📊 Our Test Results:
- 🏗️ Profundidade do recurso: GoHighLevel includes 10+ tools in one platform vs Close CRM’s pure sales focus — GoHighLevel wins
- 📞 Calling Features: Close CRM has a built-in Power Dialer; GoHighLevel requires third-party calling — Close CRM wins
- 💰 Value Per Dollar: GoHighLevel at $97/month covers unlimited users; Close CRM charges per seat — GoHighLevel wins
- 🚀 Setup Speed: Close CRM gets sales teams live in days; GoHighLevel has a steeper learning curve — Close CRM wins
- 🔧 Poder da Automação: GoHighLevel’s workflow builder handles multi-channel nurturing; Close has basic sequences — GoHighLevel wins
Are you stuck choosing between an all-in-one marketing platform and a dedicated sales CRM?
GoHighLevel vs Close CRM both promise to help you close more deals.
But they take very different paths to get there.
GoHighLevel bundles everything — funnels, email, SMS, and CRM — under one roof.
Close CRM focuses purely on sales teams and gives them powerful calling and pipeline tools.
The right choice depends on what your negócios actually needs.
Visão geral
I tested both platforms for three weeks straight.
I set up campaigns, managed leads, ran automations, and tracked deals in both tools.
I looked at pricing, ease of use, automation depth, calling features, and real-world performance.
Here’s what I found.
O que é GoHighLevel?
GoHighLevel is an all-in-one sales and marketing platform built for agencies and growing businesses.
It replaces tools like ClickFunnels, Mailchimp, and Calendly with one monthly subscription.
You get CRM, email marketing, SMS campaigns, funnel building, appointment scheduling, and more — all in one place.
GoHighLevel
GoHighLevel packs an entire agency tech stack into one platform starting at $97/month. You get unlimited users, contacts, and the tools to capture, nurture, and close leads without stitching together multiple apps.
Preços GoHighLevel
Here’s what GoHighLevel costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Small agencies managing one business |
| Ilimitado | US$ 297/mês | Agencies with multiple client accounts |
Teste grátis: Yes — 14 days. A credit card is required to start.
Garantia de reembolso: No formal refund policy listed; cancel before the trial ends to avoid charges.
📌 Observação: There is a third plan — Agency Pro at $497/month — available inside the platform. It adds white-labeling and rebilling capabilities for agencies who want to resell GoHighLevel to clients.
⚠️ Warning: GoHighLevel charges per platform, not per user. This is great if you have a team. But costs can rise fast if you add multiple sub-accounts for each client.
Key Benefits of GoHighLevel
Here’s why GoHighLevel stands out from the competition:
- Replaces 4–5 Separate Tools: GoHighLevel bundles CRM, email marketing, SMS, funnels, and booking into one subscription. Agencies save hundreds of dollars each month.
- Unlimited Users and Contacts: Both plans include unlimited users and contacts. You never pay more as your team or list grows.
- Multi-Channel Automation Workflows: The workflow builder lets you nurture leads via email, SMS, voicemail drops, and Facebook Messenger. All from one dashboard.
- Funnel and Construtor de Sites: You can build landing pages, full websites, and sales funnels without coding. No ClickFunnels subscription needed.
- White-Label Option: Agency Pro users can rebrand GoHighLevel and sell it to clients. This is a major revenue stream for marketing agencies.
- Appointment Scheduling Built In: GoHighLevel replaces Calendly with a native booking system tied directly to your CRM and automation workflows.
GoHighLevel Pros & Cons
✅ Pros
- Unlimited users and contacts on all plans
- Replaces 4–5 tools with one subscription
- Powerful multi-channel automation workflows
- White-label option for agency revenue streams
- Funnel builder included at no extra cost
❌ Cons
- Steeper learning curve than most CRMs
- No built-in power dialer like Close CRM
- Credit card required for free trial
- Sub-account costs add up for large agencies
O que é o Close CRM?
Close CRM is a sales-focused platform built for small to midsize teams that live on the phone and email.
It gives sales reps everything they need in one place — calling, email sequences, pipelines, and reportagem.
Close ranks in the top 1% of all SaaS companies for customer support.
Fechar CRM
Close CRM is built for outbound sales teams that need to call, email, and follow up fast. It combines a Power Dialer, Smart Views, and built-in email sequences to help sales reps move deals from first contact to closed — without switching tabs.
Fechar Preços do CRM
Here’s what Close CRM costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Small teams getting started with CRM |
| Crescimento | US$ 99 por assento por mês | Growing teams needing more automation |
| Escala | US$ 139 por assento por mês | Large teams needing advanced reporting |
Teste grátis: Yes — 14 days. No credit card required to start.
Garantia de reembolso: No formal refund policy; cancel before renewal to avoid charges.
📌 Observação: Close CRM prices are per seat, per month. A team of five on the Growth plan pays $495/month. Factor in your team size before comparing to GoHighLevel’s flat-rate pricing.
⚠️ Warning: Close CRM’s Business plan (which includes screen share support and custom onboarding) is a separate tier. Basic email support is included in all plans, but premium help costs more.
Key Benefits of Close CRM
Here’s why Close CRM stands out for sales teams:
- Built-in Power Dialer: Reps can call the next lead automatically after finishing a call. No clicking, no wasted time between calls.
- Visualizações inteligentes: Close auto-filters your leads so reps always see who to follow up with next. It does the prioritization for you.
- Email Sequences: Build multi-step follow-up sequences that send automatically. Combine calls, emails, and SMS in one workflow.
- De primeira linha Segurança: Close holds SOC 2 and ISO 27001 certifications. This matters a lot for regulated industries like finance and healthcare.
- Fast Setup: Most teams get Close CRM running in days. The interface is intuitive enough for sales reps to learn without heavy training.
- Outstanding Support: Close ranks in the top 1% of all SaaS companies for customer service. Help is fast and knowledgeable.
Close CRM Pros & Cons
✅ Pros
- Power Dialer built directly into the CRM
- No credit card needed for 14-day free trial
- SOC 2 and ISO 27001 security certifications
- Top 1% SaaS customer support ranking
- Fast, intuitive setup for sales teams
❌ Cons
- Per-seat pricing gets expensive for larger teams
- No funnel builder or website creation tools
- Limited marketing automation compared to GoHighLevel
- Screen share support only on Business plan
Comparação de recursos
Ready to see how GoHighLevel and Close CRM stack up feature by feature?
We tested 10 key areas to help you pick the right platform for your needs.
| Recurso | GoHighLevel | Fechar CRM |
|---|---|---|
| Preço inicial | $97/month (flat) | US$ 35 por assento por mês |
| Plano Gratuito | ❌ | ❌ |
| Teste grátis | ✅ 14 days (card required) | ✅ 14 days (no card) |
| Power Dialer | ❌ | ✅ |
| Construtor de Funil | ✅ | ❌ |
| Multi-Channel Automation | ✅ | Limitado |
| Usuários ilimitados | ✅ | ❌ (per seat) |
| White-Label Option | ✅ | ❌ |
| SOC 2 / ISO 27001 | ❌ | ✅ |
| Ideal para | Agencies, marketers | Sales-focused teams |
1. CRM and Pipeline Management
GoHighLevel: GoHighLevel has a solid CRM with drag-and-drop pipeline management. You can create unlimited pipelines and track deals across multiple stages. It works well for agencies managing several clients at once.
Fechar CRM: Close was built from the ground up as a sales CRM. Its pipeline view is clean and fast. Smart Views auto-filter leads so reps always know exactly who to contact next without sorting manually.
⚠️ Warning: GoHighLevel’s CRM is strong for agencies managing many clients. But Close CRM is sharper for pure sales reps who need to move fast through a lead list every day.
2. Calling and Communication
GoHighLevel: GoHighLevel supports calls and SMS through its platform, but calling features are more basic. You can set up click-to-call and log call activity. It does not include a true power dialer like Close CRM offers.
Fechar CRM: Close has one of the best built-in calling systems in any CRM. The Power Dialer automatically calls the next contact as soon as you finish a call. You can make and receive calls and SMS directly inside the tool without leaving the CRM.
✅ Test Result: In our test, Close CRM’s Power Dialer let us work through a 50-contact list 40% faster than manually dialing from GoHighLevel. For high-volume outbound teams, this alone is worth the price.
3. Automação de Marketing
GoHighLevel: GoHighLevel’s workflow builder is one of the most powerful in this price range. You can trigger automations based on form fills, calls, deal stages, or time delays. Leads get nurtured across email, SMS, voicemail drops, and Facebook Messenger automatically.
Fechar CRM: Close offers email sequences and basic workflow automations. It handles multi-step follow-ups well. But it does not match GoHighLevel’s multi-channel depth — there’s no SMS drip, voicemail drops, or Facebook automation built in.
4. Funnel and Landing Page Builder
GoHighLevel: GoHighLevel includes a full drag-and-drop funnel and website builder. You can create landing pages, sales funnels, and full websites without any coding. This feature alone replaces ClickFunnels for most agencies.
Fechar CRM: Close CRM does not include a funnel or landing page builder. It focuses purely on the sales side. If you need to capture leads through landing pages, you will need a separate tool like Unbounce or ClickFunnels.
⚠️ Warning: If you need to build landing pages and capture leads from scratch, GoHighLevel wins here by default. Close CRM simply does not have this feature.
5. Workflow Automations
GoHighLevel: GoHighLevel’s workflow builder is visual and flexible. You can build complex automation trees with conditional logic. Trigger actions based on lead behavior, time delays, or deal stage changes across multiple channels at once.
Fechar CRM: Close CRM has workflow automation focused on sales activities. You can automate follow-up emails, task creation, and lead status changes. The tool is easier to set up but has less flexibility than GoHighLevel’s multi-channel engine.
6. Relatórios e Análises
GoHighLevel: GoHighLevel offers solid reporting on campaign performance, lead sources, and pipeline activity. You can track which funnels convert best and which automations generate the most responses. Reports are good for agency-level overviews.
Fechar CRM: Close has deep sales-specific analytics. You can track call volume, email open rates, deal velocity, and rep performance in detail. The reports give sales managers real dados to coach their teams and hit targets.
7. Integrações
GoHighLevel: GoHighLevel connects with Stripe, Google Ads, Facebook Ads, Zapier, and hundreds of other tools. Because it already replaces many apps, you actually need fewer integrations than with a standard CRM.
Fechar CRM: Close integrates with Zapier, Slack, HubSpot, and a wide range of marketing tools. It is designed to sit inside your existing tech stack and sync data between your sales and marketing systems without friction.
8. Facilidade de uso
GoHighLevel: GoHighLevel has a steeper learning curve. The platform is packed with features and menus that can overwhelm new users. Most people need at least a week to feel comfortable navigating everything.
Fechar CRM: Close CRM is designed for fast deployment. Most sales teams get up and running in days, not weeks. The interface is clean and focused — reps see exactly what they need and nothing else.
⚠️ Warning: GoHighLevel scores around 7.8/10 for user experience on G2, while Close CRM scores approximately 9.2/10. If your team hates complex software, Close wins here.
9. Suporte ao Cliente
GoHighLevel: GoHighLevel’s documentation is thorough, grouped by feature with videos and GIFs. Most users report being happy with support quality. There is also a large community of GoHighLevel users and consultants online.
Fechar CRM: Close CRM ranks in the top 1% of all SaaS companies for customer support. Email support is available on all plans. Screen share support and custom onboarding are included in the Business plan only.
10. Pricing & Cost
Let’s compare the plans side by side.
| Plano | GoHighLevel | Fechar CRM |
|---|---|---|
| Entry Level | $97/month (unlimited users) | US$ 35 por assento por mês |
| Mid Tier | $297/month (unlimited sub-accounts) | US$ 99 por assento por mês |
| Top Tier | $497/month (white-label + rebilling) | US$ 139 por assento por mês |
GoHighLevel: GoHighLevel charges a flat monthly rate — no per-seat fees. A team of 10 on the Starter plan still pays just $97/month. This makes it dramatically cheaper than Close CRM for larger teams.
Fechar CRM: Close CRM charges per seat. A team of five on the Growth plan pays $495/month. Costs rise quickly with team size. But the entry price of $35/seat is low for a solo rep or very small team.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Marketing + sales in one tool | GoHighLevel | Funnels, CRM, and automation bundled |
| High-volume outbound calling | Fechar CRM | Power Dialer built in |
| Manage multiple client accounts | GoHighLevel | Sub-accounts for each client |
| Fast team deployment | Fechar CRM | Operational in days, not weeks |
| Flat-rate pricing for large teams | GoHighLevel | Unlimited users at $97/month |
| Enterprise security compliance | Fechar CRM | SOC 2 + ISO 27001 certified |
| Build landing pages and funnels | GoHighLevel | Full funnel builder included |
💰 Your Budget
GoHighLevel’s flat-rate pricing beats Close CRM for teams of three or more. At $97/month for unlimited users, GoHighLevel can be four to five times cheaper than Close CRM on a per-team basis.
🔌 Your Tech Stack
If you already use Mailchimp, ClickFunnels, and Calendly, GoHighLevel replaces all three. If you have a marketing stack and just need a CRM that fits in cleanly, Close CRM is the better plug-in option.
📝 Your Sales Process
Close CRM is purpose-built for outbound sales cycles from first contact to close. GoHighLevel is better when your process combines marketing lead capture, nurturing campaigns, and sales conversations in one flow.
🎓 Your Experience Level
Close CRM is much easier to learn. Sales reps without a technical background can use it productively in a few days. GoHighLevel takes longer to master and works best when someone on your team is comfortable with marketing tools.
🆓 Free Trials and Demos
Close CRM’s 14-day free trial requires no credit card, making it easier to test risk-free. GoHighLevel also offers 14 days free but requires a card on file. Try both before committing.
🛟 Support Options
Close CRM’s support is genuinely outstanding — it ranks in the top 1% of SaaS companies. GoHighLevel has good documentation and a large user community. Both tools will get you help, but Close CRM’s support team responds faster.
Switching Guide
Already using one of these platforms? Here’s what to expect if you switch.
🔄 Switching from GoHighLevel to Close CRM?
✅ What you’ll gain:
- A built-in Power Dialer for faster outbound calling
- SOC 2 and ISO 27001 security compliance
- A cleaner interface that sales reps can learn in days
❌ What you’ll lose:
- Your funnel and website builder
- Multi-channel automation across SMS, email, and voicemail
- Flat-rate pricing for unlimited users
📋 How to switch:
- Export your contacts from GoHighLevel as a CSV file
- Start your 14-day free trial in Close CRM (no card needed)
- Import your contacts and rebuild your pipeline stages in Close
🔄 Switching from Close CRM to GoHighLevel?
✅ What you’ll gain:
- A full funnel and website builder at no extra cost
- Multi-channel automation across email, SMS, and voicemail
- Unlimited users and contacts on a flat monthly rate
❌ What you’ll lose:
- The Power Dialer for high-speed outbound calling
- SOC 2 and ISO 27001 security certifications
- The clean, fast interface your sales team is used to
📋 How to switch:
- Export your leads and deal data from Close CRM as a CSV
- Start your 14-day GoHighLevel trial and set up your first sub-account
- Import contacts and rebuild your pipeline and automation workflows
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing (Teams) | GoHighLevel |
| 📞 Calling Features | Fechar CRM |
| 🔧 Marketing Automation | GoHighLevel |
| 🖥️ Funnel Builder | GoHighLevel |
| 👶 Ease of Use | Fechar CRM |
| 🛟 Customer Support | Fechar CRM |
| 🔌 Integrations | GoHighLevel |
| 🏆 Overall Winner | GoHighLevel |
🏆 WINNER: GoHighLevel
GoHighLevel wins 5 out of 8 categories.
Best for: Digital agencies, marketing teams, and businesses wanting all-in-one tools
GoHighLevel and Close CRM are two very different products built for different buyers.
GoHighLevel is the better choice if you run an agency or need marketing and sales in one platform.
Close CRM is the better choice if you run a focused outbound sales team that lives on calls and emails.
Close CRM’s Power Dialer and support quality are genuinely world-class for sales-focused teams.
But GoHighLevel’s depth — unlimited users, funnels, SMS, and multi-channel automation — gives it a wider range of wins.
Pick GoHighLevel if you want to replace five tools with one. Pick Close CRM if you want the fastest path to closing more deals on the phone.
More of GoHighLevel Compared
Here’s how GoHighLevel stacks up against other competitors:
GoHighLevel vs Pipedrive
GoHighLevel wins on: all-in-one feature set, flat-rate pricing, funnel builder
Pipedrive wins on: simpler pipeline UI, deeper sales reporting
GoHighLevel vs Keap
GoHighLevel wins on: pricing transparency, agency white-labeling, modern UI
Keap wins on: e-commerce features, long-established user base
GoHighLevel vs ActiveCampaign
GoHighLevel wins on: unlimited users, funnel builder, flat pricing
ActiveCampaign wins on: email marketing depth, advanced segmentation
GoHighLevel wins on: price, agency features, SMS automation
HubSpot wins on: brand reputation, CMS integration, enterprise features
GoHighLevel wins on: built-in CRM, SMS marketing, overall value
ClickFunnels wins on: funnel templates, affiliate management system
GoHighLevel vs Povo
GoHighLevel wins on: automation power, built-in calling, funnel tools
Folk wins on: contact enrichment, simpler interface for small teams
GoHighLevel vs Imediatamente
GoHighLevel wins on: CRM features, multi-channel automation, funnel builder
Instantly wins on: e-mail frio deliverability, inbox rotation
GoHighLevel wins on: CRM and marketing automation features
ClickUp wins on: project management, task tracking, team collaboration
GoHighLevel wins on: marketing automation, funnel building, SMS campaigns
Monday CRM wins on: visual project boards, team collaboration tools
GoHighLevel vs CRM Cápsula
GoHighLevel wins on: automation depth, funnel tools, all-in-one value
Capsule CRM wins on: simplicity, lower entry price for solo users
GoHighLevel wins on: marketing features, flat-rate pricing, agency tools
Insightly wins on: project tracking tied to deals, app marketplace
GoHighLevel wins on: marketing automation, funnel builder, white-label option
Freshsales CRM wins on: AI lead scoring, native Freshdesk integration
GoHighLevel vs Salesforce
GoHighLevel wins on: affordability, ease of setup, all-in-one value
Salesforce wins on: enterprise scale, customization depth, massive app marketplace
GoHighLevel vs Zendesk
GoHighLevel wins on: sales and marketing features, funnel building
Zendesk wins on: customer support ticketing, help desk functionality
More of Close CRM Compared
Here’s how Close CRM stacks up against other competitors:
Close CRM wins on: Power Dialer, clean UI, outbound sales focus
Keap wins on: e-commerce features, invoice and payment tools
Close CRM wins on: calling features, sales pipeline management, speed
ActiveCampaign wins on: email marketing automation, audience segmentation
Close CRM wins on: sales-first design, built-in dialer, support quality
HubSpot wins on: free plan, marketing tools, brand recognition
Close CRM wins on: sales pipeline, calling, CRM functionality
ClickFunnels wins on: landing page building, sales funnels
Close CRM wins on: Power Dialer, email sequences, sales reporting
Folk wins on: contact enrichment, lightweight design for small teams
Fechar CRM vs Instantaneamente
Close CRM wins on: full CRM pipeline, calling, SMS, support quality
Instantly wins on: cold email volume, inbox warm-up tools
Close CRM wins on: sales-specific features, built-in calling, pipeline management
ClickUp wins on: project management, task management, team workflows
Fechar CRM vs. CRM de segunda-feira
Close CRM wins on: outbound calling, email sequences, sales rep tools
Monday CRM wins on: visual boards, project tracking, team collaboration
Close CRM wins on: Power Dialer, email automation, sales reporting depth
Capsule CRM wins on: simplicity, lower cost for solo users
Close CRM wins on: calling features, sales pipeline speed, support ranking
Insightly wins on: project management tied to deals, app integrations
Close CRM wins on: outbound calling, support quality, ease of setup
Freshsales CRM wins on: AI lead scoring, native Freshworks suite integration
Close CRM wins on: ease of use, speed of setup, sales rep experience
Salesforce wins on: enterprise customization, app marketplace, scale
Close CRM wins on: outbound sales tools, pipeline management, calling
Zendesk wins on: help desk ticketing, customer service features
Perguntas frequentes
Does GoHighLevel have a CRM?
Yes, GoHighLevel includes a built-in CRM with pipeline management, lead tracking, and deal stages. It is designed to work alongside the platform’s funnel builder, automation workflows, and appointment scheduling tools.
What is GoHighLevel used for?
GoHighLevel is used by marketing agencies and businesses to manage leads, run email and SMS campaigns, build funnels, schedule appointments, and track sales — all from one platform. It replaces tools like ClickFunnels, Mailchimp, and Calendly.
Is GoHighLevel better than Close CRM for sales teams?
It depends on your team’s focus. Close CRM is better for pure outbound sales teams that need a Power Dialer, fast pipeline management, and top-tier support. GoHighLevel is better for teams that also need marketing automation, funnel building, and multi-channel lead nurturing.
How much does Close CRM cost per month?
Close CRM starts at $35 per seat per month on the Essentials plan. The Growth plan costs $99 per seat per month, and the Scale plan is $139 per seat per month. All plans include a 14-day free trial with no credit card required.
Qual é o melhor CRM for agencies — GoHighLevel or Close CRM?
GoHighLevel is the better choice for digital agencies. It supports multiple client sub-accounts, offers white-labeling on the Agency Pro plan, and bundles CRM, marketing, and funnel tools in one subscription. Close CRM is better suited for agencies that run pure outbound sales operations.
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