ActiveCampaign vs Salesmate: Best Choice for you in 2025?

Choosing the right software for your business can feel like a headache, right?

You’re stuck between ActiveCampaign vs Salesmate, and everyone online seems to have a different opinion.

You need something that helps you connect with customers and grow your sales, but which one actually delivers? 

We’re going to figure out how to create one that’s easy to use and makes your work smoother today. 

We’ll break down ActiveCampaign vs Salesmate to help you decide which one is the best choice for you. 

Overview

We’ve spent hours diving deep into both ActiveCampaign and Salesmate.

Our team tested each platform’s features, from email marketing to sales pipelines, to give you a real, hands-on comparison.

We focused on what matters: ease of use and value.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is Salesmate?

Salesmate. What is it? Think of it as a sales hub. It helps you manage customers.

You can track deals. You can automate tasks. It’s built to boost sales. Simple.

Also, explore our favorite Salesmate alternatives…

Key Benefits

• Built-in calling: Make and receive calls directly within Salesmate.
• Sales sequences: Automate your outreach with personalized emails and texts.
• Pipeline management: Visualize your sales process and identify bottlenecks.
• Mobile app: Access your CRM data on the go.

Pricing

• Basic: $23/user/month.
• Pro: $39/user/month.
• Business: $63/user/month.

Feature Comparison

Let’s break down the key features of ActiveCampaign and Salesmate.

We’ll look at how they stack up in areas that matter most for your business growth and customer experience.

1. Contact Management

Both platforms excel in contact management, but they differ in approach.

ActiveCampaign focuses on detailed contact profiles and automated tagging. Salesmate offers a more visual pipeline view, making it easy to track leads.

Choose ActiveCampaign for deep segmentation or Salesmate for quick lead tracking.  

2. Customer Relationship Management (CRM)

Salesmate leans heavily into sales pipelines and deal tracking in customer relationship management.

ActiveCampaign combines sales and marketing automation within its CRM, providing a more holistic view of the customer relationship.

If sales focus is your priority, choose Salesmate, if marketing and sales alignment is important, choose ActiveCampaign.  

3. Email Marketing and Automation

ActiveCampaign shines with its robust email marketing and automation features.

It offers advanced workflows and personalization.

Salesmate’s email tools are simpler, focusing on basic campaigns and sequences.

ActiveCampaign is the clear winner for complex email marketing needs.  

4. Sales Automation

For salesforce automation, Salesmate provides strong pipeline management and activity tracking.

ActiveCampaign offers broader automation encompassing marketing and sales.

Salesmate is built for sales teams, while ActiveCampaign caters to a wider range of business needs.  

5. Integrations

Both platforms offer a variety of integration options.

ActiveCampaign boasts a wider range of third-party integrations, including many marketing tools.

salesmate integrates with key sales and support platforms.

Consider which integrations are crucial for your workflow.  

6. Analytics and Reporting

Analytics are crucial for measuring success.

ActiveCampaign offers detailed reports on marketing and sales performance.

Salesmate provides solid sales analytics and pipeline insights.

ActiveCampaign is better for comprehensive data, while Salesmate focuses on sales-specific metrics.  

7. Customer Experience

Both tools focus on the customer experience, but with different strengths.

ActiveCampaign excels in personalized communication and automated journeys.

Salesmate focuses on efficient sales processes and support.

Select ActiveCampaign for a personalized customer journey, or Salesmate for efficient sales interactions.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict

After thorough testing, we lean towards ActiveCampaign for most businesses.

Its comprehensive marketing automation, combined with solid CRM features, provides a powerful tool for growth.

While Salesmate excels in sales-focused customer relationship management, ActiveCampaign offers a more versatile solution.

We found its advanced analytics and broad integration capabilities particularly valuable.

If you need robust email marketing and a full customer experience platform, ActiveCampaign is our top choice.

We’ve spent the time, so you don’t have to; trust our hands-on review to guide your decision.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Salesmate

Here’s a brief comparison of Salesmate with these software solutions:

• Salesmate vs Gohighlevel: Salesmate provides a streamlined, user-friendly CRM for sales teams, focusing on deal closing, while GoHighLevel is a broader platform offering extensive sales and marketing automation with advanced lead generation.
• Salesmate vs Pipedrive: Salesmate offers intuitive sales pipeline management with built-in calling, whereas Pipedrive excels in visual pipeline clarity and allows effortless deal progression.
• Salesmate vs Keap: Salesmate provides a user-friendly interface with customizable deal pipelines for visual tracking, while Keap delivers powerful sales and marketing automation with strong sales funnel capabilities.
• Salesmate vs Hubspot: Salesmate offers a transparent, affordable CRM with strong sales automation; HubSpot is a comprehensive suite for marketing, sales, and service, with tiered pricing and more extensive features.
• Salesmate vs Clickfunnels: Salesmate is a CRM designed for managing sales and customer relationships; ClickFunnels is a specialized tool for building high-converting sales funnels and landing pages.
• Salesmate vs Folk: Salesmate is a full-fledged CRM for sales teams with robust pipeline management and automation. Folk is a simpler contact management tool focused on organization and collaboration.
• Salesmate vs Instantly: Salesmate provides a comprehensive sales CRM with pipeline management and multi-channel outreach; Instantly specializes in scaled cold email outreach and lead generation.
• Salesmate vs Clickup: Salesmate is a dedicated sales CRM for pipeline management and deal tracking; ClickUp is an all-in-one productivity platform with project management, task tracking, and CRM functionalities.
• Salesmate vs Monday CRM: Salesmate is a focused sales CRM with built-in email marketing and strong deal management; Monday CRM offers highly customizable visual workflows and broad work OS capabilities.
• Salesmate vs Capsule CRM: Salesmate is a comprehensive solution with sales automation and detailed reporting; Capsule CRM is a simpler, user-friendly contact management tool, often more basic.
• Salesmate vs Insightly: Salesmate provides a user-friendly CRM primarily for sales activities; Insightly offers a more robust CRM with integrated project management functionality.
• Salesmate vs Freshsales CRM: Salesmate delivers detailed, real-time reporting and extensive workflow customization; Freshsales CRM offers an intuitive interface with AI assistance and broader automation.
• Salesmate vs Salesforce: Salesmate is a user-friendly CRM ideal for small to medium businesses, offering straightforward sales management; Salesforce is a highly customizable, scalable, enterprise-level CRM with a vast feature set.

Frequently Asked Questions