⚡ Veredicto rápido:
- Precios: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Ideal para: Keap suits marketing automatización, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Diferencia clave: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Nuestra elección: Pipedrive para la mayoría pequeñas empresas, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Pero fueron construidos para dos funciones diferentes.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your negocio.
Descripción general
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Nuestros redactores dedicaron tiempo a explorar ambas plataformas directamente.
Esas notas aparecen en las secciones "Lo que nuestro equipo observó" a continuación.
Everything else comes from published specs, documentation and G2 reviews.
¿Qué es Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Keap
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Precios de Keap
Keap keeps its pricing simple with one published tier.
| Plan | Precio | Mejor para |
|---|---|---|
| Keap | $299/mes (facturación anual) | Small teams that need crm plus marketing in one account |
Precios verificados en julio de 2026.
Prueba gratuita: Yes. Keap offers a 14-day trial with no credit card required.
Garantía de devolución de dinero: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Nota: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified datos lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Principales ventajas de Keap
Here is what makes Keap worth considering:
- Creador de automatización: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Marketing por correo electrónico: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Facturación y pagos: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Interfaz moderna: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Aplicación móvil: Add lead information and send appointment links from your phone.
- Mantener la IA: Drafts email copy and speeds up campaign setup.
Lo que nuestro equipo observó
Nuestro escritor set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Ventajas y desventajas de Keap
✅ Ventajas
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Contras
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
¿Qué es Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and reportando en acción.
🏆 Ganador: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Precios de Pipedrive
Pipedrive charges per user, so cost tracks team size.
| Plan | Precio | Mejor para |
|---|---|---|
| Ligero | $14/usuario/mes | Solo sellers tracking new deals |
| Crecimiento | $24/usuario/mes | Small teams that need automation |
| De primera calidad | $49/usuario/mes | Teams needing forecasting and projects |
| Último | 69 dólares por usuario al mes | Equipos más grandes con seguridad necesidades |
Precios verificados en julio de 2026.
Prueba gratuita: Yes. Pipedrive offers a 14-day trial with no credit card required.
Garantía de devolución de dinero: Pipedrive refunds unused time on annual plans in most regions.
📌 Nota: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Principales ventajas de Pipedrive
Esto es lo que hace que Pipedrive merezca la pena tenerlo en cuenta:
- Canal de ventas visual: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Contactos ilimitados: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Más de 400 integraciones: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- CRM con IA: Surfaces which prospects deserve attention first.
- Información detallada: Dashboards track win rates by sales stage and rep.
Lo que nuestro equipo observó
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Ventajas y desventajas de Pipedrive
✅ Ventajas
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Más de 400 integraciones de terceros a través del Marketplace.
- Mobile app works offline for scheduling and customer records
❌ Contras
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- No hay procesamiento de facturación ni de pagos nativo.
Comparación de características
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific negocio necesidades.
| Característica | Keap | Pipedrive |
|---|---|---|
| Precio inicial | $299/mes | $14/usuario/mes |
| Plan gratuito | ❌ | ❌ |
| Canal de ventas visual | ✅ | ✅ |
| Contactos ilimitados | ❌ | ✅ |
| Automatización de marketing | ✅ | ✅ |
| Páginas de destino | ✅ | ❌ |
| Facturación y pagos | ✅ | ❌ |
| Integraciones nativas | ❌ | ✅ Más de 400 |
| Offline Mobile Access | ❌ | ✅ |
| Mejor para | Empresas orientadas al marketing | Equipos orientados a las ventas |
1. Gestión del canal de ventas
Mantener: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Gestión de contactos
Mantener: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Gestión de clientes potenciales
Mantener: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Bandeja de entrada keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Automatización del marketing
Mantener: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Marketing por correo electrónico
Mantener: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Mantener: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Funciones de IA
Mantener: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Informes y perspectivas
Mantener: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Integraciones
Mantener: Keap leans on Zapier to reach outside apps. Email and texto messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Precios y costos
Vamos a comparar los planes de precios uno al lado del otro.
| Plan | Keap | Pipedrive |
|---|---|---|
| Entrada | $299/mes (facturación anual) | Lite: 14 dólares por usuario al mes. |
| Medio | ❌ Single tier | Crecimiento: 24 dólares por usuario al mes. |
| Avanzado | ❌ Single tier | Premium: 49 dólares por usuario al mes. |
| Arriba | ❌ Single tier | Ultimate: 69 $/usuario/mes |
| Billing basis | Users and contacts | Users only |
Mantener: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | Pipedrive | Starts at $14 per seat |
| Seguimiento visual de ofertas | Pipedrive | Tablero Kanban con función de arrastrar y soltar |
| Landing pages and billing | Keap | Both are built in |
| Gran base de datos de contactos | Pipedrive | Contactos ilimitados en todos los planes. |
| Automatización profunda del marketing | Keap | Branching visual sequences |
| Configuración apta para principiantes | Pipedrive | Curva de aprendizaje más corta |
💰 Tu presupuesto
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Tu conjunto de tecnologías
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Tu proceso de ventas
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Tu nivel de experiencia
Both platforms need setup time. Keap’s deeper automation creates more temprano confusion for teams without a marketing specialist.
Pruebas y demostraciones gratuitas 🆓
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Opciones de soporte
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 ¿Cambiar de Keap a Pipedrive?
✅ Lo que ganarás:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Lo que perderás:
- Procesamiento de facturación y pagos integrado
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Cómo cambiar:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 ¿Cambiar de Pipedrive a Keap?
✅ Lo que ganarás:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Lo que perderás:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Cómo cambiar:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Lo que nuestra reseña no cubrió
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Pipedrive |
| 🚀 Embudo de ventas | Pipedrive |
| 📣 Automatización de marketing | Keap |
| 🎯 Gestión de contactos | Pipedrive |
| 👶 Facilidad de uso | Pipedrive |
| 🔌 Integraciones | Pipedrive |
| 💳 Billing & Landing Pages | Keap |
| 🏆 Ganador absoluto | Pipedrive |
🏆 GANADOR: PIPEDRIVE
Pipedrive gana en 5 de las 7 categorías.
Ideal para: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Más de Keap comparado
Here is how Keap stacks up against other competitors:
Sigue ganando: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot triunfa en: A usable free tier, far deeper reporting, a much larger app marketplace
Sigue ganando: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
Campaña activa Gana en: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Sigue ganando: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel Gana en: Agency sub-accounts, white labelling, lower cost per client managed
Más sobre Pipedrive (comparativa)
Here is how Pipedrive stacks up against other competitors:
Pipedrive gana en: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Fuerza de ventas Gana en: Custom object modelling, territory management, enterprise governance controls
Pipedrive gana en: Purpose-built deal stages, sales forecasting, email sync out of the box
El CRM del lunes triunfa en: Cross-department boards, flexible column types, project work beside sales work
Pipedrive frente a Freshsales CRM
Pipedrive gana en: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM triunfa en: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Preguntas frecuentes
¿Qué es mejor que Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
¿Qué CRM es mejor que Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
¿Para qué sirve Keap?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
¿Cómo se llama ahora Infusionsoft?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
¿Por qué no usar Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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