Picking a CRM is tough. You’re stuck between SugarCRM and Close CRM.
Both look good. But which one fits your business? It’s a big decision.
And you don’t want to mess it up.
Imagine choosing the wrong one. You waste time. You lose money.
Your team gets frustrated. You miss out on sales. It’s a headache.
In this article, we’ll compare SugarCRM vs Close CRM and examine features, pricing, and what makes each one special.
You’ll know which one is best for you. Let’s find your fit in 2025.
Overview
We’ve spent countless hours diving deep into SugarCRM and Close CRM.
Our team rigorously tested each platform, exploring every feature and analyzing real-world use cases.
This hands-on experience allows us to provide a truly informed comparison.
Businesses using SugarCRM see an average 15% improvement in sales.
Pricing: It has a free trial. The premium plan starts at $19/month.
Key Features:
- Advanced Customization.
- Sales Forecasting.
- Workflow Automation.
Ready to boost your productivity and streamline your workflow?
Pricing: Free trial available. The premium plan starts at $35/month.
Key Features:
- Built-in Calling
- Email Sequences
- Lead Management
What is SugarCRM?
So, SugarCRM. What’s the deal? It’s a CRM, but it’s pretty flexible.
You can change it to fit your needs. Think big business or complex sales.
It can handle it.
Also, explore our favorite SugarCRM alternatives…
Businesses using SugarCRM see an average 15% improvement in sales cycle efficiency. Use it today!
Key Benefits
- Advanced customization is powerful.
- Sales forecasting is precise.
- Automation saves significant time.
- Improved sales cycle efficiency by 15%.
Pricing
All the plans will be billed annually.
- Essentials: $19/user/month, three users minimum.
- Standard: $59/user/month, ten users minimum.
- Advanced: $85/user/month, ten users minimum.
- Premier: $135/user/month, ten users minimum.
Pros
Cons
What is Close CRM?
Okay, let’s talk about Close CRM. It’s built for sales teams.
Especially outbound sales. They focus on calls and emails.
It’s fast. It’s meant to close deals.
Also, explore our favorite Close CRM alternatives…
Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
All the plans will be billed annually.
- Essentials: $35/seat/month.
- Growth: $99/seat/month.
- Scale: $139/seat/month.
Pros
Cons
Feature Comparison
Let’s get down to the details. We’ll look at key features.
This will help you see the real difference. We’ll show you the comparison between Close CRM and SugarCRM.
1. CRM Software Usability
When it comes to CRM software, Close CRM shines with its intuitive interface.
User reviews usually highlight its ease of use, making it ideal for startups needing quick adoption.
In contrast, SugarCRM offers deeper customization but requires a steeper learning curve, which can impact initial efficiency.
2. Customer Relationship Management
Close CRM focuses heavily on direct communication.
It provides built-in calling and SMS, directly supporting Salesforce activities.
SugarCRM provides a broader customer management scope.
It excels in managing complex client relationships and detailed customer support interactions.
3. Salesforce Automation
Close vs SugarCRM reveals differences in automation.
Close CRM streamlines outbound sales with automated email sequences.
SugarCRM provides more comprehensive automation.
It supports complex workflows and detailed tracking across the entire sales cycle.
4. Product Customization & Flexibility
SugarCRM is known for its extreme flexibility.
It allows deep customization to match unique business processes within any industry.
Close CRM offers less customization. It prioritizes simplicity and immediate usability.
5. Scalability & Company Growth
For growing companies, scalability is key.
SugarCRM scales well with large enterprises, handling complex data and workflows.
Close CRM is better suited for small—to medium-sized businesses.
Its simplicity helps maintain efficiency as the company grows, but it may not be the best long-term solution for large enterprises.
6. Functionality & Feature Offer
The core functionality each product provides varies. Close CRM offers strong communication tools.
SugarCRM provides a broader set of features, including detailed reporting and forecasting.
This impacts the choice of whether a company needs a focused sales tool or a comprehensive CRM.
7. Insight & Reporting
SugarCRM provides detailed reporting and insight.
It helps analyze complex data and track performance across multiple metrics.
Close CRM offers simpler reporting focused on sales activities.
It is easier to use but provides less in-depth analysis.
What to Look For in a CRM?
- Ease of Use: How quickly can the team learn it?
- Integration: Does it work with your current tools?
- Customization: Can it adapt to your specific needs?
- Scalability: Will it grow with your business?
- Support: What kind of help is available?
- Pricing: Does it fit your long-term budget?
- Mobile Access: Can your team use it on the go?
- Reporting: Does it give you the insights you need?
Final Verdict
So, which one wins? It depends on you. But, if we had to pick?
We’d lean towards Close CRM for most small to medium-sized businesses.
It’s just easier to use. It gets sales teams moving fast.
If you need super deep customization, SugarCRM is your pick.
But, for most folks, Close CRM hits the sweet spot. We tested both hard.
We know what works. Trust us. You’ll be happy with Close CRM.
More of SugarCRM
Here’s a brief comparison of SugarCRM with these software solutions:
- SugarCRM vs Gohighlevel: SugarCRM is a comprehensive CRM focused on sales, marketing, and service, offering extensive customization; GoHighLevel is an all-in-one platform for agencies, emphasizing marketing automation, lead generation, and sales tools.
- SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
- SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
- SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
- SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
- SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
- SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
- SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
- SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
- SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
- SugarCRM vs Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
- SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
- SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
- SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.
More of Close CRM
Here’s a brief comparison of Close CRM with these software solutions:
- Close CRM vs Gohighlevel: Close CRM focuses on sales teams with built-in calling and email for efficiency, while GoHighLevel is an all-in-one platform integrating sales, marketing automation, and lead generation.
- Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
- Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
- Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
- Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
- Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
- Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
- Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
- Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
- Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
- Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
- Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
- Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
- Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.
Frequently Asked Questions
What’s the main difference between SugarCRM and Close CRM?
SugarCRM offers deep customization and is suited for complex sales. Close CRM focuses on ease of use and outbound sales, with built-in calling and email tools. SugarCRM is more flexible, while Close CRM is more straightforward.
Which CRM is better for a small business?
Close CRM is often better for small businesses. It’s easier to set up and use, and its focus on sales communication helps small teams close deals faster. SugarCRM’s complexity might be too much for smaller teams.
Is SugarCRM or Close CRM more expensive?
SugarCRM’s pricing can vary widely based on customization and has minimum user limits. Close CRM’s pricing is more transparent and starts at a slightly higher per-user cost. The total cost depends on your specific needs and team size.
Can I customize Close CRM or SugarCRM?
SugarCRM is highly customizable. You can change almost everything to fit your needs. Close CRM offers less customization. It focuses on simplicity and core sales features. However, Close CRM does provide some basic customization.
Which CRM has better customer support?
SugarCRM offers tiered support options, with higher-priced plans receiving more support. Close CRM offers support through email and chat and provides extensive online resources. Both offer good support, but SugarCRM’s support is more in-depth for its higher-priced plans.
