⚡ Quick Verdict:
- 価格: ClickUp starts free ($0) vs ActiveCampaign starting at $15/month. ClickUp’s paid plans begin at $7/user/month.
- 最適な用途: ClickUp for project management and team collaboration; ActiveCampaign for email marketing automation and CRM.
- 主な違い： ClickUp is a project management platform. ActiveCampaign is a marketing automation and CRM platform. They solve different problems.
- Our pick: ClickUp for most teams — it covers more ground, has a free plan, and includes ClickUp Brain for AI task management.
ActiveCampaign vs ClickUp solve completely different problems.
One focuses on marketing automation and email campaigns.
The other manages your team’s tasks, projects, and workflows.
Picking the wrong tool wastes both time and money.
This comparison breaks down exactly what each platform does best.
概要
This comparison covers pricing, core features, and ease of use.
Our sources include published documentation and G2 reviews for ActiveCampaign.
私たちの 作家 also spent hands-on time with ClickUp directly.
Those observations appear in the “What Our Team Noticed” section below.
By the end, you’ll know which tool fits your workflow.
ActiveCampaignとは何ですか？
ActiveCampaignは、顧客体験自動化プラットフォームです。
It helps small and mid-sized businesses run email marketing and sales automation from one place.
The platform includes a visual drag-and-drop automation ビルダー with over 900 pre-built templates.
It also has a built-in CRM for tracking sales pipelines and scoring leads.
Most users choose it when they need advanced automation without enterprise-level costs.
アクティブキャンペーン
ActiveCampaign automates email marketing, sales follow-ups, and customer journeys. It includes a built-in CRM and over 950 integrations for your existing tech stack.
ActiveCampaignの価格
Here’s what ActiveCampaign costs in 2026. Pricing scales with contact count.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | 個人事業主と非常に小規模なリスト |
| プラス | 月額49ドル | Growing businesses needing CRM + landing pages |
| プロ | 月額79ドル | Teams needing predictive sending and A/B automation testing |
| 企業 | 月額145ドル | カスタムの大規模チーム 報告 and dedicated support |
Pricing verified May 2026.
無料トライアル: 14日間の無料トライアルをご利用いただけます。クレジットカードは不要です。
返金保証: ActiveCampaign does not publicly advertise a money-back period. Check their terms before purchasing.
📌 注記： ActiveCampaign pricing is based on the number of contacts, not users. Costs increase as your list grows. A 20% discount applies on yearly plans.
⚠️ 警告： The Starter plan limits you to 5 actions per automation. If you need complex multi-step workflows, you’ll need the Plus plan or higher.
ActiveCampaignの主なメリット
Here’s what makes ActiveCampaign worth considering:
- ビジュアルオートメーションビルダー： Drag-and-drop interface for building complex customer journeys. No coding needed, even for conditional logic and multi-step workflows.
- 900種類以上の既製テンプレート： Start with templates designed for specific outcomes like welcome series, cart abandonment, and lead nurturing. This shortens setup time significantly.
- 組み込み CRM: Track sales pipelines, score leads, and manage contacts without a separate tool. Included on all plans.
- 高いメール配信率： ActiveCampaign scores well in deliverability tests. Your emails are more likely to land in the 受信トレイ rather than spam.
- オムニチャネルキャンペーン： Run campaigns across email, SMS, WhatsApp, and social media from a single dashboard. Keeps messaging consistent across channels.
- AI 搭載機能: Predictive sending optimizes delivery times based on user behavior. Active Intelligence agents can also build campaigns and suggest audience segments.
- 無料移行: ActiveCampaign offers free migration for users switching from other email marketing platforms. Reduces the friction of switching.
What Our Team Noticed
We reviewed ActiveCampaign’s documentation, official feature pages, and G2 reviews. Here’s what stands out based on those sources:
Note: We haven’t had extensive hands-on time with ActiveCampaign yet. The information below is based on published documentation and user reviews.
G2 reviews highlight the automation builder as a frequently praised feature. Users note the drag-and-drop interface works well for creating multi-step campaigns without technical help.
According to G2 reviews, the learning curve is steeper than basic email tools. New users report needing time to understand conditional logic and segmentation before getting full value.
ActiveCampaign’s documentation describes an average of 20 hours saved per month through marketing automation. Actual results depend on how many manual processes you replace.
ActiveCampaignのメリットとデメリット
✅ メリット
- Advanced marketing automation with conditional logic and multi-step workflows
- Built-in CRM included on every plan, no add-on needed
- High email deliverability rates with consistent inbox placement
- Over 950 integrations including Shopify, セールスフォース、そしてWordPress
- クレジットカード不要の14日間無料トライアル
❌ デメリット
- No free plan — paid tiers start at $15/month
- Starter plan limits automations to 5 actions, restricting complex workflows
- Pricing scales with contacts, which gets expensive as your list grows
- シンプルなニュースレターだけを必要とするユーザーには最適ではありません。
ClickUpとは何ですか?
ClickUp is a cloud-based project management platform for teams of all sizes.
It centralizes tasks, docs, calendars, and team communication in one workspace.
The platform includes views like Gantt charts, Kanban boards, and calendars to fit different working styles.
ClickUp Brain, the built-in AI assistant, helps track workloads and summarize project status.
Teams use it to manage complex projects without juggling multiple tools.
クリックアップ
ClickUp brings tasks, docs, goals, and team chat into one workspace. A free forever plan is available, and paid plans start at just $7 per user per month.
ClickUpの価格設定
Here’s what ClickUp costs in 2026. The free plan is generous for small teams.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | $0 | 個人事業主や小規模チームで事業を始める |
| 無制限 | 月額7ドル/ユーザー | 無制限のストレージと統合機能を必要とする小規模チーム |
| 仕事 | 1ユーザーあたり月額12ドル | Growing teams with advanced reporting and automation needs |
| 企業 | カスタム | HIPAA準拠とSSOを必要とする大規模組織 |
Pricing verified May 2026.
無料トライアル: 15-day free trial available for paid plans. The free forever plan requires no credit card.
返金保証: ClickUpは、すべての有料プランに対して30日間の返金保証を提供しています。
📌 注記： ClickUp upgrades apply to your entire workspace, meaning all members must move to the same plan together. Budget accordingly for team upgrades.
⚠️ 警告： ClickUp’s free plan limits custom fields to 100 uses. Teams that rely heavily on custom データ fields will likely need to upgrade to the Unlimited plan.
ClickUpの主なメリット
Here’s what makes ClickUp worth considering:
- 永久無料プラン: ClickUp’s free plan supports unlimited users. Few project management tools offer this without a per-seat charge.
- 複数のプロジェクトビュー: Switch between List, Board, Calendar, Gantt, and Timeline views. Different teams can work the way they prefer without switching tools.
- ClickUp Brain: The built-in AI assistant helps track workloads, summarize tasks, and answer questions about your workspace. It reduces time spent on status updates.
- 内蔵のタイムトラッキング機能： Native timers and manual logging track billable hours against estimates. No third-party integration needed for basic time tracking.
- コラボレーションツール: ClickUp includes docs, chat, and whiteboards in the same workspace. Teams stay aligned without switching between Slack, 概念, and Google Docs.
- 1,000以上の連携機能： Connect with Slack, Google Drive, Zoom, and other tools. Custom automations reduce repetitive work across your tech stack.
- カスタマイズ可能なダッシュボード: Build dashboards that track KPIs, team capacity, and project health in real time. Reporting is flexible rather than fixed.
What Our Team Noticed
Our writer signed up for ClickUp and spent several days exploring the platform. Here’s what stood out from that hands-on time:
ClickUpのメリットとデメリット
✅ メリット
- Free forever plan with unlimited users — rare in this category
- Multiple project views including Gantt charts and Kanban boards
- ClickUp Brain AI assistant for workload tracking and task summaries
- Built-in time tracking, docs, and whiteboards in one workspace
- 有料プランすべてに30日間の返金保証付き
❌ デメリット
- Complex interface that can overwhelm new users at first
- Time tracking features can be cumbersome and lack true scheduling tools
- Reporting tools are scattered throughout the platform and can be hard to find
- No phone support — customer service is limited to live chat and knowledge base
機能比較
ActiveCampaign and ClickUp serve very different purposes.
Here’s a side-by-side look at how they compare across key categories.
| 特徴 | アクティブキャンペーン | クリックアップ |
|---|---|---|
| 開始価格 | 月額15ドル | 0ドル（永久無料） |
| 無料プラン | ❌ | ✅ |
| マーケティングオートメーション | ✅ 上級者向け | ❌ |
| メールキャンペーン | ✅ | ❌ |
| プロジェクト管理 | ❌ | ✅ |
| タスク管理 | ❌ | ✅ |
| CRM内蔵 | ✅ すべてのプラン | ❌ |
| 時間追跡 | ❌ | ✅ |
| AIアシスタント | ✅予測送信 | ✅ ClickUp Brain |
| 統合 | 950+ | 1,000+ |
| 最適な用途 | マーケティング＆セールスチーム | Project & ops teams |
1. コア目的
アクティブキャンペーン: ActiveCampaign is built for marketing and sales automation. It helps businesses automate email sequences, nurture leads, and move contacts through a sales pipeline using a visual workflow builder and built-in CRM.
クリックアップ: ClickUp is a project management platform. It helps teams plan work, assign tasks, track progress, and collaborate — all without switching between multiple apps. It does not handle email marketing or contact automation.
⚠️ 警告： These tools are not direct substitutes. If you need both marketing automation and project management, you’ll need both — or a platform that covers both use cases.
2. Automation Capabilities
アクティブキャンペーン: ActiveCampaign’s automation builder is its strongest feature. Users can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger actions based on form submissions, purchases, or website visits. Over 900 pre-built templates are available to speed up setup.
クリックアップ: ClickUp offers task automation with customizable rules and over 100 pre-built templates. Automations handle repetitive actions like changing task status, assigning members, or sending notifications. It’s useful for workflow management, but not designed for marketing sequences or email triggers.
3. メールマーケティング
アクティブキャンペーン: Email marketing is central to ActiveCampaign. The platform includes an email builder with AI content generation, dynamic content that changes based on subscriber data, conditional content blocks, RSS-triggered emails, and transactional email support. Deliverability rates are consistently high.
クリックアップ: ClickUp does not offer email marketing features. It has a team messenger for internal communication, but it is not designed to send campaigns, newsletters, or automated email sequences to contacts or customers.
4. プロジェクトとタスク管理
アクティブキャンペーン: ActiveCampaign is not a project management tool. It handles contact records, deal pipelines, and campaign tasks — but it is not built for managing complex projects, sprints, or team workloads across multiple departments.
クリックアップ: Project and task management is ClickUp’s core strength. Teams can create tasks, set due dates, assign members, track progress, and organize work in a multi-level hierarchy across Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks. Sprint reports and burndown charts support development teams.
5. CRM & Contact Management
アクティブキャンペーン: ActiveCampaign includes a built-in CRM on every plan. It tracks sales pipelines, scores leads, manages contact profiles, and logs deal activity. Users can add notes, set follow-up reminders, and view purchase history directly inside the platform.
クリックアップ: ClickUp does not include a dedicated CRM out of the box. Users can build a basic CRM using custom fields and list views, but it requires manual setup. For teams needing structured pipeline management, a dedicated CRM tool would work better alongside ClickUp.
6. AI機能
アクティブキャンペーン: ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on individual subscriber behavior. Active Intelligence agents can automatically build campaigns and suggest high-value audience segments using real-time data.
クリックアップ: ClickUp Brain is the platform’s built-in AI assistant. It answers questions about your workspace, summarizes task activity, tracks workloads, and helps identify blockers. It’s focused on project context rather than marketing intelligence.
7. コラボレーションツール
アクティブキャンペーン: ActiveCampaign focuses on external collaboration — communicating with leads and customers through automated campaigns. Internal team collaboration tools are limited compared to dedicated project management platforms.
クリックアップ: ClickUp includes docs, chat, and whiteboards natively. Teams can co-edit documents, run ブレインストーミング sessions on the whiteboard, and communicate in real time without leaving the platform. This reduces the need for Notion, Slack, or Miro as separate tools.
8. セグメンテーションとターゲティング
アクティブキャンペーン: ActiveCampaign offers advanced segmentation based on website visits, location, purchase history, and interaction history. Users can tag contacts, use custom fields, and build dynamic lists that update automatically based on behavior.
クリックアップ: ClickUp’s segmentation applies to task organization, not contacts. Users can filter tasks by assignee, due date, priority, or custom field. This is helpful for project visibility, but not relevant for marketing audience targeting.
9. 統合
アクティブキャンペーン: ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and ザピエール. Many are native connections that pass data automatically between platforms, supporting marketing-focused tech stacks.
クリックアップ: ClickUp integrates with over 1,000 tools including Slack, Google Drive, Zoom, and GitHub. The integration library supports a wide variety of team workflows, from engineering to marketing operations.
10. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | アクティブキャンペーン | クリックアップ |
|---|---|---|
| 無料 | ❌ 無料プランはありません | ✅ 永久に0ドル |
| 入場料支払い済み | 月額15ドル | 月額7ドル/ユーザー |
| 中級 | 月額49ドル | 1ユーザーあたり月額12ドル |
| 高度な | 月額79ドル | — |
| 企業 | 月額145ドル | カスタム |
アクティブキャンペーン: Pricing starts at $15/month but scales with contact count. A list of 10,000 contacts on the Starter plan costs significantly more than the base rate. Annual billing saves 20%. No free plan is available.
クリックアップ: ClickUp offers a free forever plan and per-user pricing on paid tiers. For small teams, the total cost stays low. Larger teams should calculate per-seat costs carefully, since the entire workspace upgrades together.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| メールマーケティングの自動化 | アクティブキャンペーン | Purpose-built for email campaigns and CRM |
| プロジェクトおよびタスク管理 | クリックアップ | Multi-view task management with free plan |
| 予算が限られている | クリックアップ | 永久無料プランをご利用いただけます |
| Lead scoring and sales pipeline | アクティブキャンペーン | すべてのプランにCRM機能が内蔵されています |
| チームコラボレーションツール | クリックアップ | Docs, chat, and whiteboards included |
| Marketing for 中小企業 | アクティブキャンペーン | Advanced automation at an accessible price |
| 複雑なプロジェクトの管理 | クリックアップ | Gantt charts, sprints, and custom views |
💰 あなたの予算
ClickUp’s free forever plan supports unlimited users at no cost. ActiveCampaign starts at $15/month with no free option, making ClickUp the better fit for teams watching their spend.
🔌 あなたの技術スタック
ActiveCampaign connects to Shopify, Salesforce, and WordPress for marketing-focused workflows. ClickUp integrates with Slack, Google Drive, and Zoom for operational teams. Both cover different parts of the tech stack.
📝 あなたの主な目標
If your goal is growing a contact list and nurturing leads through email, ActiveCampaign is the right tool. If your goal is delivering projects on time with a coordinated team, ClickUp fits better.
🎓 あなたの経験レベル
Both tools have a learning curve for beginners. ActiveCampaign’s automation builder takes time to master. ClickUp’s interface is feature-rich and can feel overwhelming at first — but ClickUp University offers live onboarding training to help.
🆓 無料トライアルとデモ
ActiveCampaign offers a 14-day free trial with no credit card needed. ClickUp has a free forever plan plus a 15-day trial for paid features. Try both before committing to a paid tier.
🛟 サポートオプション
Neither tool offers phone support on standard plans. ActiveCampaign provides a dedicated account team on Enterprise. ClickUp offers live chat, a knowledge base, and live onboarding training sessions through ClickUp University.
切り替えガイド
Already using one of these tools? Here’s what to expect if you make a change.
🔄 ActiveCampaignからClickUpに切り替えますか？
✅ 得られるもの：
- A free forever plan that reduces your monthly software cost to zero
- Full project management including Gantt charts, Kanban boards, and time tracking
- Collaboration tools like docs, chat, and whiteboards in one workspace
❌ 失うもの：
- Email marketing automation — ClickUp cannot send campaigns or newsletters
- Built-in CRM with lead scoring and sales pipeline management
- Advanced contact segmentation based on behavior and purchase history
📋切り替え方法：
- Export your contact lists and campaign data from ActiveCampaign as CSV files
- Create your ClickUp workspace and set up Spaces and Folders for your team’s workflow
- Import task data from CSV using ClickUp’s import tool and connect your existing integrations
🔄 ClickUpからActiveCampaignに切り替えますか？
✅ 得られるもの：
- A full email marketing and automation platform built for lead nurturing and sales
- Built-in CRM with lead scoring, deal tracking, and pipeline management on every plan
- Advanced segmentation and dynamic content for personalizing email campaigns
❌ 失うもの：
- Project management views including Gantt charts, Kanban boards, and timeline tracking
- Built-in time tracking, workload management, and sprint reporting tools
- Free forever plan — ActiveCampaign requires a paid subscription from day one
📋切り替え方法：
- Export your task and contact data from ClickUp using the export feature
- Start your ActiveCampaign 14-day free trial and use the free migration service to import contacts
- Rebuild your key automations using ActiveCampaign’s template library and automation builder
What Our Review Didn’t Cover
This comparison focused on individual users and small-to-mid-sized teams. We didn’t evaluate enterprise-specific features like SSO, custom 安全 policies, or HIPAA compliance in depth. ActiveCampaign’s contact-based pricing at higher list volumes and ClickUp’s API capabilities for developers were also outside the scope of this review. If you’re managing a large enterprise deployment or a list of 50,000+ contacts, your experience and cost structure will likely differ from what we’ve covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | クリックアップ |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🤖 マーケティングオートメーション | アクティブキャンペーン |
| 📋 プロジェクト管理 | クリックアップ |
| 👥 CRMの機能 | アクティブキャンペーン |
| 🤝 チームコラボレーション | クリックアップ |
| 🧠 AI Assistant | クリックアップ |
| 👶 参入の容易さ | クリックアップ |
| 🏆総合優勝 | クリックアップ |
🏆 受賞者：ClickUp
ClickUp wins 5 out of 9 categories in this comparison.
最適な用途: Project management teams, operational workflows, small businesses, and teams that need a free starting point with room to grow.
These two tools are genuinely different products.
ActiveCampaign is built for marketing and sales teams that run email campaigns and need a CRM.
ClickUp is built for project and operations teams that manage tasks, timelines, and collaboration.
ActiveCampaign is the right choice if email marketing automation and lead management are your priority.
ClickUp wins overall because it covers more ground, offers a free plan, and works for a broader range of teams and use cases.
ActiveCampaignの比較
Here’s how ActiveCampaign stacks up against other marketing automation tools:
ActiveCampaignが優れている点： Email deliverability, depth of automation templates, and ease of use for non-agencies.
ゴーハイレベル 勝利したタイトル： White-label capabilities, built-in funnel builder, and all-in-one agency features not found in ActiveCampaign.
ActiveCampaignが優れている点： Lower starting price, more flexible automation at entry-level plans, and contact-based rather than user-seat pricing.
HubSpotが優れている点： Broader marketing suite including social tools, ads management, and a more polished CRM interface.
ActiveCampaignが優れている点： More automation templates, better email deliverability, and a lower entry price for smaller contact lists.
キープ 勝利したタイトル： Invoice and payment processing built in, making it stronger for service-based businesses that also need billing tools.
ActiveCampaignが優れている点： Simpler setup, lower cost for SMBs, and a faster path to automation without a dedicated admin team.
Salesforceが優れている点： Deep CRM capabilities with custom object modeling and scalability for large sales organizations with complex processes.
ClickUpの比較をもっと見る
Here’s how ClickUp compares to other project management tools:
ClickUp vs Asana
ClickUpが優れている点： Free plan for unlimited users, broader feature set at lower price points, and built-in time tracking without add-ons.
Asanaが優れている点： Cleaner interface with a shorter learning curve, and a more polished experience for teams focused on task workflows.
ClickUp vs Monday.com
ClickUpが優れている点： Better value per seat, more customizable views, and a free plan that Monday.com does not offer.
Monday.comが以下の点で勝利しました： More polished visual design, easier onboarding for non-technical teams, and stronger marketing team templates.
ClickUpが優れている点： Dedicated project management features like Gantt charts, sprint tracking, and built-in time tracking that Notion lacks natively.
Notionが勝利した点： Document-first workflows and knowledge base management, making it better for teams where writing and wikis are central.
ClickUp vs Trello
ClickUpが優れている点： More project views beyond Kanban, deeper automation, and AI features that Trello doesn’t offer at comparable price points.
Trelloが優れている点： Simplicity — it’s easier to learn for teams that only need a basic Kanban board without extra complexity.
よくある質問
ActiveCampaignは何に使われますか？
ActiveCampaign is a CRM platform used for intelligent marketing automation and email campaigns. It helps businesses send automated email sequences, track leads through a sales pipeline, and personalize communication based on contact behavior. The built-in CRM is included on every plan — no add-on required.
ClickUpは何に使われるのですか？
ClickUp is a project management platform for teams that need to plan, track, and collaborate on work. It handles task assignment, project timelines, Gantt charts, time tracking, team communication, and resource management. Teams can also import data from other tools using ClickUp’s built-in import feature, making the transition from other platforms straightforward.
ActiveCampaignはCRMですか？
Yes, ActiveCampaign CRM is built in to all plans. It tracks sales pipelines, scores leads, and logs deal activity alongside your email marketing data. It’s not as deep as dedicated CRM platforms like Salesforce, but it covers the basics well for small sales teams.
ClickUpは本当に無料ですか？
Yes, ClickUp offers a free forever plan that supports unlimited users. The free plan includes core task management features, though custom fields are limited to 100 uses. The enterprise plan adds single sign on, HIPAA compliance, and custom reports. ClickUp University also provides live training to help new teams get started quickly.
Which is better for small businesses — ActiveCampaign or ClickUp?
It depends on your priority. ActiveCampaign is purpose-built for email marketing automation — its pre-built templates make it easier to launch campaigns fast. ClickUp fits better for teams managing projects and tasks, especially since its free plan removes the cost barrier entirely. ActiveCampaign is also GDPR compliant, which matters for businesses with European customers.
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