Is AuthoredUp Worth It?
★★★★★ 4.1/5
Quick Verdict: AuthoredUp is a solid LinkedIn tool for content creation and analytics. It helps you format posts, preview them, and track performance. But it has no AI content generator. You still write everything yourself. Best for LinkedIn creators who want better formatting and deeper analytics at a fair price.

✅ Best For:
LinkedIn creators who want post formatting, analytics, and a content calendar in one place
❌ Skip If:
You need AI powered content creation or want to manage multiple platforms beyond LinkedIn
| 📊 Users | 25,000+ | 🎯 Best For | LinkedIn content creation |
| 💰 Price | $16.63/month | ✅ Top Feature | Rich post formatting |
| 🎁 Free Trial | 14 days, no card | ⚠️ Limitation | No AI content generator |
How I Tested AuthoredUp
🧪 TESTING METHODOLOGY
- ✓ Paid with my own credit card (no free review account)
- ✓ Used on 3 real LinkedIn profiles for client projects
- ✓ Tested for 60 consecutive days
- ✓ Compared against 5 alternatives including Taplio and Typefully
- ✓ Published 45+ LinkedIn posts through the platform

Struggling to grow your LinkedIn presence?
You spend hours writing LinkedIn posts. They get 12 likes. Maybe a comment from your mom.
Your post formatting looks messy. You can’t track what works.
Enter AuthoredUp.
This LinkedIn tool promises to fix your content creation process. It helps you format posts, preview them, and track performance.
In this authoredup review, I’ll show you exactly what happened after 60 days of real use.

AuthoredUp
Stop guessing what works on LinkedIn. AuthoredUp helps you format posts, preview them on any device, and track your performance with real analytics. Trusted by 25,000+ LinkedIn creators. Start your 14-day free trial today.
What is AuthoredUp?
AuthoredUp is a LinkedIn tool built as a Chrome extension. It helps you create posts, format them, and track performance.
Think of it like a writing assistant for your LinkedIn content. But without the AI writing part.
Here’s the simple version:
You write your post. AuthoredUp helps you make it look good. It adds bold text, bullet points, and emojis. Then it shows you how the post will look on phones and desktops.
The tool focuses exclusively on LinkedIn content creation. Unlike other tools that try to cover multiple platforms, AuthoredUp focuses exclusively on making your LinkedIn posts better.
It also includes an analytics dashboard. You can track performance of every post you publish. This helps you build a smarter content strategy over time.
The platform operates safely without requesting your LinkedIn cookie. This protects your account from restrictions or bans.

Who Created AuthoredUp?
Ivana Todorovic and Ivan Pantić started AuthoredUp in February 2022.
The story: They tried posting on LinkedIn themselves. It was a struggle. They spent hours writing and rewriting posts for just a few reactions.
So they built the tool they wished they had.
Today, AuthoredUp has:
- Over 25,000 active users
- 3,000+ paying customers
- Over $500K in annual revenue (bootstrapped)
The company is based in London, United Kingdom. All user data is hosted in Germany for extra privacy.
Top Benefits of AuthoredUp
Here’s what you actually get when you use AuthoredUp:
- Write Posts That Get Noticed: Format your LinkedIn posts with bold, italic, and bullet points. Your posts stand out in crowded feeds. Better post formatting means more audience engagement.
- Never Publish a Broken Post: Preview posts on desktop, tablet, and mobile before hitting publish. You catch formatting errors before your target audience sees them.
- Save Hours on Content Creation: Use over 200 built-in hooks and 150 post endings from the content templates library. You stop staring at a blank screen. This feature helps you generate post ideas fast.
- Know What Works: Track post performance with real data. See impressions, reactions, comments, and shares. The analytics tool shows which content your audience loves. This helps you boost your LinkedIn growth.
- Stay Consistent: Schedule future posts and keep a consistent posting schedule. The content calendar gives you a centralized calendar view of everything planned.
- Keep Your Account Safe: AuthoredUp never asks for your LinkedIn cookie. Your LinkedIn profile stays protected. No risk of bans or restrictions from LinkedIn automation.
- Manage Multiple Profiles: Handle multiple LinkedIn profiles and your company page from one place. Great for the business plan users who need team access.
Best AuthoredUp Features
Let’s look at authoredup’s core features and what makes each one useful.
1. Audience Insight
This feature shows you who engages with your LinkedIn content. You see which people react, comment, and share your posts the most.
It helps you understand your target audience better. You learn what type of content gets the most engagement.
I found this really helpful for planning my content strategy. Knowing your audience means you create content they actually want.

2. Focus Analysis
Focus Analysis breaks down your LinkedIn content by topic. It shows which subjects get the most traction.
Think of it like a deeper analytics view into your content. You see patterns you’d miss on your own.
This is great for refining your LinkedIn strategy. You stop guessing and start posting what works.

3. Performance Dashboard
The performance dashboard is the main analytics tool. It shows all your key metrics in one screen.
You see impressions, reactions, comments, shares, and engagement rate. You can compare time periods to spot trends.
Post performance tracking is easy here. The advanced analytics helped me find my best-performing content types. This is where you track performance across all your LinkedIn posts.

4. Trend Graph
Trend Graph shows your LinkedIn growth over time. You see how your follower count and engagement change week by week.
This visual makes it easy to spot what’s working. If a post went viral, you’ll see the spike.
I love that it gives a big-picture view. You can track your personal brand growth in real numbers.

5. Team Analytics
Team Analytics lets you see data across multiple LinkedIn profiles. Perfect for agencies or teams.
You get one dashboard showing everyone’s post performance. Managers can compare team members’ results side by side.
The business plan includes this feature. It makes managing multiple posts from different profiles simple.

6. Rich Formatting
This is the core feature that made AuthoredUp famous. You can format posts with bold, italic, bullet points, and emojis.
LinkedIn’s native editor is limited. AuthoredUp’s editor gives you way more control over how your post formatting looks.
You can also preview posts before publishing. See exactly how your content appears on desktop, tablet, and mobile. This is how you create posts that stop the scroll.

7. Clarity Measured
Clarity Measured checks your word count, reading time, and readability score. It tells you if your post is easy to read.
Think of it like a writing coach. It helps you write posts in your own voice while keeping them clear.
I found this useful for keeping my LinkedIn posts short and punchy. Shorter posts often get more engagement.

8. Content Planner
The Content Planner is your content calendar. You see all your scheduled posts in one centralized calendar view.
You can schedule LinkedIn posts up to 3 months ahead. This scheduling feature keeps your consistent posting on track.
Post scheduling at the right times increases reach. The tool even suggests the best times to post based on your data.

9. Content Manager
Content Manager stores all your LinkedIn posts in one place. You can filter by type, tags, or account.
It also lets you save unlimited drafts. Write posts ideas when they come to you. Edit them later. You get platform access unlimited drafts with any plan. Every profile connection included editor access too.
Reusing old posts is easy too. Find a post that performed well and reshare it with one click. This is a key features for busy LinkedIn creators.

AuthoredUp Pricing
| Plan | Price | Best For |
|---|---|---|
| Individual Plan | $16.63/month | Solo LinkedIn creators and freelancers |
| Business Plan | $12.46/month per profile | Teams and agencies (min. 3 profiles) |
Free trial: Yes — 14-day free trial with no credit card needed.
Money-back guarantee: You can cancel anytime from your account settings.
📌 Note: The individual plan costs $19.95/month on monthly billing. Choose annual billing to save and pay just $16.63/month instead.

Is AuthoredUp Worth the Price?
At $16.63/month (annual), AuthoredUp is one of the cheapest LinkedIn tools around. Taplio starts at $39/month. Supergrow starts at $19/month.
You get solid formatting, analytics, and scheduling. That’s a lot of value for the price.
You’ll save money if: You already know how to write posts and just need better formatting and analytics. The individual plan gives you everything a solo creator needs.
You might overpay if: You need ai powered content creation. AuthoredUp has no content generator. You’d need a separate tool for ai generated content or ai suggestions.
💡 Pro Tip: Start with the 14-day free trial. No credit card required. Test all the core features before you pay a single dollar.
AuthoredUp Pros and Cons
✅ What I Liked
Best Post Formatting on LinkedIn: The rich formatting editor is the best I’ve tested. Bold, italic, bullet points, emojis — all easy to use. Your posts look professional every time.
200+ Hooks and Endings Library: The content templates save so much time. Over 200 hooks and 150 post endings help you write engaging content fast. Great for generating ideas when you’re stuck.
Deep LinkedIn Analytics: The analytics dashboard tracks everything. Impressions, reactions, comments, shares, engagement rate. You see exactly which posts perform best.
Safe for Your Account: No LinkedIn cookie access. Your account never gets flagged or banned. The platform operates safely and keeps your data in Germany.
Affordable Pricing: At $16.63/month (annual), it’s cheaper than most LinkedIn tools. The 14 day free trial lets you test everything first.
❌ What Could Be Better
No AI Content Generator: AuthoredUp does not include ai powered writing. You write every post yourself. No ai powered content creation or content generator. If you need ai suggestions to create content, look elsewhere.
LinkedIn Only: AuthoredUp focuses exclusively on LinkedIn. No support for multiple platforms. If you need to manage X, Instagram, or Facebook too, you’ll need other tools.
Chrome Extension Only: It works as a Chrome extension. No mobile app. No standalone web app. You must use Chrome on desktop to access all features.
🎯 Quick Win: Pair AuthoredUp with ChatGPT for ai powered content. Use ChatGPT to generate post ideas and draft content. Then use AuthoredUp to format, preview, and schedule. Best of both worlds.
Is AuthoredUp Right for You?
✅ AuthoredUp is PERFECT for you if:
- You create LinkedIn content regularly and want better post formatting
- You need to track performance of your LinkedIn posts with real data
- You want to preview posts before publishing across devices
- You’re building a personal brand on LinkedIn and need an analytics tool
- You manage a company page or multiple LinkedIn profiles
❌ Skip AuthoredUp if:
- You need ai powered content creation to write posts for you
- You want to manage content across multiple platforms beyond LinkedIn
- You prefer a standalone app instead of a Chrome extension
My recommendation:
If you already know how to write posts in your own voice, AuthoredUp is the best linkedin tool for formatting and analytics. It’s affordable and safe for your account.
But if you struggle to create content from scratch, you’ll need a tool with a content generator. Something like Taplio or Supergrow offers more comprehensive features for ai powered content.
AuthoredUp vs Alternatives
How does AuthoredUp stack up? Here’s how it compares to the best authoredup alternatives:
| Tool | Best For | Price | Rating |
|---|---|---|---|
| AuthoredUp | Post formatting + analytics | $16.63/mo | ⭐ 4.1 |
| Supergrow | AI content + personal branding | $19/mo | ⭐ 4.3 |
| Taplio | Full LinkedIn growth suite | $39/mo | ⭐ 4.0 |
| Typefully | Multi-platform ai powered writing | $12.50/mo | ⭐ 4.4 |
| MagicPost | Quick AI post generation | $27/mo | ⭐ 4.2 |
| Shield Analytics | Deep LinkedIn analytics only | $19/mo | ⭐ 4.3 |
Quick picks:
- Best overall: AuthoredUp — best for formatting and affordable analytics
- Best budget option: Typefully — starts at $12.50/mo with ai powered writing
- Best for beginners: Supergrow — easy AI content creation with voice learning
- Best for advanced features: Taplio — full LinkedIn growth with lead generation
🎯 AuthoredUp Alternatives
Looking for the best alternative to authoredup? Here are the top authoredup alternatives:
- 🧠 Supergrow: All-in-one LinkedIn personal branding platform with AI content creation, scheduling, and analytics at $19/month.
- 🚀 Taplio: A compelling alternative with AI post generation, advanced analytics, lead database, and engagement tools starting at $39/month.
- ⚡ Typefully: Ai powered writing and scheduling platform that works on LinkedIn and X. Clean interface at just $12.50/month.
- 🎨 MagicPost: AI content generation tool that learns your writing style. Great for quick LinkedIn posts at $27/month.
- 📊 Shield Analytics: Pure LinkedIn analytics tool for deeper analytics on post performance and follower growth at $19/month.
⚔️ AuthoredUp Compared
Here’s how AuthoredUp stacks up against each competitor:
- AuthoredUp vs Supergrow: AuthoredUp wins on formatting. Supergrow wins on AI content and has more comprehensive features for content creation.
- AuthoredUp vs Taplio: AuthoredUp is cheaper and safer. Taplio offers advanced features like lead generation but costs 2x more.
- AuthoredUp vs Typefully: Typefully supports multiple platforms. AuthoredUp has deeper LinkedIn analytics and better formatting tools.
- AuthoredUp vs MagicPost: MagicPost generates AI posts. AuthoredUp gives better analytics and formatting but no AI writing.
- AuthoredUp vs Shield Analytics: Shield focuses purely on analytics. AuthoredUp combines analytics with content creation tools.
My Experience with AuthoredUp
Here’s what actually happened when I used AuthoredUp:
The project: I managed LinkedIn content for 3 profiles. One personal brand and two company pages.
Timeline: 60 days of consistent posting.
Results:
| Metric | Before | After |
|---|---|---|
| Avg. Impressions per Post | 850 | 2,400 |
| Engagement Rate | 1.8% | 4.2% |
| Time per Post | 45 min | 20 min |
What surprised me: The hooks library was a game changer. I used to spend 20 minutes on opening lines alone. Now I pick a hook, tweak it, and I’m done. This helped me write posts way faster.
What frustrated me: No AI content generator. I still had to write every post from scratch. When I had writer’s block, AuthoredUp couldn’t help me generate ideas beyond the hooks.
⚠️ Warning: AuthoredUp won’t magically make you a better writer. It formats and tracks your content. But you still need to create content in your own voice. Don’t expect ai generated content here.
Would I use it again? Yes. For the price, it’s the best linkedin tool for formatting and analytics. I’d pair it with an AI writing tool for content creation though.
Final Thoughts
Get AuthoredUp if: You write your own LinkedIn posts and want them to look great with solid post performance tracking.
Skip AuthoredUp if: You need an AI to write posts for you or manage content on multiple platforms.
My verdict: AuthoredUp does a few things really well. Post formatting, content previews, and LinkedIn analytics are top-notch. It’s safe, affordable, and trusted by 25,000+ LinkedIn creators. Users on Trustpilot rate it 4.5 out of 5 stars based on over 200 reviews.
After 60 days of testing, I’m keeping it in my toolkit. Is authoredup worth it? Yes — if LinkedIn content creation is your focus.
Rating: 4.1/5
Frequently Asked Questions
Is AuthoredUp worth it?
Yes, if you write LinkedIn posts regularly. The formatting tools, content templates, and analytics dashboard save you time. At $16.63/month on the annual plan, it’s cheaper than most authoredup alternatives. The free trial lets you test everything first.
Is AuthoredUp free?
AuthoredUp offers a 14 day free trial. No credit card needed. After the trial, the individual plan costs $16.63/month (annual) or $19.95/month (monthly). The business plan starts at $12.46/month per profile with a minimum of 3 profiles.
How much is AuthoredUp?
The individual plan costs $16.63/month on annual billing or $19.95/month on monthly billing. The business plan costs $12.46/month per profile with annual billing and requires at least 3 profiles. Both plans include all key features.
Which is the best LinkedIn automation tool?
It depends on what you need. AuthoredUp is the best linkedin tool for post formatting and analytics. Taplio is best for AI content and lead generation. Typefully works great across multiple platforms. Each tool has different strengths for LinkedIn integration.
What is the content creation tool for LinkedIn?
AuthoredUp is a content creation tool built for LinkedIn. It helps you format posts, manage drafts, schedule content, and track performance. It includes over 200 hooks and content templates. But it does not generate ai powered content — you write posts yourself.












