⚡ Kort oordeel:
- Prijzen: Swarm starts at $19/month. Kajabi starts at $71/month on the Kickstarter plan.
- Het meest geschikt voor: Swarm suits a video-first online community. Kajabi suits an online bedrijf built on online courses.
- Belangrijkste verschil: Swarm is a community platform. Kajabi adds a websitebouwer, email marketing, and sales funnels.
- Onze keuze: Kajabi, because one kajabi subscription replaces four or five separate marketing tools.
Two creators can sell the same online cursus and pick opposite tools.
One wants a warm cirkel of members who talk every day.
The other wants an entire bedrijf running on one platform.
Swarm serves the first creator. Kajabi serves the second.
This guide shows which one fits your own business.
Overzicht
This Swarm vs Kajabi comparison covers pricing, core features, and ease of use.
We reviewed documentation, pricing pages, and public reviews for both tools.
Onze schrijvers hebben ook daadwerkelijk tijd doorgebracht met het testen van elk platform.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
By the end you will know which tool helps you achieve more.
Wat is Swarm?
Swarm is a community platform built for creators and small teams.
Ariel Jalali founded it to help people build stronger groups online.
The platform puts video at the center of every space.
Members join live events, share a screen, and talk face to face.
Rich messaging keeps conversations going between those calls.
Swarm says communities on the platform grow 2x faster.
It is more than a forum, and the design feels intuitive.
Here is a short walkthrough of the tool in action.
Zwerm
A video-first home for your online community. Live events, rich messaging, and AI assist in one space. Paid plans start at $19 per month.
Zwermprijzen
Swarm costs less than most course platforms. Here are the three plans.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Launch | $19/maand | New creators testing a small circle |
| Groei | $79/maand | Active groups running weekly live events |
| Schaal | $149/maand | Larger fan communities and coaching teams |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. Swarm lets you explore the platform before you pay.
Geld-terug-garantie: Not published. Cancel before your renewal deadline instead.
📌 Opmerking: The Launch plan is the cheapest way to test an online community. Swarm cost stays flat as you add members, so your budget does not jump mid-season.
⚠️ Waarschuwing: Swarm has no built in payments for selling an online course. You still need a checkout tool, so add that cost before you compare the two platforms.
Belangrijkste voordelen van Swarm
Dit is waarom Swarm de moeite waard is om te bekijken:
- Video-first engagement: Face to face calls carry emotions that tekst threads lose. Members read the room instead of guessing tone.
- Live events built in: Run workshops and office hours without a separate video tool. Screen sharing works inside the same space.
- AI assist: Swarm uses artificial intelligence to summarize threads and surface ideas. Transcriptions turn calls into searchable stories.
- Member directory: People find others who share their interests. That ability to connect drives real engagement.
- Mobiele apps met merkuitstraling: Your community lives under your own name. Members watch and reply from their phones.
- Groei gegevens: Analytics track member activity and retention. You can see which conversations pull people back.
Wat ons team opmerkte
Ons schrijver signed up for Swarm and spent several days inside the platform. Here is what stood out during that hands-on time:
Voordelen en nadelen van Swarm
✅ Voordelen
- Entry plan costs $19/month, far below most course platforms
- Live video and screen sharing are part of the core features
- AI assist and transcriptions save moderators hours each week
- Branded mobile apps keep your audience inside your own space
❌ Nadelen
- No website builder, blog posts, or landing page tools
- No email marketing software for broadcasts or email campaigns
- Smaller name than Circle or Machtige Netwerken, so fewer tutorials exist
Wat is Kajabi?
Kajabi is an all in one platform for creators and coaches.
It has been running since 2010, which is a long time here.
The kajabi platform hosts online courses, memberships, coaching, and podcasts.
It also handles your entire website, email marketing, and sales funnels.
Tens of thousands of people use Kajabi to sell what they know.
Kajabi says its users generate $5 million in revenue each day.
Total revenue through the platform has passed $5 billion.
Most people pick it to run a digital business from one screen.
This walkthrough shows the dashboard and the main building blocks.
🏆 Winner: Kajabi
Courses, memberships, email, and checkout on the same platform. Kajabi charges no transaction fees on your sales. A free trial lets you test the whole setup first.
Kajabi-prijzen
Here is what a kajabi subscription costs in 2026. Four plans are listed.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Kickstarter | $71/maand | First-time course creators |
| Basis | $199/maand | Solo creators with one product |
| Groei | $159/maand | Coaching programs and membership sites |
| Pro | $319/maand | Larger teams and a full digital business |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: Yes. You can open a kajabi account and test it first.
Geld-terug-garantie: Refund terms vary by plan, so read the checkout page.
📌 Opmerking: 24/7 live chat sits on the Growth and Pro plans only. The Basic plan does not offer support at that level, which is the most common complaint we found.
⚠️ Pricing conflict: Our database lists the rates above. Kajabi’s public pages have also shown Basic at $119 annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Billing cycle explains most of that gap, so check the current page before you buy.
Belangrijkste voordelen van Kajabi
Here is what makes Kajabi worth the higher price:
- One platform, fewer bills: Courses, email, checkout, and hosting sit together. Buying those marketing tools separately can pass $600 per month.
- Geen transactiekosten: Kajabi takes no cut of your sales. The only fee is your payment gateway rate, so you keep all the money left over.
- Intuitive website builder: Drag and drop blocks create landing pages, blog posts, and unlimited pages. Kajabi websites need no code.
- E-mailmarketing is ingebouwd: Send broadcasts or automated email campaigns from the same platform. Email opt ins flow straight into your lists.
- Kajabi AI: The ai course builder drafts outlines and writes video transcriptions. Creator Studio speeds up your marketing efforts.
- Analytics that matter: Track subscription metrics, offer revenue, and conversion rates. Google Analytics connects for deeper reporting.
- Training and community: Kajabi University teaches the workflow step by step. The Kajabi Heroes group is active, and members trade templates and answers freely.
Wat ons team opmerkte
Our writer built a test product inside Kajabi and ran it for several days. Here is what stood out from that hands-on time:
The clip below covers the same walkthrough in real time.
Voordelen en nadelen van Kajabi
✅ Voordelen
- Replaces four or five separate tools with one subscription
- Charges no transaction fees on any sale you make
- Kajabi course builder and web editor need no coding skills
- Mobile app lets students find courses and learn on the go
- 24/7 support on the Growth and Pro plans
❌ Nadelen
- Costs more than Teachable, Thinkific, and LearnWorlds at every tier
- Design flexibility trails specialist website builders
- Support replies are sometimes generic rather than specific
- Trustpilot score slipped from 4.6 to 4.3
Functievergelijking
Both tools call themselves a home for your audience. The overlap stops quickly once you look at what each one actually ships.
We compared ten areas that decide most buying calls.
| Functie | Zwerm | Kajabi |
|---|---|---|
| Startprijs | $19/maand | $71/maand |
| Live video & evenementen | ✅ | ❌ |
| Cursuscreatie | ✅ Basis | ✅ Volledig |
| E-mailmarketing | ❌ | ✅ |
| Websitebouwer | ❌ | ✅ |
| Verkoopfunnels | ❌ | ✅ |
| Built In Payments | ❌ | ✅ |
| AI-tools | ✅ | ✅ |
| Mobiele app met merklogo | ✅ | ✅ |
| Het beste voor | Video-first online community | Entire online business |
1. Gemeenschapsopbouw
Zwerm: This is the whole point of the product. Rich messaging, threads, and a member directory help people connect around shared interests. Members can explore who else is in the space before they ever post.
Kajabi: Community sits beside your courses rather than at the center. You can run a private membership site with events and challenges. It works well, though the conversations feel calmer than on a dedicated community platform.
2. Live Video and Live Events
Zwerm: Live video is native, not bolted on. Screen sharing, calendars, and transcriptions run inside the same space. Face to face calls carry emotions and tone that a text thread flattens.
Kajabi: There is no native live room. Most teams embed Zoom or post recorded YouTube videos into a lesson. That works for a webinar, but it is one more login for your team.
⚠️ Waarschuwing: If weekly live events drive your engagement, Kajabi alone will not cover it. Budget for a video tool on top of your kajabi subscription.
3. Course Creation and Coaching
Zwerm: Courses exist, but they are simple. You can drop lessons into a space and discuss them together. There is no quiz engine, drip schedule, or completion tracking.
Kajabi: Course creation is the reason most people sign up. The kajabi course builder handles quizzes, drip content, and progress tracking. Coaching programs get their own booking and session flow.
Coaching runs on its own set of tools inside the same dashboard.
4. E-mailmarketing
Zwerm: No email marketing software is included. You can notify members inside the app, but marketing campaigns need a separate provider. That means another bill and another list to sync.
Kajabi: Broadcasts and automated email campaigns are built in. Your buyer list, your course data, and your emails share one database. That link is what makes Kajabi feel like an entire business in a box.
5. Website Builder and Landing Pages
Zwerm: There is no website builder. Your community lives at a Swarm address or inside a branded app. A landing page has to come from another platform.
Kajabi: You can create landing pages, blog posts, and a full site with drag and drop. Design flexibility is thinner than a specialist builder like Webflow. For most course creators it is more than enough.
6. Sales Funnels and Automations
Zwerm: Funnels are outside its job. Swarm keeps existing members active rather than turning cold traffic into buyers. Growth comes from conversations, not automated sequences.
Kajabi: Pre-made sales funnels cover webinars, free trials, and product launches. Triggers move buyers between lists without manual work. This is where the price starts to make sense.
7. AI-tools
Zwerm: AI Assist summarizes long threads and pulls ideas out of calls. Transcriptions turn every live session into searchable text. The focus is on saving moderators time.
Kajabi: Kajabi AI drafts course outlines and writes video transcriptions. The newsletter assistent turns lesson notes into a send-ready draft. Creator Studio ties those pieces together.
8. Digital Products and Payments
Zwerm: Selling digital products is not part of the core product. You bring your own checkout and grant access by hand or through an integration. That is friction on every sale.
Kajabi: Kajabi Payments handles checkout, and Apple Pay and Google Pay are supported. There are no transaction fees on top of your payment gateway rate. Kajabi lets you sell downloads, podcasts, and memberships from one catalog.
Podcasts sell as products too, with private feeds for paying members.
9. Analyse en rapportage
Zwerm: Reporting centers on community health. You see active members, retention, and which conversations pull people back. Revenue data has to come from elsewhere.
Kajabi: Dashboards track site visits, offer revenue, and subscription metrics. Google Analytics connects for deeper reporting. You can trace a signup from ad click to renewal.
10. Prijsbepaling en kosten
Here are the plans side by side, straight from our pricing database.
| Laag | Zwerm | Kajabi |
|---|---|---|
| Invoer | Lancering — $19/maand | Kickstarter — $71/month |
| Midden | Groei — $79/maand | Basic — $199/month |
| Upper mid | Scale — $149/maand | Growth — $159/month |
| Bovenkant | — | Pro — $319/month |
Zwerm: The $19 entry point is hard to beat for a first community. Remember that email, checkout, and a landing page still cost extra. Add those and the gap narrows fast.
Kajabi: This is an expensive platform on paper. Running the same stack across separate tools can pass $600 a month. Judged that way, the Growth plan is the better value for a working business.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| The lowest monthly cost | Zwerm | $19 versus $71 entry price |
| To sell an online course | Kajabi | Checkout and course builder included |
| Weekly live events | Zwerm | Native video and screen sharing |
| Email marketing in one place | Kajabi | Broadcasts and automations built in |
| A website and landing pages | Kajabi | Drag and drop site editor |
| Een beginnersvriendelijke start | Kajabi | Kajabi University walks you through |
💰 Jouw budget
Swarm wins on the sticker price by a wide margin. Kajabi wins once you add up every other platform you would otherwise pay for.
🔌 Jouw technologie-stack
Already happy with your email tool and website? Swarm slots in beside them. Starting from zero? Kajabi makes fewer moving parts to manage.
📝 How You Teach
The right pick depends on how you teach. Live and personal? Swarm fits, because the conversations are the product. Structured lessons people buy once? Kajabi is the stronger course platform.
🎓 Jouw ervaringsniveau
Kajabi has a bigger learning curve but far more training behind it. Swarm is faster to open, since there is less to set up.
📱 Mobiele toegang
Both offer branded mobile apps. The Kajabi app lets buyers find courses and keep learning, while Swarm’s app keeps engaging threads within reach.
🛟 Ondersteuningsopties
Kajabi runs 24/7 chat on Growth and Pro. Some reviews call the replies generic, so lean on Kajabi University for anything complex.
Overstaphandleiding
Already on one of these? Here is what a move actually costs you.
🔄 Switching from Swarm to Kajabi?
✅ Wat je eraan hebt:
- Checkout, email marketing, and a website on the same bill
- A real course builder with quizzes and drip content
- An affiliate program, so partners promote you with a special link
❌ Wat je verliest:
- Live video en schermdeling zijn standaardfuncties
- The $19 entry price
- Thread-level AI summaries and call transcriptions
📋 Zo schakel je over:
- Export your member emails from Swarm
- Open a kajabi account and rebuild your offer
- Import the list, then invite members before you close the old space
🔄 Switching from Kajabi to Swarm?
✅ Wat je eraan hebt:
- Een veel lagere maandelijkse rekening
- Live events and video-first conversations
- A member directory that helps people connect directly
❌ Wat je verliest:
- Built in payments and no transaction fees
- Your website, blog, and sales funnels
- Email automations tied to buyer behaviour
📋 Zo schakel je over:
- Move your checkout to a standalone payment gateway first
- Rehome your site and email list on another platform
- Open the Swarm space and migrate members in one announcement
Wat onze recensie niet behandelde
We focused on solo creators and small teams. We did not test large enterprise rollouts, custom API work, or bulk seat licensing. Deliverability rates for email campaigns at high volume were outside our scope too. If you run a coaching business with fifty staff, your priorities will differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Zwerm |
| 👥 Community Building | Zwerm |
| 🎥 Live Events | Zwerm |
| 🎓 Cursuscreatie | Kajabi |
| 📧 E-mailmarketing | Kajabi |
| 🌐 Website Builder | Kajabi |
| 💳 Betalingen | Kajabi |
| 📊 Analyse | Kajabi |
| 🏆 Algemene winnaar | Kajabi |
🏆 WINNER: KAJABI
Kajabi wins 5 of 8 categories.
Het meest geschikt voor: Course creators, coaching programs, membership sites, and anyone building a digital business on one platform.
These two products are not really rivals. Swarm is a community platform. Kajabi is the machine you attach a community to.
Swarm is the better buy if your value comes from live conversations. It is cheaper, faster to launch, and stronger at engagement.
Kajabi is the better buy if you want to grow your business and sell. It bundles what other platforms charge for separately. It has helped tens of thousands of creators build sustainable businesses from what they know.
That track record is why so many people run a successful business on it.
For a successful online business run by one person, Kajabi does more of the work for you.
Meer over Swarm vergeleken
Here is how Swarm holds up against the closest community tools:
Swarm wint op: Native live video, cheaper entry plan, AI thread summaries
Circle wint op: Course tooling, paid membership checkout, a far larger integration list
Swarm versus Mighty Networks
Swarm wint op: Video-first design, lower starting cost, cleaner member directory
Mighty Networks wint op: Built-in selling, event ticketing, a much bigger creator base
Zwerm versus School
Swarm wint op: Live rooms, screen sharing, transcription and AI assist
Skool wint op: Flat single price, gamified leaderboards, simpler moderation
Zwerm versus Disco
Swarm wint op: Price, video-centric interface, ease of setup
Disco wint op: Cohort scheduling, learning paths, deeper reporting for programs
Meer over Kajabi vergeleken
Kajabi offers more than most rivals, but not always at the right price. Our full Kajabi review digs into each matchup below.
Kajabi vs Leerbaar
Kajabi wint op: Email marketing, sales funnels, zero transaction fees on every plan
Teachable scoort hoog op: Cheaper entry tier, simpler dashboard, faster first launch
Kajabi vs Thinkific
Kajabi wint op: Marketing automatisering, podcast hosting, coaching session tools
Thinkific wint op de volgende punten: Free starter plan, lower mid-tier pricing, a broader app store
Kajabi wint op: All-round business tooling, funnel templates, no fee on sales
LearnWorlds wint op de volgende punten: Interactive video, certificates and assessments, white-label control
Kajabi vs Ga naar een hoger niveau
Kajabi wint op: Course delivery, student experience, far gentler setup
GoHighLevel wint op: Agency sub-accounts, SMS campaigns, CRM depth for client work
Veelgestelde vragen
Wat is een zwermplatform?
It is software for running an online community. Swarm gives you video rooms, live events, rich messaging, and a member directory in one space.
Wat is de prijs van Swarm?
Three plans are listed: Launch at $19/month, Growth at $79/month, and Scale at $149/month. A free trial lets you test before paying.
Is Kajabi alleen voor cursussen?
No. The platform also sells memberships, coaching, podcasts, and downloads. It handles your website, email, and checkout in the same account.
Rekent Kajabi transactiekosten?
No. The platform takes no cut of your sales on any plan. You still pay standard processing rates to your payment provider.
Which one is better for memberships?
Kajabi, because it bundles recurring billing with gated content. Choose Swarm only if live video drives your membership and you already have checkout.
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