Keap vs Nutshell CRM: Which CRM Software Wins in 2025?

Picking the right CRM is tough, right?

You’re looking at Keap vs Nutshell CRM, and honestly, it’s confusing.

You need something that helps you keep track of customers, but both seem to do that.

How do you know which one will actually make your life easier in 2025?

Don’t worry—we’ll compare Keap and Nutshell CRM so you can see which one best suits your needs. 

Overview

We’ve put both Keap and Nutshell CRM through their paces, testing their core features, user interfaces, and customer support.

Our hands-on experience allows for a direct, practical comparison beyond marketing hype to give you a clear picture of each platform’s strengths.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Also, explore our favorite Keap alternatives…

Key Benefits

Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.

• Email marketing: Easily create and send targeted emails to your audience.
• Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
• Sales pipeline management: Visualize your sales process and track deals from start to finish.
• Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
• Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.

Pricing

Pricing: Starts at $249/Annually.

What is Nutshell CRM?

Let’s talk Nutshell CRM. It’s designed to be simple and straightforward.

Think of it as a sales-focused CRM. It helps you manage leads, track deals, and close more sales.

It’s not as customizable as some other CRMs but easy to pick up and use.

Also, explore our favorite Nutshell CRM alternatives…

Key Benefits

• Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
• Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
• Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
• Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
• Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

• Foundation: $13/user/month.
• Growth: $25/user/month.
• Pro: $42/user/month.
• Business: $59/user/month.
• Enterprise: $79/user/month.

Feature Comparison

Let’s dive into the core of what makes these CRMs tick.

We’ll compare key features, showing where each excels and where they might fall short, to help you make an informed decision.

1. Ease of Use

• Keap: Offers robust features, but some users find the interface complex, especially if they’re not familiar with its older Infusionsoft roots. The learning curve can be steeper.
• Nutshell CRM: Prioritizes simplicity. Its clean, intuitive dashboard makes navigation and daily tasks straightforward, even for beginners. This focus on ease of use is a major plus.

2. Marketing Automation

• Keap: Strong in marketing automation, allowing for complex workflow setups and personalized marketing campaign management. It’s built for detailed, multi-step campaigns.
• Nutshell CRM: Provides basic automation, but it’s not as extensive as Keap. It’s better suited for simpler, less intricate automated tasks.

3. Lead Management

• Keap: Offers advanced lead management with detailed lead scoring and segmentation. This helps you target the right leads at the right time.
• Nutshell CRM: Provides solid lead tracking, but it lacks some of the in-depth scoring and segmentation features found in Keap.

4. Marketing Software Integration

• Keap: Integrates well with its own suite of marketing software, and it has a wide range of third-party integrations, which is a big plus for many businesses.
• Nutshell CRM: Offers fewer integrations than Keap, which could be a limitation if you rely on a broad set of external tools. When compared to a platform like hubspot, it has a smaller footprint.

5. Analytics

• Keap: Provides robust analytics and reporting, giving you deep insights into your marketing and sales performance.
• Nutshell CRM: Offers basic reporting, but its analytics capabilities are less detailed than Keap’s.

6. Workflow Automation

• Keap: As mentioned before, Keap excels in workflow automation. Complex, multi-step automations are easily built.
• Nutshell CRM: Nutshell’s workflow is more basic and designed for ease of use over deep complexity.

7. Marketing Campaigns

• Keap: Strong marketing campaign tools, with email marketing, landing pages, and more.
• Nutshell CRM: Less robust campaign tools, more focused on sales pipeline.

What to Look For When Choosing a CRM Tool?

• Consider your budget and the features you need. Don’t pay for features you won’t use.
• Think about your team’s technical skills. Choose a platform that matches their comfort level.
• Read online reviews from other users. This can give you the valuable insights into real-world experiences.
• Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
• Don’t be afraid to ask for help. Both companies offer excellent customer support.
• Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
• Check out the vendor’s track record. How long has it been in business? What is its reputation like?
• Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Final Verdict

So, which one wins?

Keap is the more powerful choice for many, especially if you need deep marketing automation.

It’s got more tools and can handle complex campaigns. 

But if you want something easy to use, Nutshell CRM is a good bet.

It’s simple and gets the job done. We’ve tested both, and we know what works.

If you want a strong marketing CRM, go with Keap.

If you need easy sales tracking, Nutshell might be better.

Choose what fits your business best.

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.

More of Nutshell CRM

Here’s a brief comparison of Nutshell CRM with these software solutions:

• Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
• Nutshell CRM vs Pipedrive: Nutshell CRM offers user-friendly contact management and sales automation, while Pipedrive is renowned for its highly visual and customizable sales pipeline.
• Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
• Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
• Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
• Nutshell CRM vs Folk: Nutshell CRM is a sales-focused CRM with robust reporting and pipeline management; Folk emphasizes collaborative contact organization and AI-powered enrichment.
• Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume cold email outreach and lead generation.
• Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
• Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
• Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
• Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
• Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
• Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.

Frequently Asked Questions