How to Use Loomly: Maximize Your Social Reach in 2026

Quick Start

This guide covers every Loomly feature:

• Getting Started — Create your account and connect your social channels
• How to Use Post Planning & Scheduling — Plan and schedule posts across multiple platforms from one calendar
• How to Use Social Media Dashboard & Workspace — Give every brand its own organized workspace
• How to Use Social Media Content Creation — Build platform-specific posts with the Post Builder and image editor
• How to Use Collaboration & Approval Workflows — Route posts through custom approval workflows before publishing
• How to Use Community Management — Answer comments and messages from one shared inbox
• How to Use Social Media Analytics & Reports — Track performance and schedule automated reports
• How to Use Campaign Management — Group posts with labels and measure campaign success
• How to Use Seamless Collaboration — Keep teams aligned with comments, notes, and shared calendars
• How to Use Content Security — Control who can access, edit, and publish content

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve used Loomly for eight months and tested every feature covered here.

This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Loomly is one of the most powerful social media management tools available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Loomly Tutorial

This complete How to Use Loomly tutorial walks you through every feature, from setup to advanced tips.

Loomly

Plan, create, and schedule social media content for every network in one place. Loomly gives teams a clear calendar, approval flows, and analytics. Start your 15-day free trial — no credit card required.

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Getting Started with Loomly

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Watch this quick overview first:

Now let’s walk through each step.

Step 1: Create Your Loomly Account

Go to Loomly’s website and click “Start Your Free Trial.”

Enter your email and create a password.

Every new Loomly account starts with a 15-day free trial.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Connect Your Social Channels

Log in on your computer and open the social accounts screen.

Connect Facebook, Instagram, LinkedIn, Pinterest, YouTube, and other social media platforms.

Here’s a quick look at what you unlock:

✓ Checkpoint: Your connected social channels show active status icons.

Step 3: Set Up Your First Workspace

Create a workspace for each brand or client you manage.

Loomly lets you run separate calendars for different groups or projects.

Explore the dashboard for a minute to learn the layout.

How to Use Loomly Post Planner & Scheduler

Post Planning & Scheduling lets you schedule posts across multiple platforms from one shared calendar.

Here’s how to use it step by step.

Step 1: Open the Calendar

Click “Calendar” in the left menu.

The calendar view shows every planned post and its scheduled date.

Step 2: Pick a Date and Slot

Click any date to start a post for that day.

Choose which social media platforms should receive it.

Here’s what this looks like:

✓ Checkpoint: Your draft appears on the calendar in its slot.

Step 3: Schedule It

Set the time and click “Schedule.”

Loomly publishes automatically at the scheduled time — no manual posting needed.

How to Use Loomly Social Media Dashboard & Workspace

Social Media Dashboard & Workspace lets you run each brand from its own organized hub.

Here’s how to use it step by step.

Step 1: Open Your Dashboard

The dashboard shows scheduled posts, drafts, and items waiting on approval.

It’s your daily command center for managing social media.

Step 2: Create Workspaces

Add a separate workspace for each brand, client, or business you handle.

Here’s what this looks like:

✓ Checkpoint: Each workspace shows its own calendar and connected accounts.

Step 3: Invite Your Team

Invite team members and assign roles for better organization.

How to Use Loomly Social Media Content Creator

Social Media Content Creation lets you create posts tailored to each network.

Here’s how to use it step by step.

Step 1: Click “Create Post”

Click “Create Post” in Loomly’s dashboard to start a new post.

Stuck? Loomly provides built-in post ideas for daily inspiration.

Step 2: Write and Add Visuals

Type your copy, then upload pictures and videos from your Content Library.

Canva and Unsplash integrations help you build eye-catching visuals fast.

Here’s what this looks like:

✓ Checkpoint: The preview updates for each platform as you edit.

Step 3: Fine-Tune Each Version

Use the Fine-Tuning panel to adjust text and visuals per channel.

Customize the same idea for feeds, Stories, and Reels.

How to Use Loomly Collaborator & Approval Workflows

Collaboration & Approval Workflows lets you route every post past a reviewer before publishing.

Here’s how to use it step by step.

Step 1: Set Approval Tiers

Custom approval workflows can have multiple tiers.

That layered review protects brand consistency and accuracy.

Step 2: Submit Posts for Review

Collaborators review and approve posts before they go live.

Here’s what this looks like:

✓ Checkpoint: Submitted posts show a “Pending Approval” status.

Step 3: Approve or Request Edits

Approvers push posts live or send them back with feedback.

How to Use Loomly Community Manager

Community Management lets you engage with your audience across every connected account.

Here’s how to use it step by step.

Step 1: Open Interactions

The Interactions feature collects comments and messages from all connected accounts.

Step 2: Reply From One Inbox

Answer followers directly inside Loomly instead of hopping between apps.

Here’s what this looks like:

✓ Checkpoint: Handled conversations move out of your queue.

Step 3: Assign Conversations

Route tricky questions to the right team member.

How to Use Loomly Social Media Analytics & Reports

Social Media Analytics & Reports lets you track how many people viewed and liked your posts.

Here’s how to use it step by step.

Step 1: Open Analytics

Loomly provides analytics for every connected account and published post.

Step 2: Review Performance

Check reach, clicks, and engagement to see what lands.

Here’s what this looks like:

✓ Checkpoint: Charts display metrics for your chosen date range.

Step 3: Schedule Automated Reports

Automated reporting compiles metrics into clean reports for stakeholders.

Set them to send weekly or monthly.

How to Use Loomly Campaign Manager

Campaign Management lets you group related posts and track campaign success.

Here’s how to use it step by step.

Step 1: Create Post Labels

Apply labels like “Q4 product roundup” to categorize content.

Step 2: Filter by Label

Filter the calendar and analytics by label for cleaner reporting.

Here’s what this looks like:

✓ Checkpoint: Only posts carrying that label stay visible.

Step 3: Compare Campaign Results

Stack labeled campaigns side by side to see which ideas win.

How to Use Loomly Seamless Collaborator

Seamless Collaboration lets teams plan, comment, and publish together in real time.

Here’s how to use it step by step.

Step 1: Add Notes and Comments

Leave comments on posts for team feedback.

Add notes for reminders or extra context.

Step 2: Work in a Shared Calendar

Everyone sees the same plan, so nothing gets published twice.

Here’s what this looks like:

✓ Checkpoint: Teammates’ edits and comments appear as they happen.

Step 3: Track Post History

Version history shows who changed what, and when.

How to Use Loomly Content Security

Content Security lets you control who can access, edit, and publish content.

Here’s how to use it step by step.

Step 1: Set User Roles

Assign roles so each person gets exactly the access they need.

Step 2: Limit Publishing Rights

Only approved users can push posts live.

Here’s what this looks like:

✓ Checkpoint: Restricted users see editing tools but no publish button.

Step 3: Review Account Activity

Audit changes regularly to catch mistakes before they spread.

Loomly Pro Tips and Shortcuts

After testing Loomly for eight months, here are my best tips.

Keyboard Shortcuts

Loomly runs in your browser, so these standard shortcuts work everywhere.

Hidden Features Most People Miss

• Google Drive integrations: Import media straight from Drive into your Content Library.
• Reusable post templates: Save templates for recurring content and cut creation time in half.
• Bulk media upload: Upload, label, and organize assets in batches for quick access later.

Loomly Common Mistakes to Avoid

Mistake #1: Posting Identical Content Everywhere

Mistake #2: Skipping the Approval Step

Mistake #3: Ignoring Your Analytics

Loomly Troubleshooting

Problem: A Connected Account Keeps Disconnecting

Cause: The network expired Loomly’s access token, usually after a password change.

Fix: Reconnect the account and approve every permission request.

Problem: A Post Failed to Publish

Cause: The post breaks a platform rule, like video length or image size.

Fix: Read the error message, adjust the post, then reschedule it.

Problem: Analytics Show No Data

Cause: Fresh connections need time to pull historical metrics.

Fix: Wait a few hours, refresh, and check the account connection again.

📌 Note: If none of these fix your issue, contact Loomly support.

What is Loomly?

Loomly is an easy to use social media management platform for teams and creators.

Teams use it to plan, create, and schedule social media content in one place.

Think of it as a shared newsroom calendar for all your social channels.

Watch this quick overview:

Loomly helps streamline your whole social media process by making planning and scheduling easier.

Agencies and creators use social media management platforms like this to stay consistent.

It includes these key features:

• Post Planning & Scheduling: Queue content weeks ahead across every network.
• Social Media Dashboard & Workspace: One organized hub per brand or client.
• Social Media Content Creation: Post Builder, ideas, and an image editor.
• Collaboration & Approval Workflows: Multi-tier reviews before anything publishes.
• Community Management: Comments and messages handled from one inbox.
• Social Media Analytics & Reports: Performance tracking with automated reporting.
• Campaign Management: Labels and hashtag collections that keep campaigns organized.
• Seamless Collaboration: Notes, comments, and roles keep teams in sync.
• Content Security: Permissions that protect your accounts and brand.

It’s user friendly, with a simple layout and all the tools teams need.

For a full review, see our Loomly review.

Loomly Pricing

Here’s what Loomly costs in 2026:

Free trial: Yes — 15 days with full access, no credit card required.

Money-back guarantee: Not advertised — the free trial covers your testing instead.

💰 Best Value: Starter — request a quote; it covers everything most small teams need.

Run the full trial before you subscribe, and confirm current pricing with sales.

Loomly vs Alternatives

How does Loomly compare? Here’s the competitive landscape:

Quick picks:

• Best overall: Loomly — planning, approvals, and analytics in one clean package.
• Best budget: Buffer — start free, then pay per channel.
• Best for beginners: Later — visual-first and simple to learn.
• Best for agencies: Sprout Social — deep reporting and listening at scale.

🎯 Loomly Alternatives

Looking for Loomly alternatives? Here are the top options:

• 🚀 Sprout Social: Premium suite with listening and deep enterprise analytics.
• 💰 Socialpilot: Agency features at roughly half the usual price.
• 🎨 Sendible: White-label dashboards and reports built for client work.
• ⚡ Content Studio: Content discovery plus automation recipes for fast publishing.
• 🔧 Heropost: Lifetime-deal scheduler for cost-conscious marketers.
• 🌟 Agorapulse: Excellent unified inbox with strong ROI tracking.
• 💼 Zoho Social: Natural pick for teams already inside Zoho’s suite.
• 👶 Buffer: Clean, simple, and forever affordable for beginners.
• 🏢 Sprinklr: Enterprise-grade customer experience across every channel.
• 📊 Later: Visual grid planning with strong link-in-bio traffic tools.
• 🧠 Blaze: AI-first creation that drafts on-brand posts for you.
• ⭐ Metricool: Scheduling plus ad tracking with a generous free tier.

For the full list, see our Loomly alternatives guide.

⚔️ Loomly Compared

Here’s how Loomly stacks up against each competitor:

• Loomly vs Sprout Social: Sprout wins on analytics depth; Loomly wins on price and simplicity.
• Loomly vs Socialpilot: Socialpilot is cheaper; Loomly offers stronger approval flows.
• Loomly vs Sendible: Sendible suits white-label agencies; Loomly feels friendlier for in-house teams.
• Loomly vs Content Studio: Content Studio wins discovery; Loomly wins collaboration.
• Loomly vs Heropost: Heropost is cheaper long term; Loomly is more polished and reliable.
• Loomly vs Agorapulse: Agorapulse has the better inbox; Loomly has better planning tools.
• Loomly vs Zoho Social: Zoho wins on CRM ties; Loomly wins on content workflow.
• Loomly vs Buffer: Buffer is simpler and cheaper; Loomly handles teams far better.
• Loomly vs Sprinklr: Sprinklr targets enterprises; Loomly fits small and mid-size teams.
• Loomly vs Later: Later rules Instagram grids; Loomly covers more networks equally well.
• Loomly vs Blaze: Blaze generates content faster; Loomly manages the full publishing process.
• Loomly vs Metricool: Metricool wins on free analytics; Loomly wins on approvals.

Start Using Loomly Now

You learned how to use every major Loomly feature:

• ✅ Post Planning & Scheduling
• ✅ Social Media Dashboard & Workspace
• ✅ Social Media Content Creation
• ✅ Collaboration & Approval Workflows
• ✅ Community Management
• ✅ Social Media Analytics & Reports
• ✅ Campaign Management
• ✅ Seamless Collaboration
• ✅ Content Security

Next step: Pick one feature and try it now.

Most people start with Post Planning & Scheduling.

It takes less than 5 minutes.

Connect one account, create a post, and level up your social media game.

Frequently Asked Questions

Is Loomly easy to use?

Yes. Loomly is user friendly, with a clean layout, guided post creation, and helpful tutorials. Most people schedule their first post within minutes of signing up.

What is the basic plan of Loomly?

Loomly’s entry plan is Starter, with pricing available on request from the sales team. A 15-day free trial lets you test everything before paying.

Can you use Loomly for free?

There’s no permanent free plan, but every account starts with a 15-day free trial. No credit card is required to try it.

How to schedule posts on Loomly?

Click “Create Post,” write your content, pick your channels, then choose a date and time. Loomly publishes automatically at the scheduled moment.

What is better, Hootsuite or Loomly?

Loomly wins on ease of use and approval workflows for small teams. Hootsuite suits enterprises that need social listening and deeper integrations.