9 Best Similarweb Alternatives: Our Top Picks in 2025!

bởi | Last updated Jul 15, 2025

Tốt nhất tổng thể
Surfer SEO
4.8
  • SERP Analyzer
  • Content Editor
  • Keyword Research
  • Grow Flow
  • Google Docs Integration
  • 7-Day Money Back
  • Paid Plans from $79
Giá trị tốt nhất
semrush
4.5
  • SEO Toolkit
  • Content Marketing
  • Market Research Toolkit
  • Advertising Toolkit
  • Social Media Toolkit
  • Có bản dùng thử miễn phí.
  • Paid Plans from $117.33/month
Nổi bật nhất
Ubersuggest Best
4.0
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Writer
  • Backlinks Management
  • Có bản dùng thử miễn phí.
  • Paid Plans from $120/Lifetime
Similarweb alternatives

Feeling stuck with your current competitive analysis tool?

Perhaps Similarweb’s price tag makes you wince a little.

Maybe you need different data insights. 

We’re here to help you find that perfect fit.

Discover powerful Similarweb alternatives that won’t break the bank. This article gives you the exact information quickly.

Get ready to gain a serious edge on your competition.

Video Youtube

What are the Best Similarweb Alternatives?

Are you focused on SEO, competitor insights, or something else entirely?

We’ve already done the hard work for you.

We researched and compiled a list of the top options.

Explore our recommendations above to find your ideal match.

1. Surfer SEO (⭐️4.8)

Looking for content that ranks?

Surfer SEO helps you create it.

It analyzes top-performing content for your keywords.

Then, it gives you actionable insights.

This tool is a favorite for content optimization.

Khai phá tiềm năng của nó với chúng tôi Surfer SEO tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Surfer SEO So sánh!

surfer homepage

Lấy của chúng tôi

Surfer seo CTA

Cut your keyword research time in half! Surfer SEO streamlines the process, helping you quickly find the terms that will give your content a boost on search engines.

Lợi ích chính

  • Focuses on on-page SEO.
  • Provides real-time content suggestions.
  • Offers data-driven recommendations.
  • Content Editor for live optimization.
  • Audit tool for existing content.

Chạy

All the plans are annually billed.

  • Thiết yếu: 79 đô la/tháng
  • Scale: $175/month
  • Doanh nghiệp: Contact them for pricing.
surfer pricing

Pros

  • Provides clear, actionable insights.
  • Gives clear recommendations.
  • Helps you write better content.
  • Improved my website traffic.
  • Integrates with Google Docs.

Hằng

  • Focuses primarily on on-page SEO.
  • Sometimes feels a bit restrictive.
  • Not as good for creative writing.
  • The interface can be overwhelming.

2. Semrush (⭐️4.5)

Semrush is a complete marketing toolkit.

It covers SEO, content marketing, and even mạng xã hội.

Many digital marketers rely on it daily.

Think of it as your all-in-one competitive intelligence platform.

Khai phá tiềm năng của nó với chúng tôi Semrush Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Semrush So sánh!

Semrush Introduction

Lấy của chúng tôi

semrush logo

Seven million users saw a 152% increase in website traffic with Semrush. Could you be next? Explore it out to discover the secrets to online success.

Lợi ích chính

  • A very broad range of marketing tools.
  • Offers excellent competitive analysis.
  • Provides a holistic approach to SEO.
  • Extensive keyword research.
  • Detailed site audit capabilities.

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
  • Guru Plan ($208.33/month): Content Marketing Toolkit and historical data.
  • Business Plan ($416.66/month): Share of Voice, extended limits, API access, PLA, and analytics.
Semrush Pricing

Pros

  • Very complete toolset.
  • Data is very accurate.
  • Great for competitor analysis.
  • Provides deep insights.
  • Excellent site audit.

Hằng

  • Can be overwhelming.
  • Learning curve is steep.
  • Some features cost extra.
  • Reports can be complex.

3. Ubersuggest (⭐️4.0)

Neil Patel’s Ubersuggest is a popular choice.

It’s great for beginners and doanh nghiệp nhỏ.

You get solid data without a huge price tag.

It helps with keyword ideas and content suggestions.

Unlock its potential with our Ubersuggest Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Ubersuggest So sánh!

Ubersuggest Introduction

Lấy của chúng tôi

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Lợi ích chính

  • Giao diện rất thân thiện với người dùng.
  • One-time payment options are available.
  • Offers comprehensive keyword data.
  • Robust keyword research.
  • Website audit for quick fixes.
Video Youtube

Chạy

  • Individual ($120/Lifetime)
  • Việc kinh doanh ($200/Lifetime)
  • Doanh nghiệp ($400/Lifetime)
Ubersuggest Pricing

Pros

  • Very affordable pricing.
  • Dễ hiểu.
  • Lifetime deal available.
  • Good for beginners.
  • Clear user interface.

Hằng

  • Fewer advanced features.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

4. Moz (⭐️3.8)

Moz is an SEO industry veteran.

They offer reliable tools and valuable data.

Their Domain Authority metric is widely recognized.

Moz focuses on making SEO accessible to everyone.

Unlock its potential with our Moz Tutorial.

Also, explore our Similarweb vs Moz comparison!

image 47

Lấy của chúng tôi

Moz CTA

Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!

Lợi ích chính

  • Industry-standard Domain Authority.
  • Strong focus on link analysis.
  • Offers detailed site crawl reports.
  • Keyword Explorer for insights.
  • Link Explorer for backlink data.

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Starter ($39/month)
  • Standard ($79/month)
  • Medium ($143/month)
  • Large ($239/month)
Moz Pricing

Pros

  • Trusted Domain Authority.
  • The interface is appealing.
  • Excellent link analysis features.
  • Great for local SEO efforts.
  • Good educational resources provided

Hằng

  • The keyword database is smaller.
  • Competitor analysis is less in-depth.
  • Lacks content marketing features.
  • Some tools feel less robust

5. Mangools (⭐️3.5)

Mangools offers a suite of five easy-to-use SEO tools.

KWFinder for keywords is their most famous.

It’s known for its user-friendly interface.

This makes complex data simple to understand.

Unlock its potential with our Mangools Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Mangools So sánh!

Mangools Homepage

Lấy của chúng tôi

Mangools cta

Join over 1.1 million users who trust Mangools for their SEO. With a 153% growth in the past five years, it’s clearly working! Click to see how Mangools can boost your rankings, too.

Lợi ích chính

  • Features KWFinder for keywords.
  • Offers a 10-day free trial.
  • Includes SERPWatcher for tracking.
  • Analyzes competitor links.
  • It has a sleek, easy interface.

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Mangools Basic: $18.85/month.
  • Mangools Premium: $26.35/month.
  • Mangools Agency: $48.85/month.
Mangools Pricing

Pros

  • Giao diện thân thiện với người dùng
  • Cost-Effective Solution
  • Accurate Keyword Difficulty
  • Comprehensive Keyword Research
  • Reliable Rank Tracking

Hằng

  • Limited Backlink Database
  • Less Advanced Features
  • Data Freshness
  • Smaller Index Size

6. SE Ranking (⭐️3.2)

SE Ranking is a versatile SEO platform.

It’s a great all-rounder.

You can track rankings, kiểm toán sites, and research keywords.

It provides a good balance of features and affordability.

Khai phá tiềm năng của nó với chúng tôi SE Ranking Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs SE Ranking So sánh!

image 49

Lấy của chúng tôi

SE Ranking logo

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Lợi ích chính

  • Precise keyword rank tracking.
  • Strong competitive research features.
  • Offers white-label reporting.
  • Comprehensive website audits.
  • Backlink monitoring and analysis.

Chạy

SE Ranking offers a variety of pricing plans to suit your needs & budget (Thanh toán hàng năm)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Xếp hạng SE

Pros

  • Comprehensive Feature Set
  • Giao diện thân thiện với người dùng
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

Hằng

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

7. Ranktracker (⭐️3.0)

Ranktracker focuses on what its name suggests.

It’s excellent for tracking your keyword positions.

You can also do keyword research and site audits.

It’s a newer player, but growing fast.

Unlock its potential with our Ranktracker Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Ranktracker So sánh!

image 51

Lấy của chúng tôi

Ranktracker Logo

Ready to skyrocket your SEO performance? Ranktracker’s powerful features are trusted by thousands. Unleash your website’s potential – start your journey to the top today!

Lợi ích chính

  • Precise keyword position tracking.
  • Monitors 43K+ cities for local SEO.
  • Offers AI-suggested keywords.
  • Daily keyword rank updates.
  • SERP feature tracking (snippets, videos).

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Người mới bắt đầu: $14.00/month
  • Double Data: $34.41/month
  • Quad Data: $63.58/month
  • Hex Data: $121.91/month
Ranktracker Pricing

Pros

  • Intuitive interface
  • Accurate data
  • Comprehensive features
  • Value for money
  • Great customer support

Hằng

  • It can be overwhelming for beginners
  • Limited historical data
  • No free plan
  • Occasional glitches

8. Content Raptor (⭐️2.8)

Content Raptor is designed for content creators.

It helps you research topics quickly.

You can also outline articles and optimize them.

This tool streamlines the content creation process.

Khai phá tiềm năng của nó với chúng tôi Content Raptor Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Content Raptor So sánh!

image 48

Lấy của chúng tôi

content raptor cta

Discover how Content Raptor’s AI-driven entity optimization and integrated Google Search Console insights can streamline your SEO strategy. Access the detailed feature analysis.

Lợi ích chính

  • Excellent for content optimization.
  • Integrates with Google Search Console.
  • Provides unique entity coverage score.
  • Content optimization engine.
  • Daily keyword rank tracking.

Chạy

  • Free ($0)
  • Pro ($47/month)
  • Enterprise (Contact them for custom pricing)
content raptor PRICING

Pros

  • Very affordable pricing plans.
  • Excellent for content optimization.
  • The user interface is clean.
  • AI writing tools are helpful.
  • Quickly improves content quality.

Hằng

  • Limited general SEO features.
  • Less competitor analysis data.
  • No technical SEO audit.
  • Smaller keyword database.

9. Ahrefs  (⭐️2.5)

Ahrefs is a powerhouse in the SEO world.

Many professionals consider it a must-have.

Its backlink data is legendary.

It offers deep insights into competitor SEO strategies.

Khai phá tiềm năng của nó với chúng tôi Ahrefs Tutorial.

Ngoài ra, hãy khám phá thêm các sản phẩm khác của chúng tôi. Similarweb vs Ahrefs So sánh!

Ahrefs Introduction

Lấy của chúng tôi

Ahrefs

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

Lợi ích chính

  • Industry-leading backlink data.
  • The second most active web crawler after Google.
  • Offers deep competitor insights.
  • Site Explorer for competitive analysis.
  • Keyword Explorer with traffic values.
Video Youtube

Chạy

Tất cả các kế hoạch sẽ là được lập hóa đơn hàng năm.

  • Lite: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
  • Tiêu chuẩn: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
  • Trình độ cao: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Ahrefs Pricing

Pros

  • Comprehensive data for SEO analysis.
  • Excellent keyword research capabilities.
  • Robust backlink analysis features.
  • User-friendly interface for navigation.
  • Great for competitor insights.

Hằng

  • Subscription plans can be costly.
  • Data sometimes has minor discrepancies.
  • Steep learning curve for beginners.
  • Some features lack full depth.

Hướng dẫn người mua

We know choosing the right tool for your digital marketing needs is a big deal.

To give you the best advice on alternative to similarweb options, our research followed a clear path.

Here’s how we gathered our insights:

Trong quá trình nghiên cứu để tìm ra sản phẩm tốt nhất, chúng tôi đã xác định dựa trên các yếu tố sau:

  • Keyword Strategy Analysis: We started by understanding what seo professionals need. We looked at key phrases like website traffic analysis, competitor analysis, and keyword research. This helped us identify what truly matters to help businesses thrive. We specifically focused on finding tools that support targeted strategies and reveal keyword trends.
  • Feature Deep Dive: We delved into the robust features of each tool. What were the best capabilities for organic search traffic, traffic analytics, and web analytics? We checked if they offered detailed insights into website traffic, how to generate traffic, and options for custom reports. We also examined their ability to identify technical seo issues, perform a site audit, and offer rank tracking. Key aspects like analyzing backlinks (e.g., via ahrefs site explorer) and managing paid advertising campaigns were critical.
  • Addressing Negatives: We openly assessed what might be missing or less effective. Did the tool have data accuracy concerns? Were there gaps in providing competitive insights or understanding competitors traffic? We looked for any limitations in delivering a full picture of seo performance or market positioning.
  • Support and Community: We investigated the level of support offered. Do they offer a community, customer support, or a clear refund policy? This is crucial for long-term use and problem-solving, especially for understanding competitor strategies and gaining audience insights. We also considered if the analytics tool could effectively help improve search rankings and understand search intent.
  • Pricing Evaluation: We carefully analyzed how much traffic they could estimate and the cost. We considered pricing structures to ensure the tools provided good value for businesses focused on gaining a competitive edge and boosting their search engine rankings. We also considered features for optimizing advertising strategies and gaining traffic insights across general web traffic.
  • Competitive Landscape Understanding: We evaluated each tool’s effectiveness for comprehensive competitor analysis tools. This included their ability to evaluate competitors and offer an all-in-one solution. We looked for features providing accurate data on competitors websites, keyword performance, and other key metrics.

Tóm lại

So, there you have it! We’ve covered some of the best Similarweb alternatives out there for 2025.

Choosing the right powerful tool for search engine optimization is super important.

It helps you understand your market and beat the competition.

Whether you need deep insights into organic traffic, understanding traffic sources, finding your target audience, or using advanced analytics to develop strategies, there’s a tool for you.

We looked at options based on search volume and related keywords, helping you get accurate traffic estimates.

Our goal was to give you the clearest picture to gain insights into website performance.

We want you to feel confident making a smart choice for your digital marketing strategy.

Câu hỏi thường gặp

Many Similarweb alternatives offer robust backlink analysis. Ahrefs is widely known for its extensive backlink database and powerful explorer features.

How do Similarweb alternatives help?

They offer valuable insights into website traffic, keyword rankings, and effective marketing strategies. These tools allow for in-depth competitor research to inform your business decisions.

Are there user-friendly Similarweb alternatives for research?

Yes, many research tool options are user-friendly, like Mangools and Ubersuggest. They simplify complex market research data for easier understanding.

How do these tools compare to what Similarweb offers?

While Similarweb offers broad market intelligence, alternatives often specialize. Some excel in SEO tool features, such as organic search or site audit, while others excel in all-in-one dashboards.

Absolutely. These intelligence tool options analyze market trends and competitor data, providing actionable insights to help businesses optimize their marketing strategies.

Fahim Joharder

Fahim Joharder

Người đam mê công nghệ, doanh nhân, nhà du lịch và người nước ngoài đến từ Madinah, Ả Rập Xê Út.

Thông báo về chương trình liên kết:

Chúng tôi hoạt động dựa trên sự hỗ trợ của độc giả. Chúng tôi có thể kiếm được một khoản thu nhập nhất định. liên kết Hoa hồng khi bạn mua hàng thông qua các liên kết trên trang web của chúng tôi.

Các chuyên gia của chúng tôi thực hiện các bài đánh giá trước khi đăng tải và dựa trên kinh nghiệm thực tế. Hãy xem bài đánh giá của chúng tôi! Hướng dẫn biên tậpChính sách bảo mật

Các bài viết liên quan