How to Use Kajabi: Complete Feature Guide (2026)

Quick Start

This guide covers every Kajabi feature:

• Getting Started — Create account and basic setup
• How to Use Online Courses — Build and sell courses with lessons and quizzes
• How to Use Email Marketing — Send broadcasts and automated sequences
• How to Use Funnels and Automations — Turn visitors into paying customers
• How to Use No-Code Web Builder — Design your website without coding
• How to Use Digital Downloads — Sell ebooks, templates, and files
• How to Use Analytics and Performance — Track revenue and student progress
• How to Use Personal Coach — Run one-on-one coaching programs
• How to Use AI-Powered Newsletter — Create newsletters with AI assistance
• How to Use Streamline Podcast — Host and distribute your podcast

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve used Kajabi for over two years and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Kajabi is one of the most powerful all-in-one course platforms available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Kajabi Tutorial

This complete Kajabi tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

Kajabi

Build, market, and sell online courses, memberships, and coaching programs from one dashboard. Kajabi replaces 10+ scattered tools with a single connected system. Start your free trial today.

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Getting Started with Kajabi

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Watch this quick overview first:

Now let’s walk through each step.

Step 1: Create Your Account

Go to Kajabi’s website and click “Get Started Free.”

Enter your name, email, and create a password.

Choose a plan or start your 14-day free trial.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Set Up Your Site Settings

Click “Settings” in the left sidebar of your dashboard.

Upload your logo, set brand colors, and add your favicon.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see the main dashboard with your logo.

Step 3: Connect Your Payment Processor

Go to Settings and select “Payment Integrations.”

Connect Kajabi Payments, Stripe, or PayPal.

Kajabi Payments offers 0% platform fees on transactions.

How to Use Kajabi Online Courses

Online Courses lets you teach customers through video and written content.

Here’s how to use it step by step.

Watch Online Courses in action:

Now let’s break down each step.

Step 1: Create a New Product

Click “Products” in the left sidebar.

Select “Online Course” as your product type.

Use the AI Course Generator to build your outline fast.

Step 2: Add Modules and Lessons

Create modules to organize your content into sections.

Add lessons with video, text, or downloadable files.

Here’s what this looks like:

✓ Checkpoint: You should see your modules and lessons listed.

Step 3: Add Quizzes and Publish

Insert quizzes inside modules to test student knowledge.

Preview your course, then click “Publish.”

How to Use Kajabi Email Marketing

Email Marketing lets you send broadcasts and automated sequences to your list.

Here’s how to use it step by step.

Watch Email Marketing in action:

Now let’s break down each step.

Step 1: Navigate to Email Campaigns

Click “Marketing” then “Email Campaigns” in the sidebar.

Choose between a broadcast or an automated sequence.

Step 2: Design Your Email

Pick a template or start from scratch.

Add your subject line, preview text, and email body.

Here’s what this looks like:

✓ Checkpoint: You should see your email preview in the editor.

Step 3: Set Recipients and Send

Select your audience segment or entire contact list.

Schedule the email or click “Send Now.”

How to Use Kajabi Funnels and Automations

Funnels and Automations lets you turn visitors into customers on autopilot.

Here’s how to use it step by step.

Watch Funnels and Automations in action:

Now let’s break down each step.

Step 1: Choose a Pipeline Blueprint

Go to “Marketing” then “Pipelines” in the sidebar.

Select a pre-built blueprint like Product Launch or Webinar.

Step 2: Customize Your Funnel Pages

Edit the landing page, thank you page, and checkout page.

Connect each page to the right email sequence.

Here’s what this looks like:

✓ Checkpoint: Your funnel stages should be linked together.

Step 3: Set Automation Triggers

Add IF/THEN rules to automate actions after purchase.

Set up tags, email sends, and access grants automatically.

How to Use Kajabi No-Code Web Builder

No-Code Web Builder lets you design a full website without writing any code.

Here’s how to use it step by step.

Watch No-Code Web Builder in action:

Now let’s break down each step.

Step 1: Open the Website Editor

Click “Website” in the left sidebar of your dashboard.

Choose a theme or start with a blank template.

Step 2: Customize Pages and Sections

Drag and drop sections to build your homepage layout.

Edit text, images, and buttons using the visual editor.

✓ Checkpoint: Your homepage should display your brand colors and logo.

Step 3: Connect Your Custom Domain

Go to Settings and click “Domain” to add your URL.

Follow the DNS setup instructions Kajabi provides.

How to Use Kajabi Digital Downloads

Digital Downloads lets you sell ebooks, templates, PDFs, and other files.

Here’s how to use it step by step.

Watch Digital Downloads in action:

Now let’s break down each step.

Step 1: Create a Digital Download Product

Go to “Products” and select “Digital Download.”

Name your product and add a description.

Step 2: Upload Your Files

Click “Add Files” and upload your PDF, ebook, or template.

Add a thumbnail image for your product listing.

✓ Checkpoint: Your file should appear in the product editor.

Step 3: Set Pricing and Publish

Create an offer with one-time or subscription pricing.

Click “Publish” to make it available for purchase.

How to Use Kajabi Analytics and Performance

Analytics and Performance lets you track revenue, student progress, and marketing results.

Here’s how to use it step by step.

Watch Analytics and Performance in action:

Now let’s break down each step.

Step 1: Open Your Dashboard Analytics

Click “Analytics” in the left sidebar.

View your revenue, subscriptions, and offer performance.

Step 2: Review Product and Email Metrics

Check course completion rates under “Products.”

Review email open rates and click rates under “Marketing.”

✓ Checkpoint: You should see charts with your key metrics.

Step 3: Export Reports

Click “Export” to download your data as a CSV file.

Use this data to make informed business decisions.

How to Use Kajabi Personal Coach

Personal Coach lets you run one-on-one and group coaching programs.

Here’s how to use it step by step.

Watch Personal Coach in action:

Now let’s break down each step.

Step 1: Create a Coaching Product

Go to “Products” and select “Coaching.”

Name your coaching program and set the format.

Step 2: Set Up Sessions and Scheduling

Define your session length and available time slots.

Add milestones and action items for your clients.

✓ Checkpoint: Your coaching program should show available sessions.

Step 3: Invite Clients and Start Coaching

Send your clients a link to book their first session.

Track their progress through the coaching dashboard.

How to Use Kajabi AI-Powered Newsletter

AI-Powered Newsletter lets you create and send newsletters with AI assistance.

Here’s how to use it step by step.

Watch AI-Powered Newsletter in action:

Now let’s break down each step.

Step 1: Open the Newsletter Builder

Go to “Marketing” and select “Newsletter.”

Choose to write manually or use AI to generate content.

Step 2: Generate Content with AI

Enter your topic and let Kajabi AI draft your newsletter.

Edit the AI output to match your voice and style.

✓ Checkpoint: Your newsletter draft should be ready for review.

Step 3: Schedule and Send

Choose your subscriber segment and set a send date.

Click “Schedule” or “Send Now” to deliver.

How to Use Kajabi Streamline Podcast

Streamline Podcast lets you host and distribute your podcast from Kajabi.

Here’s how to use it step by step.

Watch Streamline Podcast in action:

Now let’s break down each step.

Step 1: Create a Podcast Product

Go to “Products” and select “Podcast.”

Enter your show name, description, and cover art.

Step 2: Upload Episodes

Click “Add Episode” and upload your audio file.

Add show notes, episode title, and a description.

✓ Checkpoint: Your episode should appear in the podcast feed.

Step 3: Distribute to Platforms

Copy your RSS feed URL from the podcast settings.

Submit it to Apple Podcasts, Spotify, and Google Podcasts.

Kajabi Pro Tips and Shortcuts

After testing Kajabi for over two years, here are my best tips.

Keyboard Shortcuts

Hidden Features Most People Miss

• Creator Studio: Use Kajabi’s AI to turn one video into blog posts, social captions, and email content in minutes.
• Offer Bumps: Add a checkbox upsell on the checkout page to increase average order value by 15-30%.
• Community Challenges: Create time-limited challenges inside your community to boost engagement and retention.

Kajabi Common Mistakes to Avoid

Mistake #1: Creating Too Many Products on a Low Plan

Mistake #2: Skipping Email Automations

Mistake #3: Not Testing Your Checkout Flow

Kajabi Troubleshooting

Problem: Students Can’t Access Course Content

Cause: The offer isn’t linked to the correct product, or the student’s payment failed.

Fix: Check the offer settings under “Sales” and verify the product is attached. Review the student’s payment status in their contact record.

Problem: Emails Going to Spam

Cause: Your domain isn’t authenticated with SPF and DKIM records.

Fix: Go to Settings, then “Email” and follow the domain authentication steps. Add the DNS records to your domain provider.

Problem: Custom Domain Not Connecting

Cause: DNS records haven’t propagated yet, or the CNAME entry is incorrect.

Fix: Double-check your CNAME record points to Kajabi’s servers. Wait up to 48 hours for DNS changes to take effect.

📌 Note: If none of these fix your issue, contact Kajabi support. They offer 24/7 human support on Growth and Pro plans.

What is Kajabi?

Kajabi is an all-in-one platform that lets you build, market, and sell digital products from a single dashboard.

Think of it like an operating system for your entire online business.

Watch this quick overview:

It includes these key features:

• Online Courses: Create courses with lessons, quizzes, and drip content
• Email Marketing: Send broadcasts and automated sequences to your list
• Funnels and Automations: Build sales funnels that convert visitors into customers
• No-Code Web Builder: Design your website and landing pages without code
• Digital Downloads: Sell ebooks, templates, and downloadable files
• Analytics and Performance: Track revenue, engagement, and marketing metrics
• Personal Coach: Run coaching programs with sessions and milestones
• AI-Powered Newsletter: Create newsletters with AI content generation
• Streamline Podcast: Host and distribute your podcast from one place

For a full review, see our Kajabi review.

Kajabi Pricing

Here’s what Kajabi costs in 2026:

Free trial: Yes, 14-day free trial on all plans (30 days with some promotions).

Money-back guarantee: No refund policy after the trial period ends.

Annual discount: Save 20% when you pay yearly on any plan.

💰 Best Value: Growth plan — It unlocks advanced automations, affiliate programs, 50 products, and 25,000 contacts for the best price-to-feature ratio.

Kajabi vs Alternatives

How does Kajabi compare? Here’s the competitive landscape:

Quick picks:

• Best overall: Kajabi — All-in-one platform for building an entire digital business
• Best budget: Teachable — Affordable course creation starting at $29/month
• Best for beginners: Thinkific — Simple setup with a low learning curve
• Best for community: Skool — Gamified engagement that keeps members active daily

🎯 Kajabi Alternatives

Looking for Kajabi alternatives? Here are the top options:

• 🚀 Skool: Community-first platform with gamified engagement loops and built-in course hosting at $99/month flat.
• 💰 Circle: Branded community platform with deep customization, automation workflows, and landing pages starting at $89/month.
• 🎨 Teachable: Budget-friendly course builder with a clean interface and strong student experience starting at just $29/month.
• ⚡ GoHighLevel: Marketing automation powerhouse with CRM, funnels, and SMS built for agencies at $97/month.
• 🧠 Mighty Networks: Community and course platform with flexible spaces, live streaming, and a strong mobile app.
• 🔒 Bettermode: Free-to-start community platform with deep customization and branding for membership sites.
• 👶 Thinkific: Beginner-friendly course platform with quiz tools, certificates, and student management starting at $36/month.
• 🏢 LearnWorlds: Interactive course builder with video quizzes, SCORM support, and white-label options from $24/month.
• 🔧 Swarm: Lightweight community tool with affordable pricing starting at $19/month for small groups.
• 🌟 Disco: Enterprise community platform with custom pricing designed for large organizations and teams.
• ⭐ Wylo: Simple community platform with built-in monetization and engagement tools starting at $45/month.
• 🎯 Whop: Creator commerce platform for selling digital products, memberships, and community access.

For the full list, see our Kajabi alternatives guide.

⚔️ Kajabi Compared

Here’s how Kajabi stacks up against each competitor:

• Kajabi vs Skool: Kajabi wins for all-in-one business tools. Skool wins for community engagement and gamification at a lower price.
• Kajabi vs Circle: Kajabi offers more marketing tools and course features. Circle gives deeper community customization and branding control.
• Kajabi vs Teachable: Kajabi includes email, funnels, and website builder. Teachable is cheaper but requires extra tools for marketing.
• Kajabi vs GoHighLevel: Kajabi has better course delivery and student experience. GoHighLevel is stronger for agency marketing and CRM.
• Kajabi vs Mighty Networks: Kajabi provides more sales and marketing features. Mighty Networks has stronger community spaces and live events.
• Kajabi vs Bettermode: Kajabi is a full business platform. Bettermode focuses on branded community building with a free tier available.
• Kajabi vs Thinkific: Kajabi replaces more tools in one platform. Thinkific is more affordable for creators who only need course hosting.
• Kajabi vs LearnWorlds: Kajabi handles marketing and sales better. LearnWorlds offers more interactive learning features and SCORM support.
• Kajabi vs Swarm: Kajabi is a full business suite. Swarm is a lightweight community tool for small groups on a budget.
• Kajabi vs Disco: Kajabi serves individual creators. Disco targets large organizations needing enterprise community features.
• Kajabi vs Wylo: Kajabi offers far more features for business growth. Wylo is simpler and cheaper for basic community needs.
• Kajabi vs Whop: Kajabi is better for courses and coaching. Whop is stronger for selling digital products and community memberships.

Start Using Kajabi Now

You learned how to use every major Kajabi feature:

• ✅ Online Courses
• ✅ Email Marketing
• ✅ Funnels and Automations
• ✅ No-Code Web Builder
• ✅ Digital Downloads
• ✅ Analytics and Performance
• ✅ Personal Coach
• ✅ AI-Powered Newsletter
• ✅ Streamline Podcast

Next step: Pick one feature and try it now.

Most people start with Online Courses.

It takes less than 5 minutes.

Frequently Asked Questions

What is Kajabi and how does it work?

Kajabi is an all-in-one platform for building and selling digital products. It works by giving you one dashboard to create courses, send emails, build websites, and process payments. You don’t need to connect separate tools because everything runs inside Kajabi.

How much does Kajabi cost per month?

Kajabi plans start at $89/month for the Kickstarter plan. The Basic plan costs $179/month, Growth is $249/month, and Pro is $499/month. You can save 20% by paying annually. All plans include a free trial to test the platform first.

Is Kajabi good for beginners?

Yes, Kajabi works well for beginners who want one platform for everything. The Kickstarter plan gives you all core tools to launch your first product. Kajabi also offers AI tools, templates, and 24/7 support to help you get started fast.

Do I need a website if I have Kajabi?

No, you don’t need a separate website. Kajabi includes a full website builder with customizable themes and landing pages. You can connect your own domain and build your entire site inside Kajabi without any coding knowledge.

Can you make money with Kajabi?

Yes, Kajabi creators have earned billions in total revenue on the platform. You can sell courses, coaching, memberships, digital downloads, and newsletters. Kajabi handles pricing, checkout, and delivery so you can focus on creating content.