ClickFunnels vs ActiveCampaign: Best Choice for you in 2025?

Trying to figure out if ClickFunnels vs ActiveCampaign is the right move for your business in 2025, right?

You’re probably swamped with info, and it’s hard to know which one fits you best.

You don’t want to waste time or money on the wrong tool.

Picking the right marketing software is a big deal.

We’re going to break down ClickFunnels vs ActiveCampaign in a super simple way. 

Overview

We’ve spent countless hours diving deep into both ClickFunnels and ActiveCampaign.

Our team rigorously tested each platform’s features, from building funnels to crafting email campaigns, to give you a real-world, hands-on comparison.

What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

Also, explore our favorite ClickFunnels alternatives…

Key Benefits

• Drag-and-drop builder: Easily create high-converting pages without any coding.
• Pre-built templates: Get a head start with proven funnel designs for various industries.
• A/B testing: Optimize your funnels for maximum conversions.
• Email marketing integrations: Connect with your audience and nurture leads.
• Affiliate management tools: Build your army of promoters to boost sales.

Pricing

All the plans will be billed annually.

• Startup: $81/month, 3 Brand Workspaces, 3 Team Members.
• Pro: $248/month, 10 Brand Workspaces, 10 Team Members.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse.

Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

Feature Comparison

Let’s dive into the core differences.

We’ll compare key features to help you see which platform aligns best with your business goals.

1. Funnel Builder

ClickFunnels is known for its powerful funnel builder.

It’s designed to create complete sales funnels with ease.

Using their drag-and-drop editor, you can build landing pages, order forms, and upsell pages.

ActiveCampaign doesn’t have a dedicated funnel builder in the same way. 

However, you can create landing pages and automate sequences that guide users through a funnel-like process.

2. Email Marketing and Automation

ActiveCampaign excels in email marketing and automation.

It offers advanced features like segmentation and personalization to nurture your email list. 

You can create complex marketing campaigns with branching logic. 

ClickFunnels also has email capabilities, but they’re not as robust.

3. Customer Relationship Management (CRM)

ActiveCampaign includes a built-in customer relationship management (CRM) system.

This helps you track leads and manage customer interactions. 

ClickFunnels focuses more on the sales process and doesn’t have a full-fledged CRM.

4. E-commerce functionality

Both platforms offer ecommerce features, but they approach it differently.

ClickFunnels allows you to sell products directly through your funnels.

ActiveCampaign integrates with third-party ecommerce platforms, allowing you to trigger automations based on purchase behavior.

5. Integration Capabilities

Integration is crucial for any marketing platform.

ActiveCampaign integrates with various third-party tools, including CRMs, ecommerce platforms, and social media. 

ClickFunnels also offers integrations, but its strength lies in its own ecosystem.

You can embed many different tools into Clickfunnels pages.

6. User Interface and Dashboard

ClickFunnels has a visually driven, user-friendly interface, especially for building funnels.

ActiveCampaign’s dashboard focuses on data and analytics, providing insights into your marketing campaigns.

7. Membership Sites

ClickFunnels allows you to build and manage a membership site easily.

While ActiveCampaign offers automation for membership sites, it does not offer a direct membership site creation tool.

What to Look For When Choosing a CRM Tool?

• Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
• Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
• Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software. 
• Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
• Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
• Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict

After thorough testing, we lean towards ActiveCampaign for most businesses seeking a comprehensive marketing solution.

ClickFunnels is excellent for building sales funnels.

ActiveCampaign’s robust email marketing, automation, and CRM features make it a more versatile tool. 

If your primary focus is building complex sales funnels and you need a dedicated sales funnel builder.

ClickFunnels is a strong choice. 

But if you’re aiming for a holistic approach to customer engagement and marketing automation, ActiveCampaign offers the most value.

We’ve spent countless hours dissecting these platforms, so trust our experience to guide your decision.

More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

• ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
• ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
• ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
• ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
• ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
• ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
• ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
• ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
• ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
• ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
• ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
• ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
• ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
• ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

Frequently Asked Questions