⚡ Verdict rapide :
- Tarification : Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Idéal pour : Keap suits marketing automation, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Différence principale : Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Notre choix : Pipedrive pour la plupart petites entreprises, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Mais ils ont été conçus pour deux usages différents.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your entreprise.
Aperçu
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Nos rédacteurs ont passé du temps à tester concrètement les deux plateformes.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
Everything else comes from published specs, documentation and G2 reviews.
Qu'est-ce que Keap ?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Gardez
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Tarification Keap
Keap keeps its pricing simple with one published tier.
| Plan | Prix | Idéal pour |
|---|---|---|
| Gardez | 299 $/mois (facturé annuellement) | Small teams that need crm plus marketing in one account |
Prix vérifiés en juillet 2026.
Essai gratuit : Yes. Keap offers a 14-day trial with no credit card required.
Garantie de remboursement : Keap’s refund terms depend on your contract length. Check before you buy.
📌 Note: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified données lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Principaux avantages de Keap
Here is what makes Keap worth considering:
- Générateur d'automatisation : Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Marketing par e-mail : Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Facturation et paiements : Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Interface moderne : Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Application mobile : Add lead information and send appointment links from your phone.
- Keap IA : Drafts email copy and speeds up campaign setup.
Ce que notre équipe a remarqué
Notre écrivain set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Avantages et inconvénients de Keap
✅ Avantages
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Inconvénients
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Qu'est-ce que Pipedrive ?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and reportage en action.
🏆 Gagnant : Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Tarification de Pipedrive
Pipedrive charges per user, so cost tracks team size.
| Plan | Prix | Idéal pour |
|---|---|---|
| Lite | 14 $/utilisateur/mois | Solo sellers tracking new deals |
| Croissance | 24 $/utilisateur/mois | Small teams that need automation |
| Prime | 49 $/utilisateur/mois | Teams needing forecasting and projects |
| Ultime | 69 $/utilisateur/mois | Des équipes plus importantes avec sécurité besoins |
Prix vérifiés en juillet 2026.
Essai gratuit : Yes. Pipedrive offers a 14-day trial with no credit card required.
Garantie de remboursement : Pipedrive refunds unused time on annual plans in most regions.
📌 Note: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Principaux avantages de Pipedrive
Voici ce qui rend Pipedrive digne d'intérêt :
- Pipeline de vente visuel : Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Contacts illimités : Every plan holds unlimited records. Your data grows without a surprise invoice.
- Plus de 400 intégrations : The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- CRM IA : Surfaces which prospects deserve attention first.
- Informations détaillées : Dashboards track win rates by sales stage and rep.
Ce que notre équipe a remarqué
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Avantages et inconvénients de Pipedrive
✅ Avantages
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Plus de 400 intégrations tierces via la Marketplace
- Mobile app works offline for scheduling and customer records
❌ Inconvénients
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Aucun traitement natif de facturation ou de paiement
Comparaison des fonctionnalités
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific entreprise besoins.
| Fonctionnalité | Gardez | Pipedrive |
|---|---|---|
| Prix initial | 299 $/mois | 14 $/utilisateur/mois |
| Plan gratuit | ❌ | ❌ |
| Pipeline de vente visuel | ✅ | ✅ |
| Contacts illimités | ❌ | ✅ |
| Automatisation du marketing | ✅ | ✅ |
| Pages de destination | ✅ | ❌ |
| Facturation et paiements | ✅ | ❌ |
| Intégrations natives | ❌ | ✅ Plus de 400 |
| Offline Mobile Access | ❌ | ✅ |
| Idéal pour | entreprises axées sur le marketing | équipes axées sur les ventes |
1. Gestion du pipeline des ventes
Keap : Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive : Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Gestion des contacts
Keap : Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive : Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Gestion des prospects
Keap : Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive : A separate Leads Boîte de réception keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Automatisation du marketing
Keap : This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive : Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Marketing par e-mail
Keap : You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive : Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap : Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive : Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Fonctionnalités de l'IA
Keap : Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive : The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Rapports et analyses
Keap : Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive : Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Intégrations
Keap : Keap leans on Zapier to reach outside apps. Email and texte messaging are native, but native connections to other tools are limited.
Pipedrive : The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Tarification et coût
Comparons les plans tarifaires côte à côte.
| Plan | Gardez | Pipedrive |
|---|---|---|
| Entrée | 299 $/mois (facturé annuellement) | Version Lite : 14 $/utilisateur/mois |
| Milieu | ❌ Single tier | Croissance : 24 $/utilisateur/mois |
| Avancé | ❌ Single tier | Premium : 49 $/utilisateur/mois |
| Haut | ❌ Single tier | Version Ultimate : 69 $/utilisateur/mois |
| Billing basis | Users and contacts | Users only |
Keap : At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive : A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| budget serré | Pipedrive | Starts at $14 per seat |
| Suivi visuel des transactions | Pipedrive | Tableau Kanban par glisser-déposer |
| Landing pages and billing | Gardez | Both are built in |
| Base de données de contacts importante | Pipedrive | Contacts illimités sur tous les forfaits |
| Automatisation marketing poussée | Gardez | Branching visual sequences |
| Configuration adaptée aux débutants | Pipedrive | Courbe d'apprentissage plus courte |
💰 Votre budget
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Votre pile technologique
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Votre processus de vente
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Votre niveau d'expérience
Both platforms need setup time. Keap’s deeper automation creates more tôt confusion for teams without a marketing specialist.
🆓 Essais et démos gratuits
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Options d'assistance
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Guide de changement
Vous utilisez déjà l'un de ces outils ? Voici ce à quoi vous pouvez vous attendre si vous changez.
🔄 Vous passez de Keap à Pipedrive ?
✅ Ce que vous y gagnerez :
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Ce que vous perdrez :
- Facturation et traitement des paiements intégrés
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Comment changer :
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Vous passez de Pipedrive à Keap ?
✅ Ce que vous y gagnerez :
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Ce que vous perdrez :
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Comment changer :
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Ce que notre analyse n'a pas couvert
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Pipedrive |
| 🚀 Pipeline des ventes | Pipedrive |
| 📣 Automatisation du marketing | Gardez |
| 🎯 Gestion des contacts | Pipedrive |
| 👶 Facilité d'utilisation | Pipedrive |
| 🔌 Intégrations | Pipedrive |
| 💳 Billing & Landing Pages | Gardez |
| 🏆 Vainqueur toutes catégories | Pipedrive |
🏆 GAGNANT : PIPEDRIVE
Pipedrive remporte 5 des 7 catégories.
Idéal pour : Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Comparaison avec Keap
Here is how Keap stacks up against other competitors:
Keap gagne sur : Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot l'emporte sur : A usable free tier, far deeper reporting, a much larger app marketplace
Keap gagne sur : Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign victoires sur : Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap gagne sur : Cleaner interface, steadier support, less setup work for a single business
GoHighLevel victoires sur : Agency sub-accounts, white labelling, lower cost per client managed
Comparaison de Pipedrive
Here is how Pipedrive stacks up against other competitors:
Pipedrive l'emporte sur : Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce victoires sur : Custom object modelling, territory management, enterprise governance controls
Pipedrive l'emporte sur : Purpose-built deal stages, sales forecasting, email sync out of the box
Lundi, CRM remporte la victoire sur : Cross-department boards, flexible column types, project work beside sales work
Pipedrive contre Freshsales CRM
Pipedrive l'emporte sur : A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM remporte des succès sur : A free starting tier, bundled phone and chat, tighter Freshworks suite links
Foire aux questions
Qu'y a-t-il de mieux que Keap ?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Quel CRM est meilleur que Pipedrive ?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
À quoi sert Keap ?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Comment s'appelle Infusionsoft maintenant ?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Pourquoi ne pas utiliser Pipedrive ?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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