Metricool vs Sendible: Best Social Media Manager in 2025?

You’re juggling social media. Posts, analytics, scheduling—it’s a mess!

You need a tool to make it easier, right? But which one? Metricool vs Sendible?

It feels like everyone’s got an opinion, and you’re stuck in the middle.

Imagine wasting hours jumping between platforms. Missed posting times.

Confusing reports. Your online presence suffers. You lose followers. 

Well, you’re in the right place. We’re going to break down Metricool vs Sendible side by side. We’ll look at the features, the pricing, and what real users say.

By the end, you’ll know exactly which tool fits your needs best. Let’s get started.

Overview

We’ve spent countless hours diving deep into both Metricool and Sendible.

Our team rigorously tested each platform’s features, from scheduling to analytics.

To give you a real-world, unbiased comparison. We’re here to cut through the marketing fluff.

What is Metricool?

Metricool is your all-in-one social media dashboard.

It simplifies analytics and scheduling.

You get a clear view of your online performance. It’s designed for efficiency.

Also, explore our favorite Metricool alternatives…

What is Sendible?

Sendible focuses on client management. It is a robust platform.

You can efficiently handle multiple social accounts. It’s built for agencies and teams.

Also, explore our favorite Sendible alternatives…

Feature Comparison

Metricool and Sendible offer distinct approaches to social media management.

Metricool excels in deep analytics and paid advertising tools, while Sendible’s strength lies in client management, collaboration, and a centralized workflow for agencies.

1. Pricing and Plans

• Metricool: Offers a free account with limited features, making it a great starting point. Paid plans are based on the number of “brands” (one brand = one social media account) you manage and are generally more affordable, particularly for individuals and small businesses.
• Sendible: Does not offer a free plan. Its pricing is geared toward agencies and teams, with plans that include a set number of users and social media accounts, offering unlimited social profiles on some higher tiers. Its plans are generally more expensive but provide more features for large-scale management.

2. Analytics and Reporting

• Metricool: A digital Swiss army knife for data. It provides easy analytics that matter, offering a comprehensive view of your digital presence. You can get unlimited historical data and download custom reports with a few clicks. It’s especially powerful for analyzing web data, Google Analytics, and paid ads from Google Ads and TikTok Ads.
• Sendible: Excels at creating reports for clients. Its reporting features are designed for agencies, with the ability to build custom reports and automated client reporting. While it provides detailed insights into social media performance, it doesn’t offer the deep integration with paid ad platforms that Metricool does.

3. Content Creation and Curation

• Metricool: Features an AI assistant to help you create new content and a built-in video editor to refine your scheduled content. Its Canva integration allows you to create beautiful posts directly within the platform.
• Sendible: A social media management platform with a robust content library and RSS feeds to source relevant content. It offers post ideas and the ability to schedule tweets and other social posts. It also includes a built in image editor and the ability to find royalty free images.

4. Collaboration and Client Management

• Metricool: Team collaboration and client access are only available on its Advanced Plan and higher. While it has an in-app approval system and allows for team access, it’s not a core focus, and its tools are more basic for this purpose.
• Sendible: This is a key differentiator. Sendible is designed for multiple clients and teams, with user management and permission groups that allow you to manage multiple social accounts easily. The client connect widget and client dashboards are valuable features for agencies and busy social media managers to manage their social media accounts.

5. Social Inbox and Engagement

• Metricool: Has a single inbox that gathers social media messages from all your social networks. This allows you to easily navigate and stay engaged with your audience. However, it can be a bit more limited compared to Sendible.
• Sendible: The priority inbox allows you to filter posts and monitor comments from multiple channels. It provides a centralized hub for all direct messages, mentions, and reviews, making it an excellent tool for community management. It also features system generated email notifications so you never miss a message.

6. Supported Social Platforms

• Metricool: Supports a wide range of social platforms, including Facebook, Twitter account, Instagram business profiles, LinkedIn, and YouTube. It’s also one of the few platforms that has deep integrations with ad platforms like Google Ads and TikTok Ads.
• Sendible: Connects with all your social networks, including Facebook pages, LinkedIn company pages, and blogging platforms. It also has a client connect feature that helps busy social media managers manage their clients’ social media presence across multiple channels.

7. Scheduling and Publishing

• Metricool: Offers an auto posting feature and allows you to schedule posts to go out at the best posts times. It also has a video editor that allows you to easily edit and schedule videos.
• Sendible: Offers robust scheduling features, including evergreen content and the ability to schedule Facebook Stories and Instagram image carousel posts directly. The ability to tailor posts for each social media platform’s requirements is a key feature that helps save time.

8. User Interface and Ease of Use

• Metricool: A Metricool review often praises its clean and intuitive user interface. Its focus is on making it easy to access data and manage your social media account with just a few clicks. The onboarding process is quick and straightforward.
• Sendible: The Sendible dashboard is also well-organized, but it can be more complex due to its vast array of extra features. While it has a manageable learning curve, it’s not as simple to simply scroll through data as it is with Metricool.

9. Integrations and Add-ons

• Metricool: Integrates with Google Drive, Zapier, and other tools. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
• Sendible: Integrates with a wide range of other tools, including Bitly branded links and blogging platforms. This allows you to manage your web domain and social media from a single place. The platform also offers a client connect widget that makes it easy to add a new revenue stream.

10. Customer Support

• Metricool: Offers live chat support and a comprehensive help center page. Support is responsive and reliable for all its paid plans.
• Sendible: Known for its dedicated customer success teams and global support team. It offers priority support on its higher-tier plans, which is a valuable feature for agencies and clients who need personalized assistance.

11. Reporting and Data

• Metricool: The data extracted from ad campaigns, audience growth, and website performance sets it apart. The ability to track multiple brands and create detailed reports is a great feature for any busy social media manager.
• Sendible: Offers an engagement report and the ability to build custom reports for clients. It focuses more on client-facing reports and providing a clear overview of social media campaigns.

What to look for when choosing The Right Social Media Manager?

• Analytics and Reporting: A great social media tool provides easy analytics that matter. Look for the ability to create and download custom reports, and whether the data extracted and reporting features are robust enough to track your social media strategy. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• Content Creation & Publishing: The social media scheduling tool you choose should help you win time. Look for features like a video carousel posts editor, auto post capabilities, and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal accounts or managing social media channels for a business.
• Collaboration and Team Management: For teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• Supported Platforms: Ensure the tool works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• Social Inbox and Engagement: A unified inbox for all your social messages is a must. The platform should make it easy to monitor comments, direct messages, and brand mentions from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
• User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Integrations: Check for integrations with other platforms and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
• Customer Support: Look for a tool that offers reliable customer support, such as live chat, a help center page, or a dedicated customer success onboarding team. A sendible review will often highlight its excellent support.

Final Verdict

After testing both, we picked Metricool. It’s a powerful social media management tool.

It offers great analytics across all social media platforms. The interface is simple.

You can easily plan your content calendar. The inbox feature is helpful, too.

While Sendible is strong for agencies, Metricool offers more for most users.

It’s a strong Metricool alternative if you need client management. 

However, for overall value, Metricool wins. 

We’ve used many tools, and even Hootsuite and Metricool stand out.

Try it and see the difference.

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