⚡ Veredito rápido:
- Preços: Salesforce starts at $25/user/month. Freshsales CRM starts at $9/user/month.
- Ideal para: Salesforce suits teams needing Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud together. Freshsales suits small and medium sized businesses.
- Principal diferença: Salesforce sells a platform you build on. Freshsales sells a sales CRM that works out of the box.
- Nossa escolha: Salesforce, rated 4.5 against 4.0. Its depth holds up as a business grows.
Two CRM names show up on almost every shortlist.
One costs $25 per user. The other costs $9.
That gap tells you less than you might think.
Salesforce and Freshsales are built for different sized companies.
Here is how to tell which one fits your sales teams.
Visão geral
This Salesforce vs Freshsales CRM comparison covers pricing, core features, and daily ease of use.
We also break down who each CRM software fits best.
Our sources are published specs, vendor documentation, and G2 and Capterra reviews.
Pricing comes straight from each vendor’s plan pages.
By the end you will know which platform earns your budget.
O que é Salesforce?
Salesforce is an AI powered, cloud based customer relationship management platform.
Marc Benioff started the company in San Francisco in February 1999.
He had been an executive at Oracle before that.
Salesforce runs as SaaS, so your team works from any browser.
The business calls itself the Customer Company, and it markets to firms of every size.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
Salesforce products cover Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.
Data Cloud sits underneath as a data lakehouse for real time business data.
🏆 Vencedor: Salesforce
IDC ranks Salesforce the number one CRM. Sales, service, marketing, and commerce sit in one account. Start with a free trial before you commit.
Preços do Salesforce
Salesforce uses a tiered pricing structure. Here is what each tier costs per seat.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 25 por usuário por mês | Small teams starting with contact management |
| Profissional | US$ 75 por usuário por mês | Growing sales teams that need forecasting |
| Empresa | US$ 150 por usuário por mês | Grandes empresas com fluxos de trabalho complexos |
Pricing verified September 2026.
Teste grátis: Yes. Salesforce offers a 30 day trial with no credit card required at signup.
Garantia de reembolso: None. Annual contracts are the standard, and mid-term refunds are rare.
📌 Observação: The $25 Essentials tier is billed annually, not month to month. Higher tiers add collaborative forecasting and 24/7 customer support.
⚠️ Aviso: The sticker price is rarely the final cost. Add ons, extra storage, implementation help, and admin training all push the bill higher. Some Salesforce products are quote only.
Principais benefícios do Salesforce
Here is what you actually get for the higher price:
- Complete view of every account: Activity history, key contacts, and past communications sit on one record. Reps stop guessing what happened last quarter.
- Four connected Clouds: Sales, service, marketing, and commerce share the same customer data. Chatter keeps the conversation attached to the record.
- Point-and-click automation: You can automate approvals and handoffs without code. Salesforce reports a 30% lift in employee productivity from that automation.
- The AppExchange: Launched in 2006, it now lists over 5000 apps. QuickBooks, Zendesk, and MailChimp connect in a few clicks.
- Opções avançadas de personalização: Add custom fields, tabs, email templates, and richer reporting. MuleSoft Anypoint pulls data from SAP, Oracle, and older infrastructure.
- Einstein AI e Agentforce: An AI agent can handle routine service and sales tasks. Salesforce moved to an AI first, agentic strategy in 2025.
O que nossa equipe observou
Note: we have not run a long term Salesforce implementation of our own. Everything above comes from published documentation, pricing pages, and reviews on G2 and Capterra. Reviews there repeatedly credit the platform with helping teams work more cohesively across departments.
Vantagens e Desvantagens do Salesforce
✅ Prós
- Ranked the number 1 CRM by IDC
- Nuvens dedicadas para vendas, serviços, marketing e comércio.
- Over 5000 apps on the AppExchange since 2006
- Point-and-click automation with deep customization options
- Einstein AI and Agentforce handle agentic automation
❌ Contras
- Pricing runs high next to most CRM software
- Frequentemente, é um exagero para empresas muito pequenas e menos consolidadas.
- Costs escalate quickly with add ons and customizations
O que é o Freshsales CRM?
Freshsales is an AI powered CRM for sales, marketing, and support conversations.
Freshworks launched it in 2016 as its second major product.
Freshworks claims more than 67,000 customers worldwide across its tools.
The product is built for small to medium sized businesses.
It centralizes customer data and shows every touchpoint on one timeline.
Freddy AI scores leads, predicts deal risk, and suggests the next action.
Phone, email, chat, and SMS all sit in one shared caixa de entrada.
🥈 Runner Up: Freshsales CRM
Buyers on Capterra and G2 rate it 4.5 out of 5. The 21 day free trial needs no credit card. Set up a new account in an afternoon.
Preços do Freshsales CRM
Freshsales prices per seat across three paid tiers aimed at pequenas empresas. Costs have dropped a lot over the years.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Small teams tracking a single pipeline |
| Pró | US$ 39 por usuário por mês | Sales teams that need Freddy AI insights |
| Empresa | US$ 59 por usuário por mês | Larger teams needing custom reporting |
Pricing verified September 2026.
Teste grátis: 21 days on every tier. No credit card required to create a new account.
Garantia de reembolso: No formal refund window. Monthly billing lets you cancel before the next date.
📌 Observação: Freshworks also runs a free plan for up to 3 users with most core features. Every paid tier includes 24/5 support by phone, chat, and email.
⚠️ Pricing conflict: Our data set lists Growth at $9 and Enterprise at $59 per user. Some Freshworks pages quote $11 and $71 for the same tiers. We use our verified figures in every table here. Check the live pricing page before you buy.
Principais benefícios do CRM Freshsales
Here is where Freshsales earns its reputation as excellent value:
- Freddy AI scoring: It ranks leads on behavior and profile to lift conversion rates. It also flags which deals look shaky.
- Kanban pipelines: Visual boards track deal progress and expose bottlenecks fast. Managers can see a stalled stage in seconds.
- Omnichannel inbox: Email, phone, WhatsApp Business, Facebook Messenger, and LINE land in one place. Reps stop switching tabs to respond.
- 360 degree contact timeline: Every call, email, and event sits on the contact record. That history feeds personalized marketing campaigns.
- Ready-made reporting: About a dozen predefined sales reports ship with the tool. Each one is fully customizable.
- Freshworks connections: It links tightly with Freshdesk and Freshmarketer. Google, Microsoft 365, Slack, and Zoom connect too.
O que nossa equipe observou
Note: we have not run Freshsales as our daily CRM. The observations here come from the Freshworks website, product documentation, and buyer reviews. Capterra and G2 scores average 4.5 out of 5, while the same reviews flag cluttered navigation and slow page loads.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Free plan covers up to 3 users with most features
- Rated 4.5 out of 5 on Capterra and G2
- A IA Freddy avalia leads e prevê riscos de negócios.
- Phone, email, chat, and SMS built into one inbox
- 21 day free trial on every tier
❌ Contras
- Around 385 integrations, fewer than older rivals
- Cluttered navigation and slow loading times
- Missing functionality found in HubSpot and Salesforce
Comparação de recursos
Both tools manage contacts, deals, and pipelines. The gap shows up in how far each one goes past that.
| Recurso | Salesforce | Freshsales CRM |
|---|---|---|
| Preço inicial | US$ 25 por usuário por mês | US$ 9 por usuário por mês |
| Plano Gratuito | ❌ | ✅ (até 3 usuários) |
| Teste grátis | ✅ 30 dias | ✅ 21 dias |
| Telefone e SMS integrados | ❌ (via add ons) | ✅ |
| Marketing Cloud | ✅ | ❌ (Freshmarketer is separate) |
| Commerce Cloud | ✅ | ❌ |
| Agentes de IA | ✅ Agentforce | ✅ IA do Freddy |
| Mercado de aplicativos | ✅ 5000+ apps | ✅ ~385 integrações |
| Suporte 24 horas por dia, 7 dias por semana | ✅ (níveis superiores) | ❌ 24/5 only |
| Ideal para | Companies that keep growing | Pequenas e médias empresas |
1. Plataforma CRM principal
Salesforce: Contact management sits inside a much larger platform. One record holds activity history, key contacts, and past communications for a complete view. That depth is why it handles complex relationship management as a business grows.
Freshsales CRM: Contacts, accounts, and deals live in a single tidy workspace. The 360 degree timeline shows every touchpoint without extra setup. It covers standard sales activities well, but stops short of Salesforce depth.
2. Automação de fluxo de trabalho
Salesforce: You build business processes through a point-and-click interface. No code needed for approvals, alerts, or record updates. Salesforce links that automation to a reported 30% gain in employee productivity.
Freshsales CRM: Sales sequences send follow-ups on a schedule you set. Repetitive admin work drops away, which frees reps to sell. The rule construtor is simpler than Salesforce, and that cuts setup time.
3. AI Agents and Assistants
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. In 2025 the company shifted to an AI first strategy built around agentic automation. You can build an AI agent for service or sales without heavy engineering.
Freshsales CRM: Smart AI agents answer routine questions and route conversations. The scope is narrower than Agentforce and aimed squarely at sales teams. For most smaller businesses, that narrower scope is enough.
4. Lead Scoring and Deal Insights
Salesforce: Scoring, forecasting, and next-step suggestions come from Einstein. Higher tiers add collaborative forecasting across the whole Salesforce team. Accuracy improves as more business data flows into Data Cloud.
Freshsales CRM: Freddy AI scores leads on behavior and profile signals. It also predicts deal risk and recommends the next best action to close. This lands on the Pro tier at $39 per user.
5. Ferramentas e modelos de e-mail
Salesforce: Custom email templates are part of the customization options. MailChimp from the AppExchange lets you build campaigns without leaving the CRM. Template management is powerful, though it takes an admin to set up properly.
Freshsales CRM: You can send personalized bulk emails and track opens and clicks. Email tracking is built in rather than bolted on. Reps get the signal without asking an admin for help.
6. Relatórios e Análises
Salesforce: Reporting goes deep, and Tableau adds visual analytics on top. That pairing supports data-driven decisions with strong forecasting accuracy. Building custom reports takes training, so budget for it.
Freshsales CRM: About a dozen predefined sales reports ship ready to use, and each is customizable. The FreddyAI co-pilot adds insights on team performance and revenue forecasts. It covers the basics fast, without a specialist.
7. Marketing and Lead Capture
Salesforce: Marketing Cloud runs campaign management and advertising from the same customer record. Commerce Cloud handles the buying side for retail clients. No other CRM in this comparison offers that spread.
Freshsales CRM: Web forms push new leads straight into the pipeline. Deeper campaign work moves to Freshmarketer, a separate product in the suite. That split is fine for smaller teams and awkward for larger ones.
8. Customer Service and Support
Salesforce: Service Cloud brings case management and support tooling into the same account. Shared records and Chatter keep sales and service aligned, which G2 reviews often tie to customer success. Salesforce reports a 33% lift in CSAT from that setup.
Freshsales CRM: Freshdesk OMNI connects sales and support tickets across channels. Vendor support runs 24/5 on every plan by phone, chat, and email. Salesforce reserves 24/7 support for its higher tiers.
9. Integrações e Aplicativos
Salesforce: The AppExchange launched in 2006 and now lists over 5000 apps. QuickBooks, Zendesk, and MailChimp integrate in a few clicks. MuleSoft Anypoint reaches older infrastructure like SAP and Oracle through templates and API designs.
Freshsales CRM: The marketplace carries around 385 integrations and apps. Google, Microsoft 365, Slack, and Zoom all connect, and so do WhatsApp Business and LINE. Native links to other Freshworks products are stronger than links to outside systems.
⚠️ Aviso: Check your stack before you sign. If you already run Freshdesk or Freshmarketer, Freshsales saves real integration work. If your industry depends on SAP or Oracle, Salesforce has the clear advantage.
10. Preços e Custos
Here are the paid tiers side by side.
| Nível | Salesforce | Freshsales CRM |
|---|---|---|
| Entrada | Essencial: US$ 25 por usuário por mês | Crescimento: US$ 9 por usuário por mês |
| Meio | Profissional: US$ 75/usuário/mês | Pro: US$ 39/usuário/mês |
| Principal | Plano empresarial: US$ 150 por usuário por mês | Empresarial: US$ 59/usuário/mês |
Salesforce: Ten seats on Essentials cost $250 a month, billed annually. The real budget question is what sits on top. Implementation, admin training, and add ons often cost more than the licences.
Freshsales CRM: Ten seats on Growth cost $90 a month. Even the Enterprise tier at $59 undercuts Salesforce Professional. For a ten person team, that difference funds a full extra hire over a year.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| The lowest monthly cost | Freshsales CRM | $9 against $25 per seat |
| Sales, service, and commerce in one place | Salesforce | Four connected Clouds |
| Setup within a week | Freshsales CRM | Intuitive interface, little training |
| SAP or Oracle connections | Salesforce | MuleSoft Anypoint templates |
| Telefone e SMS integrados | Freshsales CRM | Unified inbox on all plans |
| Room to grow for years | Salesforce | Scales with complex processes |
💰 Seu orçamento
Freshsales costs less than half of Salesforce at entry level. Remember that Salesforce implementation and admin time are separate costs.
🔌 Seu conjunto de tecnologias
Already running other Freshworks products? Freshsales is your best bet. If your finance team lives in QuickBooks and your data sits in legacy infrastructure, Salesforce connects more of it.
📈 How Fast You Grow
Salesforce is often overkill for very small and less mature companies. It earns its price once a business grows past a few dozen employees.
🎓 Seu nível de experiência
Freshsales is easy to learn, and reviews call the interface intuitive. Salesforce usually needs a certified admin, so factor training into your first year.
🆓 Testes e demonstrações grátis
Freshsales gives 21 days with no credit card required. Load twenty real deals into both trials and you will get a fair sneak peek at daily life in each one.
🏢 Who Signs Off
A founder buying for five people wants a tool that works on Monday. A chief digital officer buying for four departments wants a platform with room to expand.
Guia de Troca
Already on one of them? Here is what changes if you move.
🔄 Está pensando em migrar do Salesforce para o Freshsales CRM?
✅ O que você vai ganhar:
- A far lower monthly bill per seat
- Phone, chat, and SMS without extra add ons
- 24/5 support on every plan, not just the top tier
❌ O que você perderá:
- Marketing Cloud and Commerce Cloud
- Access to over 5000 AppExchange apps
- Deep customization and MuleSoft connections
📋 Como mudar:
- Export contacts, accounts, and open deals to CSV
- Create a new account and start the 21 day trial
- Import the files, rebuild your pipeline stages, then rewire your web forms
🔄 Está pensando em migrar do CRM Freshsales para o Salesforce?
✅ O que você vai ganhar:
- Sales, service, marketing, and commerce under one roof
- Agentforce plus Tableau analytics
- Near-endless customization as the business scales
❌ O que você perderá:
- The $9 entry price and the free plan for 3 users
- Built-in phone, WhatsApp, and Messenger channels
- Same-week setup with no specialist
📋 Como mudar:
- Export contacts, deals, and notes from Freshsales
- Book a Salesforce demo and scope the implementation first
- Import with Data Loader, then train your team before go-live
O que nossa avaliação não abordou
We focused on sales teams at small and mid sized companies. We did not price a multi-country rollout, test data residency and segurança reviews, or audit either API in depth. Custom quotes, partner implementation fees, and industry-specific packages sit outside this comparison. If you manage hundreds of users, expect your numbers to look different.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 🚀 Principais funcionalidades | Salesforce |
| 🤖 IA e Automação | Salesforce |
| 📊 Relatórios e análises | Salesforce |
| 👶 Facilidade de uso | Freshsales CRM |
| 🔌 Integrações | Salesforce |
| 🛟 Acesso de suporte | Salesforce |
| 🏆 Vencedor Geral | Salesforce |
🏆 VENCEDOR: SALESFORCE
Salesforce wins 5 of 7 categories and holds a 4.5 rating against 4.0.
Ideal para: companies scaling past 50 seats, teams that need service and marketing on one platform, and firms with legacy systems to integrate
These two products are not really chasing the same buyer. Salesforce sells reach and depth across every customer-facing function. Freshsales sells speed and a low monthly bill.
Freshsales is the smarter buy for a small business with a lean team and no admin. At $9 per seat it does the core job well, and its 4.5 rating on Capterra and G2 is earned.
Salesforce takes the overall win because it keeps working as the company changes shape. Support, marketing, analytics, and commerce all sit in the same account. That is what most businesses eventually need, and it is why IDC keeps ranking it first.
Mais comparações da Salesforce
Here is how Salesforce holds up against three other CRM tools:
A Salesforce se destaca em: customization depth, the 5000+ app AppExchange, and handling complex approval processes
A HubSpot vence em: a genuinely free CRM tier, faster onboarding for marketers, and content tools bundled in
A Salesforce se destaca em: Agentforce maturity, Tableau reporting, and MuleSoft links into SAP and Oracle
O Zoho CRM se destaca em: total cost across a bundled office suite, cheaper per-seat tiers, and simpler admin work
Salesforce vs Pipedrive
A Salesforce se destaca em: service and commerce coverage, forecasting accuracy, and room to expand into new departments
Pipedrive vence em: pipeline clarity for pure sales work, days-not-months setup, and a price small teams can carry
Mais comparações do Freshsales CRM
And here is Freshsales against the same field:
Freshsales vence em: built-in phone and SMS, cheaper paid tiers, and Freddy AI scoring on the Pro plan
A HubSpot vence em: a much larger app marketplace, stronger content marketing tools, and a bigger partner network
Freshsales vence em: the omnichannel inbox, cleaner AI lead scoring, and tight links to Freshdesk and Freshmarketer
O Zoho CRM se destaca em: a wider connector list, more reporting depth, and lower cost at larger seat counts
Freshsales vence em: WhatsApp and Messenger channels, a free plan for 3 users, and a 21 day trial
Pipedrive vence em: faster page loads, tidier navigation, and a sharper focus on deal movement
Perguntas frequentes
O que a Salesforce faz exatamente?
It runs customer relationship management in the cloud. The platform stores contacts, tracks deals, automates workflows, and links sales, service, marketing, and commerce inside one account.
O Freshsales é um CRM?
Yes. Freshsales is a cloud based CRM from Freshworks, launched in 2016. Freddy AI scores leads and predicts deal risk for sales teams.
Qual o preço do Salesforce?
Essentials is $25 per user monthly, Professional $75, and Enterprise $150. The entry tier is billed annually. Implementation, storage, and add ons raise the real total.
O Freshsales é gratuito para sempre?
Freshworks runs a free plan capped at 3 users with most core features. Paid tiers start at $9 per user after a 21 day trial.
Qual CRM é melhor que o Salesforce?
No single tool wins outright. Freshsales beats it on price and setup speed for smaller businesses. Salesforce still leads on depth, reporting, and integration reach.
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