It can be tough figuring out which keyword research tool is right for you.
Especially with so many options out there.
Maybe you’re spending hours on keyword research and still not seeing the results you want?
It’s frustrating when your hard work doesn’t yield the desired results.
That’s where this guide comes in. We’re going to dive deep into Similarweb vs Ranktracker: Best Keyword Researcher.
Overview
We’ve put both Similarweb and Ranktracker through their paces.
Running them on real-world projects to understand their strengths and weaknesses.
This hands-on testing has provided us with a clear understanding of how each tool performs in terms of effective keyword research.
Ready to dominate your niche? Get similar insight into competitor strategies.
Pricing: 14 Days Free Trial. Plans start from $199/month.
Key Features:
- Website & App Analytics
- Competitive Analysis
- Market Intelligence
Ready to boost your website’s visibility? Give it a try now and unlock its hidden features.
Pricing: Free trial available. Premium Plan starts at $14/month.
Key Features:
- Rank Tracking
- SERP Checker
- Web Audit
What is Similarweb?
So, you’re looking for serious market insights?
Similarweb is like having a microscope for the entire internet.
It’s a powerful tool that helps you see what’s happening with websites and apps.
Also, explore our favorite Similarweb alternatives…
Ready to dominate your niche? Get similar insight into competitor strategies. Uncover their top 5 traffic sources and boost your SEO by up to 20%. Explore to analyze with powerful analytics now!
Key Benefits
- Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
- Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, social media, referrals, email, and display ads.
- Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
- Audience Demographics: Provides insights into visitor age, gender, location, and interests.
- Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.
Pricing
- Starter ($199/month)
- Team ($14,000/Year)
- Business ($35,000/Year)
- Enterprise (Custom)
Pros
Cons
What is Ranktracker?
Alright, let’s talk about Ranktracker.
This tool is specifically designed to help you monitor your website’s search rankings.
It’s designed to provide you with accurate data on how your keywords are performing on Google and other search engines.
Also, explore our favorite Ranktracker alternatives…
Ready to boost your website’s visibility? Give it a try now and unlock its hidden features.
Key Benefits
- Track your site’s rankings daily.
- See what keywords your rivals use.
- Find new keywords to target.
- Audit your website for issues.
- Get accurate data for 170+ countries.
Pricing
Ranktracker has a few plans, so you can pick what fits your needs.
- Starter Plan: Costs $14 per month.
- Double Data Plan: Costs $34 per month.
- Quad Data Plan: Costs $63 per month.
- Hex Data Plan: Costs $121 per month.
Pros
Cons
Feature Comparison
To help you choose the right SEO tool, we’ll now compare Similarweb and Ranktracker across their key features.
This head-to-head comparison will highlight what each seo tool brings to the table.
Helping you decide which fits your specific needs.
1. Keyword Research
- Similarweb: While Similarweb provides keyword insights, its focus is broader web analytics. It gives you ideas and general trends, showing top keywords driving website traffic and their estimated search volume.
- Ranktracker: Ranktracker offers a more focused approach. Its keyword data tools are designed for in-depth research, helping you discover new keywords, analyze their difficulty, and understand search intent for better optimization.
2. Rank Tracking
- Similarweb: Similarweb provides rank tracking as part of its larger suite, showing keyword rankings for your site and competitors. The updates are frequent, but it’s often viewed as a supporting metric rather than a core strength.
- Ranktracker: This is where Ranktracker offers a dedicated and robust tracker. It provides real-time updates on search engine rankings across various locations and devices, giving you precise control over monitoring your seo efforts.
3. Competitor Analysis
- Similarweb: Similarweb provides strong competitor analysis, especially for understanding market share and overall audience behavior. You can see traffic sources, engagement metrics, and advertising strategies of your rivals, giving you valuable insights into their digital market performance.
- Ranktracker: Ranktracker offers competitor analysis with an SEO focus. It helps help businesses identify competitor keyword rankings, backlinks, and content optimization strategies, giving you a strong competitive edge in organic search.
4. Backlink Analysis
- Similarweb: Similarweb provides some data on referring domains, but it’s not a primary feature for deep backlink analysis. You get an overview, but not the granular detail needed for serious link-building efforts.
- Ranktracker: Ranktracker offers a dedicated backlink checker and monitor. This tool lets you analyze your backlinks, find new opportunities, and disavow harmful links, making it a more complete solution for managing your link profile.
5. Site Audits
- Similarweb: Similarweb focuses more on high-level website traffic analysis and market trends. It doesn’t typically provide detailed technical site audits to pinpoint specific SEO errors.
- Ranktracker: Ranktracker offers a built-in site audit tool that scans your website for technical issues. It identifies problems that might hurt your search engine visibility and provides recommendations for optimization.
6. User-Friendliness and Usability
- Similarweb: The ease of use for Similarweb can be a mixed bag. Its dashboards are visually appealing, but the sheer volume of data can be overwhelming for new users.
- Ranktracker: Ranktracker offers a generally simpler and more user-friendly interface. It’s designed to be straightforward, making it easier for users to jump in and start using its features quickly.
7. Scalability and All-in-One Capabilities
- Similarweb: Similarweb provides a broad all-in-one solution for market intelligence, excelling in comprehensive traffic analysis. Its scalability comes from its ability to cover large market segments and provide data across many industries.
- Ranktracker: Ranktracker offers a comprehensive range of seo tools aimed at organic growth. While it’s an all-in-one SEO solution, its scalability focuses on providing detailed insights for growing seo strategies and improving search engine rankings.
What to Look for When Choosing a Keyword Research Tool?
Choosing the right seo tool for keyword research means looking beyond just a list of words. Consider these key insights:
- Data Accuracy & Depth: Does the tool provide reliable search volume and keyword rankings? How much historical data can you access to spot trends?
- Feature Set: Do you need just a tracker or an all-in-one solution? Consider if it covers backlink analysis, site audits, and content optimization.
- User-Friendliness & Support: Is the user-friendly interface intuitive, or will you spend hours learning it? What kind of customer support is available?
- Competitive Insights: Does it offer deep insights into website competitors’ seo strategies, website traffic analysis, and audience behavior?
- Intent Analysis: Does the tool help you understand the intent behind keywords (informational, navigational, transactional)? This is crucial for matching your content to what users are truly looking for.
- Local SEO Support: If your business targets specific geographic areas, does the tool offer robust local keyword research capabilities?
Final Verdict
After testing both, we choose Ranktracker for most users.
It provides a full range of SEO tools for daily use.
Its pricing plans are also more affordable.
Similarweb is great for big market research.
But Ranktracker is better for direct keyword and ranking help.
We have thoroughly tested these tools, so you can trust our advice.
More of Similarweb
We’ve compared Similarweb with these top alternatives, highlighting their standout features:
- Similarweb vs Ahrefs: Ahrefs excels in backlink analysis; Similarweb offers broader website traffic insights.
- Similarweb vs Semrush: Semrush is an all-in-one SEO platform; Similarweb specializes in market intelligence.
- Similarweb vs Content Raptor: Content Raptor focuses on content creation; Similarweb provides audience behavior and traffic data.
- Similarweb vs Surfer SEO: Surfer SEO is strong for content optimization; Similarweb offers comprehensive website traffic analysis.
- Similarweb vs Moz: Moz provides excellent domain authority metrics; Similarweb focuses on market share and website traffic.
- Similarweb vs SE Ranking: SE Ranking offers strong rank tracker and site audits; Similarweb provides broader digital market insights.
- Similarweb vs Ubersuggest: Ubersuggest is a budget-friendly option for core SEO; Similarweb is for deeper market analysis.
- Similarweb vs SpyFu: SpyFu specializes in competitor PPC analysis; Similarweb offers overall website traffic intelligence.
- Similarweb vs Raven Tools: Raven Tools provides integrated reporting; Similarweb excels in traffic and digital market overview.
- Similarweb vs Mangools: Mangools is known for user-friendly keyword data tools; Similarweb offers comprehensive traffic metrics.
More of Ranktracker
Here’s how Ranktracker stands against some other popular SEO tools, highlighting their unique strengths:
- Ranktracker vs Ahrefs: Ranktracker excels in precise keyword rankings; Ahrefs offers deeper backlink analysis and broader seo tool features.
- Ranktracker vs Semrush: Ranktracker focuses on rank tracking; Semrush is a comprehensive all-in-one seo tool for various marketing aspects.
- Ranktracker vs Content Raptor: Ranktracker offers dedicated rank tracking; Content Raptor focuses on content writing and optimization.
- Ranktracker vs Surfer SEO: Ranktracker provides core rank and keyword data; Surfer SEO excels in content optimization for on-page SEO.
- Ranktracker vs Moz: Ranktracker is user-friendly for tracking; Moz is known for domain authority and deeper link insights.
- Ranktracker vs SE Ranking: Ranktracker provides accurate keyword tracking; SE Ranking offers robust site audits and reporting.
- Ranktracker vs Ubersuggest: Ranktracker offers more focused rank tracking; Ubersuggest is a budget-friendly seo tool with a good overview.
- Ranktracker vs SpyFu: Ranktracker focuses on organic keyword rankings; SpyFu specializes in competitor PPC and paid seo strategies.
- Ranktracker vs Raven Tools: Ranktracker is an all-in-one SEO platform; Raven Tools is strong in integrated reporting.
- Ranktracker vs Mangools: Ranktracker offers detailed rank tracking; Mangools provides user-friendly keyword data tools.
Frequently Asked Questions
Is Similarweb better for market research or keyword research?
Similarweb excels at broad digital market and website traffic analysis. While it offers some keyword data, its strength is understanding overall market share and competitor traffic, not in-depth keyword rankings for specific seo strategies.
Can Ranktracker track local SEO?
Yes, Ranktracker offers robust features for local SEO. You can track keyword rankings across different locations and devices. This helps you monitor how your seo efforts perform in specific geographic areas.
Which tool is more affordable for small businesses?
Ranktracker generally has more accessible pricing plans for small businesses and individuals. Similarweb provides a full suite of market intelligence, but its higher cost often suits larger enterprises.
Does Similarweb provide backlink analysis?
Similarweb offers limited backlink information, focusing more on overall website traffic sources. For detailed backlink analysis, including monitoring and identifying link-building opportunities, Ranktracker provides more comprehensive tools.
What is the main strength of Ranktracker?
Ranktracker offers specialized tools for precise keyword rankings tracking and finding relevant keywords. It’s an all-in-one SEO tool designed to help improve search engine visibility through focused optimization and site health checks.
