Hoe Metricool te gebruiken: Automatiseer je contentstrategie in 2026

Snelstart

Deze handleiding beschrijft alle functies van Metricool:

• Aan de slag — Create your account and connect each social network
• Hoe gebruik je de sociale mediaplanner? — Queue posts for every connected social network from one screen
• Hoe Looker Studio-integratie te gebruiken — Push your Metricool data into a live Looker Studio dashboard
• Hoe sociale media-rapporten te gebruiken — Export client-ready PDF or PPT reports in two clicks
• Hoe gebruik je de Link-in-Bio-tool? — Build a SmartLinks page that tracks every click you send
• Hoe gebruik je de Social Media Assistant? — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• Hoe gebruik je een hashtag-tracker? — Follow hashtag reach and keep only the tags that perform
• Hoe gebruik je de kalender? — See a month of scheduled posts in one drag-and-drop view
• Hoe gebruik je de sociale inbox? — Answer comments and messages from every platform in one place

Benodigde tijd: 5 minuten per film

Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven

Waarom zou je deze gids vertrouwen?

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Metricool-handleiding

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced rapportage.

Metricool

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

PROBEER METRICOL NU →

LEES DE VOLLEDIGE RECENSIE →

ALTERNATIEVEN VOOR METRICOOL →

Aan de slag met Metricool

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

Laten we nu elke stap eens nader bekijken.

Stap 1: Maak uw account aan

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ Controlepunt: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

Zo ziet het eruit:

✓ Controlepunt: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Hoe gebruik je de sociale mediaplanner van Metricool?

Sociale media planner lets you queue posts for every connected social network from one screen.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the tekst for each social network.

Metricool shows character limits and media rules per platform as you type.

Zo ziet het eruit:

✓ Controlepunt: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

Hoe gebruik je de Metricool Looker Studio-integratie?

Looker Studio-integratie lets you push your Metricool data into a live Looker Studio dashboard.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

Zo ziet het eruit:

✓ Controlepunt: Metricool appears in your Looker data source list.

Stap 3: Bouw je dashboard

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Hoe gebruik je de sociale media-rapporten van Metricool?

Sociale media-rapporten lets you export client-ready PDF or PPT reports in two clicks.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

Zo ziet het eruit:

✓ Controlepunt: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

Hoe gebruik je de Metricool Link-in-Bio tool?

Link-in-Bio-tool lets you build a SmartLinks page that tracks every click you send.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Stap 1: Open SmartLinks

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

Zo ziet het eruit:

✓ Controlepunt: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Hoe gebruik je Metricool Social Media Assistant?

Social Media Assistent lets you get AI caption ideas and polished text inside the editor.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

Stap 2: Beschrijf wat je nodig hebt

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

Zo ziet het eruit:

✓ Controlepunt: Voorgesteld bijschriften appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own stem.

Hoe gebruik je de Metricool tool voor het goedkeuren van content op sociale media?

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

Zo ziet het eruit:

✓ Controlepunt: The post status changes to Pending review.

Stap 3: Goedkeuren of wijzigingen aanvragen

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Hoe gebruik je de Metricool hashtag-tracker?

Hashtag-tracker lets you follow hashtag reach and keep only the tags that perform.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

Zo ziet het eruit:

✓ Controlepunt: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Hoe gebruik je de Metricool-kalender?

Kalender lets you see a month of scheduled posts in one drag-and-drop view.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Stap 1: Schakel over naar de kalenderweergave

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

Zo ziet het eruit:

✓ Controlepunt: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Hoe gebruik je de Metricool Social Inbox?

Sociale inbox lets you answer comments and messages from every platform in one place.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ Controlepunt: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Metricool Pro-tips en sneltoetsen

After fourteen months inside this tool, these are the habits that stuck.

Toetsenbord sneltoetsen

Verborgen functies die de meeste mensen over het hoofd zien

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Veelgemaakte fouten bij Metricool die je moet vermijden

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Probleemoplossing voor Metricool

Problem: A scheduled post failed to publish

Oorzaak: The platform token expired, or the format broke a network rule.

Repareren: Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

Oorzaak: New connections backfill history slowly, so the first day often looks empty.

Repareren: Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

Oorzaak: Your account is personal, not a business or creator profile.

Repareren: Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 Opmerking: If none of these fix your issue, contact Metricool support.

Wat is Metricool?

Metricool is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

Bekijk dit korte overzicht:

Het omvat de volgende belangrijke kenmerken:

• Socialemediaplanner: Schedule social media content across every connected profile.
• Looker Studio-integratie: Send your numbers into custom Google dashboards.
• Sociale media-rapporten: Download performance data as PDF or PPT files.
• Link-in-Bio Tool: Customisable SmartLinks pages with built-in click analytics.
• Sociale media-assistent: AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• Hashtag-tracker: Reach and performance data for the tags you use.
• Kalender: A drag-and-drop month view of your scheduled posts.
• Sociale inbox: One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

Voor een volledige recensie, zie onze Metricool review.

Metricool-prijzen

Here is what Metricool costs in 2026:

Gratis proefperiode: Yes — paid plans include a trial, and the forever free plan needs no card.

Geld-terug-garantie: No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 Beste prijs-kwaliteitverhouding: Starter — it unlocks auto publish and deeper analytics at a fair price.

Metricool versus alternatieven

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

Snelle keuzes:

• Beste overall: Metricool — analytics, scheduling, and ads in one account.
• Beste budget: Buffer — the cheapest way to keep a queue running.
• Het meest geschikt voor beginners: Buffer — you can learn the whole interface in ten minutes.
• Het meest geschikt voor bureaus: Agorapulse — inbox and approval tooling built for teams.

🎯 Alternatieven voor Metricool

Op zoek naar alternatieven voor Metricool? Dit zijn de beste opties:

• 🚀 Sprout Social: Deep listening and reporting for big teams with the budget to match.
• 💰 Socialpilot: Strong bulk upload and client management at an agency-friendly rate.
• 🏢 Sendible: Built for agencies that need approvals and white-label client dashboards.
• 🧠 Contentstudio: Content discovery and AI writing for teams short on ideas.
• ⚡ Heropost: Flat-rate posting across many accounts with no per-profile fees.
• 📊 Agorapulse: Best-in-class social inbox with proper team assignment and labels.
• 💼 Zoho Social: Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 Buffer: The simplest queue on the market, with a generous free tier.
• 🔒 Sprinklr: Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 Later: Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 Loomly: Post ideas and briefs that guide less experienced content teams.
• 🔥 Blaze: AI-first tool that turns one idea into a week of posts.

Voor de volledige lijst, zie onze Alternatieven voor Metricool gids.

⚔️ Metricool vergeleken

Here is how Metricool stacks up against each competitor:

• Metricool versus Sprout Social: Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool versus Sendible: Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool versus Content Studio: Content Studio leads on discovery; Metricool leads on measurement.
• Metricool versus Heropost: Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool versus Agorapulse: Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool versus Zoho Social: Zoho suits existing Zoho shops; Metricool works better standalone.
• Metricool versus buffer: Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool versus Sprinklr: Sprinklr fits global teams; Metricool fits everyone else.
• Metricool versus later: Later is prettier for visual planning; Metricool covers more networks.
• Metricool versus Loomly: Loomly guides new teams; Metricool serves data-led ones better.
• Metricool versus Blaze: Blaze automates creation; Metricool automates scheduling and reporting.

Begin nu met het gebruik van Metricool.

You now know how to use Metricool across every major feature:

• ✅ Socialmediaplanner
• ✅ Looker Studio-integratie
• ✅ Sociale media-rapporten
• ✅ Link-in-bio tool
• ✅ Sociale media-assistent
• ✅ Social Media Content Approval Tool
• ✅ Hashtag-tracker
• ✅ Kalender
• ✅ Sociale inbox

Volgende stap: Pick one feature and try it today.

De meeste mensen beginnen met de Social Media Planner.

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

Veelgestelde vragen

Here you will find all the answers to the questions people ask most.

Hoe werkt Metricool?

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

Hoe gebruik ik Metricool om berichten in te plannen?

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

Is Metricool gebruiksvriendelijk?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

Kan ik Metricool op mijn telefoon gebruiken?

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

Is Metricool echt gratis?

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.