agorapulse: While it has more advanced features, its user interface is known for being intuitive and easy to navigate once familiar with the tool. It’s a highly rated social media management tool in terms of usability.
• Zoho Social: It generally has a very clean and straightforward user interface, making it an easy social media management tool for a small business to adopt quickly.

9. Content Library and Creation

• Agorapulse: It has a content library where you can store images and post content. The tool also simplifies the ability to post content by allowing users to easily recycle social media posts and evergreen content.
• Zoho Social: It has a content library and provides content creator tools for creating and editing images before you schedule posts. This helps the social media manager maintain a consistent and active social media presence on multiple social channels and multiple platforms.

What to Look For When Choosing a Social Media Scheduler?

• Consider the number of social media accounts you need to manage.
• Think about the importance of a truly unified social inbox for your workflow.
• Evaluate if an advanced approval workflow is crucial for your team.
• Determine if in-depth and customizable analytics features are a priority for your social media strategy.
• Assess the level of support team assistance you might require.
• Check for integrations with other digital marketing tools you use.
• Consider the usability and user-friendliness of the platform for your team’s comfort level.
• Look for features that provide valuable insights beyond basic metrics.

Final Verdict

Okay, so we’ve looked closely at both Agorapulse and Zoho Social.

Both are pretty good at helping you manage your social media.

But if we had to pick just one, we’d lean towards Agorapulse for most folks.

Why? Well, its unified inbox is super helpful for keeping up with everything.

Plus, the analytics features give you really good info to make your social media strategy even better.

It might cost a bit more, but if you’re serious about your social media presence.

We think Agorapulse gives you the most bang for your buck. 

We’ve spent the time testing these out, so trust us on this one!

More of Agorapulse

• Agorapulse vs Sprout Social: Agorapulse – intuitive inbox, often cheaper for smaller businesses. Sprout – advanced analytics, listening.
• Agorapulse vs Metricool: Agorapulse – strong inbox, team tools. Metricool – clear analytics, competitor focus.
• Agorapulse vs Socialpilot: Agorapulse – robust engagement, listening. Socialpilot – affordable scheduling.
• Agorapulse vs Sendible: Agorapulse – efficient inbox, clear reporting. Sendible – strong listening, customizable reports.
• Agorapulse vs Content Studio: Agorapulse – streamlined inbox, engagement. Content Studio – content discovery, AI.
• Agorapulse vs Heropost: Agorapulse – strong engagement, listening. Heropost – AI content, competitor intel.
• Agorapulse vs Zoho Social: Agorapulse – robust inbox, listening. Zoho Social – cost-effective (Zoho users).
• Agorapulse vs Buffer: Agorapulse – wider features (inbox, listening). Buffer – simpler scheduling.
• Agorapulse vs Sprinklr: Agorapulse – strong all-in-one (small/medium biz). Sprinklr – enterprise-level.
• Agorapulse vs Later: Agorapulse – broader platform support, engagement focus. Later – visual content (Instagram).
• Agorapulse vs Loomly: Agorapulse – efficient inbox, engagement. Loomly – content calendar, teamwork.
• Agorapulse vs Blaze: Agorapulse’s inbox/engagement is are key strength.

More of Zoho Social

• Zoho Social vs Sprout Social: Zoho – more affordable (Zoho users). Sprout – advanced analytics, listening, teams.
• Zoho Social vs Metricool: Zoho – budget-friendly. Metricool – stronger analytics, competitor focus.
• Zoho Social vs Socialpilot: Zoho – cost-effective. Socialpilot – wider integrations, robust scheduling.
• Zoho Social vs Sendible: Zoho offers affordable basic features. Sendible offers comprehensive listening and reporting (agencies).
• Zoho Social vs Content Studio: Zoho – budget-friendly. Content Studio – content discovery, AI content.
• Zoho Social vs Heropost: Zoho – budget-friendly entry. Heropost – AI content, competitor intel.
• Zoho Social vs Agorapulse: Zoho – more affordable. Agorapulse – robust inbox, listening.
• Zoho Social vs Buffer: Zoho – more features for the price. Buffer – simpler scheduling.
• Zoho Social vs Sprinklr: Zoho – for small/medium biz (Zoho users). Sprinklr – enterprise-level.
• Zoho Social vs Later: Zoho – broader platform support. Later – visual content (Instagram).
• Zoho Social vs Loomly: Zoho – cost-effective content mgmt. Loomly – content calendar, teamwork.
• Zoho Social vs Blaze: Zoho’s affordability/integration are key. Blaze – robust scheduling, AI content.

Frequently Asked Questions