Choisir le bon CRM peut donner l’impression de naviguer dans un labyrinthe.
Do you need something simple or a full-blown marketing machine? Two popular options often pop up: Acheté and Pipedrive.
Both help you manage contacts and track leads, but they each have a unique flavor.
In this post, we’ll break down the key differences between Keap vs Pipedrive to help you decide which one will fuel your entreprise growth.
Aperçu
To give you the most accurate comparison, we’ve spent weeks testing both Keap and Pipedrive.
We dove deep into their features, explored their pricing plans, and even compared customer support experiences.
Nous partageons maintenant nos conclusions pour vous aider faire une décision en connaissance de cause.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Tarifs : Essayez-le gratuitement. L'abonnement payant commence à 249 $/mois.
Caractéristiques principales :
- Marketing par e-mail
- CRM
- Automatisation des ventes et du marketing
Vous voulez un CRM that’s easy to use and helps you close more deals? Start your free Pipedrive trial today!
Tarifs : It has a free plan. The premium plan starts at $14/month.
Caractéristiques principales :
- Visual sales pipelines
- Customizable reports
- Mobile app
Qu'est-ce que Keap ?
Keap is like that friend who’s always got your back and helps you get things done.
Il s'agit d'un outil tout-en-un CRM, which means it combines sales and marketing tools in one place.
Think of it as your command center for attracting leads, nurturing them, and turning them into loyal customers.
Découvrez également nos favoris Acheter des alternatives…
Notre avis
Acheté est une solution idéale pour les petites entreprises souhaitant optimiser leurs ventes et leur marketing. Intuitif et doté de fonctionnalités précieuses, il peut toutefois ne pas convenir aux grandes entreprises aux besoins plus complexes.
Principaux avantages
- Marketing par e-mail intégré : Envoyez des e-mails ciblés à votre public.
- Automatisation facile à utiliser : Automatisez des tâches telles que l'envoi de messages de suivi et l'attribution de prospects.
- Gestion du pipeline de vente : Suivez vos transactions et identifiez les opportunités.
- Intégrations de commerce électronique : Connectez Keap à votre boutique en ligne pour gérer les commandes et les clients.
Tarifs
Keap propose un essai gratuit et une structure tarifaire simple pour vous aider à démarrer.
- Plan simple:À partir de 249 $/mois (facturé annuellement) et offre deux utilisateurs et 1 500 contacts.
Avantages
Inconvénients
What is Pipedrive?
Ever wish you had a crystal ball to see your sales future?
Pipedrive is pretty close! It’s a CRM that focuses on your sales pipeline.
Think of it as a visual map of all your deals, where you can track progress and identify opportunities.
Découvrez également nos favoris Pipedrive alternatives…
Notre avis
Pipedrive est un choix solide pour les entreprises axées sur les ventes. Il est convivial, visuellement attrayant et doté de nombreuses fonctionnalités utiles. La seule raison pour laquelle il n'obtient pas la note parfaite de 10 est que les plans les moins chers présentent certaines limites.
Principaux avantages
- L'accent est mis sur les ventes : Pipedrive est conçu pour vous aider à conclure plus d'affaires.
- Gestion visuelle du pipeline : Voir exactement où en est chaque affaire.
- Automatisation puissante : Automatisez les tâches telles que l'envoi de courriers électroniques et la planification de rendez-vous.
- Assistance 24/7 : Obtenez de l'aide chaque fois que vous en avez besoin.
Tarifs
- Essentiel: 14 $/utilisateur/mois.
- Avancé: $24/utilisateur/mois.
- Professionnel: 49 $/utilisateur/mois.
- Puissance: $59/utilisateur/mois.
- Entreprise: $79/utilisateur/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
We now provide a quick overview of how these best crms stack up against each other.
This direct comparison will help you match the platform’s capabilities to your specific business needs and business goals.
1. Sales Pipeline Management
- Pipedrive: Its visual interface simplifies sales pipeline management. This helps users stay organized and easily move a deal to the next stage. The focus on the sales stage ensures no deal is lost.
- Acheté: It also provides robust pipeline tracking, integrated as part of its all-in-one solution.
2. Automatisation du marketing
- Acheté: It is a fantastic great tool for deep marketing automation. You can build complex workflows and automate hundreds of tasks. This automation ability is central to Keap’s design.
- Pipedrive: Pipedrive offers more limited native automation, typically requiring add-ons or third-party integrations.
3. Lead Generation and Web Forms
- Acheté: Includes built-in landing pages and customizable web forms for effective lead generation. This is key for boosting marketing efforts. You collect lead information seamlessly, turning prospects into new leads.
- Pipedrive: Requires an add-on purchase for similar capabilities, often via third-party tools.
4. Contact Management and Client Focus
- Acheté: Excels at contact management, focusing on the client. It ensures you have relevant information to personalize communication.
- Pipedrive: Provides a quick overview of every interaction tied to a sales account. This helps reduce confusion and helps you stay organized.
5. Sales Process Visualization
- Pipedrive: Its core strength is visualizing the entire sales process. The clear view of the pipeline stage helps teams prioritize activities and generate new deals. This focus makes it ideal for teams focused purely on B2B sales.
- Acheté: Offers pipeline visualization, but it is not the primary feature focus like it is in Pipedrive.
6. Ease of Use and Learning Curve
- Pipedrive: Famous for its simple interface and low learning curve for a new user.
- Acheté: Offers much more functionality, leading to a steeper learning curve. Pipedrive is a best fit for sales teams prioritizing speed and simplicity.
7. Integrations and Ecosystem
- Acheté: While a true all-in-one solution, it supports extensive integrations with other tools.
- Pipedrive: It relies on third-party integrations to expand beyond sales. It has excellent native integration with Gmail. The competitive market demands this flexibility.
8. Reporting and Forecasting
- Pipedrive: Excels at forecasting based on sales pipeline management.
- Acheté: Son rapports is broader. It allows you to compare current marketing efforts and sales metrics against previous years to monitor recurring revenue. You can also track the quality of new leads captured in the reports.
9. Feature Depth and Company Needs
- Acheté: Best for a small company looking for a single platform to handle everything. It provides stunning templates for email campaigns and deep marketing automation.
- Pipedrive: Its specialization in the sales process makes it ideal for teams with simpler specific business needs.
Que rechercher lors du choix d’un outil CRM ?
- Votre budget : CRM pricing can vary wildly. Figure out what you can comfortably afford.
- Your team’s tech skills: Some CRMs are more complex than others. Choose one that matches your team’s abilities.
- Caractéristiques spécifiques : Do you need built-in email marketing? Or maybe advanced reporting is a must-have? Make a list of your non-negotiables.
- Free trials: Most CRMs offer free trials. Take advantage of these to test-drive before you buy!
- Évolutivité : Think about your future needs. Will the CRM grow with your business?
- Assistance clientèle : Look for a CRM provider with excellent customer support in case you need assistance.
Verdict final
So, which CRM comes out on top in this Pipedrive vs Keap showdown?
For us, it’s Keap! Why? It’s super easy to use and has a really clear way of showing your sales pipeline. Plus, it’s way more affordable, especially when you’re just starting.
That doesn’t mean Pipedrive is bad.
It’s a powerful CRM system with tons of features. But it can be a bit overwhelming and pricey, especially if you’re new to logiciel CRM.
We’ve spent years testing different CRMs. We know what works and what doesn’t.
Keap’s simple design and focus on sales make it a winner for businesses that want to grow without breaking the bank.
Remember, both offer free trials. Give them a shot and see which one clicks for you!
Plus d'achats
Voici une comparaison de Keap avec diverses alternatives :
- Acheter vs Pipedrive: Keap excelle dans l'automatisation du marketing et les ventes intégrées. Pipedrive se concentre davantage sur la gestion visuelle du pipeline de vente et le suivi des transactions.
- Acheté contre Aller à haut niveau: GoHighLevel est une plateforme tout-en-un pour les agences, offrant des options en marque blanche et une automatisation étendue.
- Keap contre ActiveCampaign: Keap propose une solution d'automatisation commerciale tout-en-un pour les petites entreprises de services. ActiveCampaign est spécialisé dans l'e-mailing sophistiqué et l'automatisation de l'expérience client.
- Acheter vs HubSpot: Keap intègre CRM, automatisation du marketing et e-commerce pour les petites entreprises. HubSpot propose une suite plus complète de plateformes pour les ventes, le marketing, le service et le contenu, adaptées à toutes les tailles d'entreprises.
- Acheter vs ClickFunnels: Keap propose des solutions CRM, d'automatisation du marketing et de commerce électronique. ClickFunnels est principalement un outil de création de tunnels de vente et de pages de destination, avec des fonctionnalités de collecte de leads.
- Acheter contre Folk: Keap offre une automatisation robuste des ventes et du marketing avec une personnalisation poussée. Folk propose une interface plus simple et conviviale, axée sur la gestion collaborative des contacts.
- Acheter ou instantanément: Keap est une plateforme CRM et d'automatisation complète pour les ventes et le marketing. Immédiatement se spécialise dans la prospection commerciale sortante et la génération de leads.
- Acheter vs ClickUp: Keap est un CRM dédié avec une forte automatisation des ventes et du marketing. Cliquez sur Up est un outil de gestion de projet polyvalent qui peut être configuré comme un CRM.
- Keap vs Monday CRM: Keap est un CRM dédié à l'automatisation des ventes et du marketing pour les petites entreprises. Monday CRM est un système d'exploitation flexible doté de puissantes fonctionnalités CRM personnalisables pour des flux de travail collaboratifs.
- Keap vs Capsule CRM: Keap propose une automatisation marketing avancée et des solutions commerciales intégrées. Capsule CRM est conçu pour la simplicité et l’abordabilité, idéal pour les petites et moyennes entreprises.
- Keap contre Insightly: Keap se concentre sur l'automatisation marketing et la gestion des leads. Insightly propose une gestion des contacts et des projets avec automatisation des workflows, adaptée aux PME.
- CRM Keap vs Freshsales: Keap offre une automatisation performante et est destiné aux petites entreprises. Freshsales CRM est réputé pour son prix abordable, son interface conviviale et ses nombreuses intégrations.
- Acheter vs Salesforce: Keap est conçu pour le CRM et l'automatisation du marketing des petites entreprises. Salesforce est un CRM hautement personnalisable, évolutif et leader du secteur, destiné aux entreprises de toutes tailles, en particulier les grandes entreprises.
- Keap contre Zendesk: Keap excelle dans l'automatisation des ventes et du marketing, ainsi que dans le e-commerce. Zendesk est avant tout une plateforme de service client et d'assistance dotée de puissantes fonctionnalités de gestion des tickets et de collaboration.
More of Pipedrive
Here’s a comparison of Pipedrive against other CRM software:
- Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
- Pipedrive contre Aller à haut niveau: GoHighLevel est une plateforme de marketing et de vente tout-en-un pour les agences. Pipedrive est un CRM axé sur les ventes qui permet de gérer les contrats et les pipelines.
- Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
- Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
- Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
- Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
- Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
- Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. Cliquez sur Up is a versatile work management platform that can also be used as a CRM and offers broader project management.
- Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
- Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
- Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
- Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
- Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
- Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.
Questions fréquemment posées
Is Keap or Pipedrive better for small businesses?
Pipedrive is generally better for petites entreprises due to its lower price point and ease of use. Keap can be a good choice for small businesses with complex needs and the budget for a more robust solution.
Do Keap and Pipedrive offer month-to-month plans?
While both offer 14-day free trials, their paid plans are facturé annuellement. This means you’ll typically pay for a full year of service upfront.
Can I import my existing contacts into Keap and Pipedrive?
Yes, both CRMs allow you to easily import your existing contact données from spreadsheets or other CRM systems.
Do Keap and Pipedrive have mobile apps?
Yes, both offer mobile apps for iOS and Android devices so that you can access your CRM data on the go.
Quel CRM offre le meilleur soutien à la clientèle ?
Both Keap and Pipedrive offer good customer support. However, Keap is known for its exceptional support team, which offers various options like phone, email, and live chat.
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