Choosing the right CRM can feel like navigating a maze, right?
It’s a big decision for any business.
You need a system that fits your needs and your budget.
Two popular choices often come up: Keap and Bitrix24.
But which one is actually the best fit for your business?
This comparison dives deep into Keap vs Bitrix24, breaking down their features, pricing, and pros and cons.
Overview
We’ve put Keap and Bitrix24 through their paces, exploring their features, pricing, and user experience.
Our hands-on testing and research and user feedback inform this comparison, helping you choose the best CRM for your business.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for ir now!
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
Looking for an affordable yet comprehensive solution? Bitrix24 offers a robust platform with a wide range of features.
Pricing: It has a free plan. The premium plan starts at $49/month.
Key Features:
- CRM
- Project Management
- Communication Tools
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is Bitrix24?
Ever heard of a CRM that’s like a Swiss Army knife for business?
That’s Bitrix24. It’s packed with tools, from sales and marketing automation to project management and a website builder.
Think of it as an all-in-one platform trying to do it all.
Also, explore our favorite Bitrix24 alternatives…
Our Take
Ready to take control of your projects and boost your team’s productivity? Bitrix24 gives you the tools you need to excel at project management, with over 10 million users worldwide.
Key Benefits
- Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
- Integrated project management: Plan, track, and easily collaborate on projects.
- Built-in communication tools: Chat, video conference, and file sharing within the platform.
- Website builder: Create landing pages and websites without any coding.
- Mobile app: Access your work from anywhere, anytime.
Pricing
- Basic: $49/organization/month, 5 Users.
- Standard: $99/organization/month, 50 Users.
- Professional: $199/organization/month, 100 Users.
- Enterprise: $399/organization/month, 250 Users.
Pros
Cons
Feature Comparison
This breakdown of Keap vs Bitrix24 will help you understand how each platform’s core CRM capabilities stack up.
We’ll compare them across key features to give you the information you need for your software selection.
1. Sales and Marketing Automation
- Keap: Keap is a powerful sales and marketing automation platform. Its visual sales funnel builder and a robust workflow management system allow small business owners to streamline their sales process and nurture leads with automated email marketing campaigns. This platform’s automation capabilities are its core strength.
- Bitrix24: Bitrix24 also offers sales and marketing automation, allowing you to set up sales campaigns and manage your sales funnel. While it provides tools for email marketing campaigns and workflow management, some users find that Keap’s automation is more intuitive and comprehensive, making it easier to automate sales processes effectively.
2. Project and Task Management
- Keap: Keap’s core CRM is focused on sales and marketing. While it has some task management features, it is not a dedicated project management solution. It’s designed to help sales teams manage their tasks related to leads and customers, not for managing complex projects with multiple teams.
- Bitrix24: Bitrix24 is an all-in-one solution with robust project management tools. It offers features like Gantt charts, Kanban boards, and task management to help teams collaborate and stay organized. It is ideal for businesses that need to manage projects and tasks within the same platform as their core CRM.
3. User Interface and Ease of Use
- Keap: Keap’s user interface is known for being clean and user-friendly, with a focus on ease of use. It is a solution designed for small business owners who may not have a dedicated IT team. The intuitive design makes it easier to learn and implement your business strategy quickly.
- Bitrix24: Bitrix24’s user interface can be overwhelming due to the sheer number of features it includes. While the platform’s power is a pro, it can lead to a steeper learning curve. The abundance of tools can make the dashboard feel cluttered, which can impact the overall user experience.
4. Communications Tools
- Keap: Keap offers strong email marketing and automated communication tools. However, it is not a full-fledged communications platform. It primarily focuses on managing and automating communications with leads and customers through email and SMS, rather than providing internal team communication tools.
- Bitrix24: As an all-in-one platform, Bitrix24 provides comprehensive communications tools. It includes instant messaging, video conferencing, and a private social network for your team. This makes it a great collaboration platform for managing projects and communicating internally, in addition to its core crm capabilities.
5. Sales Management
- Keap: Keap CRM is built around sales management. It offers lead management, sales automation, and a visual sales pipeline to help you track your sales process. The platform is excellent for a sales team looking to streamline their workflow and focus on converting leads.
- Bitrix24: Bitrix24 CRM includes sales management features, such as a customizable sales funnel and lead management tools. While effective, the sales management tools are part of a larger suite, which may not be as focused or specialized as those in Keap, but are still powerful for managing a sales team.
6. Invoicing and Payment Processing
- Keap: Keap offers integrated invoicing and payment processing. This feature allows businesses to create professional invoices, set up recurring payments, and accept payments directly within the platform, making the sales process more efficient.
- Bitrix24: Bitrix24 also provides invoicing and payment processing. You can create customizable invoices and link them to your deals in the CRM. It’s a useful feature for managing your business finances alongside your customer relationship management.
7. Landing Page Builder
- Keap: Keap has a built-in landing page builder designed to help you generate leads. This tool is integrated with the CRM, making it simple to capture contact information and trigger sales and marketing automations.
- Bitrix24: Bitrix24 includes a no-code landing page builder with over 100 templates. The landing page builder is integrated with the Bitrix24 CRM, allowing you to connect multiple landing pages to your sales funnel and capture leads directly into the system.
8. Lead Management
- Keap: The Keap CRM is highly effective for lead management. You can capture leads from various sources, automatically segment them, and use marketing automations to nurture them through the sales process. This is a core function of the platform.
- Bitrix24: Bitrix24 offers robust lead management, allowing you to manage leads and contacts through a customizable sales funnel. You can capture leads from web forms and other channels, with every submitted form being automatically added to your CRM.
9. Business Phone Line
- Keap: Keap provides a dedicated business line feature. This allows you to make work calls and send texts directly from the platform, keeping your business and personal communications separate.
- Bitrix24: Bitrix24 also includes a telephony feature, which allows you to make and receive calls, and manage your contact center. This helps your sales teams communicate with clients and prospects efficiently, with all interactions automatically logged in the CRM.
What to Look For When Choosing a CRM Tool?
- Consider your budget and the features you need. Don’t pay for features you won’t use.
- Think about your team’s technical skills. Choose a platform that matches their comfort level.
- Read online reviews from other users. This can give you the valuable insights into real-world experiences.
- Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
- Don’t be afraid to ask for help. Both companies offer excellent customer support.
- Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
- Check out the vendor’s track record. How long has it been in business? What is its reputation like?
- Consider future growth. Choose a Best CRM that can scale with your business as it expands.
Final Verdict
Choosing between Keap and Bitrix24 depends heavily on your specific business needs.
If your priority is streamlined sales and marketing automation, especially for small to medium-sized businesses (SMBs).
Keap’s user-friendly interface and robust automation capabilities make it a strong contender.
However, if you need an all-in-one platform with a wide array of tools, including strong collaboration features.
If you’re willing to invest time in learning a more complex system, Bitrix24 is worth considering.
We’ve carefully analyzed both platforms, considering user reviews and our own hands-on testing, to provide you with this clear comparison.
Ultimately, the “best” choice is the one that aligns with your unique requirements and budget.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Bitrix24
Here’s a brief comparison of Bitrix24 with these software solutions:
- Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
- Bitrix24 vs GoHighLevel: Bitrix24 is like a big office suite. It has CRM, but also tools for talking with your team and managing projects. It’s good if you need many things in one place. GoHighLevel is more about sales and marketing.
- Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
- Bitrix24 vs ActiveCampaign: Bitrix24 is an extensive business suite, while ActiveCampaign specializes in advanced marketing automation, email campaigns, and lead nurturing.
- Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
- Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
- Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
- Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
- Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
- Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
- Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
- Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
- Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
- Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.
Frequently Asked Questions
Is Keap better than Bitrix24?
Neither is universally “better.” Keap excels at sales and marketing automation, while Bitrix24 offers a broader suite of business tools. The ideal choice depends on your specific needs and priorities. If you prioritize ease of use and focused automation, Keap is a good option. If you need an all-in-one platform and are comfortable with a steeper learning curve, Bitrix24 might be a better fit.
Which CRM is best for small businesses?
Both Keap and Bitrix24 cater to small businesses. Keap is often favored for its user-friendly interface and strong sales/marketing automation, making it easier for smaller teams to manage their customer relationships and automate sales processes. Bitrix24 offers a free plan and a wide array of tools, which can be attractive for budget-conscious small businesses.
Does Bitrix24 have a free version?
Yes, Bitrix24 offers a free plan with basic CRM functionality. This makes it a good starting point for small businesses or individuals wanting to explore CRM capabilities without a financial commitment. However, the free version has limitations, and you’ll need to upgrade for more features and users.
Is Keap easy to learn?
Yes, Keap is generally considered user-friendly, especially compared to more complex CRMs like Bitrix24. Its interface is designed to be intuitive, and they offer good onboarding resources. Most users find it relatively easy to pick up the basics and start using it for sales and marketing automation.
What is the main difference between Keap and Bitrix24?
The main difference lies in their focus. Keap specializes in sales and marketing automation, providing powerful tools to nurture leads, automate campaigns, and manage customer interactions. Bitrix24 is an all-in-one business platform that includes CRM, project management, collaboration tools, and even a website builder. Keap is more specialized, while Bitrix24 is more comprehensive.
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