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Hoe Raven Tools te gebruiken: een beginnershandleiding in 2026

door | Last updated Aug 25, 2026

Snelstart

Deze handleiding behandelt alle functies van Raven Tools:

Benodigde tijd: 5 minuten per film

Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven

Waarom zou je deze gids vertrouwen?

I’ve used Raven Tools for eight months and tested every feature covered here.

Every screenshot and every step comes from my own account, not a vendor deck.

Raven Tools feature image

Raven Tools is an all-in-one seo and rapportage platform for agencies and small businesses.

Most users only touch the reports and ignore the rest.

Deze handleiding laat u zien hoe u alle belangrijke functies kunt gebruiken.

Stap voor stap, met echte schermafbeeldingen en professionele tips.

Raven Tools-handleiding

This How to Use Raven Tools tutorial walks you through each feature in order, from first campaign to competitor research.

Raven Tools

Run keyword research, site audits, rank tracking, and link building from one online marketing platform. Raven pulls Moz, Majestic, Google Analytics, and Search Console into a single dashboard. Plans start at $39 per month.

Aan de slag met Raven Tools

Before any feature works, finish this one-time setup.

Het duurt ongeveer drie minuten.

Watch this short overview first:

Raven Tools Review: 12 dingen die je moet weten voordat je koopt (Beste SMM-software)

Laten we nu elke stap eens doornemen.

Stap 1: Maak uw account aan

Go to the Raven Tools website and click “Start Free Trial.”

Enter your email and pick a password.

Controlepunt: Check your inbox for the confirmation email.

Stap 2: Maak je eerste campagne aan.

Raven runs in the browser, so there is nothing to download.

Every website you analyze needs its own campaign inside the raven tools platform.

For example, one campaign per client keeps every report clean.

Zo ziet het dashboard eruit:

Persoonlijke ervaring met Raven Tools

Controlepunt: The campaign dashboard loads with empty widgets.

Step 3: Connect Google and Your Data Sources

Authorise Google Analytics and Google Search Console during setup.

Add Moz and Majestic next so backlink data flows in too.

✅ Klaar: Je bent klaar om een ​​van de onderstaande functies te gebruiken.

How to Use Raven Tools Keyword Researcher

Trefwoordenonderzoek lets you find keyword ideas, check keyword difficulty, and read search volume fast.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open Research Central

Open Research Central inside the raven tools dashboard and type one seed keyword.

Research Central is the one-stop dashboard for domain and keyword metrics.

Step 2: Read the keyword metrics

Compare search volume, keyword difficulty, and the competitors already ranking for that term.

Zo ziet het eruit:

Raven Tools zoekwoordenonderzoek

Controlepunt: A list of keyword ideas with volume data loads on the page.

Step 3: Save winners to Keyword Manager

Send the strongest keywords to Keyword Manager so your team can reuse them later.

✅ Resultaat: You have a keyword list built on real data instead of guesswork.

💡 Pro-tip: Raven pulls keyword ideas through the Google AdWords API. Check seasonal terms across two months before committing.

Hoe gebruik je de SERP-tracker van Raven Tools?

SERP Tracker lets you watch your keyword rankings move across search engines week after week.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Add your keywords

Upload the keywords you saved earlier, or paste a fresh list.

Step 2: Pick engines and locations

Choose the search engines you care about and set a city for lokale SEO tracking.

Zo ziet het eruit:

Raven Tools SERP Tracker

Controlepunt: Each keyword shows a current position and a movement arrow.

Step 3: Set the check schedule

Turn on automated rank checks so the tool refreshes positions without you asking.

✅ Resultaat: Rank tracking now runs on autopilot and you can track progress by week.

💡 Pro-tip: Track five branded keywords beside your money terms. Branded drops often notice indexing problems first.

Hoe Raven Tools Site Auditor te gebruiken

Locatieauditor lets you scan your website for broken pages, thin content, and other technical seo faults.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Start a crawl

Point the site auditor at your domain and start the first crawl.

Step 2: Sort issues by severity

Work through missing meta tags, duplicate content, alt tekst gaps, and slow pages first.

Zo ziet het eruit:

Raven Tools Site Auditor

Controlepunt: An issue report appears, grouped by error type and page count.

Step 3: Schedule repeat audits

Set site audits to repeat monthly so new errors surface on their own.

The dashboard groups on-page optimization openings by category, so you optimize weak pages first.

✅ Resultaat: You know exactly which pages to fix and in what order.

💡 Pro-tip: Run one audit on a prospect site. That report makes a strong toonhoogte for your services.

Backlink Explorer lets you study your backlink profile and copy the links your rivals already earned.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Stap 1: Voer een domein in

Type your own site first, then repeat the check for a rival.

Sort by authority to separate real links from throwaway directory pages.

Zo ziet het eruit:

Raven Tools Backlink Explorer

Controlepunt: A referring domain list loads with authority scores beside each entry.

Step 3: Export the gap list

Save the domains that link to competitors but not to you.

✅ Resultaat: You have a target list of sites worth pitching this month.

💡 Pro-tip: Run this check quarterly. A healthy backlink profile grows steadily, and sudden spikes suggest bought links.

Hoe Raven Tools te gebruiken in combinatie met Google Analytics

Integratie met Google Analytics lets you read organic traffic and search analytics without opening three browser tabs.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Connect the accounts

Authorise Google Analytics and Google Search Console inside campaign settings.

Step 2: Choose your metrics

Pick sessions, conversions, and the search queries you want on the dashboard.

Zo ziet het eruit:

Raven Tools Google Analytics-integraties

Controlepunt: Traffic and query data appear on the campaign overview screen.

Step 3: Compare two date ranges

Set last month against the same month last year to judge real growth.

Search Console insights then show which queries slipped and which gained.

✅ Resultaat: Organic traffic, queries, and average position now sit on one screen.

💡 Pro-tip: Filter Search Console queries by position eleven to twenty. Those pages need small edits, not new content.

Hoe gebruik je de marketingtools van Raven Tools?

Marketingtools lets you build white label reports and send them to clients on a schedule.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Open the report builder

Drag the widgets you need into a blank white label template.

Step 2: Add your social channels

Connect Facebook, Twitter, LinkedIn, and YouTube to monitor engagement and track mentions.

Videos and posts report their numbers next to your seo data.

Zo ziet het eruit:

Raven Tools Marketingtools

Controlepunt: A preview of the branded report opens in a new tab.

Step 3: Schedule delivery

Save the report as PDF or HTML and set a recurring email for clients.

✅ Resultaat: Client reports now build and send themselves every month.

💡 Pro-tip: Log launches and redesigns in the Event Manager. Those notes explain traffic swings during a bad month.

Linkmanager lets you organize every link building campaign in one place instead of a spreadsheet.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Import your prospects

Add the domains from your gap list into the link manager.

Step 2: Log each outreach stage

Mark contacted, replied, and won so nobody on the team doubles up.

Zo ziet het eruit:

Raven Tools Link Manager

Controlepunt: Every prospect shows an owner and a current status label.

Review anything spammy and build a disavow list for Google.

✅ Resultaat: Your link building pipeline is visible to the whole team.

💡 Pro-tip: Add internal links to any page that just earned an external link. Authority then spreads deeper.

How to Use Raven Tools Competitor Researcher

Concurrentieonderzoek lets you store rival domains and watch their seo metrics change without manual checks.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Add rivals to Competitor Manager

Save the domains that outrank you for your main keywords.

Step 2: Compare the core metrics

Line up rankings, links, and traffic beside your own site.

Zo ziet het eruit:

Raven Tools concurrentieonderzoek

Controlepunt: A side-by-side comparison table loads for every saved rival.

Step 3: Run the semantic analyzer

Feed a rival page to the analyzer and study its topic depth.

✅ Resultaat: You can see where each competitor beats you and why.

💡 Pro-tip: The semantic analyzer uses IBM Watson and reads topics, not keywords. Use it to plan supporting articles.

Hoe gebruik je de zoekwoordranglijstchecker van Raven Tools?

Trefwoordrangschikking Checker lets you check any keyword position on demand instead of waiting for the weekly refresh.

Hieronder leggen we stap voor stap uit hoe je het gebruikt.

Step 1: Type the keyword

Enter one keyword and pick the engine and country.

Step 2: Read the live position

The tool returns the current ranking and the pages sitting above you.

Zo ziet het eruit:

Raven Tools Keywords Rank Tracker

Controlepunt: A live position number appears within a few seconds.

Step 3: Compare against history

Open the same keyword in SERP Tracker to see the longer trend.

✅ Resultaat: You can confirm a ranking change before you email a client about it.

💡 Pro-tip: Check a keyword the day after an edit. Vroeg movement shows whether the change was worth it.

Raven Tools Pro-tips en sneltoetsen

After eight months inside this tool, here are the shortcuts I actually use.

Toetsenbord sneltoetsen

ActieSnelkoppeling
Search the current data tableCtrl + F
Print or save a report as PDFCtrl + P
Open a campaign in a new tabCtrl + Klikken
Reload stale dashboard metricsCtrl + Shift + R

Verborgen functies die de meeste mensen over het hoofd zien

  • Semantic analyzer: Sits under competitor research and uses IBM Watson to read a rival page by topic.
  • Evenementmanager: Logs launches, outages, and redesigns so odd traffic weeks have an explanation.
  • Onderzoekscentrum: One dashboard for domain and keyword metrics when you only need a quick answer.
De belangrijkste voordelen van Raven Tools

Veelgemaakte fouten bij het gebruik van Raven Tools die je moet vermijden

Mistake #1: Reporting before the integrations are live

❌ Fout: Sending a client report on day one, when Google Analytics has no history yet.

✅ Rechts: Wait two weeks after connecting your accounts, then send the first white label report.

Mistake #2: Treating every site audit issue as urgent

❌ Fout: Chasing every warning the site auditor returns, including harmless ones.

✅ Rechts: Fix duplicate content, broken internal links, and missing meta tags first, then work down.

Mistake #3: Tracking hundreds of keywords with no focus

❌ Fout: Loading every keyword you found, which buries the terms that pay the bills.

✅ Rechts: Track thirty commercial keywords closely and review the long tail once a quarter.

Probleemoplossing voor Raven Tools

Problem: Google Analytics data will not load

Oorzaak: The Google token expired, or the connected account lacks property access.

Repareren: Reconnect the account in campaign settings and pick the correct property.

Problem: Rankings look wrong for local searches

Oorzaak: The campaign has no location set, so results default to national search engines.

Repareren: Edit the keyword group and add the city you actually serve.

Problem: The site auditor crawl stalls

Oorzaak: Robots rules or slow server speed block the crawler mid-run.

Repareren: Allow the crawler in robots.txt, then restart the audit outside peak hours.

📌 Opmerking: If none of these fix your issue, contact Raven Tools support.

Wat is Raven Tools?

Raven Tools is an online marketing platform that puts seo tools, reporting, and analytics in one place.

Think of it as a control room for your whole digital marketing strategy.

Bekijk dit korte overzicht:

Eerlijke review van Raven Tools Marketing en SEO - Bekijk deze video voordat je ze gebruikt.

Het omvat de volgende belangrijke kenmerken:

  • Zoekwoordonderzoek: Pull keyword ideas, search volume, and difficulty scores from one search box.
  • SERP Tracker: Automated rank tracking across engines, including localized results by city or region.
  • Locatieauditor: Crawls your site for over 30 issue types and hands back fixes you can action.
  • Backlink Explorer: Backlink data from Majestic and Moz, mapped against your own domain.
  • Integratie met Google Analytics: Google Analytics and Google Search Console data pulled into one view.
  • Marketingtools: A WYSIWYG report bouwer, social channels, and an Event Manager in one place.
  • Linkmanager: A central system for active outreach, plus alerts on spammy backlinks.
  • Concurrentieonderzoek: Competitor Manager plus a semantic analyzer powered by IBM Watson.
  • Zoekwoordrangschikkingscontrole: On-demand position checks for single keywords across chosen engines.

The comprehensive suite pulls Moz, Majestic, Google Analytics, and Search Console into one campaign view.

Voor een volledige recensie, zie onze Raven Tools review.

Raven Tools Homepage

Raven Tools prijzen

Dit zijn de kosten van Raven Tools in 2026:

PlanPrijsHet beste voor
Kleine bedrijven$39/maandFreelancers and small businesses with one or two sites
Begin$79/maandSolo consultants juggling a handful of clients
Groeien$139/maandSmall agencies running steady seo efforts
Gedijen$249/maandAgencies with a reporting team and many campaigns
Leiding$399/maandHigh volume agencies and in-house marketing groups

Gratis proefperiode: Yes — Raven offers a seven day trial before billing starts.

Geld-terug-garantie: None advertised, though monthly plans can be cancelled at any time.

Raven Tools prijzen

💰 Beste prijs-kwaliteitverhouding: Grow at $139/month — enough campaigns and reports for a small agency.

Raven Tools versus alternatieven

How does Raven Tools compare against the other research tools on the market?

HulpmiddelHet beste voorPrijsBeoordeling
Raven ToolsWhite-label clientrapportage$39/maand⭐ 4
SemrushAll-round competitor research$139,95/maand⭐ 4.7
SurferScore voor content op de pagina$99/maand⭐ 4,5
AhrefsBacklink depth and accuracy$129/maand⭐ 4.6
Inhoudelijke roofvogelContent briefs at speedVariabel⭐ 4.2
SE-rankingAgentschappen met een beperkt budget$65/maand⭐ 4.6
UbersuggestBeginners and side projects$29/maand⭐ 4.2
MozDomeinautoriteitsstatistieken$99/maand⭐ 4.4
MangoolsEenvoudig zoekwoordonderzoek$49/maand⭐ 4,5
RanktrackerFocused rank tracking$24/maand⭐ 4.4

Snelle keuzes:

  • Beste overall: Semrush — the widest feature set, at triple the price.
  • Beste budget: Ranktracker — cheap, focused, and quick to set up.
  • Het meest geschikt voor beginners: Ubersuggest — plain language and a gentle learning curve.
  • Best for client reporting: Raven Tools — white label reports that send themselves.

🎯 Alternatieven voor Raven Tools

Looking for Raven Tools alternatives? Here are the options worth a trial:

  • 🚀 Semrush: The broadest toolkit for keyword research, rank tracking, and competitor analysis in one subscription.
  • 🎨 Surfer: Scores your page against ranking pages and tells you which terms and images to add.
  • 🔥 Ahrefs: The deepest backlink index available, plus solid keyword difficulty scoring.
  • 🧠 Content Raptor: Turns search analytics into content briefs, so writers know the target before drafting.
  • 💰 SE-ranking: Agency features at a mid-market price, including white label reports for clients.
  • 👶 Ubersuggest: Cheap entry point for small businesses testing seo for the first time.
  • Moz: Domain authority, link building metrics, and a friendly community around the tool.
  • Mangools: Fast, clean keyword research with the easiest interface in this group.
  • 📊 Ranktracker: Focused rank tracking with daily updates and a low monthly fee.

Voor de volledige lijst, zie onze Alternatieven voor Raven Tools gids.

⚔️ Vergelijking van Raven-tools

Here’s how it stacks up against each competitor:

Begin nu met het gebruik van Raven Tools.

Je hebt geleerd hoe je alle belangrijke functies van Raven Tools kunt gebruiken:

  • ✅ Zoekwoordonderzoek
  • ✅ SERP-tracker
  • ✅ Locatieauditor
  • ✅ Backlink Explorer
  • ✅ Integratie met Google Analytics
  • ✅ Marketingtools
  • ✅ Linkmanager
  • ✅ Concurrentieonderzoek
  • ✅ Zoekwoordranglijstchecker

Volgende stap: Pick one feature and try it today.

Most people start with keyword research.

Het duurt minder dan vijf minuten.

Veelgestelde vragen

Wat kost Raven Tools?

Raven Tools starts at $39/month on the Small Biz plan. Start is $79, Grow is $139, Thrive is $249, and Lead is $399 monthly.

What is Raven Tools used for?

It is an all-in-one seo and reporting tool. People use it for keyword research, rank tracking, site audits, link building, and client reports.

Does Raven Tools connect to Google Analytics and Search Console?

Yes. Both connect during campaign setup, so organic traffic, queries, and average position data appear inside the raven tools dashboard automatically.

Is Raven Tools good for small businesses?

Yes. The $39 Small Biz plan is priced for freelancers and small businesses handling local seo work for a few clients.

Where does Raven Tools get its backlink data?

Raven blends backlink data from Majestic and Moz with metrics from Google Analytics and Search Console inside a single dashboard.

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